20-07-2025
Durban July 2025: Local artists elevate their brands on the big stage
Durban July 2025: Local artists elevate their brands on the big stage
The Durban July weekend featured a range of local talent, with Thembisa artists representing their brands on the grand stage.
Hectic, Siya and Vikk The Groove joined Johnnie Walker to experience the vibrant atmosphere, embracing the chance to mingle, learn and share their craft.
Victor Vukeya, known as 'Vikk The Groove', described the event as an opportunity to transcend being just a stage performer and evolve into a brand.
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'Collaborating with Johnnie Walker Blonde was the perfect mix for me. Everything about the experience radiated fun, fashion, vibes and, of course, Blonde moments. Being there with my team at that perfect time was incredible. I'm looking forward to next year.'
Vukeya's standout moment was the Boomtown Experience 2025, where Sjava stole the show, in his view.
He also fondly recalled his debut set at the Perere Durban marquee.
'The Perere Marquee was my favourite. The celestial decor and homegrown vibe reminded me of home.
'It's clear the time is now; we're rubbing shoulders with the elites, and soon, we'll be the elites.
'This experience elevates me, allowing me to navigate stardom and position myself alongside industry leaders I hope to work with closely in the future.
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'Glory be to God for this opportunity. Huge thanks to Orchardon25 and Johnnie Walker Blonde for making it happen.'
Siyabonga Nkosi shared how interacting with different people broadened his perspective on the industry.
'I'm a people person. Being in Durban was a new space for me, and I had the best time of my life. It was a challenge to interact with so many different folks, but I aced it.
'The Marvels of Mzansi theme was announced only three days before, so I improvised and wore what I felt comfortable in. I guess I was the marvel.
'My highlight was being invited to Durban and receiving VIP treatment. That showed growth in what we do and that we're taken seriously,' Nkosi added.
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Hectic Nkayane reflected on the up-close experience of the Durban July.
'Witnessing the fashion and the excitement around the horse races was unforgettable.
'I kept my outfit simple, representing the Marvels of Mzansi (iBince) with formal attire inspired by Zulu heritage. What better way to celebrate Zulu culture than wearing traditional attire on Zulu land?'
Nkayane's favourite marquees were the Perere by Gushima and the Makubenjalo marquee, which reminded him of the township groove we cherish in Thembisa.
'Being in that space was a privilege, rubbing shoulders with fashion designers, influencers, TV and radio personalities and event co-ordinators.
'I even bumped into DJ Fresh at Boomtown, who told me, 'You are moving in the right direction, keep pushing'.
That recognition from huge brands means our work is making an impact, sometimes without us even realising it. I believe we did an impeccable job and hope to be regulars at the event,' Nkayane said.
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