Latest news with #VistaJet
WIRED
02-07-2025
- Business
- WIRED
Affluent Travelers Are Ditching Business Class for Business Jets
Jul 2, 2025 11:00 AM With a rise in 'semiprivate' carriers, new booking tech, and commercial airline partnerships, it's never been easier to fly private. We're cruising 35,000 feet over the French Riviera, the plane's wing cutting through billows of white. Below us, the sea is sparkling, and I spot a cluster of yachts anchored along the coastline. A ray of light hits my glass of Champagne and turns it to liquid gold. I take another sip. So this is what it feels like to be on cloud nine. I'm flying from London to St. Tropez with the private aviation company Wheels Up, and for the first time in my life, I don't want a flight to end. Once you've gotten a taste of the private jet lifestyle, it becomes easy to understand why wealthy travelers are so taken with it—despite the hefty price tag and contentious carbon footprint. But, as Leona Qi, president of Vista US, a private aviation company that owns VistaJet and XO, tells me, a large group of private jet travelers are not, in fact, ordering Champagne and caviar on their way to the South of France. Instead, they're more likely to be taking board meetings en route to the Midwest for a multi-million dollar IPO deal. For today's business travelers—whether we're talking C-suite execs or Taylor Swift—the appeal of flying private lies in its efficiency, more so than luxury. Without being constrained by commercial flight routes and airports, you can 'visit three cities in a day and come back home to sleep in your own bed, and the next day you can present to the board or to your executive team,' says Qi. With the return of in-person meetings and office mandates, more business travelers and corporate clients are seeking out private aviation solutions. ILLUSTRATION: Alex Green Private aviation's first post-Covid boom mainly included leisure travelers who transitioned away from commercial airlines during the pandemic for reasons of health, explains George Mattson, CEO of Wheels Up. 'You had a bunch of new people in private aviation,' he says. 'And once you try it, you generally don't want to stop.' Despite that, because of the rise of remote work, business travel remained below pre-pandemic levels. That's changing. With the majority of companies implementing hybrid or full-time office mandates, business travel has resumed and, with that, business jets are back in business. So far this year, worldwide private jet activity has been up year-over-year for 20 out of the past 24 weeks, per WINGX data. According to Qi, VistaJet has received three times as many RFPs (request for proposals) from corporations looking for private aviation solutions during the first six months of 2025 compared to the first six months of 2024. 'You can save a lot of time—and time, ultimately, is money.' But business travelers aren't the only customers driving the surge in demand. Private carriers have long been a popular option for reaching leisure destinations that lack commercial connections. According to aircraft charter specialist Chapman Freeborn, harder-to-reach destinations like Scotland's Hebrides, and the French and Italian islands of Corsica and Ischia, are trending this summer, alongside perennial favorites like the Hamptons and Ibiza. The biggest spikes in worldwide private jet activity in recent months have coincided with major sporting events and holidays; over Memorial Day weekend, private jet flights in the US hit an all-time record compared to previous years. This story is part of The New Era of Work Travel , a collaboration between the editors of WIRED and Condé Nast Traveler to help you navigate the perks and pitfalls of the modern business trip. There's still room for growth—according to 2021 data, the majority of US households who can afford to fly private, in fact, do not. One reason for this is that private aviation requires a relatively manual booking process. From calling up brokers and comparing jet card memberships to purchasing fractional ownership models, it's often easier to purchase a $10,000 business class ticket than to go through the motions of reserving a private charter. So-called semi-private carriers combine the reliability of scheduled flight services with the exclusivity of private aircraft and terminals. ILLUSTRATION: Alex Green The industry is now beginning to address those pain points with new products and tech. A handful of start-ups are vying to become 'the Uber of private jet travel,' such as Kinectair, which offers real-time pricing and route search features, without charging membership fees. This summer, Uber itself launched a helicopter booking feature in the Amalfi Coast. The intersection between commercial and private aviation is continuing to grow. In an industry-first, Delta Air Lines is now connecting its international business class passengers with Wheels Up charter flights throughout Europe. Meanwhile, 'semi-private' carriers like JSX, XO, and Aero offer scheduled services aboard private aircraft that travelers can book by the seat—a model that's proven a hit among premium travelers. Tradewind Aviation—which offers both book-by-the-seat scheduled flights and private charters in the US and the Caribbean—says it's seeing roughly a 33% year-over-year increase in scheduled service bookings across its routes; However, private charters are seeing 'less of an increase' this summer compared to last, a Tradewind spokesperson tells Traveler . As demand for scheduled services increases, carriers like these are expanding their route maps. This May, Aero launched a bicoastal Los Angeles to New York flight (featuring in-flight Erewhon meals and Starlink Wi-Fi). The company says the new route was 'built for business travelers, flying from Los Angeles to New York on Monday mornings and returning to Los Angeles on Thursday afternoons.' Mattson, of Wheels Up, believes even more travelers will be making the leap from business class to business jet in the years to come. Above all else, the core draw of private aviation—whether used for a corporate or leisure trip—remains a simple one, he says: 'You can save a lot of time—and time, ultimately, is money.'
Forbes
20-06-2025
- Business
- Forbes
NetJets, Flexjet, VistaJet Executives See Plenty Of Room For Growth
After two years of small declines following record demand spurred by the COVID-19 pandemic, which peaked in 2022, top executives from the world's largest sellers of private jet flights – NetJets, Flexjet, and VistaJet - are providing a bullish outlook for the future. According to Aviation Week, the trio are already flying high. Over the three months from March to May, Flexjet saw an increase of 146% in "aggregate hourly utilization" compared to 2019. VistaJet was up 115%, while NetJets, already the biggest by a factor of nearly three, saw a 56% gain. Eric Martel, president and chief executive officer of Bombardier Inc., left, and Patrick Gallagher, ... More president at NetJets Aviation Inc., during a delivery ceremony for NetJets' first Bombardier Global 7500 private jet at the Bombardier Laurent Beaudoin Completion Centre in Montreal, Quebec, Canada, on Thursday, Dec. 2, 2021. Earlier this week Gallagher told CNBC that the market for private jet flyers remains largely untapped and demand continues to be strong. Photographer: Graham Hughes/Bloomberg Yesterday, NetJets Aviation President Patrick Gallagher, speaking to CNBC's Robert Frank, estimated that despite the industry's growth over the past five years, the addressable market for private aviation is largely untapped. "The pandemic unlocked a portion, but if the private aviation market expanded by 40%, you still have only 14% of the addressable market (flying privately)," he told the cable business channel. Gallagher cited a 2020 McKinsey study that showed before the pandemic, only about 10% of households with the financial means to be regular private aviation users were flying privately at the time. The unit of Berkshire Hathaway is expected to take delivery of around 90 new private jets this year. It currently holds options to purchase over 1,700 private jets from Textron Aviation, Embraer and Bombardier. While Gallagher declined to provide specifics, he said, "In terms of what we see in future demand, there have really been no signs of slowdown even in this period of market volatility, uncertainty, and tariff concerns," adding, "We watch all the leading indicators very closely. How much are our existing customers flying? Are they giving us less notice? Are they still booking with normal travel patterns? Are they going to different places? Is travel to Europe down compared to last year? So far, we have not seen any indicators of our business at NetJets slowing down." Flexjet, Inc. Chairman at the opening of the company's new world headquarters outside Cleveland, ... More Ohio, in September 2023. He says nearly all of the HNWs who joined the company's fractional and jet card programs during COVID have stayed flying privately hand have not returned to the airlines. Data from Wing X shows that U.S. private jet flights, which had been tracking at a 3.4% year-over-year growth rate before the tariff announcements, have accelerated with 4.1% year-over-year gains since then. Domestic private jet segments were up 16% year-over-year over the recent Memorial Day weekend. In a separate interview published this week, Thomas Flohr, chairman of Vista, the most global of the big players, told Spears Magazine about the prospect of engaging more wealthy individuals in private skies. "The addressable market is gigantic and growing usually at about double GDP." Earlier this year, Flexjet, Inc. announced a firm order for new private jets from Embraer valued at $7 billion. Co-CEO Mike Silvestro stated that the company anticipates doubling the size of its fleet to over 600 jets by 2031. NetJets, including its aircraft management arm, operates around 1,100 aircraft, which would rank it alongside American Airlines, Delta Air Lines, and United Airlines in terms of fleet size. So, what's driving the growth? Gallagher says it's a combination of factors. For executives constantly on the road, flying privately increases family time. In other cases, customers with mobility issues find navigating big and crowded airports increasingly difficult. For others, it's about visiting the grandkids. At the same time, being able to bring pets along can be a reason to choose private flights. Last year, NetJets flew 25,000 pets, mostly dogs and cats, but also parrots and pot-bellied pigs. Another reason for the optimism is the demographics of the flyers. Silvestro says customers are entering the private aviation market earlier, meaning a longer runway of usage. New customers are now in their late 30s and early 40s compared to a market that was previously driven by users who were 55+. The next generation of customers also want to visit more far-flung destinations, creating a need for bigger jets. He coined the trend, "younger, larger, longer." Vista Chairman Thomas Flohr recently told Spears Magazine, "The addressable market is gigantic and ... More growing usually at about double GDP." His VistaJet unit has grown 115% since 2019, according to recent Aviation Week data. (Photo by ERIC PIERMONT/AFP via Getty Images) For fractional and charter operators such as NetJets, Flexjet, and Vista's VistaJet, anonymity is also an increasing factor, the executives say. "We have clients who own their aircraft and use NetJets when they want to fly incognito," Gallagher told CNBC, noting, 'All anybody is ever going to see is that familiar NetJets stripe on the aircraft. They have no idea, no way to track who's onboard.' Both Gallagher, and Flexjet Chairman Kenn Ricci, speaking on a recent industry podcast, say the programmatic offerings they sell - fractional ownership and jet cards - are proving sticky for newcomers, meaning a broader base of core users, and few have stepped back to the airlines. Ricci told listeners, 'We are not seeing much attrition of that frugal wealthy group that showed up (during COVID).' A recent Forbes survey of billionaires found private jets as the top answer when they were asked to name the one luxury they could not live without. What's going to get 86% of the addressable market, which is still on the sidelines, to fly privately? Gallagher noted that $80 trillion is expected to be inherited over the next two decades. He says the next generation is more open to shared economy solutions, such as jet cards and fractional ownership than their parents. Similarly, the new rich are those who are making their money from tech-driven businesses. Gallagher says NetJets' highest market share is in Silicon Valley. He told CNBC, "The tech money is investing in the shared economy." A survey of Private Jet Card Comparisons subscribers who don't currently fly privately but are considering it found that 63% cited door-to-door time savings compared to airlines, 46% said private aviation would give them access to more convenient airports, and 31% cited the ability to fly nonstop instead of making a connection. Nearly 30% cited traveling with pets. Thirty-eight percent said flying privately would replace long trips by car, something that is driving more private flight providers to offer last-mile solutions. Enticing those who can afford to fly privately and drawing them in has always been challenging. Terrorist attacks and Covid drove new customers who wanted to avoid crowded spaces. Airline meltdowns, where passengers can't be rebooked for several days, cause a brief spike in demand. Product breakthroughs, such as fractional jet ownership, invented by NetJets, and jet cards, which date back to 2019 and created by Sentient Jet, now part of Flexjet, Inc., have made flying easier and more accessible, Cheap access often gets plenty of press but rarely meets expectations, and the business models usually prove unsustainable. Kenny Dichter, who founded both Marquis Jet Partners, which was sold to NetJets in 2010, and Wheels Up, which he exited in 2023, announced his return to the space last month with RealJet, an offshoot of a sports and entertainment platform he launched last year. Dichter is widely credited with helping expand the market via MarquisJet, which enabled its customers to buy jet card flights on NetJets in 25-hour increments instead of making a five-year, 50-hour-per-year ownership commitment. He also promoted a membership program using cost-effective King Air turboprops through Wheels Up. This time he is hoping the ability to offer private flights as a stylish and hassle-free way to travel with friends and business associates to his lineup of VIP events will help bring first-time flyers. Real SLX has already inked partnerships with BetMGM and FanDuel. In launching his charter brokerage, Dichter said, 'We think Real SLX's reach to over 22 million U.S. millionaires, of whom maybe 150,000 are regular private aviation users, creates a white space where we can help bring lots of new consumers into the market.'
Barnama
20-06-2025
- Business
- Barnama
Vista Unveils Ultra-High-Net-Worth Travel Trends: Singapore Ascends As Southeast Asia's Premier Destination
Singapore, Thursday, 20 June (Bernama) -- Vista, the world's leading private aviation group and parent company of VistaJet and XO, hosted a panel discussion on Ultra-High-Net-Worth Trends in Singapore, bringing together influential voices from across its partner network within the city's luxury ecosystem. The invitation-only event explored the evolving trends of luxury among Southeast Asia's ultra-high-net-worth-individuals (UHNWIs) whose lifestyle choices are increasingly driven by meaning, mobility, and long-term value. Held against the backdrop of rising demand for premium experiences and increased regional UHNWI mobility, the panel featured insights from:
Yahoo
19-06-2025
- Business
- Yahoo
Vista Unveils Ultra-High-Net-Worth Travel Trends: Singapore Ascends as Southeast Asia's Premier Destination
Vista Unveils Ultra-High-Net-Worth Travel Trends: Singapore Ascends as Southeast Asia's Premier Destination Vista Unveils Ultra-High-Net-Worth Travel Trends: Singapore Ascends as Southeast Asia's Premier DestinationPress images available for download here. Singapore, Thursday 19 June 2025 – Vista, the world's leading private aviation group and parent company of VistaJet and XO, hosted a panel discussion on Ultra-High-Net-Worth Trends in Singapore, bringing together influential voices from across its partner network within the city's luxury ecosystem. The invitation-only event explored the evolving trends of luxury among Southeast Asia's ultra-high-net-worth-individuals (UHNWIs) whose lifestyle choices are increasingly driven by meaning, mobility, and long-term value. Held against the backdrop of rising demand for premium experiences and increased regional UHNWI mobility, the panel featured insights from: Amy Yang, Vice President, Marketing – APAC & IMEA, Vista Christine Li, Head of Research Asia Pacific, Knight Frank Ewa Stachurska, Chief Marketing & Sustainability Officer, Sanlorenzo Asia Pacific The speakers examined the burgeoning demand for private aviation, luxury real estate, and superyachts which highlight Singapore's status as a premier destination and how brands are responding to the rising desire for privacy and personalization. Vista's Amy Yang shared, 'With the rising trend of bleisure travel — where business and leisure are seamlessly intertwined — Singapore has consistently ranked among the top destinations for Vista's clientele. Its unique blend of Asian cultures and its status as an international business hub make it an ideal gateway for today's global travelers. At a time where excellence standards and consistency are paramount — whether flying long-haul between Asia and the United States aboard the industry-leading Global 7500 or regionally within Europe or the Middle East on the popular super-mid-size fleet — Vista is uniquely positioned to meet this growing demand with a global infrastructure that spans 96% of the world.' In 2024, VistaJet further saw a 10% growth in its Memberships in Southeast Asia, whereas XO — Vista's instantaneous and real-time priced private jet marketplace — saw doubled flight traffic year-on-year growth in Singapore. Knight Frank's Christine Li reveals: "According to The Wealth Report 2025, Asia Pacific is predicted to account for 47.5% of the global UHNW population created between 2025-2028. The inaugural Family Office survey displays an increasing trend to view prime real estate as an attractive combination of steady income generation and capital growth potential. Confidence in Singapore's prime assets are underscored by the significant UHNWI commercial property transactions for 2024/2025 — notably US$520 million for the 21 Collyer Quay office building and US$43 million for River Valley Apartments enbloc. This blend of strategic diversification, expectations for long-term asset appreciation, and sustained high-value investment activity, solidifies Singapore's position as a premier destination for sophisticated capital.' Sanlorenzo Asia Pacific's Ewa Stachurska adds: 'Singapore is emerging as a premier yachting hub with 8 boat clubs and marinas and 4000 boats and yachts stationed in the city. Coupled with Southeast Asia's extensive coastlines that are easily accessible by yachts with adequate range and storage capacity, this creates a unique environment for the rising demand of highly customized superyachts. This trend reflects a broader shift towards exceptional purchases that offer not only immediate enjoyment but also generational significance, and purpose underscoring the evolving aspirations of Asia's affluent clientele. Sanlorenzo Asia Pacific prioritizes intimate activations and experiences with like-minded yacht owners at the Sanlorenzo Elite community, ensuring the holistic customer journey is complete in discreet elegance and effortless style.' Singapore: Rising Capital of Premier Experiences With its concentration of wealth, political stability and service excellence, Singapore is emerging as Southeast Asia's main hub for luxury experiences and financial conferences. This is evidenced by the three-digit growth figures in Vista's flight traffic during key event periods. In comparison with the daily average of flight traffic in Singapore across 2024, a tremendous 362% increase was seen during the Taylor Swift Eras tour in Singapore due to the fact that this was the singer's sole stop in Southeast Asia for her global concert. The Singapore Grand Prix also instigated a 168% surge in daily average flight traffic while it coincided with other major financial events in the city, such as The Milken Institute Asia Summit and Global Trade Review Congress and more. On the other hand, the Singapore Yachting Festival supported a 46% higher business jet traffic as compared to the daily average for the year. Southeast Asia's Emerging Luxury Destinations While Singapore remains the anchor of Southeast Asia's luxury ecosystem, Vista shared the hidden gems amongst its exclusive flight destinations in 2024, locations that fuse nature, culture and exclusivity. Kuching, Malaysia — the international gateway to Borneo attracts luxury eco-tourists keen to explore the island's ancient rainforests and orangutan sanctuaries. Da Nang, Vietnam — a coastal city gaining traction for its resort offerings, vibrant culinary scene and proximity to UNESCO sites. Sorong, Indonesia — the preferred entry point to Raja Ampat, offering access to one of the world's most pristine and remote marine reserves. Meanwhile, established favourites such as the Maldives, Phuket and Bali continue to see robust traffic, with Phuket in particular benefitting from global pop culture visibility, most notably through HBO's The White Lotus, which set its third season in Thailand. According to Knight Frank, Manila has emerged as the world's fastest-growing market for prime residential prices in 2024. In Malaysia, government incentives have further strengthened the residential property sector, making it an attractive option for those seeking both personal homes and long-term value appreciation. Meanwhile, foreign buyers continue to shape Bangkok's prime real estate landscape, with Chinese investors at the forefront of this growing demand. Based on the findings from Sanlorenzo Asia Pacific, the superyacht market in Singapore and Southeast Asia is experiencing dynamic growth, driven by a rapidly expanding population of ultra-high-net-worth individuals who increasingly seek passion assets that combine lifestyle, legacy, and long-term value. Unlike traditional markets, wealth in the region is largely newly created and is now being passed on to a younger generation that prioritizes experiential discreet luxury and family-oriented investments. Aligned with trends in yachting and luxury real estate, private and exclusive travel experiences are increasingly sought after by Vista Members. With access to the most prestigious establishments through its global network of over 600 partners across 35 categories — from private island villas to yachting services, fine art to automobiles — Vista's Private World offers bespoke journeys and itineraries tailored to each client's passions. At Vista, meeting the demands of UHNWIs extends far beyond the cabin — it encompasses every aspect of in Member's life, before they step onboard, and long after they land. – ENDS – InformationVista | press@ About Vista Vista Global Holding's (Vista) subsidiaries provide worldwide business flight services. A global group headquartered at the DIFC in Dubai, Vista integrates a unique portfolio of companies offering asset free services to cover all key aspects of business aviation: guaranteed and on demand global flight coverage; subscription and membership solutions; trading and management services; and cutting-edge mobility technology. Innovating the industry for 20 years through continuous investment in people, technology and infrastructure, the Group's mission is to lead the change to provide clients with the most advanced flying services at the very best value, anytime, anywhere around the world. Vista's knowledge and understanding of all facets of the industry deliver the best end-to-end offering and technology to all business aviation clients, through its VistaJet and XO branded services and duly licensed carriers. Vista is not a direct air carrier and does not operate or charter flights. More Vista information and news at About VistaJetVistaJet is the first and only global business aviation company, leading the industry by setting higher standards of service and safety for over 20 years. On its fleet of silver and red business jets, VistaJet has flown corporations, governments and private clients to 207 countries and territories, covering 96% of the world. Founded in 2004, the company pioneered an innovative business model where customers have access to an entire fleet whilst paying only for the hours they fly, free of the responsibilities and asset risks linked to aircraft ownership. VistaJet's signature Program membership offers clients a bespoke subscription of flight hours with guaranteed access to the Vista Members' fleet of over 300 aircraft around the world, to fly them anytime, anywhere. VistaJet is part of Vista — the world's first private aviation ecosystem, integrating a unique portfolio of companies offering asset free solutions to cover all key aspects of business aviation. More VistaJet information and news at About XOXO is revolutionizing the private aviation industry by combining data intelligence with distinct service, allowing clients to book a flight in seconds to anywhere in the world. Built on 20 years of innovation and skill, XO is the world's premier aviation network. XO has created an open future for private aviation with more transparency, efficiency and accessibility than ever before. Members and clients have access to over 2,400 aircraft around the world, including the Vista Members' fleet, covering the full spectrum of cabin classes. Flyers can book an entire aircraft or individual seats through the XO mobile app, website or an XO Aviation Advisor. XO is part of Vista — the world's first private aviation ecosystem, integrating a unique portfolio of companies offering asset free solutions to cover all key aspects of business aviation. More XO information and news at Attachments 20250619_FINAL_VISTA_PR_SGPANEL Vista Unveils Ultra-High-Net-Worth Travel Trends: Singapore Ascends as Southeast Asia's Premier DestinationSign in to access your portfolio
Forbes
11-06-2025
- Forbes
VistaJet Features High-Flying, First-Class Facials From Cult Favorite Dr. Barbara Sturm
Here, renowned German doctor Barbara Sturm (in white) educates a VistaJet flight attendant in the particulars of her posh facials that are now offered up in the sky for complexion perfection, to combat dehydrating air cabins. And the airline amenity kits are just as fabulous and filled with Dr. Sturm's products. Flying usually produces enormous fatigue, complete dehydration unless you drink tons of water, and wreaks havoc on your face. So, the folks at VistaJet wondered: What if there was a way to actually boost your beauty at 35,000 feet, with one of the world's greatest facial brands, from celebrity cult favorite Dr. Barbara Sturm? Dr. Sturm is a German doctor and a global authority in science-backed skincare (and the creator of the world-famous Platelet-Rich Plasma 'blood facial'). So, VistaJet, the world's first and only global private aviation company, in early May debuted an exclusive global partnership with Dr. Barbara Sturm, the globally renowned aesthetics expert and anti-inflammatory pioneer. VistaJet and Dr. Barbara Sturm have created a suite of tailored solutions for maintaining radiant and healthy skin at a high altitude, from expert-led training for VistaJet's Cabin Hosts to bespoke facial treatments at 40,000 feet, with a focus on longevity. The facials are only available on the Global 7500, frequently termed 'A Ferrari in the sky.' Available on board, at select Vista House locations and at Dr. Barbara Sturm's global Spa & Boutiques, this collaboration introduces a new era of high-performance pre-flight, in-flight and post-flight wellness, ensuring VistaJet Members can enjoy the benefits of scientifically proven skincare, in the air and on the ground. Can you say OMG? This is lavish luxury offering complimentary complexion perfection in a parched environment that typically causes wrinkles, a devastated dermis, and your exiting the plane looking tired and haggard. Think of it this way – whether going to Perth or Paris, you can enter the cushy cabin looking like Gerard Depardieu – and exit resembling Catherine Deneuve. And oh yes, the fantastic facials are free to the high-flyers who book VistaJet. In an exclusive interview granted to me for Forbes, by Matteo Atti, Chief Marketing Officer of VistaJet, he backgrounded me on this special new skincare service, to be administered by the trained flight attendants. 'Instead of tiring you, a flight can now be a place of rejuvenation for your skin. We asked ourselves, 'How can we simplify your life before a business event, or after, or on your way to a yachting trip…so why not train our cabin hosts on how to do facials'? So we created a spa in the sky at no added cost, so every minute you spend with us is time well-spent.' I say this — its your posh passport to pretty. The hosts/flight attendants are trained by the British Butler Institute, 'so it's a regenerating flight.' The cost of flying? It can range from $12,000 to $25,000 per hour, per flight, he told me. The cabins hold up to 14 people, and on board there are more than 700 products – creating what he says is a 'mini-hotel in the sky,' to offer the best for sleeping, pets, kids, wellness, food and beverage, gaming and more. The cabin itself, has special air filters to remove 99% of bacteria, and a lower cabin pressure 'to reduce the impact of flying on your body,' Mr. Atti said. Impressively, this is all part of VistaJet's unique 360° Wellness program designed to enhance wellbeing both in the air and at destination. Tailored to meet the needs of performance-driven individuals, families, and wellness seekers, the program includes pre-flight nutritional consultations, in-flight features like ergonomic seating, daylight simulation, and curated wellness menus, as well as post-flight recovery guidance from top medical experts. Going beyond the cabin, VistaJet connects Members with exclusive experiences across four continents, offering access to over 20 wellness disciplines — from spiritual rituals in Bhutan and herbal healing in Peru to cutting-edge treatments in Switzerland and holistic retreats in the Maldives. This global program reflects VistaJet's commitment to transforming private air travel into a restorative and life-enhancing journey. The first result of the collaboration is the exclusive Dr. Barbara Sturm x VistaJet In-Flight Kit, a selection of skincare essentials for the VistaJet cabin that combat the dehydrating effects of air travel. Developed to support skin health at altitude, the kit containing: Balancing Toner, Everything Eye Patches, Face Mask, Hyaluronic Serum, Face Cream, and Lip Balm, will be available across the Vista Members' fleet, ensuring Members arrive at their destinations refreshed and rejuvenated. Conveniently, the product assortment fits comfortably in a handbag or suitcase for on-the-go requirements after the flight –– whether for a skiing adventure, yachting escapade or in between business meetings in different time zones. It's notions, lotions and potions, Oh My! Additionally, all 590 VistaJet Cabin Hosts worldwide will be professionally trained by Dr. Barbara Sturm's Learning & Development team, equipping them with in-depth expertise on skincare at high altitude. Select Cabin Hosts, trained at an advanced level, will be qualified to perform the world's first in-flight facial treatments, exclusively available to VistaJet Members aboard the Global 7500 at select locations. Even more, VistaJet Members will receive a complimentary STURM skin analyzer and Express Facial Treatment at a Dr. Barbara Sturm Spa & Boutique in Los Angeles, Dallas, Miami, New York (SoHo and Upper East Side), London and Düsseldorf. All VistaJet Members will also be granted honorary access to PRIVÉ, Dr. Barbara Sturm's invite-only membership program, offering personalized skincare consultations, VIP experiences, and priority access to new products and events. Even Fido will be handled with finesse, as VistaJet's VistaPet program offers a seamless, comfortable, and luxurious experience for pets in the sky. Key offerings include: Gourmet Pet Meals: Balanced in-flight menus designed by clinical pet nutritionists Fear of Flying Course: Pre-flight "fear of flying" courses are offered in partnership with The Dog House to prepare for a comfortable in-flight experience. The four-week training desensitizes dogs to what they could experience during a flight, such as the sound of jet engines, cabin air pressure, and the movements of air turbulence. Pet Care Kits: The VistaPet Pochette includes bio-organic, nutritional pet food from Rockster, treats created by Michelin-starred chef Michel Roux for The Dog House, and Kibble Pet's water-free shampoo and wipes for salon-quality fur care. For inflight entertainment, there are Furzu rope toys. Sleep Comforts: Handmade Labbvenn sleep mats and designer sleep amenities. Your experience will be that of receiving a get-gorgeous facial glow, and a pampered Pooch! And I say – opt for the cabin's Stateroom with a double bed and a door! For more information about my Wanderlust and Wellness travels, please Follow me on Insta at @DebbiKickham. I am also the author of The Globetrotter's Get-Gorgeous Guide: Diet and Beauty Secrets of Travel and Beauty Pros, Traveling Executives, and Celebrity Travelers.
