03-07-2025
Amiri to Open Flagship in Milan
GETTING BIGGER: Los Angeles luxury brand Amiri, founded by designer Mike Amiri, will be opening in Milan at the end of 2025.
The 2,419-square-foot store will be located in the Quadrilatero district at Via della Spiga 18, at the corner with Via Sant'Andrea.
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With this store opening, marking the 30th for the brand, Amiri will achieve a key milestone in its European expansion plans, introducing itself to continental Europe for the first time, since debuting with its first flagship on Rodeo Drive in 2020.
The brand also will open new offices in Via Turati 27.
Although Amiri is expanding, it continues to pay homage to its Los Angeles roots, as in its last pre-fall campaign.
Photographer Bon Duke portrayed models Lara Menezes, Rapha Keijzer, Lainey Hearn, Saul Symon and Kaplan Hani in idealized summer scenes in Hollywood wearing figure-hugging evening dresses, distressed jersey T-shirts mimicking vintage designs and outerwear with custom patches.
The campaign also highlighted the new brand's eyewear collection, which incorporates gold-plated motifs, with classic rectangular shapes and aviator styles.
In April 2025, Amiri tapped world champion Mexican boxer Saúl 'Canelo' Álvarez, a longtime fan of the brand, as its latest ambassador.
This latest partnership emphasized Amiri's growth and focus on the Latin American region, clearly visible during its latest spring 2026 show in Paris where the front row featured celebrities such as Colombian singer J Balvin, Venezuelan singer Danny Ocean and the Mexican American musicians Alberto Acosta and Adelaido Solis 3rd among others.
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