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Time of India

Kaun Banega Crorepati Season 17 to premiere on August 11

Popular quiz show Kaun Banega Crorepati (KBC) is set to return with its 17th season and will premiere on August 11. The show will air Monday to Friday at 9 PM on Sony Entertainment Television and SonyLIV . This season launches with a new campaign, 'Jahaan Akal Hai, Wahaan Akad Hai', which focuses on how knowledge can instil confidence and a sense of pride. Directed by filmmaker Vikas Bahl , the campaign aims to reflect the mindset of a changing India where self-belief is driven by awareness and learning. Explore courses from Top Institutes in Select a Course Category others MCA healthcare Design Thinking Leadership PGDM Digital Marketing Cybersecurity Data Analytics Others Operations Management Finance Product Management Data Science Artificial Intelligence Public Policy Degree Management MBA Technology Data Science Healthcare CXO Project Management Skills you'll gain: Duration: 16 Weeks Indian School of Business CERT - ISB Cybersecurity for Leaders Program India Starts on undefined Get Details Vikas Bahl shares, 'KBC has always been more than a quiz show, it's a window into India's changing mindset. India today is ready to shine because knowledge gives them courage, confidence, and that earned sense of pride. And when you have that kind of akal, a bit of akad or the swag that come with it is only natural. It's not arrogance, but the belief that 'Main bhi kar sakta hoon'.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Average Cost To Rent A Private Jet May Surprise You (View Prices) Private Jet I Search Ads Learn More Undo Returning as host, Amitabh Bachchan echoed the campaign's theme. Bachchan shares, 'Kaun Banega Crorepati has always stood as a celebration of knowledge and the quiet pride that comes with it. This year's campaign, 'Jahan Akal Hai, Wahan Akad Hai', captures that sentiment beautifully and encouraging people to take pride in their intellect and to walk tall with the confidence that comes from truly knowing.' Live Events