12-06-2025
- Business
- Hamilton Spectator
Environics Analytics Reveals Enhanced Tourism Data Suite
TORONTO, June 12, 2025 (GLOBE NEWSWIRE) — Environics Analytics (EA), Canada's leading data and analytics company, today released its enhanced behavioural data for tourism. VisitorView empowers marketers and insights analysts with the most comprehensive, accurate, and actionable tourism intelligence available today.
As Canada's tourism landscape evolves, VisitorView's powerful new model delivers deeper insights into visitor behaviour to over 4,000 Canadian destinations. These data tell the tourism industry crucial information about their visitors: where they are coming from – domestic, US or international; what the peak travel months are in a region; the areas that experience the highest visitor activity; and the duration of the average visitor's stay.
All these data can then be paired with
PRIZM®
and other indicators from EA's suite of data, to achieve an understanding of a visitor's demographics, behaviours and values.
Updates and Additions Include:
Tailored Enhancements Across Borders
EA's new VisitorView tourism suite gives the travel and tourism industry an even more detailed look into how, when, and where people travel, making it an essential tool for businesses to adapt to the constantly changing tourism landscape.
Learn more here:
About Environics Analytics
Environics Analytics (EA) is the premier marketing and analytical services company in Canada, helping thousands of customers across every industry sector turn data and analytics into strategy, insights and results. Established in 2003, we specialize in using best-in-class data, analytics expertise and purpose-built software to address key challenges in areas such as consumer profiling and segmentation, data collaboration, multichannel media planning, campaign execution and measurement, trade area analysis, merchandising strategies and site location decision-making. Our ENVISION platform provides quick and easy access to our comprehensive and privacy-compliant databases—including the latest mobile movement data. Environics Analytics is the exclusive provider of LiveRamp technology in Canada and is owned by Bell Canada.
Learn more at
Contact: Teresa Sinopoli
Chief Product Officer
