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SEGA™ launched by elegant hoopoe as live system to disrupt global franchising
SEGA™ launched by elegant hoopoe as live system to disrupt global franchising

Khaleej Times

timea day ago

  • Business
  • Khaleej Times

SEGA™ launched by elegant hoopoe as live system to disrupt global franchising

In a bold move poised to reshape the global franchise industry, elegant hoopoe, the international health-tech brand, has officially launched SEGA™ (Strategic Ecosystem Growth Architecture). This ground breaking framework is a legally registered, dynamic alternative to the static US Franchise Disclosure Document (FDD). This new franchise model goes far beyond traditional compliance paperwork. SEGA™ actively integrates legal structure, AI-powered CRM, clinical protocols, and investor architecture into one unified, intelligent system. It is purpose-built to scale transparent and efficient 360° wellness ecosystems globally. 'The world doesn't need more paperwork - it needs systems that reflect reality. SEGA™ is that system,' said Shahriar Shahir Barzegar, visionary entrepreneur and architect of the intelligent franchising model. Unlike traditional franchise models, SEGA™ is built upon seven volumes of detailed operational and strategic standards. Authored and published by elegant hoopoe, these volumes were officially registered with the UAE Ministry of Economy in 2022. These volumes serve as a comprehensive architectural blueprint for the elegant hoopoe ecosystem. They encompass everything from medical and clinical protocol design to AI-powered CRM and operational logic, global brand governance, and franchise investor models with legally compliant structures, all unified to support scalable and intelligent expansion. Today, this live franchise system is actively powering the rollout of 200 international elegant hoopoe branches, backed by a DIFC-compliant legal foundation and protected under WIPO global intellectual property law. The launch of SEGA™ represents a significant shift in the global franchising paradigm from outdated disclosure documents to intelligent, operational ecosystems. At a time when businesses are navigating rapid digital transformation and rising investor expectations, SEGA™ offers a future-ready model that is systemised, scalable, and globally compliant - setting a new benchmark for the next generation of intelligent franchising.

How can people fight back against AI deepfakes? More AI, experts say
How can people fight back against AI deepfakes? More AI, experts say

Euronews

time2 days ago

  • Politics
  • Euronews

How can people fight back against AI deepfakes? More AI, experts say

Artificial intelligence (AI) will be needed to fight back against realistic AI-generated deepfakes, experts say. The World Intellectual Property Organisation (WIPO) defines a deepfake as an AI technique that synthesises media by either superimposing human features on another body or manipulating sounds to generate a realistic video. This year, high-profile deepfake scams have targeted US Secretary of State Marco Rubio, Italian defense minister Guido Crosetto, and several celebrities, including Taylor Swift and Joe Rogan, whose voices were used to promote a scam that promised people government funds. Deepfakes were created every five minutes in 2024, according to a recent report from think tank Entrust Cybersecurity Institute. What impacts do deepfakes have? Deepfakes can have serious consequences, like the disclosure of sensitive information with government officials who sound like Rubio or Crosetto. 'You're either trying to extract sensitive secrets or competitive information or you're going after access, to an email server or other sensitive network,' Kinny Chan, CEO of the cybersecurity firm QiD, said of the possible motivations. Synthetic media can also aim to alter behaviour, like a scam that used the voice of then-US President Joe Biden to convince voters not to participate in their state's elections last year. "While deepfakes have applications in entertainment and creativity, their potential for spreading fake news, creating non-consensual content and undermining trust in digital media is problematic," the European Parliament wrote in a research briefing. The European Parliament predicted that 8 million deepfakes will be shared throughout the European Union this year, up from 500,000 in 2023. What are some ways AI is fighting back? AI tools can be trained through binary classification so they can classify data being fed into them as being real or fake. For example, researchers at the University of Luxembourg said they presented AI with a series of images with either a real or a fake tag on them so that the model gradually learned to recognise patterns in fake images. 'Our research found that ... we could focus on teaching them to look for real data only,' researcher Enjie Ghorbel said. 'If the data examined doesn't align with the patterns of real data, it means that it's fake". Another solution proposed by Vijay Balasubramaniyan, CEO and founder of the tech firm Pindrop Security, is a system that analyses millions of data points in any person's speech to quickly identify irregularities. The system can be used during job interviews or other video conferences to detect if the person is using voice cloning software, for instance. Someday, deepfakes may go the way of email spam, a technological challenge that once threatened to upend the usefulness of email, said Balasubramaniyan, Pindrop's CEO. 'You can take the defeatist view and say we're going to be subservient to disinformation,' he said. 'But that's not going to happen". The EU AI Act, which comes into force on August 1, requires that all AI-generated content, including deepfakes, are labelled so that users know when they come across fake content online.

EPA secures Observer Status at WIPO's 66th General Assembly
EPA secures Observer Status at WIPO's 66th General Assembly

Sharjah 24

time23-07-2025

  • Business
  • Sharjah 24

EPA secures Observer Status at WIPO's 66th General Assembly

The meetings saw participation from representatives of member states and intellectual property organisations worldwide. This recognition enables the Emirates Publishers Association to participate in the meetings of WIPO's member state assemblies, as well as the unions it oversees. Additionally, it provides the Association with the opportunity to participate in relevant committees, working groups, and subsidiary bodies, enabling it to actively contribute to global discussions and the development of policies related to publishing and intellectual property rights. Joining WIPO as an Observer marks a turning point for the Emirates Publishers Association and for Arab publishing as a whole In her comments on this achievement, Sheikha Bodour bint Sultan Al Qasimi, Founder and Honorary President of the Emirates Publishers Association, said: 'Joining WIPO as an Observer marks a turning point for the Emirates Publishers Association and for Arab publishing as a whole. It ensures that the voices of our publishers and creators are heard in the global conversations on intellectual property and it reinforces our commitment to protecting creative rights while promoting access, innovation, and cultural diversity.' A significant milestone in its journey to empower publishers on the global stage His Excellency Rashid Al Kous, Executive Director of the Emirates Publishers Association, expressed his pride in the accreditation, emphasising that the Association's observer status with the World Intellectual Property Organisation (WIPO) marks a significant milestone in its journey to empower publishers on the global stage and further solidify the UAE's position as a regional hub for publishing and creativity. He added: 'The observer status will help us strengthen copyright protection and open new opportunities for local publishers to expand their scope for collaboration and knowledge exchange. We are committed to amplifying the UAE's voice on all issues related to the publishing industry and intellectual property rights, contributing to the development of these frameworks both regionally and globally, with a focus on fostering the future of creativity and content production.' This achievement represents a significant milestone in the Emirates Publishers Association's ongoing efforts to advocate for the publishing sector both locally and regionally. It underscores the association's commitment to providing professional support to UAE-based publishing houses in various Arab and international cultural forums. This recognition also coincides with the Association's ongoing efforts to refine the publishing framework within the UAE, enhance governing laws, and broaden legal protections for creative content. With a membership of over 360 UAE-based publishing houses, the Association works tirelessly to advance the publishing profession, promote a culture of reading, and support initiatives that encourage literacy and broaden access to knowledge. By joining WIPO, the Association takes an important step towards expanding its global influence and actively contributing to the development of a sustainable future for the creative sector in both the UAE and the broader Arab world.

Emirates Publishers Association secures observer status at WIPO's 66th General Assembly
Emirates Publishers Association secures observer status at WIPO's 66th General Assembly

Zawya

time23-07-2025

  • Business
  • Zawya

Emirates Publishers Association secures observer status at WIPO's 66th General Assembly

Sharjah: In a significant international achievement reflecting the UAE's growing prominence in the global publishing sector, the World Intellectual Property Organization (WIPO) has granted the Emirates Publishers Association observer status during the 66th General Assembly meetings held in Geneva from 8 to 17 July. The meetings saw participation from representatives of member states and intellectual property organisations worldwide. This recognition enables the Emirates Publishers Association to participate in the meetings of WIPO's member state assemblies, as well as the unions it oversees. Additionally, it provides the Association with the opportunity to participate in relevant committees, working groups, and subsidiary bodies, enabling it to actively contribute to global discussions and the development of policies related to publishing and intellectual property rights. In her comments on this achievement, Sheikha Bodour bint Sultan Al Qasimi, Founder and Honorary President of the Emirates Publishers Association, said: 'Joining WIPO as an Observer marks a turning point for the Emirates Publishers Association and for Arab publishing as a whole. It ensures that the voices of our publishers and creators are heard in the global conversations on intellectual property and it reinforces our commitment to protecting creative rights while promoting access, innovation, and cultural diversity.' His Excellency Rashid Al Kous, Executive Director of the Emirates Publishers Association, expressed his pride in the accreditation, emphasising that the Association's observer status with the World Intellectual Property Organization (WIPO) marks a significant milestone in its journey to empower publishers on the global stage and further solidify the UAE's position as a regional hub for publishing and creativity. He added: 'The observer status will help us strengthen copyright protection and open new opportunities for local publishers to expand their scope for collaboration and knowledge exchange. We are committed to amplifying the UAE's voice on all issues related to the publishing industry and intellectual property rights, contributing to the development of these frameworks both regionally and globally, with a focus on fostering the future of creativity and content production.' This achievement represents a significant milestone in the Emirates Publishers Association's ongoing efforts to advocate for the publishing sector both locally and regionally. It underscores the association's commitment to providing professional support to UAE-based publishing houses in various Arab and international cultural forums. This recognition also coincides with the Association's ongoing efforts to refine the publishing framework within the UAE, enhance governing laws, and broaden legal protections for creative content. With a membership of over 360 UAE-based publishing houses, the Association works tirelessly to advance the publishing profession, promote a culture of reading, and support initiatives that encourage literacy and broaden access to knowledge. By joining WIPO, the Association takes an important step towards expanding its global influence and actively contributing to the development of a sustainable future for the creative sector in both the UAE and the broader Arab world.

UAE, USA sign Joint Statement of Intent to accelerate patent grant procedures
UAE, USA sign Joint Statement of Intent to accelerate patent grant procedures

Gulf Today

time20-07-2025

  • Business
  • Gulf Today

UAE, USA sign Joint Statement of Intent to accelerate patent grant procedures

The United Arab Emirates and the United States of America signed a Joint Statement of Intent aimed at launching a bilateral cooperation programme to accelerate patent granting procedures in the UAE. This took place on the sidelines of the 66th Assemblies of the Member States of the World Intellectual Property Organisation (WIPO) in Geneva. According to the joint statement, signed by the Ministry of Economy and Tourism and the United States Patent and Trademark Office (USPTO), the programme provides collaborative mechanisms to recognise positive examination results issued by the USPTO for corresponding Emirati patent applications. This will be implemented in accordance with applicable national laws. Abdullah Bin Touq Al Marri, Minister of Economy and Tourism, emphasised that this cooperation reflects the UAE's commitment to enhancing the competitiveness of its intellectual property ecosystem by adopting international best practices. In particular, the focus is on industrial property rights and the development of patent registration procedures that meet the aspirations of innovators and provide flexible and efficient services that support an innovation-driven and entrepreneurial environment. This effort reinforces the country's position as a regional hub for intellectual property rights protection. He also highlighted that the partnership with the US side represents a new push to accelerate patent issuance by strengthening international cooperation and adopting advanced operational models. These measures aim to ensure faster and more efficient protection for inventors and entrepreneurs, thereby creating an encouraging environment for innovation and investment in knowledge- and technology-based sectors, and enhancing the UAE's readiness for a creativity-driven economic future. This cooperation is part of the Ministry's broader efforts to develop the industrial property system, streamline procedures, and offer high-quality, flexible services to innovators in support of the country's business environment. WAM

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