Latest news with #VideoAmp
Extra.ie
4 days ago
- Sport
- Extra.ie
Katie Taylor's trilogy win on Netflix racks up jaw-dropping views
The super lightweight title bout between Katie Taylor and Amanda Serrano has received an average minute audience (AMA) of approximately 6 million viewers on Friday July 11, according to data from Netflix and VideoAmp. The third fight in the trilogy has taken the No. 1 spot on Netflix in the US with approximately 4.2 million viewers tuning in. The bill also reached the top Netflix spot in Ireland, Australia, and New Zealand, while making the top 10 list in 43 other countries. Last November, Taylor and Serrano's second fight on the Mike Tyson-Jake Paul card averaged an estimated 74 million live viewers globally. They became the most-watched professional women's sports event in US history with 47 million AMA in the US. Their third fight remains one of the most watched women's sporting events of 2025 so far, placing behind the NCAA Womens March Madness final, which averaged 8.5 million viewers earlier this year. Taylor retains her undisputed junior welterweight championship by majority decision, 3-0 against Serrano, with scorecards of 97-93, 97-93 and 95-95. There were 19,721 attendees on the night at a sold-out Madison Square Garden, generating 2.6 million dollars in ticket sales. The event has become the highest gate ever for a women's boxing card and the highest gate for a female sporting event in Madison Square Garden history.
Yahoo
5 days ago
- Entertainment
- Yahoo
Katie Taylor-Amanda Serrano Rematch Nabs 6M Global Viewers On Netflix
Katie Taylor retained her super lightweight title after besting Amanda Serrano in yet another rematch Friday night, generating a solid audience on Netflix. The main event scored an estimated average minute audience of nearly 6M global viewers from opening to closing bell, per live + 1 data from VideoAmp. In the U.S. alone, about 4.2M tuned in, making it the most-watched professional women's sports event of 2025. Advertisement More from Deadline Netflix also says the event was No. 1 on the streamer in the U.S., Ireland, Australia and New Zealand, and made the Top 10 in 43 countries. This audience seems to be down quite heftily from the last time that Taylor and Serrano met in the ring, when the women participated in a co-main event fight alongside Jake Paul vs. Mike Tyson in November. However, it's hard to say exactly, since Netflix is using a different service to measure performance this time around. In November, Netflix said that an average of 74M global viewers tuned in live to watch the Taylor-Serrano fight, per both internal data as well as metrics from TVision. In the U.S. alone, TVision estimated an average minute audience of 47M for that fight, holding the record for most-watched professional women's sports event in U.S. history. Advertisement Measurement data can change depending on the service, which makes direct comparisons difficult. TVision uses 5,000 connected TV devices to measure and extrapolate that audience data. VideoAmp says it uses a 'proprietary commingled dataset' which includes 39M households and 63M devices. However, a decline in viewership makes sense given that this fight wasn't tied to another buzzy spectacle, like the Paul-Tyson row. The previous fights also took place in the days before Thanksgiving, which likely contributed to higher viewership in the U.S. as all television viewing increases around the holidays. More insights will be available on Tuesday, when Netflix releases its weekly Top 10, which this event will surely be part of. At that time, it'll be easier to make comparisons against other Netflix live events and titles. Best of Deadline Advertisement Sign up for Deadline's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Yahoo
10-07-2025
- Business
- Yahoo
Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee
Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a TV-industry group that has been working to verify a passel of rivals to sector mainstay Nielsen. The U.S. Joint Industry Committee, formed in 2023, consists of TV companies and media buyers, all working to delineate new measurement systems in an era when changes in viewing habits and the rise of broadband and mobile technology has many called for new ways of gauging audience activity around TV watching, More from Variety Streaming Viewership Surpassed Cable and Broadcast Combined for the First Time Ever in May, Nielsen Finds Prabhas' 'Salaar' Tops Nielsen Mobile Streaming Charts as JioHotstar Dominates, Multilingual Content Surges in India ABC Claims Nielsen's Adult 18-49 Multiplatform Ratings Crown Among Broadcast, With 'High Potential' at No. 1 A review by the Joint Industry Committee, or JIC, found that the three companies' audience-tracking technologies are ready to be used as currency in trading between advertiser and media outlets. Advertisers typically look for such technology to be audited by the Media Rating Council, an independent organization that vets all forms of media measurement in the U.S. Nielsen has come under new pressure as media clients such as Paramount Global, Warner Bros. Discovery and NBCUniversal test new alliances with upstart measurement services. The JIC says its audit 'was designed to ensure measurement providers can meet the baseline requirements for operational functionality, transparency and usability. Of particular note, Comscore has now met the JIC's benchmark for transactability in personified demographics as part of the audit, joining iSpot and VideoAmp to offer the market three solutions that have been verified as transactable across personified demographics, households and advanced audiences.' Nielsen in January said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company's usual panel of consumers, passed the scrutiny of the MRC, making it first to gain accreditation for the technology. The new data comes from audience interactions with cable and satellite set-top boxes and smart TVs across 45 million households and 75 million devices. Still, there have been subsequent complaints from media outlets, with one industry organization, the Video Advertising Bureau, calling on Nielsen to make fixes to its new data systems. The JIC audit analyzed infrastructure behind the companies' ability to provide Big Data; examined two years of ad- and telecast-level data across all currency types; and scrutinized efforts to track audiences for sports, one of the most important programming genres across the industry. 'As innovation in measurement continues, it is critical that media buyers and sellers have the time and ability to thoroughly analyze updates to new methodology so that we can have confidence in each currency. This requires a level of transparency from each provider that ultimately breeds trust and confidence in their solution. We applaud Comscore, iSpot and VideoAmp for their continued commitment to building and operationalizing currency grade solutions and equally as important for dedicating the time and resources to participating in this critical process,' the JIC said in a statement. Best of Variety Oscars 2026: George Clooney, Jennifer Lopez, Julia Roberts, Wagner Moura and More Among Early Contenders to Watch New Movies Out Now in Theaters: What to See This Week 'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts?
Business Wire
17-06-2025
- Business
- Business Wire
Relo Metrics and VideoAmp Unveil 'Total Sports Performance' at Cannes Lions
BUSINESS WIRE)-- Relo Metrics and VideoAmp today announced the official launch of Total Sports Performance, a next-generation measurement and attribution solution purpose-built for the sports media ecosystem. The announcement was made during a joint showcase at Cannes Lions 2025, hosted at the VideoAmp Penthouse. Total Sports Performance delivers the industry's first deduplicated, single view of audience exposure and business outcomes across both sponsorship and advertising in live sports environments. At a time when marketers are demanding clarity across fragmented media investments, Total Sports Performance delivers the industry's first deduplicated, single view of audience exposure and business outcomes across both sponsorship and advertising in live sports environments using big data. The solution takes the real-time detection data from Relo's computer vision AI models and resolves them to households, leveraging VideoAmp's industry-leading VALID™ identity graph and commingled TV viewership data for a precise view of audiences and outcomes. 'The disconnect between advertising, content, and sponsorship measurement has long limited the sports ecosystem's ability to prove true ROI,' said Jay Prasad, CEO of Relo Metrics. 'With Total Sports Performance, we're changing that. This solution offers currency-grade measurement and insights and shows rights holders, media companies, and especially brands their real audience reach—whether during live play, the pre-game show, and commercial breaks across—so they can finally understand the full value of their investments across all screens.' The Total Sports Performance Advantage: Unified Reach Measurement: Combines TV ad exposures leveraging VideoAmp's commingled STB and Smart TV dataset spanning 40M households and 65M devices, with sponsorship visibility to deliver deduplicated household-level reach metrics. This covers shoulder programming, whistle-to-whistle game action, all commercials, and highlight shows. Real-Time Sponsorship Detection: Relo Metrics' computer vision captures on-screen brand moments and exposures at an extreme level of granularity and speed across broadcast, streaming, social, digital and in venue, and scores them for quality, exposure, and media value. Audience Mappin g: VideoAmp's best-in-class VALID™ Identity Graph – leveraging assets from 6 identity providers – resolves exposures and conversions to advanced audiences, helping clients understand precisely who was reached and the outcomes they drove for brands. Outcome-Driven Measurement: Total Sports Performance is enabling brands to connect sponsorship exposure to real business results—like search intent powered by Captify, app installs, location visits, and sales—through secure data clean rooms and advanced attribution capabilities. The combined data can also be a key data source for Multi Mix Modeling and Multi Touch Attribution models. 'Total Sports Performance represents a major leap forward in media measurement,' said Josh Hudgins, Chief Product Officer of VideoAmp. 'It's no longer enough to measure ads and sponsorships separately. Brands need a complete picture of their total audience—and the power to connect exposure to outcomes. That's what this collaboration delivers.' Built for Every Player in the Sports Marketing Ecosystem Helping brands, agencies, media, and rights holders turn sponsorship into real business impact. Brands can sharpen strategy and justify spend by benchmarking performance across sports and entertainment. Agencies can connect sponsorships, brand integrations, and ads into their own planning and optimization workflows—built for outcomes and performance-based audiences. Media companies can maximize the value of shoulder content and virtual assets with granular performance data and packaging insights. Leagues & Rights Holders can prove value across the full funnel, enrich audience profiles, and better monetize inventory across channels and formats. 'In today's evolving media landscape, advertisers need more than siloed metrics—they need clarity across the full spectrum of exposure,' said Brian Lin, SVP of Product Management and Advanced Advertising at TelevisaUnivision. 'By bringing together sponsorship and ad data into one unified measurement framework, Total Sports Performance creates a more equitable and performance-driven marketplace for all stakeholders. This is a critical step forward, especially in live sports, where attention and demand continue to grow." Following early proof-of-concept work with top global brands, the product will soon be made available through both Relo Metrics and VideoAmp platforms. Discussions around Total Sports Performance are being booked throughout the week in Cannes. 'Total Sports Performance isn't just a new metric,' said Prasad. 'It's a new playbook for how the market will define success in sports marketing.' About Relo Metrics Relo Metrics is an AI-powered sponsorship analytics platform that equips brands, agencies, and rights holders with real-time insights into media exposure and ROI. Tracking across broadcast, social, and streaming, Relo's always-on platform enables clients to optimize sponsorship performance and drive business outcomes. About VideoAmp VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp's solutions provide clients with access to advanced audiences and the ability to precisely plan, optimize and measure media investments across platforms to achieve better outcomes. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit
Yahoo
13-06-2025
- Business
- Yahoo
VideoAmp Launches THE REPLAY Revealing New Insights Into Live Sports Audiences
NEW YORK, June 13, 2025--(BUSINESS WIRE)--Today, VideoAmp is debuting a new monthly insights report called THE REPLAY – an interactive analysis of television viewership across major sports tentpole events. Each edition of THE REPLAY will explore the nuances of viewing behavior, regional loyalty, and audience segmentation that shape how America tunes in at home and in public venues leveraging VideoAmp's out-of-home measurement tools. VideoAmp's out-of-home measurement examines whether fans gathered in public venues or stayed home for the big game. Powered by VideoAmp's VALID™ big data and tech engine, THE REPLAY delivers advanced audience ratings and household-level insights in a highly visual and interactive public-facing tool. "For media companies and advertisers alike, THE REPLAY will become a must-use tool for decision-making," said Peter Liguori, Executive Chairman of VideoAmp. "This isn't simply a monthly data dump. Our experts and analysts will be providing an unprecedented and thoughtful look at sports media consumption, and the unique moments when brands can reach passionate, highly engaged viewers that only VideoAmp's advanced audience capabilities make possible." The first edition of THE REPLAY looks back on this year's March Madness, examining how fans watched and where their loyalties shifted. From out-of-home spikes to changing regional dynamics, behavior evolved each round. For example, this month's edition found that during the later rounds of the tournament, the audience included a higher share of top investor households (having at least $100K in invested assets) and those with high discretionary income (HHs $200K). The March 30th Michigan v Auburn game and all the Final Four games including the Championship saw over 1m+ $200k households tune in. The next edition, coming in early July, will highlight the NBA Finals with future months set to explore The Stanley Cup Finals, the NFL season opener and the US Open. In 2024, 75 of the top 100 programs in terms of live audience were sports programming. Streamers know this, and are increasingly investing more in the space. Emarketer recently published a report that projected that over 105 million U.S. viewers watched live sports digitally in 2024, an increase from 95.5 million during the previous year. That same report expects digital viewing of live sports will reach 127.4 million viewers in the U.S., a 21% increase from 2024. About VideoAmp VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp's solutions provide clients with access to advanced audiences and the ability to precisely plan, optimize and measure media investments across platforms to achieve better outcomes. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit View source version on Contacts Media Contact:Cassady NordeenCassady@ Sign in to access your portfolio
