Latest news with #WaltonArtsCenter
Yahoo
17-06-2025
- Business
- Yahoo
True Tickets Launches PatronSafe Resale, Empowering Venues and Reclaim Control of the Secondary Ticket Market
Boston, June 17, 2025 (GLOBE NEWSWIRE) -- BOSTON (June 17, 2025) — True Tickets today announced the launch of PatronSafe Ticket Resale, a new feature that protects patrons by empowering performing arts venues and cultural institutions to finally take control of the secondary ticket market. With PatronSafe Ticket Resale, venues set resale rules, enforce fair pricing, capture buyer data, and eliminate front-of-house headaches caused by deceptive resale too long, venues have had limited control over how their tickets are resold. PatronSafe Ticket Resale changes that—offering tools for venues to define resale policies down to the ticket level, including whether a ticket can be resold at all, as well as custom rules around price caps, price floors, timing windows, and authorized resale channels. This level of precision gives organizations full control over the patron experience and protects fans from inflated prices and unauthorized listings. For Tessitura-powered venues, PatronSafe Ticket Resale brings resale into the fold—the first native solution that puts control back in the hands of the venue. Every transaction follows venue-defined rules, even when tickets are listed across major marketplaces like StubHub, SeatGeek, and Vivid Seats. In an era where patrons expect the flexibility to resell tickets, they are often victimized by opaque and unethical resale practices. Built to restore trust in the secondary ticketing market, PatronSafe Ticket Resale offers a clear, safe alternative. You see every resale, know every buyer, and retain full visibility into every dollar. 'PatronSafe Resale gives venues greater control over the secondary market,' said Matt Zarracina, Co-Founder & CEO of True Tickets. 'When resold tickets follow your policies, patrons find legitimate tickets, staff avoid last-minute headaches, and organizations gain fresh audience data—instead of frustration.' The feature is already live at Walton Arts Center in Fayetteville, Arkansas, one of the region's premier nonprofit performing arts venues. Additional venues, including Dr. Phillips Center in Orlando, the Roundabout Theatre in New York City and the San Diego Symphony, are slated to onboard this summer. 'Northwest Arkansas has a growing arts and culture scene—audiences here are increasingly tech-savvy and value trust and transparency,' said Carlos Vicente, Vice President of Marketing and Sales at Walton Arts Center. 'PatronSafe Ticket Resale empowers us to manage that demand on our own terms. With venue-defined price caps, timing windows, and dynamic QR code delivery, we're able to protect our patrons from excessive mark-ups while still harnessing the visibility that resale marketplaces offer.' With over 18 million tickets delivered, 2.5 million shared, and 700,000 previously unknown patrons added to venue CRMs (with $3.8 million generated from those shadow audiences in 2024 alone), True Tickets continues to lead the charge toward a more ethical, data-driven ticketing ecosystem. Learn more about PatronSafe Resale or request a demo here. About True TicketsTrue Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. Currently available to Tessitura Network members, True Tickets' business-to-business solution integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. PatronSafe Ticket Resale is included with every True Tickets license at no additional cost to the venue. For additional information, please visit or follow True Tickets on Twitter or LinkedIn. CONTACT: Media inquiries: Crystal Henderson The Press House crystal@ in to access your portfolio
Axios
09-04-2025
- Climate
- Axios
Your week ahead: Broadway, laughs, minor league baseball
A stormy weekend warrants a relaxing weekday. ⚾️ Baseball games — Tuesday is opening night for the Northwest Arkansas Naturals at Arvest Ballpark in Springdale. Catch a game any night Tuesday through Saturday as the team plays a six-game series against the Frisco RoughRiders. 🎭"Back to the Future: The Musical" — Limited tickets remain to see this on stage every night this week starting Tuesday at Walton Arts Center in Fayetteville.
Axios
13-03-2025
- Entertainment
- Axios
Mark your calendars: Broadway lineup
Walton Arts Center's next Broadway season lineup for this fall through spring 2026 is here. How it works: A subscription starting at $350 covers tickets for the regular six-show lineup and gets you first dibs on tickets for the additional five bonus shows. Single tickets for all shows will be available later. The regular series includes: A Beautiful Noise: The Neil Diamond Musical — Oct. 14-19 "Kimberly Akimbo" — Dec. 9-14 "Water for Elephants" — Feb. 24-March 1, 2026 "Some Like it Hot" — March 17-22, 2026 "Mamma Mia!" — April 21-26, 2026 "& Juliet" — May 26-31, 2026 Plus: Bonus shows "Clue" — Nov. 7-9 "Mrs. Doubtfire" — Dec. 19-21 "The Music Man"— Jan. 16-18, 2026 "Beauty and the Beast" — Feb. 3-8, 2026 "Moulin Rouge! The Musical" — July 8-12, 2026
Axios
14-02-2025
- Entertainment
- Axios
Seven ways to celebrate — and not celebrate — Valentine's Day
Besides going to dinner at your favorite NWA restaurant, here are some ideas for celebrating regardless of your relationship status. 🎨 Get creative at a Galentine craft-making night. 6pm Thursday at Sequoyah Hall at Mount Sequoyah in Fayetteville. Free. 💎 Enjoy a Galentine's Day jewelry making workshop. 6:30pm Thursday at Walton Arts Center in Fayetteville. $120. 🛍 Shop the Stupid Cupid Valentines market. Noon Friday at The Ledger in Bentonville. 🖤 Wear black to an Anti-Valentine's party. 6pm Friday at Danger Dave's in Bentonville. 🍷 It doesn't get more Valentine's Day than dinner and dancing at a winery. 6pm Friday at Sassafras Springs Vineyard and Winery in Springdale. $125. 💃 Learn salsa and wear your best red outfit for a night of dancing. 7pm Friday at Crystal Bridges Museum of American Art. $20. 🤣 Have a date night at a Valentines comedy show. 8pm Friday at Meteor Guitar Gallery in Bentonville. $15-$30.
Axios
28-01-2025
- Entertainment
- Axios
What's on stage in Northwest Arkansas
It's the perfect time to check out some plays in the area. The big picture: Here's what will be on stage in Northwest Arkansas in the next few months. 📚 "Primary Trust" — A bookstore employee is laid off and thrust into a fresh start in this comedy. Now through Feb. 23 at TheatreSquared. $15-$53. ⛪️️ "The Book of Mormon" — Missionaries try to spread the word in Uganda in this musical comedy. Feb. 20-23 at Walton Arts Center. $94-$104. 🎭 "Twelfth Night" — Now's as good a time as any to see this Shakespeare comedy for the first time. March 5-30 at TheatreSquared. $15-$66. 🎵 "The Sound of Music" — See Art One Presents' production of the classic where Maria brings music back into the Von Trapp home. March 6-8 at The Medium in Springdale. $25-$45. 💃 "Funny Girl" — Fanny Brice becomes a Broadway star to everyone's surprise in this musical comedy. March 18-23 at Walton Arts Center. $56-$109. 🎹 "In the Grove of Forgetting" — This play written by TheatreSquared artistic director Robert Ford takes place in 1930s Hungary as a concert pianist sees her fellow Jewish artists and academics leave in fear of Nazis. April 16-May 4 at TheatreSquared. $15-$53. 🕰 "Back to the Future: The Musical" — See the Broadway version of the classic 1985 film where Marty McFly travels back in time with his scientist friend. April 8-13 at Walton Arts Center. $42-$109. 🎤 "MJ" — It's the story of Michael Jackson's 1994 Dangerous World tour with plenty of the pop star's music. May 20-25 at Walton Arts Center. $69-$169.
