Latest news with #Vivaia
CNA
7 hours ago
- Business
- CNA
How the shoe brand worn by Blackpink's Jennie, Bella Hadid and Selena Gomez chose Singapore for its first store
When it comes to fashion, everything Blackpink's Jennie touches turns to gold – and her outing in ruby-hued Mary-Janes from sustainable footwear brand Vivaia was no exception. After performing at Coachella this year, the K-pop star posted a casual snap of herself in the coveted shoes on Instagram. Demand for the Margot Mary-Jane surged overnight, with the style racking up over 150,000 sales globally. But viral fame, while exhilarating, is not the cornerstone of the brand's success. What's powering the US-based label's meteoric rise in just five years – from a digital-first startup to a global name with a physical flagship in Singapore – are shoes that marry sleek design, sustainability and real-world wearability. Vivaia (pronounced vi-vai-yah) was founded in 2020 by Jeff Chan and Marina Chen, who are in their '40s'. Their origin story, as Chan tells it, began with a band-aid. 'My wife has over 200 pairs of shoes, but every time she wore heels, she had to carry a band-aid,' he said. 'When I asked why, she said, 'It's not the shoes. It's my feet that don't fit in them.'' That insight became the seed of something bigger for the serial entrepreneur, who previously co-founded travel gear brand Nordace. Chan brought the idea to Chen, a footwear industry professional well-versed in sourcing and product development. She immediately saw the potential. 'The question I kept hearing from women was: Why can't heels or dress shoes feel like sneakers?' she said. 'I wanted to design shoes that didn't force women to choose between feeling good and looking good.' Viviaia was launched in the United States in 2020, initially operating as a direct-to-consumer online label. Today, its brand marketing and public relations teams operate out of New York, while Chan is based in Hong Kong. Chen splits her time between Asia, the United States and Europe to stay connected with their global teams and markets. The founders declined to share their nationalities, and information regarding their backgrounds is not publicly available. A PHYSICAL HOME IN SINGAPORE While Vivaia's shoes are spotted on everyone from Katie Holmes to Bella Hadid, the brand's first-ever physical store didn't open in New York or Seoul – but right here in Singapore. In 2023, Vivaia opened its first retail outlet at Bugis Junction, a move Chan describes as a 'truly meaningful milestone'. 'What made it so special was the opportunity to let customers experience our shoes firsthand – to feel the comfort, try them on and share their feedback directly with us. That plays a big role in helping us continuously improve our designs.' Since then, five more stores have opened in Singapore, cementing it as the brand's regional stronghold. 'From early on, we saw strong interest from our Singaporean community on social media, especially around having a retail presence. The city's blend of style and sustainability aligned perfectly with Vivaia's values. What surprised us most was how deeply customers connected with our story – not just the shoes,' he added. MEET THE IT SHOES View this post on Instagram A post shared by VIVAIA INDONESIA (@ Ask any Vivaia fan in Singapore and chances are they'll mention the Margot Mary-Jane – the viral square-toe flat worn by Jennie. With an adjustable strap and all-day wearability, the machine-washable style has become one of the brand's top global bestsellers. 'From the start, we had a strong sense it would resonate,' said Chen. 'It's based on our original bestseller, the Margot, but with design tweaks like adding an adjustable strap that adapts to different arch shapes, and a square toe for wider feet. Since launching it in late 2023, we've sold over 150,000 pairs.' Then there's the Sneakerina – recently spotted on Bella Hadid. 'The material was a big challenge. We had to figure out how to use recycled materials to make the satin feel and capture the elegance of a ballet flat while delivering sneaker-level comfort,' she shared. "We developed a unique triple-layer sole for better support. Since satin is hard to maintain, we worked through multiple rounds of testing to make the Sneakerina machine-washable without losing its shape.' Local customers have also made the shoes their own. 'Customers here often pair the Margot Mary-Jane with breezy, minimalist looks,' said Chen. 'In New York, it's styled with jeans, a blazer and bold accessories. With the Sneakerina, we see Singaporeans styling it from work to brunch, while New Yorkers go for a more fashion-forward and playful look with different shoe laces.' PURPOSE MEETS POLISH In the early days, one of the brand's biggest design challenges was striking the balance between function and form. 'For instance, the width of a shoe can pull us in two directions,' explained Chan. 'On one hand, comfort typically calls for a wider fit to provide ample space, while a sleek look often demands a narrower design to achieve that chic, sexy silhouette.' To navigate these trade-offs, Chen – who has over 20 years of experience in the footwear industry, including senior roles at Nike and Nine West – leads product development and innovation. She works closely with their teams to fine-tune structure, fit and material performance. Chan oversees branding, customer insights and operations, ensuring the business stays nimble and responsive to real-world feedback. For Chen, Vivaia's evolution has also been deeply personal. 'I've experienced the same frustrations our customers have. I've worn heels that look beautiful but leave you in pain by the end of the day,' she said. 'I've always believed women shouldn't have to choose between feeling good and looking good.' That is why, she says, every Vivaia design is shaped by her own experience. "From the chic look to the comfortable fit and timeless silhouettes, every pair is a reflection of what I've needed at different occasions, and what I've heard from women around me.' And then there's the woman who unknowingly inspired it all: Chan's wife. 'She's proud – and still a little amused – to be our muse,' he said, cheekily noting that her favourite shoes seem to change as quickly as the brand evolves. SUSTAINABILITY AT ITS CORE View this post on Instagram A post shared by VIVAIA | Eco-Friendly Footwear (@vivaia_official) Every pair of Vivaia shoes is crafted using 3D knitting technology to significantly reduce production waste. The uppers are made from recycled PET bottles – each pair repurposes about six plastic bottles, transforming them into breathable, durable yarns knit directly to shape. 'Any small amounts of leftover material are recycled back into the production cycle,' said Chan. The soles are made from sugarcane-based EVA, a non-toxic, fully recyclable material, while packaging uses recycled cardboard. It's all part of a larger goal: Zero-waste manufacturing. 'We have always been committed to 'doing the hard but right things',' Chan added. "This principle is not just a challenge, it reflects our corporate culture. We are willing to make decisions and take actions that may not gain immediate rewards, but are aimed at long-term sustainability.' WHEN HOLLYWOOD COMES CALLING View this post on Instagram A post shared by VIVAIA INDONESIA (@ The brand's first big brush with fame came when actress Katie Holmes was seen in Vivaia sneakers in 2023, followed by Selena Gomez sharing the Julie Pro heels on Instagram. 'That moment went viral, it really put us on the map,' said Chen. 'People started recognising us as 'the brand worn by Katie and Selena'.' Even now, the thrill of recognition hasn't worn off for the founders. 'It's both surreal and incredibly exciting for our team. It continues to inspire us every day,' she shared. WHAT'S NEXT Now in its fifth year, Vivaia shows no signs of slowing down. The company has grown into a global team of over 200 people across design, R&D, marketing, logistics and customer care – and since its launch, has reached more than a million customers in 61 countries. Its top markets include the United States, United Kingdom and Japan. 'Over the next five years, our focus is to keep listening closely to our customers, investing in great people, and continuously improving our products,' said Chan. 'We want to reach more people and make it easier for people everywhere to experience what we stand for.'
Buzz Feed
14-07-2025
- Lifestyle
- Buzz Feed
29 Things You'll Love If You're Stepping Into Your 'Lazy Chic' Era This Summer
A layered necklace set that can easily turn any outfit from "barely tried" to "chic minimalist." Reviewers rave about their high quality at this price point, including the fact that they don't tarnish quickly! Plus, the chains are separate, so you have the freedom to arrange and adjust them to your liking. A square-neck cami reviewers *love* for the buttery soft, double-layered fabric, saying it feels like the high-end, expensive brands. Plus, that Y2K energy is always welcome for those summer 'fits. A spandex-blend slip maxi dress that'll have you looking absolutely sophisticated *and* staying comfy at the same time. Reviewers *love* how the material is just as soft as the trendy Skims version... and some even say it's better! Slingback heels, which blend comfort and elegance in the most gorgeous way. Their timeless style might just make them one of your most-used pairs — they'll take you from your daily office routine to casual lunch dates to evening drinks. They also give *major* Chanel vibes. Or some breathable pointed-toe flats ready to keep your feet cushioned and decked out in style. They look and feel as high-quality as Rothy's or Vivaia, without having to spend the extra $70–$100. The stretchy knit upper is comfy and trendy-looking (office days just got a whole lot better!) and you can toss 'em in the wash before they even have the *chance* to get stinky. A basic long-sleeve shirt, aka a super classic staple. It's clean-cut, versatile, and just what you need if it's too warm for a jacket but the nights remain chilly. A set of beautiful pearl hair clips for when you feel like you're having a bad hair day and just want to put your hair up in a hurry. This lets you do just that, but in a very ~pretty~ way. Plus, they come in a variety styles and sizes! A K-beauty Nooni tinted appleberry lip oil made with soothing apple water to help moisturize and soften your lips without giving you that icky sticky finish. It's the perfect way to give your lips a lovely, natural-looking flush in a snap. Or Nyx's Fat Oil Lip Drip, which might just kick that $40 Dior lip oil out of your cart for good. It's enriched with vegan squalane, raspberry, and cloudberry oils to deliver a surge of deep moisture for the soft, supple lips of your dreams — and all while delivering some serious shimmer! And? IT'S UNDER $10. Sold. A pair of oversize square sunnies to throw on for an instant style boost, no matter what you're wearing. The polarized lenses offer UV 400 protection, so not only will you look amazing, but your eyes will also be shielded from those harsh rays. Plus, reviewers say they look just like the ones from Bottega Veneta! A long-sleeve bodysuit because it's basically saying "Look at me! Look at me!" before you pull the trigger on that Skims bodysuit. The "Smoke Cloud" fabric is buttery smooth and *not* sheer, and the sweetheart neckline will add a little extra charm to your ensemble even if it's being paired with your fave faded jeans. And a lightweight, stretchy tank top bodysuit you can wear under your clothing as shapewear or pair with jeans to achieve an outfit that has countless ways to accessorize. 😍 It's seamless, breathable, and will hug your body *just* right. Glossier's Cloud Paint for a quick and easy way to add a rosy tint to your cheeks and give your lovely face some dimension. Plus! It's meant to be applied with your fingertips — no brush required! A win for the lazy blush lovers. A soft, oversize V-neck T-shirt that can be worn loose and untucked for a slouchy, carefree look or French-tucked into a pair of jeans when you want a chic vibe. Truly such a versatile wardrobe staple. A faux leather belt — this beauty costs less than a designer keychain, and it will get *10* times the use. Step aside, Gucci. This belt will tie a whole ensemble together and make it look runway-ready with barely any effort. An eyebrow soap kit that's dying to make your acquaintance if you want Anastasia-level results at a drugstore price. This helps you sculpt your brows so they have the exact shape, volume, and texture you want for those trendy, fluffy brows in just minutes. Reviewers rave about how well they stay in place, even after hours! A bottle of Glossier's Perfecting Skin Tint because it blends so effortlessly into your skin, it'll be like snapping your fingers and having a light, natural-looking filter pop onto your face. It's designed to even out discoloration and give you a dewy, skin-like finish without being as heavy (or annoying) as a traditional foundation. Or a L'Oreal glow-enhancing lotion — a reviewer-fave swap for pricier options like Glossier Futuredew and Drunk Elephant's D-Bronzi Drops. It'll have you looking glowy, sun-kissed, and ready for that lunchtime walk you planned your whole day around. The glycerin and shea butter in it also give it a mega hydrating factor. It's a lotion, glowy foundation base, and highlighter all in one bottle. A set of hair spin pins, which do the work of 20 bobby pins and help you create a quick and easy updo for those busy mornings when you're on your way out and just need your hair OUT of your face. A CZ tennis bracelet, because a small, twinkly accessory can add an upscale factor to any outfit. And just look at that Swarovski-like sparkle it gives off (no one would ever know that it's actually cubic zirconia). Live Tinted's Huestick Corrector, aka a beauty arsenal all-star. This baby is a 4-in-1 eye, lip, and cheek multistick that can be used as a buildable blush or lip color *and* helps neutralize dark spots and circles to help even out your skin tone. Check, check, and check! A popular long-lasting eyeliner stamp so that the nemesis of your makeup routine is no longer such a hard step. Say goodbye to wasting all your cotton balls (and all those extra minutes you could've used making your coffee) on failed attempts at a flawless eyeliner flick. This stamp will do it for you! A benzene-free mattifying dry shampoo powder if you just DON'T have time (or energy) for an "everything" shower. This is infused with biotin, black ginseng, and root-boosting powder and comes with a conveniently attached puff so that you can dab, dab, dab away all that excess oil and grease to instantly add some volume back into your hair. An air-dry leave-in cream to banish frizz and transform your curls into silky, irresistible locks. The best part? You don't even need a blow-dryer (or any heat-styling tools for that matter)! This cream works its magic as your hair air dries. An oversize knit sweater because a cozy article of clothing with a little extra touch of ~style~ is always needed for lounging year-round! It's perfect for pairing with jeans or tucking into a simple skirt. A lightweight jumpsuit — your trusty one-and-done ensemble, and reviewers say it's perfect for summer! Its elastic waist, keyhole back, and elegant off-the-shoulder design make for an effortlessly put-together look on your next night out or backyard BBQ. Oh, and it has over 35,000 5-star ratings! These glamorous reusable magnetic lashes that'll have you turning heads one blink at a time. Say goodbye to struggling with glue and wasted lashes — each set of these sticks right to the included eyeliner, so you can finally toss that goopy glue out. A floral crewneck long sleeve, because what's warm weather without some classic floral print? Whether you wear it with your fave pair of skinny jeans or pair it with a skirt and some boots, this versatile piece easily elevates your outfit. A pack of knotted stretchy headbands for those days when all you wanna do is throw your hair into a messy bun, but also want a way of adding some instant ~chic~ to it.
Buzz Feed
29-06-2025
- Lifestyle
- Buzz Feed
Beat The Heat With These 64 Summer Essentials
A Step2 water table that, according to my colleague Heather Braga, is THE hottest thing for toddlers. Simply put it on your patio, fill it with water, and let your little one go to town with buckets, spinners, and a waterfall. A 100% cotton puff-sleeve dress (WITH POCKETS) you can throw on when you don't want clothes touching your body but you need to look nice and put-together. An oscillating tower fan to help the air flow without REALLY jacking up your energy bill. It's a bladeless fan that works quietly with six speed options and a remote you can keep on your nightstand in case you get a little too cold at night (what a great problem to have). A HyperChiller you can park directly below your *hot* coffee machine to cool down your caffeine in under a minute because your body requires caffeine but you can't stand to drink a hot drink right now. A set of blackout curtains that'll keep your bedroom (or any other room!) as dark as you want and help maintain your ideal indoor temp! (It'll work so nicely with your resolution of getting better-quality sleep.) A waterproof outdoor curtain can help you enjoy your deck or porch more without having to stare into the blazing sun or feel its full heat. This physical barrier will not only block out some heat (like indoor blackout curtains do) but save your poor eyes from looking at your neighbor's tacky deck setup. An ultra-lightweight UPF 50+ umbrella to slip into your bag and easily pop open when you're on a lengthy walk outside or forced to stand around for a bit. A chic tank and wide-leg pants set that'll make you look like a fancy jet setter who definitely has a flight for your Euro Summer this weekend instead of parking yourself by your aunt's pool. (Genius.) Some sharp-looking pointed-toe flats with similar comfy, machine-washable features to pricier Rothy's or Vivaia flats. So if you're not a sandals person, you can still let your feet breathe a little bit without worrying about sweat stinking up your fave flats. Or a pair of machine-washable "flat socks" to put in your sneakers that you never ever wear socks with but are worried about the funk factor. They're moisture-wicking to help catch your sweat and help you concentrate on better things, like when you're getting ice cream. A sleek flat travel water bottle so you'll have to stop sacrificing other things to fit your round water bottle into your day bag. The Saem Iceland Hydrating Eye Stick, a cooling eye stick made with *actual* Icelandic glacial water to depuff your tired under eyes. Oh, and it just feels really, really refreshing. A hot or cold therapy hat you can put in the fridge before bedtime to cool down your noggin. It's made for migraine relief, but tons of reviewers love it otherwise. A sun hat with a wide brim that'll shield your face as you ride a boat through breathtaking scenery — or just walking to your favorite coffee shop. Ice pop sleeves in different prints so everyone knows whose is whose while enjoying a ~cooling~ frozen dessert at their own pace, instead of in a race against sticky, melting syrupy fun! A flowy maxi skirt that'll somehow magically end up in all your summer photos with every single top you own. And its drawstring waist means that you'll stay extra comfy during your whole trip. A cooling towel you simply soak in water and wring out to bring some chill to your days standing outside. Some super chic belted linen pants to make you the best-dressed person in the grocery store. (Sometimes you don't wanna wear shorts, OK?!) Reviewers say they're super breezy and even dry off quickly. A workout tank top will be the perfect top if you're if you're into color and staying as cool as possible in public. Sometimes just walking from your car through the T.J. Maxx parking lot is workout enough in the summer. Some Bunzee Bands are made for Afro puffs, locs, dreads, and thick ponytails. They're super strong and built to up to two years (that's a really long time for a hair tie), but they won't harm your hair. Or some spiral hair ties to keep your ponytail in place without putting a dent in your hair. This is especially great if you like to wear your hair down until you can no longer stand it (like me). A cooling misting system will help you get as much time as possible outside this summer because last summer your backyard started to feel like sitting in a sauna. (Hey, at least you didn't have to look at strangers in their towels!) A flexible adjustable mister if the reason you haven't been reading on your deck is because of, simply, the heat. And because it's easily adjustable, you can take it with you as you move positions to avoid the sun. (Or embrace it?) A *universal* drink handle you can slip onto whatever water bottle happens to be clean this morn so you don't have to rob yourself of precious pool or beach time just to wash out the Stanley Cup with the handle. A mini sprinkler pool to help the fam cool off and get some water time without having to dump out a kiddie pool's worth of water once the fun has wrapped. Solarcaine Aloe Sunburn Relief Spray for anyone who's fallen victim to a scorching sunburn and has felt hot to the touch because of it. (Been there, majorly regretted that.) This soothing lidocaine formula also acts fast or irritating scrapes and bug bites, so it's sure to come in handy all summer long. Some flowy shorts could be the minimum (but adequate) amount of fabric to wear when it feels like summer has hit its peak, only for you to be unpleasantly surprised the next week when the heat index is about 10 degrees hotter. A Briotech spray that'll help soothe rosacea, eczema, rashes, sunburns, and other skin irritations for when your skin is just not cooperating thanks to hypochlorous acid (it's in your white blood cells and helps soothe inflammation). Tower 28 SOS Daily Rescue Spray is also what some call a miracle in a bottle. But Briotech is in a cheaper bottle. A cooling bandana the fam can use in a variety of ways. It instantly cools when wet *and* it has UPF 50. Some Saucony ventilated workout socks that'll help keep your old dogs feeling cooler as you pound the pavement. A spaghetti-strap romper can layer well over a swimsuit or a thematic shirt while keeping your from overheating. A Dickie's performance cooling T-shirt if you want the benefits of a cooling shirt without looking like you're wearing cooling clothing as you chow down on a Dole Whip or gelato. A portable handheld fan that's also a power bank *and* flashlight. So you'll be sure to find all sorts of uses for it, even when you're outside of the confines of deliciously chilly AC. And an outdoor fan just begging to be mounted in the corner of your porch to keep a breeze going because even if your porch has ceiling fans, sometimes that isn't enough in mid-July. Also, circulating air will decrease the number of bugs that bother you. An extremely quiet Wi-Fi–enabled smart air circulator fan so you can live (at least a little) like Kathy Hilton from The Real Housewives of Beverly Hills. Grab your Red Bull and iPad and get ready to cool off in bed at 3 a.m. (Psst, you can control it via app, Google Home, Alexa, or a remote.) Plus, a battery-operated flexible rotating fan that lots of reviewers use on strollers to keep babies cool. But! It would be great to wrap around your bed frame on your side if you're the hot sleeper and your partner isn't. An inflatable dinosaur water play center you wish came in an adult size, too. Just be prepared that after you break it out the first time, you're probably going to have to set it up dozens more times this summer. Twister Splash, an updated version of everyone's favorite body-contorting game that'll shoot water at you unless you can cover the hole with your hands or feet. Everyone's gonna be EXTRA hydrated whether they wanna be or not!! A fancy umbrella that reviewers love for their patio but *also* take along to the beach. But if you're landlocked, you still have lots of shady backyard ops to use it. A set of cooling patches will work some soothing magic for a variety of uses including (perhaps most importantly), sunburn. But it'll also help with itchiness from bug bites and poison ivy. And! They're TSA friendly. So you can probably leave your aloe vera gel at home for your next vacation. A sturdy beach umbrella you can use in the park or yard too! Reviewers say it withstands the wind! A *tasteful* sunshade triangle rather than a canopy you can rig up over the patio or the kids' sandbox to block up to 95% of UV rays and keep things a bit cooler while you lounge in the shade. Or a 15-foot lighted umbrella that'll tilt (literally) to your whims and give you the right amount of shade and light when/where you want it. A hanging lounge chair your dog will adore too — all the better to make a lil' oasis for yourself. (Even in the smallest of backyards!) An inflatable lounge pool that'll seriously bring down the temp without cramping your budget. Also, you can set it up solo. And a non-inflatable dog/kiddie pool because you're not the only one who's on the verge of overheating. Let's keep everyone at a desirable temp this summer! And when you're done with it for the day, it folds up for criminally easy storage. A pressure-activated cooling pad you can keep in a spot right inside your door so your dog has a place to go for a quick cool down when they ask to come inside. It's 5–10 degrees cooler than room temp and reviewers say it also provides some relief for pets with joint pain. A BruMate insulated can cooler to technically cover up what you're drinking at the park or beach if alcohol isn't allowed (MUHAHAHAHA). It'll keep your drink 20 times colder than a Koozie. A cooler/side table you can leave parked outside on your patio or deck to keep your canned or bottled beverages ice cold when it's too hot to move, much less go inside the house to grab something from the fridge. After all, how are you supposed to ~chill~ with an outside-temp drink?! A cooling mattress pad reviewers rave about because it's truly awful to get ready for bed and then lie there, unable to sleep because you're too hot. This'll set you up for sleep success. A silk pillowcase that'll have a soothing, cooling effect. But! These'll stick around in your bedding mix during cold weather, too, because silk doesn't suck moisture from your hair and skin like cotton pillowcases do. Or a specifically designed set of two cooling pillowcases made with Japanese cooling fibers to help absorb your body heat while you sleep. A set of two cooling pillows that are hotel quality. I'm a hot sleeper and swear by these year-round. They're also INCREDIBLY comfy and supportive thanks to the gel fiber filling. Or if you're feeling a bit splurgy, a cooling pillow filled with a super squishy foam that'll provide a super cool sleep surface for at least 12 hours. Or a cervical pillow with breathable memory foam if you're a hot sleeper but need your head and neck cradled in a gentler way than a regular pillow. Also, it comes with an Arc-Chill pillowcase! A set of cooling bed sheets that'll keep you from waking up all hot and sweaty. They feel super pricey but, thank goodness, aren't! A temperature-regulating 100% cotton blanket can keep the air flowing while you dream about Pedro Pascal. Sweat-wicking pajamas made of viscose and spandex because, well, those Old Navy PJ pants from middle school that are still kicking are perf for cold weather, but you need something more breathable during summer months. Oh, and the waist is elastic! A cooling body spray as a welcome relief before bed or if you wake up in the middle of the night feeling toasty. A handy dandy ice roller you can use as an early-morning treat to help your skin feel spectacular. But! Reviewers also note it's helped them minimize the look of pores, reduce redness and puffiness, and even provide some migraine relief. An investment-worthy ChiliPad sleep system if you've long been in pursuit of something that'll keep you the exact same temperature all night — especially if you'd like to sleep a different temp than your bed partner. A longline sports bra comparable to Lululemon you can honestly just wear as a top when it's one of those days where people talk about avoiding going outside. It's compressive (but not TOO compressive) and made of lightweight fabric. Skip the underwire bra and separate tank, and wear this to run errands instead. Or a sleeveless tennis sundress in case you'd like to do zero math when getting dressed for the way-too-hot day. It has a romper inside so you're covered top and bottom. A set of reusable rainbow poopy "water balloons," you can use over and over and over again. The sides are magnetized for quick and easy refilling! Sometimes you just need to throw water at each other for some mid-summer relief.
Buzz Feed
19-06-2025
- Lifestyle
- Buzz Feed
30 Things You'll Love For Your 'Lazy Chic' Summer Era
A layered necklace set that can easily turn any outfit from "barely tried" to "chic minimalist." Reviewers rave about their high quality at this price point, including the fact that they don't tarnish quickly! Plus, the chains are separate, so you have the freedom to arrange and adjust them to your liking. A square-neck cami reviewers *love* for the buttery soft, double-layered fabric, saying it feels like the high-end, expensive brands. Plus, that Y2K energy is always welcome for those summer 'fits. A spandex-blend slip maxi dress that'll have you looking absolutely sophisticated *and* staying comfy at the same time. Reviewers *love* how the material is just as soft as the trendy Skims version... and some even say it's better! Slingback heels, which blend comfort and elegance in the most gorgeous way. Their timeless style might just make them one of your most-used pairs — they'll take you from your daily office routine to casual lunch dates to evening drinks. They also give *major* Chanel vibes. Or some breathable pointed-toe flats ready to keep your feet cushioned and decked out in style. They look and feel as high-quality as Rothy's or Vivaia, without having to spend the extra $70–$100. The stretchy knit upper is comfy and trendy-looking (office days just got a whole lot better!) and you can toss 'em in the wash before they even have the *chance* to get stinky. A basic long-sleeve shirt, aka a super classic staple. It's clean-cut, versatile, and just what you need if it's too warm for a jacket but the nights remain chilly. A set of beautiful pearl hair clips for when you feel like you're having a bad hair day and just want to put your hair up in a hurry. This lets you do just that, but in a very ~pretty~ way. Plus, they come in a variety styles and sizes! A K-beauty Nooni tinted appleberry lip oil made with soothing apple water to help moisturize and soften your lips without giving you that icky sticky finish. It's the perfect way to give your lips a lovely, natural-looking flush in a snap. Or Nyx's Fat Oil Lip Drip, which might just kick that $40 Dior lip oil out of your cart for good. It's enriched with vegan squalane, raspberry, and cloudberry oils to deliver a surge of deep moisture for the soft, supple lips of your dreams — and all while delivering some serious shimmer! And? IT'S UNDER $10. Sold. A pair of oversize square sunnies to throw on for an instant style boost, no matter what you're wearing. The polarized lenses offer UV 400 protection, so not only will you look amazing, but your eyes will also be shielded from those harsh rays. Plus, reviewers say they look just like the ones from Bottega Veneta! A long-sleeve bodysuit because it's basically saying "Look at me! Look at me!" before you pull the trigger on that Skims bodysuit. The "Smoke Cloud" fabric is buttery smooth and *not* sheer, and the sweetheart neckline will add a little extra charm to your ensemble even if it's being paired with your fave faded jeans. And a lightweight, stretchy tank top bodysuit you can wear under your clothing as shapewear or pair with jeans to achieve an outfit that has countless ways to accessorize. 😍 It's seamless, breathable, and will hug your body *just* right. Glossier's Cloud Paint for a quick and easy way to add a rosy tint to your cheeks and give your lovely face some dimension. Plus! It's meant to be applied with your fingertips — no brush required! A win for the lazy blush lovers. A soft, oversize V-neck T-shirt that can be worn loose and untucked for a slouchy, carefree look or French-tucked into a pair of jeans when you want a chic vibe. Truly such a versatile wardrobe staple. A faux leather belt — this beauty costs less than a designer keychain, and it will get *10* times the use. Step aside, Gucci. This belt will tie a whole ensemble together and make it look runway-ready with barely any effort. An eyebrow soap kit that's dying to make your acquaintance if you want Anastasia-level results at a drugstore price. This helps you sculpt your brows so they have the exact shape, volume, and texture you want for those trendy, fluffy brows in just minutes. Reviewers rave about how well they stay in place, even after hours! A bottle of Glossier's Perfecting Skin Tint because it blends so effortlessly into your skin, it'll be like snapping your fingers and having a light, natural-looking filter pop onto your face. It's designed to even out discoloration and give you a dewy, skin-like finish without being as heavy (or annoying) as a traditional foundation. Or a L'Oreal glow-enhancing lotion — a reviewer-fave swap for pricier options like Glossier Futuredew and Drunk Elephant's D-Bronzi Drops. It'll have you looking glowy, sun-kissed, and ready for that lunchtime walk you planned your whole day around. The glycerin and shea butter in it also give it a mega hydrating factor. It's a lotion, glowy foundation base, and highlighter all in one bottle. A Revlon hot-air brush that'll save you more than double the time it takes you to style your hair with a traditional blowdryer and round brush. This magical tool will give you soft, smooth waves with just a few passes! A set of hair spin pins, which do the work of 20 bobby pins and help you create a quick and easy updo for those busy mornings when you're on your way out and just need your hair OUT of your face. A CZ tennis bracelet, because a small, twinkly accessory can add an upscale factor to any outfit. And just look at that Swarovski-like sparkle it gives off (no one would ever know that it's actually cubic zirconia). Live Tinted's Huestick Corrector, aka a beauty arsenal all-star. This baby is a 4-in-1 eye, lip, and cheek multistick that can be used as a buildable blush or lip color *and* helps neutralize dark spots and circles to help even out your skin tone. Check, check, and check! A popular long-lasting eyeliner stamp so that the nemesis of your makeup routine is no longer such a hard step. Say goodbye to wasting all your cotton balls (and all those extra minutes you could've used making your coffee) on failed attempts at a flawless eyeliner flick. This stamp will do it for you! A benzene-free mattifying dry shampoo powder if you just DON'T have time (or energy) for an "everything" shower. This is infused with biotin, black ginseng, and root-boosting powder and comes with a conveniently attached puff so that you can dab, dab, dab away all that excess oil and grease to instantly add some volume back into your hair. An air-dry leave-in cream to banish frizz and transform your curls into silky, irresistible locks. The best part? You don't even need a blow-dryer (or any heat-styling tools for that matter)! This cream works its magic as your hair air dries. An oversize knit sweater because a cozy article of clothing with a little extra touch of ~style~ is always needed for lounging year-round! It's perfect for pairing with jeans or tucking into a simple skirt. A lightweight jumpsuit — your trusty one-and-done ensemble, and reviewers say it's perfect for summer! Its elastic waist, keyhole back, and elegant off-the-shoulder design make for an effortlessly put-together look on your next night out or backyard BBQ. Oh, and it has over 35,000 5-star ratings! These glamorous reusable magnetic lashes that'll have you turning heads one blink at a time. Say goodbye to struggling with glue and wasted lashes — each set of these sticks right to the included eyeliner, so you can finally toss that goopy glue out. A floral crewneck long sleeve, because what's warm weather without some classic floral print? Whether you wear it with your fave pair of skinny jeans or pair it with a skirt and some boots, this versatile piece easily elevates your outfit. A pack of knotted stretchy headbands for those days when all you wanna do is throw your hair into a messy bun, but also want a way of adding some instant ~chic~ to it.
Business Insider
13-06-2025
- Lifestyle
- Business Insider
Best Vivaia coupon codes we've tested in June 2025
In 2025, there's no reason to walk around in uncomfortable shoes. Luckily, Vivaia's vast collection of stylish and sustainable footwear means you don't have to. The brand offers shoes for every occasion and outfit, including heels, flats, sandals, boots, and more. That said, Vivaia's shoes come with a high price tag, which is why the best Vivaia coupon codes are sure to come in handy at checkout. Our style editors on the Reviews team are longtime fans of Vivaia and have tested a wide variety of the brand's footwear. It's clear from our testing that the brand equally prioritizes comfort and style. We particularly love the classic Square-Toe Margot Mary Janes, which earned a spot in our guide to the best flats, the elegant Pointed-Toe Slingbacks, which are one of the most comfortable heels we've ever tried, and the whimsical Square-Toe Satin Sneakerinas, which are on deck to be one of our most-worn pairs of ballet sneakers this summer. Read our full Vivaia review to see all the shoes we've tested in one place. You can often find markdowns on Vivaia's site, including some for the current 5th Anniversary Sale. But using a coupon can help you score an even better price, with some codes saving you an extra 10% on your order. In addition to browsing through the brand's ongoing deals, check out the best Vivaia coupon codes we've tested below. Today's best Vivaia coupon codes Are there any other Vivaia sales running at the moment? You can find a full list of current markdowns at any time on the "Sale" page of Vivaia's site. As of the time of writing, the brand is running the following promotions. See all current sales at Vivaia Shop final sale styles from $49 Save $50 for every $300 spent when you become a V-PLUS member All sale prices and promotions are automatically applied at checkout. How to use Vivaia coupon codes Start by adding coupon-eligible items to your cart, then continue to checkout. On the checkout page, you can apply a coupon by pasting a promo code into the "Input coupon code here" text box and clicking "Apply." Some coupons may already be automatically populated on the checkout page, which you can view by clicking the arrow next to "Coupon." Once the code you want to use is added, continue the checkout process by entering your shipping and billing information. Can you stack Vivaia coupon codes? Vivaia does not allow coupon codes to be stacked together. Only one code may be applied per order. Vivaia coupon codes: Frequently asked questions Does Vivaia offer discounts for students, teachers, and the military? Vivaia currently offers a 20% discount to students, teachers, and military members. Eligible shoppers must verify their status to receive the discount code in their inbox. If you're a student or educator, check out our roundups of the best student discounts and the best teacher discounts for more offers from your favorite brands. Does Vivaia offer free shipping? Vivaia offers free standard shipping on all orders over $99. Orders that don't meet the spending minimum will be charged a standard shipping fee of $9.99. Vionic coupons and Rothy's promo codes.
