03-07-2025
How To Create An Investment Offering To Raise Real Estate Capital
Aerial view of Willamet River running through downtown Portland Skyline, Oregon. (Photo by: Joe ... More Sohm/Visions of America/Universal Images Group via Getty Images)Once you've acquired a property and are generating consistent cash flow, you may begin thinking about how to scale. Whether you want to expand into larger deals or simply bring on new investors, building a strong investment offering is one of the most important tools you can have. It serves as a professional introduction in this world. It communicates who you are, what your deal is, and why others should join you.
An effective investment offering is set up like a pitch and includes your business plan along with details showing your credibility. It shows that you can identify opportunities, execute a project, and deliver results. I've seen successful investors use these to build long-term relationships with investors and partners who buy in to the vision and opportunity.
Start with the Story
Every good pitch begins with a compelling story. What problem are you solving? Is there an underserved neighborhood that needs more retail or modern office space? Have you identified a mismanaged multifamily property in a prime location? Investors want to understand both the deal and why it matters. Explain to them why now may be the best time to act.
Your story sets the tone, as it will lay out the opportunity and show that you've done your homework. Make sure to highlight your connection to the location, market insights, or anything unique that gives you an Insider's Edge. The more specific and grounded your story is, the more believable and compelling it will be.
Introduce the Team
Next, introduce who's behind the deal. If you're preparing a first investment offering, it can be a good idea to have a great partner and third party professionals. You'll be able to leverage their success to bring in capital.
Even if you're newer to investing, lean into your strengths. Perhaps you've underwritten dozens of deals, walked countless properties, or have mentors guiding you through the process. These things can build confidence. Investors want to know that you take this seriously and have the support needed to succeed.
Break Down the Deal
Once the story and team are in place, you'll need to clearly explain the deal itself. This includes:
Keep the numbers honest and conservative, as it will show you are transparent and realistic, which investors will appreciate. Provide context for your assumptions and back them up with market comps, construction estimates, or demographic trends. Define key financial terms as needed, especially if your investors aren't industry professionals.
You should also clearly explain your exit strategy. Are you planning to hold long-term and refinance, or sell in five years? What's the projected timeline for investors to receive distributions, and what returns should they expect? Include a summary table or visual that clearly lays this out.
Use a Professional Design
Include easy-to-read fonts, consistent branding, and easy-to-read layouts so that it is easy for investors to review. Add visual elements like property photos, location maps, and financial charts. Tools like PowerPoint, Canva, or even a graphic designer can help you make it look professional.
Finally, be ready to include additional materials in an appendix or data room. This might include detailed financial models, site plans, or sales comps. Some investors may want to look more closely at details before making a decision.
Your investment offering is an important tool to have as you invest in commercial real estate. It can help you communicate clearly and build trust. If it's done well, it could attract plenty of investors to your deal. You'll be well positioned to attract the capital and partners needed to grow your real estate business.
