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Not Your Typical Fruit Snack: Welch's® Juicefuls® Fusions™ Just Dropped
Not Your Typical Fruit Snack: Welch's® Juicefuls® Fusions™ Just Dropped

Malaysian Reserve

time07-07-2025

  • Business
  • Malaysian Reserve

Not Your Typical Fruit Snack: Welch's® Juicefuls® Fusions™ Just Dropped

Made for the next generation of snackers, the mouth-watering flavor duos are bursting into stores and transforming fruit snacks PARK RIDGE, N.J., July 7, 2025 /PRNewswire/ — Welch's® Fruit Snacks, America's #1 Fruit Snacks Brand, has announced the launch of Welch's® Juicefuls® Fusions™, a transformational innovation in Juicy Filled Fruit Snacks. Welch's® Juicefuls® Fusions™ are the first-ever soft and delicious fruit snacks with one flavor on the chewy outside fused with another on the juicy bursting center. Welch's® Juicefuls® Fusions™ are available in mouth-watering double-flavor combinations including Watermelon & Lemon, Green Apple & Peach, and Blueberry & Raspberry. Every seriously snackable bite delivers '2 in 1 Juicy Fun' and an unexpected, multi-sensory experience for adventurous tastebuds only. 'For generations, we have been delivering one of the most beloved snacks and reimagining what fruit snacks made with Real, Whole Fruit can be,' said Jason Levine, Chief Marketing Officer at PIM Brands Inc., makers of Welch's® Fruit Snacks. 'Welch's® Juicefuls® Fusions™ are a new kind of snack, made for young adults who grew up with us and now want something as modern, flavorful, and dynamic as they are. We can't wait for our fans to try them and fall in love all over again.' Three craveable Welch's® Juicefuls® Fusions™ are included in every dynamically colorful pack and made with only Natural Flavors, Colors from Natural Sources, and an Excellent Source of Vitamins A, C, and E. Like all Welch's® Fruit Snacks, Juicefuls® Fusions™ are gluten free and peanut free. Welch's® Juicefuls® Fusions™ are currently available in a variety of pack sizes with more size and flavor combinations coming soon: 4oz peg bags available nationwide at select convenience retailers 20 count boxes of 0.8oz pouches available at Walmart and Target, coming soon to other leading retailers nationwide this summer 50 count boxes of 0.8oz pouches available exclusively on Amazon Follow along on social media for more innovative and exciting updates in the coming months: @WelchsFruitSnck on Instagram and @WelchsFruitSnacks on TikTok. For more information on the brand, please visit ABOUT PIM BRANDS INC.:PIM Brands, Inc. is the world's largest maker of Real Fruit Snacks and related treats and is also one of the world's largest makers of chocolate and non-chocolate confections. Currently ranked as #26 on Candy Industry Magazine's 'Global Top 100' confectionery companies in the world and #10 in North America by Candy Industry Magazine, PIM Brands, Inc. is also ranked by Crain's Business as one of the New York Metro Area's 100 largest privately owned companies, and by NJBIZ as one of the State's largest privately held employers. PIM Brands, Inc. has been named as one of the fastest-growing Consumer Packaged Goods (CPG) companies in the U.S.A. by Circana (formerly Information Resources, Inc.) and The Boston Consulting Group (BCG) six times since 2012. Millions of times each day all across the world, consumers enjoy PIM's vast array of loved brands including Welch's® Fruit Snacks, Welch's® Juicefuls® Juicy Fruit Snacks, Welch's® Fruit 'n Yogurt™ Snacks, Welch's® Juicefuls® Fusions™, Welch's® Fruit Rolls, Welch's® Zero Sugar Fruity Bites, Welch's® Fruitfuls™ Fruit Strips, Sun-Maid® Chocolate Raisins, Toggi® Fine European Chocolate Wafers, Tuxedos® Chocolate Almonds, Original Gummi FunMix®, Sour Jacks® Sour Candies, Slice™ Fruit On the-Go™ Fruit Bars, Nuclear SQWorms® Sour Gummi Worms and many more. PIM's subsidiaries and affiliates include PIM Brands LLC, PIM Brands Canada, PIM Brands Mexico S DE RL DE CV, PIM Brands Iberica, SL, PIM Brands UK, Ltd, PIM Brands Hindustani Private Limited, PIM Global Holdings LLC, PIM Consumer Health LLC, Pharma In Motion LLC and Farmer's Choice Food Brands. About Welch's:Founded more than 150 years ago and headquartered in Massachusetts, Welch's is an iconic and leading fruit-based food, beverage, and agricultural cooperative owned by 650 family farms across the United States. Our purpose of nourishing through the goodness of fruit is at the core of everything we do and unites our growers and employees in our quest to be the best. We are on a mission to sustainably deliver flavorful moments to consumers everywhere with our delicious real fruit juices, refreshingly sweet sparkling juices, and family-favorite fruit spreads, jams, and jellies.

Welch's Cuts Ribbon on New HQ Designed for Collaboration, Innovation, and Growth
Welch's Cuts Ribbon on New HQ Designed for Collaboration, Innovation, and Growth

Yahoo

time18-06-2025

  • Business
  • Yahoo

Welch's Cuts Ribbon on New HQ Designed for Collaboration, Innovation, and Growth

Ribbon-cutting ceremony commemorates bold step forward for 150-year-old brand WALTHAM, Mass., June 18, 2025 /PRNewswire/ -- Welch's, an iconic leader in the fruit-based food and beverage industry, celebrated the official opening of its new corporate headquarters at Reservoir Place, owned by BXP, in Waltham, Massachusetts. The move marks a pivotal moment in the company's 150-year history, reinforcing an enduring commitment to quality and innovation while investing in strategic growth to support the next chapter of the company's continued evolution. "The official opening of our new headquarters marks an exciting milestone in our Welch's journey," said Trevor Bynum, President and Chief Executive Officer of Welch's and National Grape Cooperative. "As we enter our next phase of growth, this new space in the dynamic business community of Waltham provides the ideal environment for our teams to thrive and reach our ambitious goals." A grand opening and ribbon-cutting ceremony was held on June 17 to celebrate the occasion, featuring inspiring remarks from Bynum, Waltham Mayor Jeanette McCarthy, as well as a number of other notable local officials including City Councilors Bill Hanley, Kathleen McMenimen, Sean Durkee, and Councilor at Large Carlos Vidal. Guests also enjoyed a spread of the latest innovations across Welch's Sparkling and new ZERO beverage lines, plus refreshments from local favorites Muddy Water Coffee Food Truck and Kane's Donuts. "We're proud to welcome Welch's to Reservoir Place and to the BXP community," said Patrick Mulvihill, Senior Vice President of Leasing for BXP's Boston region. "It's exciting to see such a historic yet forward-looking brand bring its next chapter to life here in Waltham, and we look forward to Welch's continued success in our thriving business district." Located at 1601 Trapelo Road, the 60,000 square-foot facility was designed in partnership with SGA, and project managed by A/E/C solutions, featuring new and modern lab space, open collaboration spaces, and modern amenities while offering strategic visibility and accessibility off I-95. The move to Waltham reflects Welch's commitment to providing a dynamic environment that supports current employees, attracts top talent, and creates new opportunities for the company and its workforce. More than a change of address, the new headquarters enhances operational efficiency and brings Welch's vibrant brand identity to life. Welch's is thrilled to welcome its 200 corporate employees into the new space that will power the next chapter of the company's historic legacy. About Welch's Founded more than 150 years ago and headquartered in Massachusetts, Welch's is an iconic and leading fruit-based food, beverage, and agricultural cooperative owned by 650 family farms across the United States. Our purpose of nourishing through the goodness of fruit is at the core of everything we do and unites our growers and employees in our quest to be the best. We are on a mission to sustainably deliver flavorful moments to consumers everywhere with our delicious real fruit juices, refreshingly sweet sparking juices, and family-favorite fruit spreads, jams, and jellies. Discover more at or follow us on Instagram. About BXP BXP, Inc. (NYSE: BXP) is the largest publicly traded developer, owner, and manager of premier workplaces in the United States, concentrated in six dynamic gateway markets - Boston, Los Angeles, New York, San Francisco, Seattle, and Washington, DC. BXP has delivered places that power progress for our clients and communities for more than 50 years. BXP is a fully integrated real estate company, organized as a real estate investment trust (REIT). As of March 31, 2025, BXP's portfolio, including properties owned by unconsolidated joint ventures, totaled 53.4 million square feet and 185 properties, including nine properties under construction or redevelopment. For more information, visit or follow us on LinkedIn or Instagram. About SGASGA is a nationally recognized, multi-disciplinary firm specializing in complex architecture, interior design, and master planning projects across life sciences, academia, corporate and commercial, multifamily, and mixed-use sectors. With work across the country, SGA's dedicated professionals create transformative experiences through innovative design solutions. Balancing progressive design concepts with a business-friendly approach, the firm leverages expertise in virtual design and construction alongside sustainable practices to deliver projects that exceed client expectations. SGA prioritizes environmental stewardship, ensuring long-term viability and enriching communities. For more information, please visit View original content to download multimedia: SOURCE Welch Foods Inc. Sign in to access your portfolio

Welch's hopes for fruitful future with new Waltham headquarters
Welch's hopes for fruitful future with new Waltham headquarters

Boston Globe

time17-06-2025

  • Business
  • Boston Globe

Welch's hopes for fruitful future with new Waltham headquarters

In brightly lit rooms with multicolored fruit decals lining the walls, the juice giant's engineers are already at work on new products and packaging. The pace of product development has increased since the company began to transition its workers from Concord to Waltham three weeks ago, said Christine Kinahan, Welch's chief people officer. Kinahan said she hopes employees and visitors can feel the 'spirit of innovation' in the new labs, where the building's architects included large windows so people can see the work in motion. Welch's last June Advertisement A scientist worked inside the R&D Lab at the official opening of Welch's new corporate headquarters. Lane Turner/Globe Staff Welch's moved its headquarters to Concord more than 40 years ago. After launching the search for a new home, it considered 37 properties in Greater Boston before selecting the Waltham location and signing a 15-plus year lease, said Kinahan. Advertisement Welch's leaders say they hope the move to a more central and visible location will make the company's Massachusetts roots more widely known. 'Having the proximity and the visibility of the brand on 128 is tremendously important to us,' said Kinahan. 'Being buried in Concord on Route 2, people didn't know that we were located in Massachusetts. Everybody knows the brand, but nobody knows that we're located here, so we need to connect the two.' Welch's is a cooperative owned by more than 700 family farmers across the United States, according to the A tour group tastes new products at the official opening of Welch's new corporate headquarters. Lane Turner/Globe Staff Welch's is hiring to expand its workforce at the headquarters. Kinahan said she hopes the new location's proximity to several colleges and universities will bolster the company's recruiting. 'We want to be an employer of choice in Massachusetts,' said Kinahan. The office has an open layout to encourage collaboration when employees — most of whom work hybrid schedules — are in the office. Over the past year, said Kinahan, company leaders asked employees for feedback on the design, seeking opinions on everything from the mix of communal and private working spaces to the office's lighting and color scheme. Before cutting the ribbon to the new headquarters, Waltham Mayor Jeanette McCarthy reminisced about her own childhood as she held up a bottle of Welch's Grape Juice. 'As a kid of the '50s and '60s,' she said, 'we loved it.' Maren Halpin can be reached at

It's Still April Fools' Day on Social Media
It's Still April Fools' Day on Social Media

New York Times

time01-04-2025

  • Entertainment
  • New York Times

It's Still April Fools' Day on Social Media

April 1 always seems to begin with social media users reminding everyone that it's April Fools' Day. At this point, do we really need a reminder? Brands and celebrities give it a go every year, often with extremely elaborate posts that fool almost no one. From truly outlandish ideas, like the French embassy claiming the Louvre Museum would be turned into a Bass Pro, to ones that seem reasonable, like 'The Great British Bake Off' adding air-conditioning to its tents, Tuesday has been a day of briefly raised eyebrows followed by a slight nod as you return to scrolling. Here's some of the posts that have stood out from the pack, for better or worse. Mayonnaise Made of Breast Milk? Few food items have inspired as much social media discourse as the $19 strawberry — yes, a single strawberry — that Erewhon, a grocery chain in Southern California, imports from Japan. Welch's, known for its tiny packs of fruit snacks, showed some internet fluency by lampooning that concept with their '$19 Welch's Fruit Snacks Single Strawberry.' The post, which has been up for a few days, encourages people to 'indulge in the ultimate, single-bite experience — because some moments are too precious to share.' Molly Baz, who had a 'provocative' — and earnest — Times Square billboard for a lactation cookie recipe briefly removed last year, took to Instagram on Tuesday morning to post about how she produces so much breast milk that she is rolling out a line of breast milk mayonnaise made with her excess supply. She added that 'for obvious reasons this is a limited run — we've got about 500 bottles so first come first serve till they're gone.' Another sign it was fake: Most mayo does not contain milk. In at least one case, a company created a fake product that people actually wanted. Cadbury, which is known for Easter treats, posted about Creme Egg on the Goo, which is a to-go packet of Creme Egg filling. The post began with the message 'Move over boring condiments,' and included a video in which the sugary substance is squeezed onto French fries. The comments section had numerous people saying they would love this product — but not on fries. Understand Your Dogs The gaming brand Razer tackled Gen Alpha slang with a YouTube video for the Razer Skibidi, which it said was 'the world's first A.I.-powered brainrot translator headset.' The headset can translate what others are saying and will also convert anything you say into something more brainrot appropriate. Very sigma. ElevenLabs, a software company that developed various text-to-speech and speech-to-text models, said it was taking 'one small step for man, and one giant leap for man's best friend' with Text to Bark AI, the world's first text-to-speech software — for dogs. Nothing, a tech gear company, posted a video on X of Ear (3.5mm), a pair of headphones that has a 50-meter cord. The company called the product 'beautifully inconvenient.' Decidedly Random If you have to immediately say you were telling a joke, it wasn't a very good one. So consider the fact that Tiger Woods waited only six minutes before revealing his post about his imminent return from injury was an April Fools joke. The quick reveal could have been influenced by the commentator Jason Whitlock congratulating Mr. Woods, declaring the news 'amazing' and 'unreal' in two different posts before admitting 'he got me.' In a collaborative effort they said could 'turn 'oops' into 'ooh la la,'' Josh Cellars wines and Joss and Main furniture showed off a couch and a chair that came with a design that looks like stains from a glass of red wine. Adding some cringe, Joss and Main then commented on the post, saying, '#justjoshing you.' It can be hard to tell what is real or fake in the world of cryptocurrency, but Kent Fuchs, the interim president of the University of Florida, tried to have some fun with a video about his school introducing its own meme coin, Foxy Gator or FXG. He had plenty of help from other university employees, and in case anyone was fooled, he reveals toward the end of the video that the point of the coin is to 'Fund Kent's Retirement.' Timing Is Everything Duolingo, the language-learning app, had a fairly solid April Fools concept that it let play out — in February. The app declared on Feb. 11 that its cartoon mascot, Duo, had died. 'Tbh, he probably died waiting for you to do your lesson, but what do we know,' it said, The prank received a lot of attention, with the pop star Dua Lipa being among those to mourn Duo, saying 'Til' death duo part.' A few weeks later, the company brought Duo back to life. As far as brand attempts to get attention go, the stunt worked well. But it left Duolingo with a fairly uninspired effort for April Fools' Day: The company posted a video on Tuesday about the Duolingo World Cruise, where you will learn to speak like a local 'everywhere you go,' as a result of the cruise's taking five years.

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