Latest news with #WATSONSMalaysia


The Sun
20-06-2025
- Business
- The Sun
Watsons Malaysia presents IOI City Mall Fashion Week 2025
WATSONS Malaysia collaborated with IOI City Mall Fashion Week 2025 to present a vibrant showcase of health and beauty brands and products, including the unveiling of its new uniforms under its refreshed brand identity ' The New Beautiful '. As the official makeup and hair partner, as well as the headline brand of the four-day fashion showcase, Watsons took centre stage at IOI City Mall Fashion Week with a full brand takeover. The runway and retail space were transformed with the vibrant energy of Watsons' refreshed uniforms, designed to empower team members with a modern functional look that reflects their identity. 'We call it 'The New Beautiful' because beauty today is no longer just about how we look, it is about how we feel, how we care and how we live. This collaboration reflects how we show up every day proud, confident and connected to our customers. Alongside this, we are also unveiling our new uniform, exciting new experiences for our members with an advanced loyalty program, health and lifestyle initiatives, e-commerce and express delivery services and exclusive promotions, that define the future of Watsons,' said Watsons Malaysia managing director and AS Watson Group Health & Beauty Asia COO Caryn Loh. The runway debut featured Watsons' Ambassadors Phei Yong and Ayda Jebat, along with Celebrity Friends, including Amber Chia, Nabil Mahir, Fiqrie, Arisa, Joshua, Gajen, Shu Faye and Kavitha. With the upgraded Watsons Club experience, customers now enjoy the biggest rewards programme through W Rewards, which recently entered the Malaysia Book of Records as the most merchant touchpoints in a CRM card. From eStamps to a host of exclusive benefits, every shop becomes more rewarding. Supporting holistic health and wellness, Watsons also introduced the 45+ Club, a programme with tailored benefits and rewards for elder members. Online, Watsons continues to lead with seamless services, including 24/7 shopping, express delivery as fast as two hours and daily online-exclusive deals and sales. In line with ' The New Beautiful ', Watsons remains at the forefront of curating in-demand beauty products across cultures. From the latest in K-beauty and J-beauty to spotlighting Malaysia's homegrown beauty brands, Watsons offers diverse trend-driven selections that resonate with every beauty lover. The excitement continues with the upcoming Watsons Beautopia Beauty & Wellness Expo, set to take place at IOI Grand Exhibition and Convention Centre from July 3 to 6, a four-day celebration where enthusiasts can explore the best of skincare, makeup, wellness and exclusive brand experiences all under one roof. Backstage, Watsons transformed beauty into artistry as the official hair and makeup provider for the entire fashion week. The event featured flawless looks powered by leading brands, including Bad Lab, BZU BZU Little Lady, Dazzle Me, Maybelline, Skintific and APT Hair Salon, with styling support from Watsons' portfolio of beauty and health brands, such as Ever Collagen, Hair System by Watsons, Judydoll, Kate, Kiss Me, Klorane, Lucidol-L, NH Detoxlim, Schwarzkopf, Silkygirl, Swisse, Wardah, Wet n Wild, Y.O.U, Yukazan Supplement and Watsons Brand. The immersive Watsons experience continues throughout the week with runway shows, influencer appearances and beauty activations until tomorrow. Fashion takes centre stage at Watsons x IOI City Mall Fashion Week, with daily catwalks featuring brand collaborations between Watsons and mall tenants. Highlights include the Lacoste Fashion Show by Swisse, IOI Weddings by Maybelline, Sui Sui by Y.O.U, Kashka by Wardah, East India Company by Bad Lab, Bayu Somerset & Clarks by Dazzle Me, Colegacy by Skintific and the Kids Fashion Show featuring Babyshop, Max Fashion, Mothercare, Poney and Rookie by BZU BZU Little Lady.


The Sun
25-04-2025
- Entertainment
- The Sun
Watsons launches K-Beauty Festa 2025: The Seoul's Dreamland
WATSONS Malaysia unveils its highly anticipated K-Beauty campaign for 2025, set to run from April 15 to May 5, 2025. The campaign, titled Watsons K-Beauty Festa 2025 'The Seoul's Dreamland', promises a month-long celebration of all things K-beauty. 'As Malaysia's leading offline and online (O+O) health and beauty retailer, Watsons is proud to continue driving innovative and meaningful campaigns that resonate with our ever-evolving members. With the rising influence and demand for Korean beauty and wellness, we aim to make this the largest Korean Beauty Festa in the country. This year marks the third edition of our much-anticipated K-Beauty campaign. It reflects Watsons' ongoing commitment to curating trend-forward, high-quality Korean products, solidifying our position as the go-to destination for beauty and wellness solutions that meet the evolving needs of our customers and members' said Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia, AS Watson Group. The K-Beauty Festa 2025 will take place from April 24 to 27 at the Mid Valley Exhibition Centre, offering a dreamy escape into the heart of Seoul's beauty culture. This time around, the festival features two-fold participating brands with over 80 renowned brands. The festival invites K-beauty lovers of all ages to indulge in an immersive experience from skincare, cosmetics, healthcare, and personal care to exclusive K-pop merchandise. In addition, the campaign expands into K-wellness, introducing a broader range of health-forward products to support a more holistic approach to self-care and well-being, reflecting the evolving lifestyles of our customers. Watsons has transformed the event into a one-of-a-kind beauty playground, packed with interactive activities, limited-time deals, and the latest K-beauty trends. In a whimsical collaboration with local illustrator Yellobanana, the event features an interactive world where visitors can explore dreamy installations, discover their perfect K-beauty look, and snap Instagram-worthy shots at specially designed check-in spots. In addition, consumers can unlock exclusive Gifts with Purchase designed by Yellobanana. By shopping for their K-beauty favourites at the Festa, customers will receive a cute bag with a minimum cost of RM150, a stylish laptop bag with RM250, and a functional wagon to store all their purchases with RM350. Customers can also enjoy complimentary product redemptions at selected booths and take part in interactive demos while discovering the latest innovations from their favourite K-beauty brands. Those who RSVP for the event can also redeem an RM10 e-voucher to enjoy instant savings when shopping online with Watsons. Click here to RSVP for the K-Beauty Festa 2025: To give Watsons Club members the ultimate treat, Watsons is partnering with SUKA Travel & Tours to launch the Watsons K-Beauty Spend & Win Contest! Customers who spend a minimum of RM120 on participating K-beauty brands in-store or online from April 15 to May 5, 2025 will stand a chance to win amazing prizes. Ten (10) lucky members will win 6D4N tour packages to Seoul, Korea, and twenty (20) lucky members will win exclusive Korean health & beauty product hampers worth up to RM500 each. For the whole month, get the limited edition RM9.90 Secret Enamel Pin and the specially designed K-Beauty Acne Patch, available exclusively at the Watsons stores and online. Whether you're here to glow up, glam up, or simply soak up the K-beauty vibes, 'The Seoul's Dreamland' is your one-stop destination for all things Korean beauty. So, mark your calendars, bring your friends, and step into a world where beauty dreams come true only at Watsons K-Beauty Festa 2025. For more information, visit or follow us on social @watsonsmy.


The Sun
25-04-2025
- Entertainment
- The Sun
Watsons Malaysia brings back the Biggest K-Beauty Festa 2025 – 'The Seoul's Dreamland'
WATSONS Malaysia unveils its highly anticipated K-Beauty campaign for 2025, set to run from April 15 to May 5, 2025. The campaign, titled Watsons K-Beauty Festa 2025 'The Seoul's Dreamland', promises a month-long celebration of all things K-beauty. 'As Malaysia's leading offline and online (O+O) health and beauty retailer, Watsons is proud to continue driving innovative and meaningful campaigns that resonate with our ever-evolving members. With the rising influence and demand for Korean beauty and wellness, we aim to make this the largest Korean Beauty Festa in the country. This year marks the third edition of our much-anticipated K-Beauty campaign. It reflects Watsons' ongoing commitment to curating trend-forward, high-quality Korean products, solidifying our position as the go-to destination for beauty and wellness solutions that meet the evolving needs of our customers and members' said Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia, AS Watson Group. The K-Beauty Festa 2025 will take place from April 24 to 27 at the Mid Valley Exhibition Centre, offering a dreamy escape into the heart of Seoul's beauty culture. This time around, the festival features two-fold participating brands with over 80 renowned brands. The festival invites K-beauty lovers of all ages to indulge in an immersive experience from skincare, cosmetics, healthcare, and personal care to exclusive K-pop merchandise. In addition, the campaign expands into K-wellness, introducing a broader range of health-forward products to support a more holistic approach to self-care and well-being, reflecting the evolving lifestyles of our customers. Watsons has transformed the event into a one-of-a-kind beauty playground, packed with interactive activities, limited-time deals, and the latest K-beauty trends. In a whimsical collaboration with local illustrator Yellobanana, the event features an interactive world where visitors can explore dreamy installations, discover their perfect K-beauty look, and snap Instagram-worthy shots at specially designed check-in spots. In addition, consumers can unlock exclusive Gifts with Purchase designed by Yellobanana. By shopping for their K-beauty favourites at the Festa, customers will receive a cute bag with a minimum cost of RM150, a stylish laptop bag with RM250, and a functional wagon to store all their purchases with RM350. Customers can also enjoy complimentary product redemptions at selected booths and take part in interactive demos while discovering the latest innovations from their favourite K-beauty brands. Those who RSVP for the event can also redeem an RM10 e-voucher to enjoy instant savings when shopping online with Watsons. Click here to RSVP for the K-Beauty Festa 2025: To give Watsons Club members the ultimate treat, Watsons is partnering with SUKA Travel & Tours to launch the Watsons K-Beauty Spend & Win Contest! Customers who spend a minimum of RM120 on participating K-beauty brands in-store or online from April 15 to May 5, 2025 will stand a chance to win amazing prizes. Ten (10) lucky members will win 6D4N tour packages to Seoul, Korea, and twenty (20) lucky members will win exclusive Korean health & beauty product hampers worth up to RM500 each. For the whole month, get the limited edition RM9.90 Secret Enamel Pin and the specially designed K-Beauty Acne Patch, available exclusively at the Watsons stores and online. Whether you're here to glow up, glam up, or simply soak up the K-beauty vibes, 'The Seoul's Dreamland' is your one-stop destination for all things Korean beauty. So, mark your calendars, bring your friends, and step into a world where beauty dreams come true only at Watsons K-Beauty Festa 2025.