Latest news with #VineetaSingh
News18
2 days ago
- Entertainment
- News18
SUGAR Cosmetics Turns 10: Celebrating A Decade Of Bold & Free
Mumbai, July 2025: SUGAR Cosmetics, India's cult-favourite beauty brand loved by Gen Z and Millennial consumers, marks a major milestone: a glorious decade of pushing boundaries and empowering women to define beauty on their own terms. From a single crayon lipstick launched in 2015, the homegrown powerhouse today boasts a 550+ SKU portfolio, with a presence across 550+ cities and 50,000+ retail touchpoints. To celebrate this iconic milestone, SUGAR Cosmetics has kicked off a multi-city birthday tour, bringing the energy and excitement of the brand to its community through high-octane, interactive events. The celebrations began in Bangalore and went on to the second leg of tour in Mumbai, where the brand hosted back-to-back bashes packed with mega influencers, loud glam, and quintessential SUGAR energy. Fans experienced SUGAR beyond the shelves, with trendy new launches, curated beauty zones, music, mocktails, and immersive experiences that turned each venue into a full-blown SUGAR rave. From exclusive meet-and-greets with Co-founder & CEO Vineeta Singh to giveaways and special brand charm counters, the SUGAR Crew welcomed over 300 loyal fans and influencers across the two cities — each one celebrating what it means to be bold and free. The next leg of the tour heads to Pune. At the heart of the campaign lies a tribute to SUGAR's iconic first-ever launch — the Matte As Hell Crayon Lipstick. To mark a decade of bold beauty, this cult-favorite range has been relaunched in an exclusive, limited-edition edition — a true collectible for fans and loyalists. Crafted for long-time supporters and beauty lovers alike, this anniversary edition celebrates ten fearless years of self-expression. Each shade is a power-packed homage to women who've carved their own paths and defined their own stories — just like SUGAR has. Leading the lineup is Scarlett O'Hara, a timeless red that pays homage to a woman who defied her time and fate — bold, unapologetic, and unforgettable. Made for those who carry the same fire. Joining this classic are two equally iconic shades: Brandy Harrington & Rachel Berry. Together, these shades represent fearless femininity and the stories of women who chose to lead — not follow. The crayon stays true to its legendary formula, offering the same rich pigment, weightless glide, and creamy matte payoff that has earned it cult status, with over 7 million units sold across the country. 'This campaign is a celebration of the incredible women who wear SUGAR, those who stand tall in their truth, break the mould, and turn heads while doing it," said Vineeta Singh, Co-founder & CEO of SUGAR Cosmetics. 'They've shaped our journey over the last ten years, helping us grow from 7 SKUs to over 550, serving millions across the country. And it all started with this one iconic product." 'We didn't build SUGAR to play it safe. From day one, we've bet on bold moves, real conversations, and a brand that reflects the grit of modern Indian women. Ten years in, we're just getting started, hungrier, bolder, and ready to break more rules," said Kaushik Mukherjee, Co-founder & COO of SUGAR Cosmetics. As SUGAR enters its next chapter, it continues to push boundaries with makeup powered by skincare that offers both performance and care. Because at SUGAR, bold beauty isn't just skin-deep — it's smart, skin-loving, and here to stay. About SUGAR Cosmetics ( SUGAR Cosmetics, a cult favorite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand ships its bestselling products in Lips, Eyes, Face, Nails & Skin categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 50,000+ retail touchpoints across 550+ cities and a mission of reaching the doorstep of every makeup user in the country. Social Media Page Links: Instagram: Youtube: Facebook: Twitter: LinkedIn: PR Contact: Sanam Shirazi | sanam@ | +91 8879131117 (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI PWR PWR (This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) view comments First Published: July 22, 2025, 16:00 IST News agency-feeds SUGAR Cosmetics Turns 10: Celebrating A Decade Of Bold & Free Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Pink Villa
07-06-2025
- Lifestyle
- Pink Villa
Vineeta Singh's Diet Plan: From mindful eating to workouts, here's how Shark Tank India judge remains fit
Vineeta Singh (42) is one of the most reputed names in the business world, who became a household name after her stint on the business reality show, Shark Tank India. Vineeta appeared on the show as one of the sharks aka judge, and her journey, knowledge, perspective and life-changing advice were widely appreciated by the audience. Apart from her business acumen, another admirable aspect of Singh was her dedication to remaining fit. From running marathons to consistently engaging in physical activities, Vineeta has often proven that fitness and work can be balanced seamlessly if focused. Like her entrepreneurial journey, her fitness journey has also been inspirational. Let's see how the popular shark Vineeta Singh manages to stay fit and fabulous while running a successful business empire. Diet: Vineeta is a vegetarian who focuses on whole, unprocessed foods, prioritizing fruits, vegetables, and lean proteins. She admits that she prefers home-cooked meals and enjoys a variety of foods at home. Vineeta believes that eating rice, dal, and roti prepared at home can help one stay fit. She strongly advocates against skipping meals to maintain a healthy diet and emphasizes making conscious, healthy food choices. Vineeta doesn't follow a strict diet; instead, she believes that a morning workout is essential, after which she feels anything can be eaten. Vineeta avoids storing packaged foods, as she finds them very addictive. In her daily meal plan, she includes fruits and seasonal dry fruits like walnuts and almonds to maintain healthy bones and provide rich antioxidants for her body. She also believes that staying hydrated is key to being fit. Vineeta consistently focuses on drinking plenty of water to ensure proper hydration, which helps improve digestion, prevent fatigue, and promote overall well-being. Workouts Vineeta rigorously focuses on strength training, utilizing free weights, especially dumbbells, as well as bodyweight exercises. She challenges herself with various exercises, such as lunges, burpees, planks, and mountain climbers, which enhance her overall mobility. This approach emphasizes the importance of diversity in workouts for muscle development and overall strength. Running Vineeta Singh has a passion for running. Over the years, she has participated in numerous marathons and has won many of them. Running has become a vital part of her routine, helping to boost her energy levels and productivity. Cycling Like running, cycling is also an important aspect of Vineeta's fitness regimen. She understands its benefits, including reducing stress and strengthening bones. Beyond diet and workouts, Vineeta believes that mental well-being is also important. She incorporates meditation and yoga into her routine to cultivate focus, inner strength, and stress resilience. Vineeta Singh adopts a sustainable approach as her lifestyle revolves around a balance of physical activity, mindful eating and ample rest. She is truly an inspiration in all ways, and one can take notes!
Hindustan Times
10-05-2025
- Entertainment
- Hindustan Times
Shark Tank's Vineeta Singh accepts negative feedback on her 'Tan Ban' sunscreen: 'Will be more thoughtful'
Vineeta Singh, Co-founder and CEO of Sugar Cosmetics and a judge on Shark Tank India, recently promoted a new sunscreen from her brand on Instagram, claiming it can "ban tan." However, the promotional video didn't sit well with the internet. Many users questioned the messaging, asking what's wrong with their natural skin tone and why tanning is being portrayed negatively. (Also read: Fitness coach shares how to lose 10 kg even if you sit for 10+ hours a day: Check out meal plan, diet and workout tips ) On May 5, Vineeta Singh took to Instagram to share a video promoting Sugar Cosmetics' new sunscreen, captioning it: "Sunscreen before Sunday Run, Sweat testing the new @trysugar Tan Ban 4% Niacinamide Sunscreen Light Gel!" While the post was meant to highlight the product's efficacy, it quickly drew criticism. Influencer Ayesha Sanghi responded to the post, writing, 'But sunscreens don't 'ban' tans... and why are we making tanned skin to be such a negative thing anyway, another generation of girls is being taught that dark skin is something to be 'banned' just through the product name.' A post shared by Vineeta Singh (@vineetasng) To her credit, Vineeta acknowledged the concern and replied, "That's a fair pushback. Will be more thoughtful about this." Further elaborating on the issue, Ayesha explained in the comments why the branding of "Tan Ban" is problematic. "Tanning is a byproduct of sun exposure, but even 100 SPF sunscreens can only protect from 99% of UV rays," she wrote. "This means that no matter how much sunscreen you use and reapply, that extra 1% will still result in a tan, especially with prolonged sun exposure. It will be less than without sunscreen, but a tan nonetheless." She added that calling a sunscreen 'Tan Ban' not only sets false expectations but also reinforces harmful beauty standards. "People will feel disappointed when they still tan, and worse, may think there's something wrong with their skin for tanning. This, combined with the deep-rooted stigma that darker skin is 'less attractive,' can damage self-esteem," she said. Ayesha also pointed out that most international sunscreen brands avoid using terms like "anti-tan" despite similar formulations because completely stopping tanning is scientifically inaccurate.
