Latest news with #Wai-Wai
India.com
4 days ago
- Business
- India.com
Mukesh Ambani joins hands with Nepal's richest man, country's only billionaire to sell this product, name is...
Mukesh Ambani's makes big move, set to change very TV into..., move may effect... Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has teamed up with Chaudhary Group the makers of Wai-Wai noodles to bring its Campa soft drink to Nepal. Earlier this year, RCPL took its first step into global markets by launching Campa in the UAE through a partnership with the Agthia Group. Since then, the drink has also become available in Oman, Bahrain, and Qatar. Campa, a well-known Indian cola brand from the 1980s, was bought by Reliance in 2022 and relaunched in 2023. Since then, the brand has been growing steadily, both across India and in other countries. 'Campa is a classic Indian brand that people have loved for more than 50 years,' said Ketan Mody, Executive Director of RCPL. 'We believe it has a strong future and are committed to growing it further, especially in this region.' Reliance partners with Chaudhary Group Chaudhary Group is one of Nepal's largest business houses, running over 200 companies and managing more than 260 brands across the world. It operates in various sectors such as food and beverages, finance, education, infrastructure, IT, automobiles, real estate, and hospitality. The group is well known for its Wai-Wai noodles, which are sold in many countries including India. Reliance said that Chaudhary Group's strong experience in food and drink manufacturing and its well-established distribution system will help ensure a smooth launch of Campa products throughout Nepal. 'This partnership adds strength to our beverage business and helps us grow in a very competitive market,' said Nirvana Chaudhary, Managing Director of Chaudhary Group. 'We're excited to use our wide distribution reach and market knowledge to make Campa a favorite in Nepal, just like it is in India.' The Campa range in Nepal will include several flavors: Campa Cola, Campa Lemon, Campa Orange, Campa Energy, Campa Energy Gold Boost, and Campa Energy Berry Kick. Campa takes on global giants like Coke and Pepsi in India Campa, the homegrown soft drink brand revived by Reliance Consumer Products Limited (RCPL), is stepping up its game against big global brands like Coca-Cola and PepsiCo. To attract more customers, RCPL launched a fizzy drink priced at just Rs. 10, making it affordable for many people. The company has also teamed up with JioStar as a co-sponsor for IPL 2025, which will help Campa get noticed by millions of cricket fans across the country. RCPL is also investing Rs. 1,000 crore to build a new bottling plant in Bihar, to strengthen Campa's production and distribution capabilities in eastern India. RCPL reported Rs. 11,450 crore in revenue for the financial year 2024–25 (FY25). Campa alone crossed Rs. 1,000 crore in turnover during the year, securing over 10 per cent market share in the sparkling beverages segment in some Indian states.
Mint
5 days ago
- Business
- Mint
After Middle East, Reliance takes Campa to Nepal in partnership with Wai-Wai noodle maker
New Delhi: Reliance Consumer Products Limited (RCPL), the fast moving consumer goods (FMCG) arm of Reliance Industries Ltd, has partnered with Wai-Wai noodle maker Chaudhary Group (CG) to launch its Campa fizzy drink in Nepal. Earlier this year the company launched Campa in the UAE, marking its entry into international markets. It partnered with Agthia Group for its Middle East launch. The brand is now present in Oman, Bahrain and Qatar as well. Since acquiring Campa in 2022 and relaunching the 1980s cola brand the following year, RCPL has expanded the brand across India and overseas. 'Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of the consumers. We are investing for the long term and see great potential for accelerated growth in the region,' said Ketan Mody, executive director, Reliance Consumer Products Ltd. Chaudhary Group is a Nepalese conglomerate that operating more than 202 companies and 261 brands worldwide. It has a presence in sectors such as food and beverages, financial services, education, infrastructure, automobile, information and technology, real estate, and hospitality. It sells Wai-Wai branded noddles in several global markets, including India. Chaudhary Group's expertise in manufacturing and distribution in food and beverages sector will ensure local supply and a smooth roll out of Campa products across Nepal, the company said. 'This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region's competitive beverage market. We look forward to leveraging our robust distribution network and market expertise to establish Campa as a beloved brand in Nepal, just as it has been in India for generations,' said Nirvana Chaudhary, managing director, Chaudhary Group. The Campa portfolio in Nepal will initially include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost and Campa Energy Berry Kick aside from Campa Energy. In India, Campa has made some noise by rolling out a Rs10 fizzy drink and partnering with with JioStar as a co-sponsor for IPL 2025, challenging incumbents such as Coca-Cola and PepsiCo. RCPL is set to invest ₹ 1,000 crore to set up a new bottling plant for Campa in Bihar. RCPL reported revenues of ₹ 11,450 crore for FY25. Campa crossed ₹ 1,000 crore in turnover in FY25 and captured over 10% market share in the sparkling beverage category in select states in India. Reliance Industries entered the FMCG market in 2022 and has launched several brands and pursued mergers and acquisitions over the past two years.
