22-07-2025
S'gor utility company clinches award for crisis management
(From left) Air Selangor corporate communication executive Victor Vimal, Elina and brand management head Asyraf Suhaibi receiving the awards for the company. — Courtesy photo
SELANGOR'S water utility company Pengurusan Air Selangor Sdn Bhd has received recognition at Hashtag Asia Awards 2025 – a regional social media awards ceremony.
The company took home gold in the 'Best Social Media Crisis Management' category for its Emergency Response Plan (ERP) campaign, as well as a bronze in the 'Best Social Media Analytics and Insights' category for its 2024 'Sayang' festive video campaign.
It is the second year running that Air Selangor's ERP campaign won in the category.
Air Selangor chief executive officer Adam Saffian Ghazali said the recognition underscored the importance of timely, transparent messaging.
'Water is not only vital for daily needs – it is the essence of life.
'Air Selangor's ERP crisis management strategy has been an essential part of our efforts to deliver timely and transparent communication, ensuring our consumers remain well-informed,' said Adam.
'The recognition demonstrates our commitment to delivering meaningful and clear messages to the entire community, especially our consumers,' said Air Selangor corporate communication head Elina Baseri.
The 'Sayang' campaign featured a series of festive videos in conjunction with Chinese New Year, Hari Raya, Deepavali and National Day, showcasing the spirit of unity and appreciation for Malaysia's rich cultural diversity.
The Hashtag Asia Awards, judged by 30 senior marketing professionals, drew entries from top regional brands including Toyota, Samsung, AIA, Singtel and Watsons.
