Latest news with #Wacoal
Malaysian Reserve
18 hours ago
- Business
- Malaysian Reserve
Wacoal Launches Industry-First EverFlexing™ Bra That Flexes Across Six Sizes
Category-disrupting innovation redefines bra fit to support women through every life stage NEW YORK, July 30, 2025 /PRNewswire/ — Today, Wacoal America announces the launch of the EverFlexing™ Underwire Bra, a first-of-its-kind innovation engineered to flex across six traditional sizes, redefining how women experience support, comfort, and fit. Designed in response to the realities of women's ever-changing bodies, the EverFlexing™ bra meets the moment for those experiencing everything from hormonal shifts and pregnancy to menopause and the effects of weight-loss medications. Rather than forcing women to adapt to a fixed size constantly, this bra flexes with them, delivering lasting comfort and a reliable fit through every phase of life. 'With EverFlexing™, we set out to design a bra that keeps up with women's lives,' says Miryha Fantegrossi, SVP of Merchandising and Design at Wacoal America. 'As women, our bodies are ever flexing; even a change of just seven pounds can impact bra size. Our EverFlexing™ bra adapts with you, instead of forcing you to fit into a static size.' Key product features include: Proprietary flexible underwire that supports a range of cup sizes Four-way stretch fabric for adaptive comfort and recovery Five-row stretch hook-and-eye closure for customizable adjustability Adjustable, dual-position straps for a personalized fit Full coverage, two-ply seamless cups for a smooth silhouette The launch underscores Wacoal's continued commitment to innovation, performance, and prioritizing women. 'In 2025, Wacoal America is celebrating our 40th anniversary,' says Mitch Kauffman, President & CEO of Wacoal America, 'throughout our journey, our focus has always been to provide women with the highest quality and best-fitting bras to help them feel and look their best. Product innovation is a key part of that mission, and the EverFlexing™ bra is a bold example of how we're meeting the changing needs of today's woman.' The EverFlexing™ Underwire Bra is available starting today, online at and on August 11th in select department stores and specialty stores nationwide. PRESS CONTACTIFP Communicationswacoal@ About Wacoal America: Founded in 1985, Wacoal America is a leader in the intimate apparel industry, known for delivering superior fit, comfort, and quality. With a legacy of innovation and a deep understanding of women's evolving needs, Wacoal continues to set the standard for excellence in lingerie. Wacoal products can be found at in Wacoal retail locations, and at select retailers, including Amazon, Nordstrom, Bloomingdale's, and more. Follow Wacoal on social for the latest updates: Facebook @Wacoal, Instagram @WacoalAmerica, and TikTok @WacoalAmerica.
Fashion United
30-06-2025
- Business
- Fashion United
Bravissimo pauses online orders following warehouse fire
Lingerie brand Bravissimo has temporarily paused its online and over the phone orders after experiencing a warehouse fire. In a statement on its Instagram page, the label said that whilst the fire was 'extinguished quickly, the impact is very complex'. The company continued: 'Most importantly our teams are all safe, however we do now need to re-establish our warehouse and our order processing operation which will take a little time. 'This means we cannot currently take any orders from our website or over the phone.' Bravissimo's 25 retail stores in the UK remain operational, it was noted. The brand's Japanese parent company, Wacoal Holdings Corp., said in its own statement that the fire took place at a logistics warehouse on June 21. The incident was caused by 'electrical system trouble, resulted in no injuries, and while the products were not directly damaged, some packaging was affected by soot and orders', its statement continued. Wacoal noted that the incident 'led to a temporary suspension of the online site, and the company is assessing the impact on business performance'. Looking ahead, the firm said it was looking to enhance fire prevention and is monitoring systems to prevent future occurrences.
Fashion Value Chain
20-06-2025
- Lifestyle
- Fashion Value Chain
Wacoal India Unveils Cool Comfort Lingerie Collection
Wacoal India introduces its latest innovation—the Cool Comfort Collection, crafted with advanced Cool Touch fabric that lowers fabric temperature by 2–3°C. Engineered to provide a refreshing feel during humid weather, the collection ensures breathability, softness, and elegance. Featuring perforated cups, rice-knit fabric, and sleek silhouettes, this summer-ready lingerie comes in pastel shades and three distinct styles: padded wired, padded non-wired, and lacy padded non-wired. With prices starting at ₹1999, the collection is now available in Wacoal stores and online.
Fashion Network
14-05-2025
- Business
- Fashion Network
Wacoal India bolsters Mumbai store presence with Borivali opening
Wacoal India has expanded its retail footprint in Mumbai with the opening of a new exclusive brand outlet at Sky City Mall, Borivali. The launch follows the recent debut of its flagship store at Phoenix Palladium and reflects the premium Japanese lingerie brand's continued investment in key urban markets. Spanning 550 square feet, the new store offers a curated selection of Wacoal's lingerie, loungewear, and sleepwear collections, the brand announced in a press release. The layout includes private fitting rooms and minimalist interiors designed to deliver a premium and comfortable shopping experience aligned with Wacoal's global retail standards. 'At Wacoal, we are dedicated to helping every woman find the perfect fit through superior design, premium quality, and personalised service,' said Wacoal India's chief operating officer Pooja Merani in a press release. 'The launch of our new store at Sky City Mall allows us to serve a growing base of customers in Borivali, a market that reflects the evolving aspirations of young professionals and families seeking quality and style in intimate wear.' The Borivali store launch is part of Wacoal's broader strategy to strengthen its presence in India's growing premium lingerie market. With 17 exclusive outlets now open across the country, the brand plans to expand further in the next 12 to 18 months, supported by its e-commerce platform and multi-brand outlet partnerships. Mumbai remains a strategic focus for Wacoal's retail expansion across India, according to the label.
Yahoo
06-05-2025
- Business
- Yahoo
New stores join the retail lineup at Tanger Outlets Palm Beach in West Palm
The open-air shopping area of Tanger Outlets Palm Beach welcomes two new retailers to its growing lineup with the openings of Wacoal and IZOD. The addition of these national brands enhances the shopping experience at Tanger Outlets, offering stylish, affordable options for both everyday essentials and classic fashion. Shoppers can now explore Wacoal's premium intimate apparel and IZOD's timeless American styles, all at outlet prices. Wacoal Store Located across from Coach, the new Wacoal outlet store in West Palm Beach spans 1,860 square feet and features the brand's top-selling intimate apparel. Shoppers can browse a curated selection of Wacoal bras, shapewear, panties, and lingerie. Known for more than 30 years as a leader in women's undergarments, Wacoal is beloved for combining functionality with elegance. Wacoal offers a size-inclusive range to meet your needs. IZOD at Tanger Outlets Palm Beach Next to Steve Madden, the 2,493-square-foot IZOD store at Tanger Outlets Palm Beach is perfect for shoppers looking for affordable men's and women's apparel. Known for its sporty, preppy aesthetic, IZOD offers a full line of polos, golf wear, casual shirts, and weekend-ready looks that appeal to anyone who loves clean, classic style. With its legacy of American fashion and accessible pricing, IZOD is a strong addition to Tanger's lineup of national lifestyle brands. Tanger Outlets Palm Beach continues to grow With the addition of Wacoal and IZOD, Tanger Outlets Palm Beach continues to attract top-tier retailers to its open-air shopping center. Shoppers already enjoy outlet favorites such as Nike Factory Store, Coach, Sephora, Michael Kors, Under Armour, Polo Ralph Lauren, and Saks OFF 5th. Tanger Outlets, which opened in 2014 as the Palm Beach Outlets on the site of the former storied Palm Beach Mall along Palm Beach Lakes Boulevard near Interstate 95, was rebranded as Tanger Outlets Palm Beach and is the only Tanger site south of Orlando. The 440,000-square-foot outlet center features more than 120 designer and brand-name stores offering deep discounts and exclusive sales year-round. For a full list of stores, directions, event information, and the latest deals, visit or download the Tanger App. Shoppers can also join TangerClub, the brand's exclusive loyalty program, for additional savings and perks. Diamond Walker is a journalist at The Palm Beach Post, part of the USA TODAY Florida Network. You can reach her at dkwalker@ Help support our journalism. Subscribe today This article originally appeared on Palm Beach Post: Tanger Outlets Palm Beach expands with Wacoal and IZOD stores
