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Hi Dubai
6 days ago
- Business
- Hi Dubai
How to Boost Business Sales During Dubai's Hottest Months
When summer arrives in Dubai, businesses across sectors brace for the inevitable: temperatures soaring above 45°C, residents escaping to cooler destinations, and a sharp drop in retail and in-person engagement. According to Dubai's Department of Economy and Tourism, the summer months between June and August typically see a 20–30% decline in consumer footfall, especially in non-tourism sectors. But should this seasonal dip be treated as a pause—or a pivot point? What if the summer slowdown is actually an opportunity in disguise? Could lower day-to-day demand create space to test bolder ideas, improve customer journeys, or tap into overlooked revenue streams? In this article, we explore practical strategies and expert-backed solutions to help businesses not just survive Dubai's hottest months but actually grow. From hyper-targeted digital marketing and inventory optimization to leveraging government-led events like Dubai Summer Surprises (DSS), this is your guide to staying commercially active, even when the streets get quiet. Shift Focus to High-Intent Online Shoppers As the mercury rises in Dubai, so does mobile usage. With outdoor footfall declining, people naturally turn to their phones indoors, whether lounging at home, in malls, or during travel breaks. According to a report by Hootsuite and We Are Social, mobile connections in the UAE reached 21.5 million in 2024, with user activity peaking during the summer months when physical movement slows down. But how do you turn this passive scrolling into active sales? One smart tactic is to target high-intent users through behavioral retargeting. These are users who have visited your site, added items to their cart, browsed specific product categories, or interacted with your ads—but haven't purchased yet. Instead of spreading your ad budget thin, you focus on those already halfway through the funnel. Platforms like Google Ads and Meta Business Suite offer precise retargeting options based on user actions, visit frequency, and time spent on product pages. Want to know where your website might be losing them? This is where technical tools make a big difference. Install heatmaps and session recording software (like Hotjar or Microsoft Clarity) to see exactly how users navigate your site. You can identify friction points—like buttons people ignore, forms they abandon, or pages where they lose interest. Use these insights to tweak layouts, speed up loading times, or streamline checkout flows—all of which improve conversion rates. Summer might slow things down on the streets, but online, it's peak observation season. The trick is to analyze, personalize, and optimize every digital touchpoint. Offer Time-Limited Micro-Services or Products Summer is the perfect time to repackage what you already offer into smaller, sharper solutions. With people traveling, budgeting, or adjusting their routines, attention spans shrink—and so does willingness to commit long-term. That's where short-term, time-sensitive offerings can shine. Micro-services or seasonal bundles appeal to a need for flexibility and low-risk purchases. A digital marketing agency could introduce a 'Summer SEO Sprint'—a 2-week audit and optimization package. A wellness brand might create an indoor relaxation kit bundled with cooling oils, yoga videos, and healthy snacks. Co-working spaces can launch 'Work from Cool' passes for short-term remote work clients escaping the heat. Think of it as adjusting your offer to meet current habits, not creating from scratch. And the time-limited nature of the offer adds urgency. People tend to respond faster when they know something won't be around next month. According to research in behavioral economics, urgency paired with simplicity reduces decision fatigue and increases conversions. The focus should be on offering something timely, practical, and easy to engage with—something that fits naturally into a customer's summer routine. When your offer feels useful, temporary, and easy to try, it becomes much harder to ignore. Run 'Reverse Campaigns' Geared Towards Traveling Customers Summer in Dubai sees a significant chunk of residents heading abroad—but that doesn't mean they disconnect completely. Many continue to browse, scroll, and shop online while on vacation. So instead of writing them off, why not target them where they already are? Use geotargeted ads and email marketing to reach UAE-based expats while they're overseas. Offer international shipping for products they miss from home, or let them schedule appointments and consultations in advance for their return. A smart example? Salons launching 'Return & Glow' packages that customers can pre-book from Europe or Asia, ensuring a pampering slot right after their flight back. By flipping the narrative and marketing to people outside the country—with a local touch—you stay top-of-mind even when they're miles away. Rethink In-Store Experience: From Retail to Refuge During peak summer, stepping outdoors in Dubai can feel like walking into an oven. For physical stores, this is a chance to reposition—not as mere shopping spots, but as cool, welcoming spaces worth visiting. Small touches go a long way. Install misting systems near entrances, offer complimentary iced drinks, or partner with local cafés for pop-up counters. Parents running errands? A kids' play area inside your store might turn a quick stop into a longer visit. For an added edge, consider using IoT sensors to monitor foot traffic and temperature zones within your space. This data helps you rearrange layouts or add seating in high-stay areas, making the experience smoother and more enjoyable. When done right, your store becomes more than retail—it becomes relief. Strategic Collaborations with Opposite-Season Industries While some sectors slow down in summer, others peak. Indoor play centers, home maintenance services, online learning platforms, and AC providers often see steady or increased demand. Collaborating with them can help businesses tap into active audiences without reinventing the wheel. Think bundled promotions—like a retail brand offering discounts through a kids' play zone, or a productivity app co-hosting a webinar with an online course platform. Even a simple referral exchange with an AC service company can drive surprising traffic your way. These cross-industry collaborations don't just share customers; they share momentum. When done right, they keep your business visible and relevant, even when footfall drops. Take Advantage of Dubai Summer Surprises (DSS) Dubai Summer Surprises brings a surge in local shopping activity, creating a valuable window for businesses to align with the city's seasonal buzz. Align your offers with DSS themes or calendar dates. Whether it's limited-time bundles, store-wide discounts, or gamified shopping rewards, syncing with DSS gives you both visibility and footfall. Better yet, explore co-promotions through DSS-affiliated platforms or malls to amplify reach. If your brand isn't part of the official campaign, you can still echo its momentum by running your own 'summer surprise' sales and promoting them with DSS-style visuals or messaging. Shoppers are already primed to expect value—meet them there. Tap Into Corporate Clients & B2B Upselling Summer might feel quiet on the surface, but key decision-makers in many companies are still working behind the scenes—planning budgets, reviewing vendors, and setting up for Q4. This is a smart time to shift focus toward B2B opportunities. Businesses can roll out corporate-specific packages such as discounted bulk deals, annual service contracts, or mid-year consultations that help clients prepare for the year-end rush. For service-based companies, offering a summer check-in or tune-up plan can position you as a strategic partner, not just a provider. By addressing their needs now—when they have more time and mental space—you increase your chances of becoming part of their long-term plans. Use This Time for Data-Driven Experiments Fewer transactions might seem like a slowdown, but they also reduce the risk of testing new ideas. Summer is the perfect season to run controlled experiments that would be too disruptive during busier months. Try A/B testing everything from pricing models to ad copy to email automation flows. If you've been hesitant to launch a referral system or rework your loyalty program, now's the time to pilot it on a smaller audience and refine based on behavior. The insights you gain now can help you hit the ground running once peak season returns. Upgrade Sales Infrastructure for Post-Summer Gains Slower summer months give you the breathing room to improve the backend of your business. Instead of chasing short-term wins, focus on setting up the right systems that will drive better sales once demand picks up again. Start with simple upgrades: Automate follow-up emails or WhatsApp messages for abandoned carts or post-purchase check-ins. Refine your CRM segments to better target customers based on behavior, spending history, or location. Integrate a smart chatbot that handles common questions, freeing up your team and keeping leads warm. Looking ahead, consider using AI-based forecasting tools to analyze browsing and purchase trends during the summer. This can help predict what your audience might be interested in post-August—and give you a head start on inventory planning, content creation, and campaign development. Think of this as tuning your engine before a race—not immediately flashy, but critical for long-term growth. Slower seasons don't mean your business has to stand still. Summer in Dubai, while challenging, also opens up space for reflection, refinement, and smart experimentation. It's a window where small adjustments—often overlooked during busier months—can quietly shape stronger performance later. Instead of pausing, pick one part of your sales process this week—be it outreach, packaging, or response time—and see how it can be improved. This steady, strategic approach won't just help you survive the heat. It'll prepare you to move faster when things cool down. Also read: The Importance of Cyber Insurance for Dubai Businesses Cyber insurance helps Dubai businesses manage rising digital threats, protect their finances, and stay compliant with evolving data laws. Protect Your Ideas: Trademark Registration in Dubai Learn how to register a trademark in Dubai with this step-by-step 2025 guide. Understand eligibility, costs, legal benefits, and common mistakes to protect your brand effectively in the UAE. UAE Leads the World in Mobile Shopping Adoption: Visa The UAE has become the global leader in mobile shopping, outpacing advanced markets like Singapore and the UK, according to the 2025 Global Digital Shopping Index released by Visa Acceptance Solutions and PYMNTS Intelligence. Everything You Need to Know About Local SEO in Dubai Explore why local SEO matters, how to implement it effectively, and how to track your success. By the end, you'll have a clear roadmap to boost your visibility and attract the right customers in Dubai's competitive digital landscape.
Campaign ME
14-07-2025
- Business
- Campaign ME
We Are Social unifies global identity with Socialize rebrand in the Middle East
Global socially-led creative agency We Are Social is rebranding Dubai-based agency Socialize to We Are Social from 14 July 2025. The move is part of a unified global growth strategy that sees the agency introduce new capabilities in the region. In Dubai, We Are Social is home to a multidisciplinary team across creative, strategy, media and production. Its management team, led by Akanksha Goel and Aurelien Fonteneau as General Manager, will remain unchanged. With the rebrand, We Are Social in the Middle East will expand its strategy services to include cultural insights, which will see the agency leverage real-time social listening to decode rapid cultural shifts occurring across the Gulf, particularly in Saudi Arabia. Alongside this, the agency will offer enhanced influencer marketing expertise. The rebrand will refresh how the agency shows up, online and offline, with a new website, a sharper social media presence, and an updated office space to match. The rebrand will also allow We Are Social to align its services in the Middle East more closely with that of its global network. It will now offer additional capabilities to its roster of clients, including closer collaboration with the agency's well-established sports offering – a crucial growth area with the region now regularly hosting many of the world's biggest sporting events. Toby Southgate, Global CEO at We Are Social, said, 'This rebrand comes at a time of significant momentum for We Are Social globally. As the only truly global creative agency built on social thinking, we're committed to delivering more integrated, borderless solutions for the world's most ambitious brands. Bringing Socialize into the We Are Social brand strengthens our ability to do just that — with even greater relevance, creativity, and impact in the Middle East.' Socialize, founded by CEO Akanksha Goel, was one of the first social media agencies to open its doors in Dubai 15 years ago, and was acquired by We Are Social in 2018. Its current clients include Abu Dhabi's Advanced Technology Research Council, Sony, regional powerhouse Azadea, Starbucks, Switz and Sephora, for which the agency delivers a wide range of socially-led services, from award-winning creative campaigns to strategic paid media. While the agency remains a trusted partner for leading business-to-consumer (B2C ) brands, it has also seen strong and sustained growth in the government and public sector space. Since 2019, Socialize has recorded an average annual revenue increase of more than 10 per cent in this category, a trend that reflects the region's growing demand for culturally relevant, socially-led communications. Akanksha Goel, Regional Lead, Middle East and India at We Are Social, said, 'Socialize has always been a pioneer in the region, we helped define what social-first creativity looks like in the Middle East. At the heart of this rebrand is continuity. Our vision and values remain the same and we share the same commitment to work that connects culture and commerce.' Goel added, 'This next chapter, as We Are Social, isn't about leaving that legacy behind. It's about building on it, integrating more deeply with another global pioneer, and bringing even more firepower to our clients and our culture.' According to the agency's 2025 Global Digital Report, the Middle East boasts some of the highest levels of social media and mobile penetration globally, the fastest internet speeds, and some of the most active online users worldwide. The agency aims to help its clients harness this potential in the region, supported by the agency's global network to enable seamless global client servicing, cross-market collaboration, and access to shared tools, IP and talent.
Broadcast Pro
11-06-2025
- Business
- Broadcast Pro
UAE ranks among top countries for digital ad exposure: Eskimi
Among the analyzed countries, the average number of ads displayed to a person per day varies from tens to almost 1,600 ads every day. A new global study conducted by Eskimi, a creative and media technology platform, has found that internet users in the United Arab Emirates are exposed to nearly 850 digital advertisements each day. This figure places the UAE 12th among countries with the highest daily ad exposure, highlighting the region's growing prominence in the digital advertising landscape. Eskimi's research, which analysed ad statistics from websites and apps across 188 countries, paints a revealing picture of the modern digital environment. While 850 ads per day might seem excessive, some countries see significantly higher numbers. Nauru, a small Pacific island nation, tops the global list with users encountering nearly 1,600 ads daily. Iceland follows closely behind, with over 1,500. Vytautas Paukstys, CEO of Eskimi, said: 'Try imagining the ads you've seen today. Let me guess – you remember none or a very few. We are exposed to thousands of ads daily, but become resistant to them. In many instances, we do not even need ad-blockers, as our brains do just that. With this comes a challenge for businesses – how to cut through this block and get noticed.' The study reveals that app-based ads are far more prevalent than website ads in most countries, with UAE users experiencing app ads at triple the rate of web-based ones. Several factors contribute to these disparities, including device types, internet speeds, and overall connectivity. Countries with faster, more stable internet connections are able to load more complex and dynamic ad formats, increasing the overall volume. Paukstys also explained that ad saturation is driven not just by population size or infrastructure but by advertiser competition. In smaller countries like Nauru, limited user bases lead to an unusually high number of impressions per person. Conversely, densely populated and popular advertising markets experience increased competition, filling available ad space more consistently. Online habits further influence exposure levels. Citing the 2025 Global Digital Report by Meltwater and We Are Social, the study notes vast differences in average online time. South Africans, for instance, spend nearly ten hours online daily, compared to just four hours in Japan — a factor that directly impacts the volume of ads viewed. According to Paukstys, insights like these can help marketers develop more effective advertising strategies. Rather than simply pushing a high volume of static ads, he advises businesses to invest in engaging formats and creative content that can stand out in cluttered environments. 'Being exposed to hundreds of ads is very different from truly seeing them,' he said. 'To break through ad fatigue, advertisers need to step up their game by returning to creativity and evaluating the actual impact of their campaigns.' With attention becoming a new currency in the digital ad space, many advertisers are turning to advanced AI tools and analytics to go beyond impressions and clicks, focusing instead on genuine user engagement and campaign effectiveness. Paukstys offered several practical recommendations for marketers in highly saturated ad markets. He emphasised the importance of innovation through modern demand-side platforms, the value of localisation to better connect with audiences, and a renewed focus on creativity to make campaigns stand out. The study's findings are based on anonymised ad data from Eskimi and other industry sources, compiled in May 2025. Researchers calculated average daily ad exposures by analysing ad request volumes in relation to the number of internet users in each country. They also broke down ad placements by type, comparing ratios of app versus website ads to better understand user experiences across different digital environments.
Martechvibe
02-05-2025
- Business
- Martechvibe
Skechers Launches AI Retail Assistant Luna
Using real-time data from the conversation, Luna acts as a personal stylist, suggesting garments based on the customer's current outfit. Staff Writer less than a minute ago Skechers has deployed Luna, an AI powered retail assistant created by We Are Social, at its new store in Punggol Coast Mall, Singapore. Customers can converse with Luna through an interactive kiosk in-store or via Telegram, receiving real-time personalised style advice and product recommendations. Using real-time data from the conversation, Luna acts as a personal stylist, suggesting garments based on the customer's current outfit or helping them piece together a look from the rack based on their preferences. The month long activation celebrates Skechers' new store opening in the heart of the Punggol Digital District. Irene Lee, Senior General Manager, Skechers Singapore, said, 'As a comfort technology brand, harnessing new and innovative solutions to connect with our customers is part of our DNA. With the opening of our new store in Punggol Digital District, it enhances customers' retail journey with a unique, social, and interactive experience with Luna.' Manolis Perrakis, Innovation Director at We Are Social Singapore, said, 'The emergence of AI speech to speech technologies is powering an agentic AI revolution that forms the backbone of future consumer facing systems.' 'Luna is an additional touchpoint for Skechers to complement its innovative retail experience, uniting retail and online environments into a seamless ecosystem. This integration empowers brands to strengthen customer relationships and drive dynamic, two way conversations that connect the shop floor and customers' phones.' ALSO READ: The Martechvibe team works with a staff of in-house writers and industry experts. View More AI AssistantRetail assistantSingaporeSketchersWe Are Social Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. 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VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. 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Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. 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VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. 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Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
The Guardian
30-04-2025
- Entertainment
- The Guardian
A chiweenie with an overbite and 1.9m followers: how Tuna and Instagram's other top dogs rake in thousands per post
Tuna is a chiweenie with a hyperbolic overbite, a tongue that sticks out aggressively when he sleeps, a neck shrivelled like a raisin – and 1.9m Instagram followers. Fans tune in to watch him pose as Harry Potter next to platform 9¾, dress as a spicy tuna roll or to savour no-frills shots of him in closeup. The miniature dachshund and chihuahua cross first came to the internet's attention around 2012 and has been eliciting heart-eye emojis, lolz and thousands upon thousands of comments of admiration ever since. 'He looks like someone's grandpa on the couch after a plate of turkey and mashed potatoes', reads a typical one. Joshua Paul Dale, author of Irresistible: How Cuteness Wired our Brains and Conquered the World, lands upon the phrase 'gap kawaii' to account for Tuna's appeal. Kawaii being the Japanese term for cute, this particular form of it is 'when you see this incongruence in something that's cute.' In Japan, he says, '[the gap] intensifies the feeling of cuteness'. So Tuna is especially cute not despite but because of his less-than-symmetrical look. This article includes content provided by Instagram. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. To view this content, click 'Allow and continue'. Tuna might be the dogfluencer with the most memorable malocclusion but social media is full of others. There's Loki the wolfdog (1.8m followers), a handsome beast most at home in the wilderness; Jiff pomeranian (9m followers) who holds world records for speed walking on hind legs and front paws; celebrity favourite Doug the pug (3.6m followers), who has been hugged by Dolly Parton; and Maya the samoyed (1.7m), who can wiggle his ears along to a tune. So what makes each of these dogs so compelling? According to Jen Golbeck, an expert in social media and co-author of The Purest Bond: Understanding the Human-Canine Connection, 'these dogs all share some traits'. They 'look different than most dogs we would run into,' making them quickly recognisable. But perhaps most importantly, 'they are very cute in unusual ways'. It is the cute response that arguably underpins the entire dogfluencer world. When we scroll past a picture of a cute dog, says Dale, 'you get this immediate jolt of something'. Then 'a whole range of downstream things happen in your brain … [you get an] upwelling of general wellbeing and increased empathy.' Plus, he says, 'it lowers our stress levels and can lower anxiety.' Arguably, then, in all their flocculent glory, these dogs are doing us a service, because fluffiness is, says Dale, one of the things that triggers the cuteness response. Jiffpom is almost incomprehensibly fluffy. Maya the samoyed is also a fluffball, but while Jiffpom seems to lead a babyish life of pure pampering, Maya, according to Oona Hewitt, cultural research and insights director at We Are Social, is sometimes 'showcased in relatable, very human, scenarios from landlord dramas to bed-rotting'. Who doesn't feel better knowing a breed of herding dog can relate to the woes of renting? This article includes content provided by Instagram. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. To view this content, click 'Allow and continue'. Many of these accounts rely on costume. Jiffpom is frequently dressed up – as a unicorn, a leprechaun or just in cosy sweats. While others rely more heavily on the face. Maya looks as if she is naturally smiling: 'Smiles have also been shown to be highly associated with cuteness,' says Dale, see also dolphins. Loki couldn't be more different. He is, says social media psychologist Samantha Cameron, 'that wild spirit'. For Hewitt, he 'plays into escapism' and a 'rugged, outdoor and rewilded lifestyle – at a time when urbanism is associated with pressure, relentless pace and life lived through screens.' It isn't all about aesthetics, though. Narrative voice can have a big impact. In one video Maya asks for 'just a smol bite pweez' of spaghetti bolognese. 'Flea market with the girlies,' Doug 'says', while rifling a rail of secondhand knits. 'How many days until Spring break?' he asks, reclining with a Corona. For those hooked on these accounts, disbelief is very willingly suspended as we feel we see into the mind of a hangry, Chappell Roan-loving pug. There are of course ethical implications: the dressing up and anthropomorphism. These dogs bring a lot of joy and are often rescued from shelters themselves. But many of the most 'cute' breeds are the result of intensive inbreeding. Somehow, the cuteness still hits, despite rational thinking. 'Cute things capture our attention … sneak in under our radar and then before we know it, activated this cuteness response,' says Dale. Given the amount these dogfluencers can earn, there is good reason to want to leverage puppy-dog eyes. According to one recent study, 'pet influencers lead to higher engagement with the promoted content and willingness to buy the advertised product', because 'they are seen as more credible than human influencers'. These accounts could, says Cameron, 'be earning thousands and thousands of pounds'. She says it works out to roughly £200 a month for every 10,000 followers, per platform. Coffers are being lined now in particular. 'We see an uptick in the popularity of dog content during major moments of social upheaval,' says Golbeck. For Hewitt: 'At a time of heightened social dislocation and loneliness, rising costs and uncertain futures, successful dogfluencers are delivering escapism, absurdity and surrealism. Cloaked in cuteness.'
