30-06-2025
SAWA Rights and W-Sport partner to bring women's sports channel to MENA
W-Sport offers an extensive portfolio of women's sports content, including up to 10 live football matches each week from top leagues .
SAWA Rights Management, a content distribution company under the SAWA Entertainment Group, has announced a strategic partnership with W-Sport, the premier global broadcaster dedicated exclusively to women's sports. Under the agreement, W-Sport's 24-hour linear channel will be distributed across the Middle East and North Africa, reaching both residential subscribers and commercial venues for the first time.
The move marks a major expansion for W-Sport as it extends its presence into the MENA market. The channel has already launched on du TV, the UAE's telecom and digital services provider, and will now be made available to a much wider audience through SAWA Rights Management's extensive distribution network.
Kelly Butler, CEO of W-Sport, said: 'This is another significant step in the journey and development of W-Sport. We are delighted to partner with SAWA Rights Management and look forward to bringing audiences in the MENA region the very best female leagues, competitions, teams, and athletes from around the world.
'Our goal is to bring the excitement and passion of women's sports to a global audience. Partnering with SAWA Rights Management allows us to reach new fans in the MENA region and share the incredible stories of female athletes who are breaking barriers and setting new standards in sports.'
Ali Ajouz, CEO of SAWA Entertainment Group, added: 'We are thrilled to collaborate with W-Sport to enhance the sports viewing experience for our customers. This partnership aligns with our mission to provide diverse and high-quality content to our audience. We believe that showcasing women's sports will inspire and empower viewers across the region.'
W-Sport's programming features a lineup of live events, including up to ten football matches every week from top international competitions such as England's Women's Super League, Germany's Frauen Bundesliga, Italy's Serie A Femminile, Sweden's Damallsvenskan and the USL in the United States.
Beyond football, viewers will also have access to live coverage of the Super League Triathlon this summer, along with selected tournaments in tennis, netball, field hockey and athletics.
