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Second National Press Forum in Vietnam elevates strategic vision for revolutionary press
Second National Press Forum in Vietnam elevates strategic vision for revolutionary press

The Star

time21-06-2025

  • Business
  • The Star

Second National Press Forum in Vietnam elevates strategic vision for revolutionary press

HANOI: The second National Press Forum, which wrapped up in Hanoi on Friday (June 20), was a great success, opening up a creative space and elevating the strategic vision for Vietnam's revolutionary press as it advances alongside the nation, chairman of the Vietnam Journalists' Association Le Quoc Minh (pic) affirmed. Minh, who is also Head of the Steering Committee for the National Press Festival 2025, said that the forum has become a remarkable highlight in the series of events commemorating the 100th anniversary of the Vietnam Revolutionary Press Day, drawing special attention from the press community and the public over the past two days. He appreciated the dedication, enthusiasm, and strong commitment of nearly 70 speakers who contributed to the forum, affirming that the active participation of hundreds of delegates, including journalists, media agency leaders, press managers, journalism students, and media enthusiasts, resulted in 12 high-quality sessions. Notably, the 10 thematic panel discussions were well-organised and methodically conducted, featuring highly topical themes and rich content that captured strong interest from both the press circle and the wider public. Amidst a rapidly transforming world driven by digital technology, artificial intelligence (AI), and globalisation, Vietnamese journalism is facing unprecedented challenges, yet also tremendous opportunities, provided it can proactively adapt and innovate. One of the most pressing challenges is the rise of social media video content and individually generated news, which poses a direct threat to mainstream media outlets. This new era presents journalism with chances to reaffirm its leadership role. In the context where AI dominates and produces vast volumes of content, the only sustainable path forward for journalism is to focus on high-quality content and core values. Journalism must redefine its mission - not to report the fastest, but to provide the most profound and trustworthy value. These pressing concerns were at the heart of discussions at this year's National Press Forum. The forum served not only as a space for intellectual exchange and dialogue among journalists nationwide but also as a platform for exploring innovative approaches to transform Vietnamese journalism, aiming toward a truly professional, modern, and human-centered journalism in this era of the nation's rise, Minh added. At the first session 'Vietnamese journalism in the new era: Vision for creating development space,' delegates and experts discussed challenges, opportunities as well as key solutions for the sustainable development of Vietnamese journalism. Meanwhile, the session on AI and digital transformation strategy of Vietnamese newsrooms attracted many managers, experts, and journalists. They shared the view that AI opens up unprecedented opportunities for the Vietnamese press and media industry from improving the content quality to increasing social impacts, helping newsrooms adapt to the digital era and meet the increasing information needs of the public. At the fifth session on revenue in the digital age, speakers stressed that newsrooms must focus not only on producing quality content but also on securing sufficient funding to sustain operations. Other sessions covered topics such as female leadership in journalism, strategies to engage Gen Z, how television is adapting to the new media landscape, and mechanisms to develop radio in the current context. Notably, the 10th session on Resolution 18 and the requirement for innovation in press personnel attracted the public and journalists. The resolution, aimed at streamlining the political system, called for a leaner press sector to enhance its effectiveness. However, streamlining is not just about mergers, downsizing, or staff cuts. It's also about optimising resources, minimising waste, and improving operational efficiency. The process presents an opportunity for press agencies to innovate their organisational models, build convergent newsrooms, and modernise workflows. - Vietnam News/ANN

Vietnamese, Malaysian News Agencies Eye Opportunities To Strengthen Ties: Bernama CEO
Vietnamese, Malaysian News Agencies Eye Opportunities To Strengthen Ties: Bernama CEO

Barnama

time19-06-2025

  • Business
  • Barnama

Vietnamese, Malaysian News Agencies Eye Opportunities To Strengthen Ties: Bernama CEO

KUALA LUMPUR, June 19 (Bernama-VNA) -- The Vietnam News Agency (VNA) and Bernama - the national news agency of Malaysia - can co-develop AI tools for multilingual news summarisation and voice generation in Bahasa Melayu and Vietnamese, according to Bernama CEO Datin Paduka Nur-ul Afida Kamaludin. In an interview with VNA correspondents in Kuala Lumpur on the occasion of the 100th anniversary of Vietnam Revolutionary Press Day (June 21), Nur-ul Afida suggested the two agencies initiate cross-training programmes, allowing editors and journalists from both sides to exchange expertise on AI utilisation, share articles through digital platforms, and exchange information. Both VNA and Bernama are members of the Organisation of Asia-Pacific News Agencies (OANA). bootstrap slideshow VNA joined the organisation in 1969 and is an active member currently serving on its Executive Board. Nur-ul Afida said VNA has been a consistent and reliable partner in OANA, contributing actively to the regional media landscape through content sharing, coordination, and policy discussions. Their coverage of ASEAN and Indochina issues adds valuable perspectives. "Bernama appreciates the collaboration with VNA," she emphasised. The CEO also proposed that the two agencies should share a content platform through a cloud-based news hub for fast and secure content exchange between OANA members. During Party General Secretary To Lam's official visit to Malaysia in November 2024, the two countries upgraded their relationship to a comprehensive strategic partnership, which, Nur-ul Afida said, creates greater opportunities for both VNA and Bernama to play a more significant diplomatic communication role.

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