Latest news with #VisaClicktoPay
Business Insider
17-06-2025
- Business
- Business Insider
How the ease of tap-and-go is making its way to online checkout
Not too long ago, shopping meant heading into town, hunting for a parking space, and queueing at the till with aching arms. Today, consumers can browse and buy from just about anywhere. In many ways, shopping has never been more convenient or flexible. But when it comes to online shopping, that convenience often falls short — with more steps, more pauses, and none of the ease of a simple tap at the till. So, what's behind the friction, and how do we fix it? We spoke with leaders from across the payments ecosystem — including Visa and Worldpay — to understand how Click to Pay is closing the gap between in-store ease and online checkout. The physical-digital gap "With fraud on the rise, many consumers hesitate at online checkout — especially when shopping with a new or unfamiliar brand," says Sophie Noel, Head of Click to Pay Europe at Visa. The impact is clear: 84% of European consumers have abandoned an online purchase, and 1 in 4 do it regularly.¹ "Around a quarter of EU consumers¹ — or roughly 97 million people² — still manually enter their card details online," she adds. "That just doesn't match up with the smooth, tap-and-go experience we've all gotten used to. If buying something online feels like a chore, people just won't do it," says Noel. For businesses, checkout is often the make-or-break moment. "If the process doesn't feel smooth and intuitive, customers don't stick around — they move on to a brand that gets it right." So, it's merchants that are bearing the brunt of the challenge. "Right now, merchants are really struggling with issues like cart abandonment and high fraud rates," says Nabil Manji, SVP, Head of FinTech Growth & Financial Partnerships at Worldpay. For payment service providers and acquirers, enabling smoother, faster checkouts can have a direct impact on transaction volume and merchant satisfaction. So where do we go from here? For Noel, one answer lies in Visa Click to Pay — a solution designed to bring in-store ease to the online world without requiring major changes to how people shop. "When you see the Click to Pay icon at checkout, it means your saved card details can be retrieved securely, without needing to re-enter them or create a new account," she says. "You simply select the card you want, confirm, and you're done. It feels like autofill, but it's faster and significantly more secure." Click to Pay is available through the familiar card payment flow, but without the need for customers to fill in their card details. Behind the scenes, it uses tokenization, so the card details are only seen by the shopper and their card provider. "In the same way we've seen contactless payments revolutionize in-person payments, we're expecting Click to Pay to have a similar impact for online transactions," says Manji. Friction and risk: tackling the two biggest checkout killers Click to Pay tackles two of the biggest online payment challenges: cart abandonment and fraud. It speeds up transactions — saving around 20 seconds³ — and reduces friction points. It also puts security first. Some merchants have seen a 91% drop in fraud compared to traditional card entry 4 — thanks in part to the fact it doesn't share actual card numbers with merchants. "It also boosts approval outcomes," Noel adds. "Merchants see up to a 10% increase in authorization rates 5 — so more people finish checkout, and more payments get approved." "When we invest, it's targeted at improving one specific thing: reducing fraud rates, increasing conversion, offering more payment choices or some other benefit," Manji adds. "But the really nice thing about Click to Pay is that we get all of the above through enabling it." Built to fit in, not shake things up "Flexibility is critical," says Noel. "We know our partners already have a lot on their plate, so the last thing anyone needs is a complicated integration." And for Worldpay, that strategy has paid off. "We found implementing Click to Pay to be relatively fast and effortless," says Manji. "A big reason for this was Visa's drop-in UI, which requires minimal coding. Because it complies with EMVCo standards and scales across schemes, it's really seamless for our clients to use across any device or browser." Collaboration that moves the industry forward While Visa played a key role, Click to Pay is an industry-wide standard — designed to work across all major card networks, devices, and browsers. "Banks, merchants, payment providers, and gateways have all played a role," says Noel. "It's a truly collaborative effort — and Visa has been a driving force." "As I think about the future and what the future of online shopping is going to look like," says Manji, "I think the partnership with Visa and the innovation that we can both drive is really going to be key to improving the lives of merchants and consumers alike." Learn more about how you can make online payments safer, faster, and more convenient for the ecosystem with Visa Click to Pay. This post was created by Insider Studios with Visa. _________________________________________________________________________ Sources: 1. Visa/ IPSOS European e-commerce consumer study, Jan-Feb 2025, n=6,000 (UK, FR, DE, IT, ES, PL) 2. The figure of 97 million represents an estimated calculation of 25% of the approximate adult (15+) population of the European Union in 2024 (388.2 million). This estimate is based on publicly available demographic data from Eurosat: 3. IPSOS Consumer research 2023 UK and Spain sample 4. Global Risk Team, Visa Net, CTP Fraud Rates, Oct 24- Feb 25 5. Visa Net, on merchants live with CTP defined by 1 approved auth in Feb 2024 - Feb 2025.
Korea Herald
26-05-2025
- Business
- Korea Herald
Visa launches Click to Pay in Hong Kong with ZA Bank, the first issuing bank in Asia Pacific
SINGAPORE, May 26, 2025 /PRNewswire/ -- Visa, a global leader in digital payments, today announced a significant advancement that will transform the eCommerce experience. Hong Kong's first and largest digital bank [1], ZA Bank, pioneers Click to Pay, enabling cardholders to complete online transactions in seconds without the need for manual card entry. ZA Bank is the first card issuing bank to enable Visa Click to Pay in Hong Kong and across Asia Pacific, with 11 more markets to follow. Click to Pay is the new standard in online shopping; it brings greater convenience to online shopping. When Click to Pay is enabled, consumers can skip guest checkout, bypass form fields and forgo the hassle of remembering passwords after setting up their Visa card on the issuing Bank's app. By eliminating the need to manually enter your Personal Account Number (PAN), or your 16-digit card number, and passwords, reducing checkout time from five minutes to under one minute [2]. Data is also securely stored with Visa, ensuring trust and security without the need for consumers to store their information on third-party sites. With cart abandonment rates as high as 84% 2 for eCommerce, Click to Pay seeks to reduce friction by improving authorisation rates by an average of 2.5% [3], improving business for merchants. Without the complexity of card information input, it is like contactless payment, for online shopping. Click to Pay enables consumers to complete online transactions within a few clicks, powering a more seamless and secure checkout experience at scale. Consumers only need their registered email, phone number or Visa Payment Passkey to check-out online. T.R. Ramachandran, Head of Products and Solutions, Asia Pacific, Visa, said, "eCommerce in Asia Pacific has been accelerated by mobile phone ownership, digital advancements and connectivity in Asia Pacific. Our partnership with ZA Bank is a great example of Visa's ongoing industry collaboration to bring innovative payment solutions that benefit the consumer, merchant and issuer. When Click to Pay is used, and combined with Visa Payment Passkey, consumers can enjoy a seamless checkout experience with just three clicks [4] while merchants will benefit from a quicker checkout time, improved authorisation rates and far lower fraud rates. Visa will continue to uplift the consumer retail and online experience while bringing greater commercial success and more innovations to our bank and merchant partners across the region." By making Click to Pay a card-level feature that comes ready with Visa cards, cardholders can access the solution without having to sign up separately on third-party eCommerce or merchant sites for Click to Pay. There is no additional setup required by consumers. To provide additional peace of mind with the Click to Pay capability, cardholders can set up their Visa Payment Passkey using their native device's biometric capability or screen lock and use the Passkey for future payment authentication when they check out at participating eCommerce sites. In the Asia Pacific region, major acquirers, including AsiaPay, and a wide range of merchants have geared up with Visa Click to Pay solutions. Consumers can now enjoy enhanced checkout and payment experiences at their favourite shops or merchants. The ZA Bank partnership highlights a growing demand among issuers, acquirers and merchants for prioritising safe, seamless and frictionless checkouts to increase customer satisfaction with a better online shopping experience. It also gives us a glimpse into what next generation eCommerce will look like – safe, seamless, secure and fast. Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at
Yahoo
26-05-2025
- Business
- Yahoo
Visa launches Click to Pay in Hong Kong with ZA Bank, the first issuing bank in Asia Pacific
SINGAPORE, May 26, 2025 /PRNewswire/ -- Visa, a global leader in digital payments, today announced a significant advancement that will transform the eCommerce experience. Hong Kong's first and largest digital bank[1], ZA Bank, pioneers Click to Pay, enabling cardholders to complete online transactions in seconds without the need for manual card entry. ZA Bank is the first card issuing bank to enable Visa Click to Pay in Hong Kong and across Asia Pacific, with 11 more markets to follow. Click to Pay is the new standard in online shopping; it brings greater convenience to online shopping. When Click to Pay is enabled, consumers can skip guest checkout, bypass form fields and forgo the hassle of remembering passwords after setting up their Visa card on the issuing Bank's app. By eliminating the need to manually enter your Personal Account Number (PAN), or your 16-digit card number, and passwords, reducing checkout time from five minutes to under one minute[2]. Data is also securely stored with Visa, ensuring trust and security without the need for consumers to store their information on third-party sites. With cart abandonment rates as high as 84%2 for eCommerce, Click to Pay seeks to reduce friction by improving authorisation rates by an average of 2.5%[3], improving business for merchants. Without the complexity of card information input, it is like contactless payment, for online shopping. Click to Pay enables consumers to complete online transactions within a few clicks, powering a more seamless and secure checkout experience at scale. Consumers only need their registered email, phone number or Visa Payment Passkey to check-out online. T.R. Ramachandran, Head of Products and Solutions, Asia Pacific, Visa, said, "eCommerce in Asia Pacific has been accelerated by mobile phone ownership, digital advancements and connectivity in Asia Pacific. Our partnership with ZA Bank is a great example of Visa's ongoing industry collaboration to bring innovative payment solutions that benefit the consumer, merchant and issuer. When Click to Pay is used, and combined with Visa Payment Passkey, consumers can enjoy a seamless checkout experience with just three clicks[4] while merchants will benefit from a quicker checkout time, improved authorisation rates and far lower fraud rates. Visa will continue to uplift the consumer retail and online experience while bringing greater commercial success and more innovations to our bank and merchant partners across the region." By making Click to Pay a card-level feature that comes ready with Visa cards, cardholders can access the solution without having to sign up separately on third-party eCommerce or merchant sites for Click to Pay. There is no additional setup required by consumers. To provide additional peace of mind with the Click to Pay capability, cardholders can set up their Visa Payment Passkey using their native device's biometric capability or screen lock and use the Passkey for future payment authentication when they check out at participating eCommerce sites. In the Asia Pacific region, major acquirers, including AsiaPay, and a wide range of merchants have geared up with Visa Click to Pay solutions. Consumers can now enjoy enhanced checkout and payment experiences at their favourite shops or merchants. The ZA Bank partnership highlights a growing demand among issuers, acquirers and merchants for prioritising safe, seamless and frictionless checkouts to increase customer satisfaction with a better online shopping experience. It also gives us a glimpse into what next generation eCommerce will look like – safe, seamless, secure and fast. About Visa Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at [1]: Interim report of Hong Kong Banks. As the first digital bank to launch in Hong Kong, ZA Bank had the highest number of users and customer deposits among the city's eight digital banks as of 30 June 2024. [2]: Retail Asia: 'I am not a robot.' 84% of APAC consumers abandon carts due to complex login process. [3]: VisaNet data, Oct-Dec 2022. Visa credit and debit CNP transactions for tokenised vs non-tokenised credentials in the AP region. Authorisation rate is defined as approved authorisations divided by total authorisation attempts based upon first attempt of a unique transaction. [4]: Three clicks to complete the transaction: 1 - Click to Pay recognises consumer and presents issuer activated cards, 2 - consumer selects a card and initiates checkout and 3 – consumer authenticates to complete the transaction. View original content to download multimedia: SOURCE Visa Worldwide Pte. Limited Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Finextra
20-05-2025
- Business
- Finextra
Visa enables Click to Pay on UEFA ticketing platforms
With less than 50 days to go until the UEFA Women's EURO 2025, ticket sales have already reached 550,000 surpassing the total sales for the UEFA Women's EURO 2022. 0 For the first time, fans will be able to purchase UEFA Women's Football tickets using Visa Click to Pay, which offers a seamless and secure online ticket purchasing experience for fans eager to support their teams in the UEFA Women's Champions League final and UEFA Women's EURO 2025. Available on UEFA's ticketing platform, this innovative card standard makes online shopping easier and safer by eliminating the need for manual card numbers entry. Click to Pay technology brings innovative security features such as tokenization, for which Visa was one of the pioneers. Replacing a consumer's card credentials with a unique, randomly generated token is among the most effective ways to prevent fraud online. It can increase successful transactions by over 10%[1] and reduce fraud by 91%[2] compared to entering card number manually. Kim Kadlec, CMO Visa Europe: 'At Visa and with our sponsorship platforms we continually strive to enhance the fan experience through our technology. We recognise the rise of digitally savvy fans who find it frustrating to enter card details. We are thrilled that Click to Pay is now available on the UEFA ticketing platform, simplifying online ticket purchases for the UEFA Women's Champions League final and UEFA Women's EURO matches'. Guy-Laurent Epstein, UEFA Marketing Director: 'As we look forward to record-breaking attendances at UEFA Women's EURO 2025 and a fantastic UEFA Women's Champions League final in Lisbon, providing fans with a frictionless way to secure their seats is essential. Seamless digital solutions like Visa Click to Pay make purchasing tickets more convenient and secure than ever. We are thrilled to work with Visa to bring this innovation to our ticketing platform, ensuring more supporters can experience the excitement of women's football firsthand." Visa became the first ever UEFA sponsor dedicated to women's football in 2018, having invested in the growth of women's football for more than 15 years. With a commitment to accelerate this growth even further, Visa commissioned a study to understand and demonstrate the growth and development of the game and to highlight the opportunities and evolution required to help the women's game reach its full potential. Additionally, through its Team Visa and The Second Half programmes, Visa provides athletes with the tools, resources and support they need to thrive, on and off the pitch.
