Latest news with #VitaminShoppe
New York Post
a day ago
- Health
- New York Post
Creatine may be the secret to seeing serious muscle gains — but don't make this mistake
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. TikTokers describe it as 'natural fuel,' and biochemists tout its far-reaching benefits. The creatine craze is real. The organic compound, which is naturally found in the body's muscles, as well as seafood, meat, and poultry, has been trusted by professional athletes for decades. Now, it's surging in popularity online and has become one of the most studied supplements in sports nutrition. But, choosing the right form — and brand — is very important, as some people could be more sensitive to side effects. At The Vitamin Shoppe, creatine sales have exploded by over 320% in the past five years. The company's nutritionist, Brian Tanzer, explained that creatine works by helping muscles produce more energy during short, intense activities like sprinting, lifting weights, or doing burpees. A study published in Medicine and Science in Sports and Exercise found that men who added creatine to their diets made greater strength and muscle mass gains after 12 weeks of strength-training than those who took a placebo. Emerging research has also revealed that creatine could support brain function, healthy aging, and even blood sugar level regulation. But, before starting creatine, there are some things users should be aware of. Creatine can draw water into the intestines, which may lead to gut discomfort for some users. On social media, some viral posts reveal alarming before-and-after videos highlighting bloating as a side effect. Tanzer shared that there is another option for those with sensitive stomachs. 'If you have digestive issues with monohydrate, you'd want to try creatine hydrochloride, which is more soluble,' he recommended, also adding that drinking plenty of water also helps the body metabolize the creatine. If you're goal is to complete a marathon or triathlon, creatine may not be the best supplement for you. Tanzer explained that it's a great compound for bursts of power, but does less for long-term endurance. The Vitamin Shoppe offers a selection of creatine products, including powders, soft-chew bites, and time-release beadlets that support a variety of health needs. As always, be sure to check with a physician before adding new supplements to your health regimen. The Vitamin Shoppe Sensitive stomach? No worries. BodyTech is Vitamin Shoppe's #1 selling creatine brand, and the 100% Pure Creatine Monohydrate is micronized for enhanced absorption and reduced GI discomfort. It's also completely free of the junk — artificial sweeteners, dyes, fillers, and additives. Mix it into a glass of water, and get your daily dose of 5 grams of creatine in every scoop. Reviewers say they barely notice the taste, but have noticed some big changes during sweat sessions. Directions: Mix one (1) scoop with 8-12 oz. of water and consume immediately. Vitamin Shoppe For those who struggle to swallow pills or prefer not to make a mess while mixing powders, Body Tech's Creatine Soft Chews are an excellent option. These bites are still packed with 5 grams of creatine monohydrate, and are bursting with a juicy strawberry flavor to satisfy your sweet tooth. Reviewers say they're super convenient for traveling, there's no need t,o take them with water, and the taste is on point. With 90 chews per bag, you should be stocked up for long enough. Directions: Take three (3) soft chews daily. The Vitamin Shoppe Some fitness enthusiasts undergo a creatine cycling and loading process, taking a higher dose of creatine for a short period to build the body's creatine stores, and then spending some time resting for a maintenance phase. With Body Tech Creatine Beadlets, you won't have to worry bout cycling — these capsules are designed to maximize absorption. The Creatine Beadlet from utilizes state-of-the-art NovaQSpheres technology to deliver a concentrated dose of creatine to feed your muscles for optimal strength and endurance support. Directions: Consume four (4) capsules a day. Looking for a headline-worthy haul? Keep shopping Post Wanted. This article was written by Miska Salemann, New York Post Commerce Writer/Reporter. As a health-forward member of Gen Z, Miska seeks out experts to weigh in on the benefits, safety and designs of both trending and tried-and-true fitness equipment, workout clothing, dietary supplements and more. Taking matters into her own hands, Miska intrepidly tests wellness products, ranging from Bryan Johnson's Blueprint Longevity Mix to home gym elliptical machines to Jennifer Aniston's favorite workout platform – often with her adorable one-year old daughter by her side. Before joining The Post, Miska covered lifestyle and consumer topics for the U.S. Sun and The Cannon Beach Gazette.
Yahoo
12-06-2025
- Business
- Yahoo
Iris Ventures Leads Multimillion-dollar Investment Into Fast-growing Wellness Platform Healf
— Healf, a leading online retailer selling premium wellness products, has closed a multimillion-dollar funding round led by Iris Ventures, an international growth equity firm specializing in next-generation lifestyle and health-focused brands. Launched four years ago by brothers Lestat McCree and Max Clarke, Healf has become one of the U.K.'s fastest-growing well-being companies. It has built a reputation for its polished curation, clear communication and a personalized approach to well-being. More from WWD The Top Five Health and Wellness Trends in 2025, According to The Vitamin Shoppe Farfetch Pushes Into South Korea, One of the World's Biggest Luxury Markets EXCLUSIVE: Beekman 1802 Founders Release Book 'G.O.A.T. Wisdom: How to Build a Truly Great Business' The company has been able to scale quickly in what remains a fragmented market in the U.K., populated by pharmacies and retail chains that are often cluttered with product — and the opposite of aspirational. Healf has a growing community of 325,000 customers and 282,000 followers on Instagram, and is on track to post $100 million in revenue by the end of 2025. The plan is to expand Healf across Europe and capitalize on the booming wellness trend. The personal health and well-being category alone is estimated to be worth $1.8 trillion globally. Healf's approach is to help people take control of their health with a holistic approach that's focused on the basics: eating, moving, sleeping and mindfulness. The site stocks more than 4,000 curated products to tend to those needs, and helps customers personalize their approach. Healf is also packed with slick editorial images and articles on how to lower cortisol levels naturally; special massages for lymphatic health; and how to bring 'more brain-soothing beauty into your life.' Customers take surveys to help them target the best remedies, and there is also an AI assistant that doles out recommendations about gut health, sleep habits and how to manage stress and anxiety. McCree said he and Clarke started the company because 'well-being shouldn't feel overwhelming — but it so often does. From Day One, Healf has been dedicated to cutting through the noise with simplicity, credibility and curation.' He added that the company's trademarked Four Pillars strategy focused on eating, moving, sleeping and mindfulness acts as a compass, and helps the founders deliver on quality, service and product offerings. Clarke said he and his brother were inspired by their own well-being journeys and have experienced the 'tangible and synergistic benefits that accompany a holistic approach to well-being — a major unlock we believe all consumers deserve access to.' Florian Wojewodzki, partner at Iris Ventures, said 'we quickly understood that Max and Lestat were a rare breed of founders. They are mission-driven brothers exemplifying laser focus and militant execution at every turn. 'Their uncompromising pursuit of product, innovation and customer journey excellence has been a masterclass, and propelled Healf to the forefront of health and wellness disruption. The company's highly engaged and growing community is a testament to its standout offering and the consumer trust it has so deservedly earned,' Wojewodzki said. Montse Suarez, founder and managing partner of Iris Ventures, said that 'with smart retail curation, personalized tech, and habit-forming products, wellness is no longer an add-on — it's seamlessly woven into everyday life. We're seeing a powerful shift from reactive fixes to proactive strategies. 'Max and Lestat recognized this early on and, with unwavering focus on excellence, have rapidly built an exceptional business. We're proud to partner with them and to help shape the future of well-being together,' she said. Iris Ventures is a thematic fund targeting European, U.K. and U.S. high-growth customer-centric brands and tech-enabled solutions across consumer sectors including beauty, health, wellness, family, lifestyle, nutrition, daily tech and modern commerce. Recent investments have included Maurten, a global sports nutrition company based in Sweden; Biomel, a plant-based gut health brand; and Superlativa, a drug- and hormone-free supplement that aims to help manage stress and regulate women's levels of cortisol. Best of WWD Harvey Nichols Sees Sales Dip, Losses Widen in Year Marred by Closures Nike Logs $1.3 Billion Profit, But Supply Chain Issues Persist Zegna Shares Start Trading on New York Stock Exchange
Yahoo
10-06-2025
- Business
- Yahoo
Iris Ventures Leads Multimillion-dollar Investment Into Fast-growing Wellness Platform Healf
— Healf, a leading online retailer selling premium wellness products, has closed a multimillion-dollar funding round led by Iris Ventures, an international growth equity firm specializing in next-generation lifestyle and health-focused brands. Launched four years ago by brothers Lestat McCree and Max Clarke, Healf has become one of the U.K.'s fastest-growing well-being companies. It has built a reputation for its polished curation, clear communication and a personalized approach to well-being. More from WWD The Top Five Health and Wellness Trends in 2025, According to The Vitamin Shoppe Farfetch Pushes Into South Korea, One of the World's Biggest Luxury Markets EXCLUSIVE: Beekman 1802 Founders Release Book 'G.O.A.T. Wisdom: How to Build a Truly Great Business' The company has been able to scale quickly in what remains a fragmented market in the U.K., populated by pharmacies and retail chains that are often cluttered with product — and the opposite of aspirational. Healf has a growing community of 325,000 customers and 282,000 followers on Instagram, and is on track to post $100 million in revenue by the end of 2025. The plan is to expand Healf across Europe and capitalize on the booming wellness trend. The personal health and well-being category alone is estimated to be worth $1.8 trillion globally. Healf's approach is to help people take control of their health with a holistic approach that's focused on the basics: eating, moving, sleeping and mindfulness. The site stocks more than 4,000 curated products to tend to those needs, and helps customers personalize their approach. Healf is also packed with slick editorial images and articles on how to lower cortisol levels naturally; special massages for lymphatic health; and how to bring 'more brain-soothing beauty into your life.' Customers take surveys to help them target the best remedies, and there is also an AI assistant that doles out recommendations about gut health, sleep habits and how to manage stress and anxiety. McCree said he and Clarke started the company because 'well-being shouldn't feel overwhelming — but it so often does. From Day One, Healf has been dedicated to cutting through the noise with simplicity, credibility and curation.' He added that the company's trademarked Four Pillars strategy focused on eating, moving, sleeping and mindfulness acts as a compass, and helps the founders deliver on quality, service and product offerings. Clarke said he and his brother were inspired by their own well-being journeys and have experienced the 'tangible and synergistic benefits that accompany a holistic approach to well-being — a major unlock we believe all consumers deserve access to.' Florian Wojewodzki, partner at Iris Ventures, said 'we quickly understood that Max and Lestat were a rare breed of founders. They are mission-driven brothers exemplifying laser focus and militant execution at every turn. 'Their uncompromising pursuit of product, innovation and customer journey excellence has been a masterclass, and propelled Healf to the forefront of health and wellness disruption. The company's highly engaged and growing community is a testament to its standout offering and the consumer trust it has so deservedly earned,' Wojewodzki said. Montse Suarez, founder and managing partner of Iris Ventures, said that 'with smart retail curation, personalized tech, and habit-forming products, wellness is no longer an add-on — it's seamlessly woven into everyday life. We're seeing a powerful shift from reactive fixes to proactive strategies. 'Max and Lestat recognized this early on and, with unwavering focus on excellence, have rapidly built an exceptional business. We're proud to partner with them and to help shape the future of well-being together,' she said. Iris Ventures is a thematic fund targeting European, U.K. and U.S. high-growth customer-centric brands and tech-enabled solutions across consumer sectors including beauty, health, wellness, family, lifestyle, nutrition, daily tech and modern commerce. Recent investments have included Maurten, a global sports nutrition company based in Sweden; Biomel, a plant-based gut health brand; and Superlativa, a drug- and hormone-free supplement that aims to help manage stress and regulate women's levels of cortisol. Best of WWD Harvey Nichols Sees Sales Dip, Losses Widen in Year Marred by Closures Nike Logs $1.3 Billion Profit, But Supply Chain Issues Persist Zegna Shares Start Trading on New York Stock Exchange Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Yahoo
23-05-2025
- Business
- Yahoo
Former Vitamin Shoppe CEO returns to top spot
This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. After a two-year absence, Sharon Leite has returned to The Vitamin Shoppe as its CEO, according to a company news release. Leite was CEO of the brand from 2018 to 2023. The executive reports to the company's board of directors. Leite's appointment came as Kingswood Capital Management and Performance Investment Partners officially closed on their previously announced deal to acquire The Vitamin Shoppe from Franchise Group for just under $195 million. Leite had a working relationship with Kingswood prior to the announced acquisition of The Vitamin Shoppe. She worked for Alex Smith — a Kingswood operating partner and executive chairman of the Kingswood portfolio company World Market — as his head of stores at Pier 1 Imports. Smith later hired Leite to be CEO at The Vitamin Shoppe during his time as chairman of The Vitamin Shoppe from 2017 to 2019, according to a Kingswood spokesperson. "After an incredibly rewarding and successful four and a half years in the business, I am thrilled to return to The Vitamin Shoppe," Leite said in a statement. "With the invaluable support of our partners at Kingswood and PIP — leaders in building brands and driving growth in omnichannel retail — we are primed for an exciting new era of expansion. I look forward to collaborating with the board, management team, vendor partners, and our dedicated health enthusiasts as we build a world-class health and wellness platform that delivers an unparalleled experience to our customers." The Vitamin Shoppe's previous parent company, Franchise Group, filed for Chapter 11 bankruptcy last November, citing debt of about $2 billion. The retailer has been working to enhance its brick-and-mortar offering. In March, The Vitamin Shoppe launched a shop-in-shop concept called Hometown Stores, which features about 200 square feet of space in select stores devoted solely to prominent wholesale brands that have headquarters or a strong presence in the same area as the location. Looking ahead, Kingswood partner Michael Niegsch and PIP partner Mark Genender said the company will invest 'in a variety of brand-building strategies, including further supporting the health enthusiasts in running great stores, enhancing the company's digital marketing and e-commerce capabilities, innovating the private brand portfolio, and working with existing and emerging third-party brands to be the best distribution partner in the market.' Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
