Latest news with #VinsmeraJewels
NDTV
20 hours ago
- Entertainment
- NDTV
Mohanlal's Stylist Feared Trolls Over Jewellery Ad, Says "It Was Difficult To..."
Actor and filmmaker Mohanlal, who is popular for his macho on-screen persona, recently appeared in a jewellery ad for Vinsmera Jewels that stunned the audience. Draped in delicate ornaments, the Drishyam actor challenged the traditional notions of masculinity with grace. The ad turned out to be a hit mostly because of the way Mohanlal was styled. In an interview with TOI, Mohanlal's stylist, Shanti Krishna, said that she had certain apprehensions while shooting the ad. While the stylist was tense, Mohanlal was confident and reassured her. He encouraged Shanti Krishna to trust her instincts and go ahead with her choices. "We're living in a time where anything and everything is trolled, and I was really nervous. When I shared my worries with Mohanlal sir, he simply told me to treat it as a piece of art and give it my best," the stylist, who has been working with the actor for over a year and a half, told the publication. The ad became a huge hit, and the stylist shared that she could bring her vision to life with the encouraging words of Mohanlal and with the help of a director like Prakash Verma. "Those words (Mohanlal's advice) truly lifted my spirits. And having a director like Prakash Varma also made a huge difference; it eased so much of the pressure. I'm certain the ad turned out the way it did only because of these two incredible artists," she shared. She also revealed that it was difficult to select an outfit best suited for the ad and the actor. The main reason behind her confusion was that she did not want to "choose an outfit that wouldn't appear overtly feminine" for someone like Mohanlal, "who is widely regarded as the embodiment of masculinity in cinema". Explaining how fun it is to work with Mohanlal, she said, "To witness Mohanlal sir perform is always a joy, but this time it was pure magic. I'm sure only he has the mettle to pull off something like this. He was incredibly attentive to every detail, from his nails to his eye movements; he was simply magical in every frame." Mohanlal has recently had two big hits with L2 Empuraan and Thudarum. The Malayalam actor has multiple projects in his kitty, including Hridayapoorvam, Drishyam 3, Patriot, and Vrrushabha.
Hindustan Times
a day ago
- Entertainment
- Hindustan Times
Mohanlal's stylist was worried his viral jewellery ad would get trolled, actor was confident it would work
Mollywood star Mohanlal left everyone pleasantly surprised when he featured in a jewellery ad recently that challenged gender norms in a subtle manner. The ad for Vinsmera Jewels soon went viral, with people loving how graceful the usually macho star looked. Talking to TOI, his stylist Shanti Krishna candidly spoke about the apprehensions while shooting for the ad she thought would be trolled. Mohanlal in a still from the viral jewellery ad by his Thudarum co-star Prakash Varma. Mohanlal's stylist thought viral ad would be trolled Shanti told the publication that while shooting for the ad she was 'extremely tense' as it's easy to attract trolls these days. 'We're living in a time where anything and everything is trolled, and I was really nervous. When I shared my worries with Mohanlal sir, he simply told me to treat it as a piece of art and give it my best. Those words truly lifted my spirits.' Saying that watching Mohanlal perform was like 'pure magic', the stylist says that Mohanlal was game to do the ad despite her apprehension. 'To witness Mohanlal sir perform is always a joy, but this time it was pure magic. I'm sure only he has the mettle to pull off something like this. He was incredibly attentive to every detail, from his nails to his eye movements; he was simply magical in every frame,' she said. Shanti also mentioned that it was a 'challenge' to style Mohanlal in the Prakash Varma ad, the filmmaker who was Mohanlal's co-star in Thudarum. She mentioned how they chose an outfit that wasn't 'overtly feminine' yet would highlight the jewellery. Recent work After a disappointing 2024 with Malaikottai Vaaliban and Barroz 3D, Mohanlal delivered two back-to-back hits with L2 Empuraan and Thudarum. L2 and Thudarum have even broken records, becoming the highest-grossers in Malayalam cinema. He has numerous films lined up, including Hridayapoorvam, Drishyam 3, Patriot and Vrrushabha.
The Print
5 days ago
- Entertainment
- The Print
Mohanlal embraces his feminine side—in a jewellery ad that redefines masculinity
Instead, the ad focuses on strong visual storytelling, showing Mohanlal gracefully embracing his feminine energy by adorning himself with jewellery. The powerful visuals need no voiceover, no tagline, and no melodrama to make its point. The latest campaign for Vinsmera Jewels breaks away from all the familiar tropes of traditional jewellery ads. There isn't any ideal daughter, blushing bride, proud father or monologues on feminism. Malayalam superstar Mohanlal is earning applause on social media for his standout performance in a new jewellery commercial. It's a refreshing shift from the usual gendered storytelling in jewellery advertising. Directed by filmmaker Prakash Varma, the commercial opens on a film set. Amid the hustle and bustle of introductions, Mohanlal slips away with an intricate jewellery set and heads to his vanity van. As the crew begins a search for the missing jewellery, the camera cuts to Mohanlal, who is seen wearing the necklace, rings, and bracelet, paired with a black shirt and trousers. He admires his features in the mirror as traditional music plays in the background. When the director enters Mohanlal's van, shocked, the actor simply bursts into laughter. An unconventional approach The commercial struck a chord with the audiences, who praised Mohanlal for putting up a quiet act of rebellion. The video has clocked over 2.3 million views and over five thousand comments on YouTube. Rather than seeking approval, the plot of the advertisement focuses more on self-acceptance. After all, the biggest battle is not the one we fight against the world, but the one that we fight with ourselves. And that is where the commercial succeeds over traditional jewellery marketing. It stirs emotions instead of delivering monologues, because visuals have a long and lasting impact. It didn't go for the tried and tested backdrops of weddings. Basically, it was totally unconventional and that is what took the audience by surprise. Also, the brand isn't promoting a product in your face. It's simply putting out the thought that beauty isn't about conformity, but about embracing what speaks to your soul, and jewellery is just a medium for it. Also read: CEAT to Bajaj Insurance—Shubman Gill is new poster boy of ads. Why it can also hit his brand Double standards At first glance, the flood of praise under Mohanlal's recent video might make you believe that society is finally embracing the LGBTQ+ community. But scratch the surface, and the reality is anything but progressive. One influencer rightly pointed out the hypocrisy: when a regular creator wears jewellery or dresses femininely, trolls are quick to tear them apart. But when superstar Mohanlal, who is known to be a macho Malayalam actor, does the same, it becomes 'iconic.' To this, internet users were quick to issue clarification stating that they don't celebrate the ad's message, instead they just applaud Mohanlal's acting spectrum. One user wrote, 'He's an actor. He's done mighty masculine roles like Mangalassery Neelakandan. People are praising his range of acting.' While another said, 'I don't know about others, but trust me homie, I hate that f*****g ad and you equally from the bottom of my heart.' These reactions are testament to the fact that we still have a long way to go in embracing fluidity, when it isn't wrapped in stardom. That said, one cannot unsee that the ad has sparked a larger conversation — about beauty, gender, performance, and the weight of public perception. Whether seen for its message, the rebellion, or simply Mohanlal's acting, the commercial dares to ask a quiet question in a noisy world: Who defines beauty and why? And, maybe that is what makes it unforgettable. Not because it shouts, but because it doesn't have to. Brand: Vinsmera Jewels Creatives: In-house Director: Prakash Varma Views are personal. (Edited by Aamaan Alam Khan)
Time of India
22-07-2025
- Entertainment
- Time of India
When Mohanlal wore a necklace, he wore vulnerability and dismantled gender norms
In a groundbreaking advertisement, veteran Malayalam actor Mohanlal challenges traditional gender norms by adorning himself with jewellery. The ad, by Vinsmera Jewels, showcases Mohanlal's comfort and joy in wearing the pieces, defying conventional portrayals of masculinity. This bold move has sparked widespread praise, prompting conversations about redefining masculinity and embracing personal expression. For generations, jewellery ads have followed a rigid script. The camera pans over a glowing bride-to-be, her bangles chiming in slow motion, her smile shy yet radiant. It's always a woman, sometimes a mother, sometimes a lover but never anyone else. Jewellery was not just an adornment; it was a symbol of femininity, a tradition passed from mother to daughter. Men, meanwhile, remained bystanders in these stories - buyers, gifters, rarely wearers. Until now. — bambbhlight (@bambbhlight) In a quietly revolutionary new ad by a leading jewellery brand from Kerala, veteran actor Mohanlal changes the narrative. Without lofty proclamations or performative statements, the ad opens with a simple scene: Mohanlal, amidst the hustle of a shoot, is drawn to a jewellery set. Noticing it, admiring it. Then, slipping away with it, not to gift it to someone else, but to wear it himself. Inside his vanity van, he adorns himself with the necklace, bracelet, and ring. Clad in a simple shirt and trousers, he pairs the ornate pieces with unfiltered delight. The music rises, his movements soften, and he begins to dance - graceful, mischievous, free. When the director bursts in looking for the 'missing' jewellery, Mohanlal just laughs - not embarrassed, not explaining, just basking in his moment. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like No annual fees for life UnionBank Credit Card Apply Now Undo And it's magical. Masculinity that shimmers What makes this moment so powerful is not just what's happening, but who it's happening to. This is Mohanlal, the legendary star of Malayalam cinema, a symbol of rugged masculinity and complex characters for over four decades. He has played fearless warriors, upright policemen, broken poets, and flawed men with heartbreaking honesty. He's an icon, especially in a culture that still clings tightly to its ideas of what a man should look and behave like. So when someone like Mohanlal chooses to wear jewellery - not for humour, not in drag, not to mock femininity, but with sincerity and joy, it lands differently. It isn't performative or niche. It's an invitation to rethink, to unlearn. And it hits home Fans flooded the comment section with praise, calling it 'brilliant', 'graceful', and 'unlike anything we've seen before'. 'He's embracing his feminine energy,' wrote one fan. 'Only Mohanlal can carry both masculinity and femininity with such ease,' said another. Many noted how such a portrayal would have been unimaginable years ago. 'It takes a real man to do this,' someone rightly observed. But perhaps we shouldn't have to say 'real man' at all. Perhaps that idea itself needs redefinition. Jewellery is not gendered. We made it so If you travel through time, you'll find that kings wore earrings, warriors wore kohl, and gods wore elaborate necklaces. In many cultures, men wearing jewellery was neither strange nor subversive, it was the norm. It is colonial morality, patriarchal discomfort, and hypermasculine modernity that have made softness in men something to fear, mock, or correct. Today, a man choosing a floral ring or wearing a pastel kurta is still considered 'bold' or 'different'. We raise our sons telling them pink is for girls, jewellery is 'too feminine', and emotions must be buried, not worn on sleeves or ears, or fingers. In doing so, we rob them of not just freedom of expression, but of beauty. And why? What are we so afraid of? Mohanlal, with one simple gesture, reminds us that masculinity can be adorned. That there is strength in vulnerability. That beauty does not threaten identity. The cultural reset we didn't know we needed This ad isn't just a clever marketing move. It's a cultural moment. A mirror held up to our biases, a gentle challenge to the binaries we've accepted for too long. It doesn't scream for attention, it simply is. And that's what makes it so moving. Mohanlal's quiet confidence, his joy in the jewels, his refusal to justify, it gives others permission too. Young boys watching might feel less alone in their desire to try on their mother's earrings. Grown men might reconsider what they've denied themselves for years. It opens a door, just a crack, for more stories to come through, ones where gender isn't a prison, but a palette. Jewellery is for everyone Fashion has always been political. What we wear tells a story about who we are, or who we wish to be. And when someone like Mohanlal chooses to tell a story where jewellery is not bound by gender, where masculinity can shimmer without shame, it's not just stylish. It's powerful. Jewellery is for everyone. Let's stop acting like it isn't.
Hans India
20-07-2025
- Entertainment
- Hans India
Mohanlal dazzles in gender-fluid avatar for jewellery brand
In a bold and unconventional move, Vinsmera Jewels has turned heads across the nation by choosing Malayalam superstar Mohanlal as the face of their latest campaign — not as the usual masculine brand ambassador, but as a hero embracing a gender-fluid persona. The celebrated actor appears in the new ad flaunting the brand's jewellery with elegance, challenging the long-held tradition of featuring only women in jewellery advertisements. Directed by acclaimed ad filmmaker Prakash Varma, the advertisement subverts norms and expectations with a narrative that's both playful and progressive. In the ad, Mohanlal plays a fictional version of himself who slyly steals jewellery from a film set, only to lock himself inside his vanity van and adorn himself with the sparkling gold and diamond pieces. It's a refreshing departure from the hyper-masculine portrayals that dominate media, and a powerful statement on fluid expression and breaking gender norms. This daring campaign is drawing comparisons with the strategies of other leading jewellery brands like Kalyan Jewellers, Malabar Gold, and Jos Alukkas — all of whom also feature male brand ambassadors. However, none have dared to explore such a bold, inclusive, and gender-defying concept in their promotions. Vinsmera's campaign, led by Mohanlal, is setting a new precedent. What makes this effort all the more compelling is the fact that Mohanlal, one of the most respected and versatile actors in Indian cinema, chose to lend his image to such a path-breaking concept. Known widely as the 'Complete Actor,' Mohanlal once again proves why he deserves that title — his willingness to experiment and take creative risks is winning hearts across demographics. The ad's director Prakash Varma, who recently made his acting debut as the antagonist in the Mohanlal-starrer Thudarum, brings a nuanced vision to the commercial. His unique storytelling approach helped elevate the concept beyond a simple marketing gimmick into a thoughtful commentary on identity and self-expression. Unsurprisingly, the ad has gone viral on social media, with netizens and fans alike showering praise on both Mohanlal and Vinsmera Jewels for their courage and creativity. Hashtags like #Mohanlal, #VinsmeraJewels, and #BreakingNorms are trending, with users applauding the actor's bold choice and hailing the campaign as a much-needed breath of fresh air in brand storytelling. In a time when many leading men in Indian cinema cling to hypermasculine and action-heavy roles, Mohanlal's move is being celebrated as not only brave but revolutionary. He has once again proved that acting is not just about fitting into molds — it's about breaking them. With this ad, Vinsmera Jewels hasn't just marketed their product — they've made a statement. And thanks to Mohanlal, that statement is echoing across the country with resounding applause.
