Latest news with #WaxLondon
Fashion United
04-07-2025
- Business
- Fashion United
Wax London expands retail presence in the Gleneagles, Scotland
British menswear label Wax London has expanded its retail presence at the Gleneagles Retail Arcade in Edinburgh, Scotland. Located with the iconic Gleneagles Hotel, the Victorian-style retail arcade houses a range of luxury boutiques including Pringle, Edamame, and Daughter. From July onwards, the Retail Arcade offers an extended range of Wax London's signature menswear pieces, offering a broader assortment of styles, designs, and colours. The retail expansion at Glenagles Retail Arcade is part of the brand's expansion plan for the United Kingdom, which sees Wax London strengthen its physical presence in key markets. Offering visitors and locals alike the opportunity to discover the brand in person, the expansion in Scotland comes two months after Wax London entered the US market through an exclusive residency with Los Angeles retailer The Optimist, marking its first physical presence in the country. Co-founded in 2015 by Tom Holmes, who also serves as designer to the brand, Wax London is inspired by global travels and British heritage. The brand currently operates three retail locations in London, its home base, and first ventured into retail in 2020 after previously focusing on building its presence via wholesale and online sales.
Fashion United
29-04-2025
- Business
- Fashion United
Wax London to enter US retail market with The Optimist residency
British menswear label Wax London is set to officially enter the US market through an exclusive residency with Los Angeles retailer The Optimist. The US retail debut marks the brand's first physical presence in the region, where it had until now only been available via its online e-commerce platform. From May 8, Wax London will now take up residency at the menswear store, located at Platform, Culver City, where it will offer its full menswear collection throughout the month. Co-founded in 2015 by Tom Holmes, who also serves as designer to the brand, Wax London draws inspiration from global travels and British heritage to inform collections of 'characterful clothing made from responsibly sourced fabrics', a press release states. The company already operates three physical stores in London, the UK, its home base, having first ventured into retail in 2020 after previously following a strategy dedicated to wholesale and online sales. Its presence in The Optimist is apt, considering the store's emphasis on sleek menswear lines. Opened in 2019, the retailer typically houses US exclusive brands or pieces in an elevated setting, complete with custom furnishings, in-house consultations and cultural programming.
