Latest news with #WinNow
Miami Herald
01-07-2025
- Entertainment
- Miami Herald
Nike's latest announcement has fans scratching their heads
There's no better feeling than taking off a pair of jeans after a long day and slipping into something cozy. It's like an exhale for your whole body. Your legs breathe. Your mood shifts. Everything softens. Don't get me wrong...I love denim. I've got my go-to pair. But when I think Nike, I think sweat-wicking leggings, tech fleece joggers, and sneakers that feel like clouds. So when I saw Nike's latest collab announcement, I had questions. Related: The men's Lululemon rival you'll wish you discovered sooner The images were crisp. The branding was clean. But the materials? Not what you'd expect. It wasn't loud. It wasn't futuristic. And it definitely wasn't performance-first. Instead, it felt…heritage. As if Nike was trying to prove something by going back to basics. Turns out, it's a full denim situationship - sneakers included. And yep, the partner is exactly who you'd expect for anything denim. Nike's newest collaboration features a handful of denim pieces - sneakers, jeans, and a jacket - all designed with minimalist details and subtle crossover branding. The collab brings together two iconic styles in a way that feels wearable, without trying too hard or shouting for attention. In other words, it's giving quiet flex. The idea is pretty clear: take Levi's classic craftsmanship and mix it with Nike's sport-driven DNA. The result is something that lives in that space between hype and heritage. Some fans are all in. Reddit user u/EmuIntelligent4698 wrote, "I need those pants and jacket." Related: Lululemon accuses Costco of copying its yoga pants, other products Another, u/Jumajaco, said, "Fire collab. Love the jacket too." But others were quick to call it out. "I love both brands but this collab is trash," wrote u/GoldenChild561. And u/ApplicationNo7263 chimed in, "Having Nike on jeans just seems wrong." Whether you think it's wearable art or just weird branding, one thing's for sure: this drop has people talking. Nike hasn't exactly been crushing it lately. In its latest earnings report, the company said sales fell 12% compared to last year and profits took an even bigger hit, dropping 86%. Online sales were especially rough, down 26% from the same time last year. Executives called it the "largest financial impact" from their internal restructuring strategy, dubbed "Win Now." But even they admitted the results were "not where we want them to be." More on retail: Popular luxury brand takes a massive leap of faith in risky moveNike raises prices and puts the blame purely on tariffsLululemon scores a huge victory over Nike That's what makes this denim-heavy Levi's collab more than just a style pivot - it's part of a larger repositioning effort. Nike is leaning into lifestyle. It's experimenting with cross-category relevance. And it's trying to win back cultural cachet that doesn't rely solely on athletes or sell-out drops. For Levi's, it's a chance to tap into Nike's broader, younger audience and show up on SNKRS, a platform not typically associated with denim. No, this collab won't fix Nike's margins. But it might help shift perception, in this market, matters just as much as numbers. Nike doesn't need every drop to go viral. It needs them to make statements and start conversations. And whether you loved it or hated it, this one did exactly that. Related: Stanley cup fans won't want to miss what just launched The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Yahoo
28-06-2025
- Business
- Yahoo
Nike Earnings: Revenue and Profit Plunge
Nike beat expectations in the fourth quarter, but both revenue and profit plunged. The company's turnaround strategy created some headwinds in the fourth quarter, and the state of the economy didn't help. Nike still has a lot of work left to do as it tries to return to revenue growth and repair its brand. 10 stocks we like better than Nike › Here's our initial take on Nike's (NYSE: NKE) fiscal 2025 fourth-quarter financial report. Metric Q4 FY24 Q4 FY25 Change vs. Expectations Revenue $12.6 billion $11.1 billion -12% Beat Earnings per share (adjusted) $1.01 $0.14 -86% Beat NIKE Direct revenue $5.1 billion $4.4 billion -14% n/a Gross margin 44.7% 40.3% -4.4 pp n/a Nike beat analyst expectations with its fiscal fourth-quarter results, but the bar was low. Total revenue tumbled 12% year over year, and adjusted earnings per share were down 86%. The company's financial results were "not where we want them to be," said CEO Elliott Hill in the earnings release. Nike is executing on its Win Now strategy, which centers around running, basketball, football, training, and sportswear. The negative financial impact of this plan was at its highest during the fourth quarter, and the company is also dealing with an uncertain economic environment. While revenue tumbled, demand creation spending rose 15% to $1.3 billion as the company boosted spending on sports marketing and brand marketing. NIKE Direct, the company's direct-to-consumer business, saw revenue plunge by 14% year over year, largely due to a 26% drop in digital sales. Wholesale revenue was down 9%, and Converse revenue dropped 26%. Gross margin dove more than 4 percentage points to 40.3%, driven lower by higher discounts and the sales shift away from direct-to-consumer. Nike expects the headwinds from the Win Now initiatives to become less severe in future quarters, although the state of the economy will remain a wild card. Shares of Nike were down about 1% in after-hours trading soon after the fourth-quarter report was released. While Nike's revenue and profit plunged, analysts were expecting worse. The company didn't provide an outlook in its earnings release, and while Hill struck an optimistic tone, a lack of details may have rubbed investors the wrong way. Going into the fourth-quarter report, Nike stock is trading down 17% year to date. Nike's turnaround is going to take time if the fiscal fourth-quarter report is any indication. The company's focus on specific sports could help repair its brand and pay off in the long run, but step one is halting the revenue and profit declines. An uncertain economic climate and trade landscape aren't doing the company any favors. Investors should tune into the earnings call, recorded on Thursday evening, to hear management go into more detail on the company's turnaround strategy. Full earnings report Investor relations page Before you buy stock in Nike, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Nike wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $704,676!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $950,198!* Now, it's worth noting Stock Advisor's total average return is 831% — a market-crushing outperformance compared to 175% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of June 23, 2025 Timothy Green has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Nike. The Motley Fool has a disclosure policy. Nike Earnings: Revenue and Profit Plunge was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Fibre2Fashion
27-06-2025
- Business
- Fibre2Fashion
US' Nike FY25 revenue falls 10%, net income drops 44%
American sports apparel company Nike, Inc has recorded a revenue of $46.3 billion in full fiscal 2025 (FY25) ended May 31, representing a 10 per cent decline on a reported basis and 9 per cent on a currency-neutral basis. Nike brand revenues were down 9 per cent to $44.7 billion, with declines seen across all geographies. Nike direct revenues fell 13 per cent to $18.8 billion, driven by a 20 per cent drop in digital sales, while Nike-owned store sales remained flat. Wholesale revenues fell 7 per cent to $25.9 billion. Converse revenues dropped 19 per cent to $1.7 billion. Nike, Inc has reported revenues of $46.3 billion in FY25, down 10 per cent, with net income plunging 44 per cent to $3.2 billion. Q4 revenue fell 12 per cent to $11.1 billion, and net income dropped 86 per cent. Declines were driven by weak digital sales, higher discounting, and restructuring under its 'Win Now' strategy and new 'sport offense' realignment to drive future growth. The gross margin declined 190 basis points (bps) to 42.7 per cent, impacted by higher discounts, changes in channel mix, and inventory obsolescence reserves. Selling and administrative expenses decreased 3 per cent to $16.1 billion, with demand creation expense rising 9 per cent to $4.7 billion and operating overhead falling 7 per cent to $11.4 billion. The effective tax rate rose to 17.1 per cent from 14.9 per cent in the prior year. Net income declined 44 per cent to $3.2 billion, with diluted earnings per share (EPS) at $2.16, down 42 per cent. Inventories stood at $7.5 billion (flat year-on-year) as of May 31, 2025, and cash and short-term investments totalled $9.2 billion, down $2.4 billion, mainly due to share repurchases, dividends, bond repayments, and capital expenditures. 'While our financial results are in-line with our expectations, they are not where we want them to be. Moving forward, we expect our business to improve as a result of the progress we're making through our Win Now actions,' said Elliott Hill, president and chief executive officer (CEO) at Nike . 'As we enter a new fiscal year, we are turning the page, and the next step is aligning our teams to lead with sport through what we are calling the sport offense. This will accelerate our Win Now actions to reposition our business for future growth.' The sport offense realignment will focus on driving distinction within key sports, building a complete product portfolio, creating stories to inspire and connect with consumers, and elevating and growing the entire marketplace, Nike said in a press release. In the fourth quarter (Q4) of FY25, revenues totalled $11.1 billion, down 12 per cent on a reported basis and 11 per cent on a currency-neutral basis. Nike Brand revenues dropped 11 per cent to $10.8 billion. Meanwhile, Nike direct revenues fell 14 per cent to $4.4 billion in Q4, led by a 26 per cent decrease in Nike brand digital, partially offset by a 2 per cent rise in Nike-owned store sales. The wholesale revenues were $6.4 billion, down 9 per cent, and converse revenues declined 26 per cent to $357 million. The gross margin fell 440 bps to 40.3 per cent due to higher discounting and unfavourable channel mix, added the release. The selling and administrative expenses rose 1 per cent to $4.1 billion, with demand creation expenses increasing 15 per cent to $1.3 billion. The operating overhead fell 3 per cent to $2.9 billion. Net income plunged 86 per cent to $0.2 billion, with diluted EPS at $0.14. 'The fourth quarter reflected the largest financial impact from our Win Now actions, and we expect the headwinds to moderate from here. I am confident in our ability to navigate through this current dynamic and uncertain environment by focusing on what we can control and executing our Win Now actions,' said Matthew Friend, executive vice president and chief financial officer (CFO) at Nike . Fibre2Fashion News Desk (SG)
Fashion United
27-06-2025
- Business
- Fashion United
Nike's 'Sport Offense' strategy aims to reposition business after sharp revenue decline
Nike announced its financial results for the fourth quarter and full year, which concluded on May 31, 2025. The athletic footwear and apparel giant reported full-year revenues of 46.3 billion dollars, marking a 10 percent decrease on a reported basis. The fourth quarter similarly saw a downturn, with revenues reaching 11.1 billion dollars, down 12 percent. "While our financial results are in-line with our expectations, they are not where we want them to be. Moving forward, we expect our business to improve as a result of the progress we're making through our Win Now actions," said Elliott Hill, president & CEO, Nike, Inc. "As we enter a new fiscal year, we are turning the page and the next step is aligning our teams to lead with sport through what we are calling the sport offense. This will accelerate our Win Now actions to reposition our business for future growth," Hill added. The fourth quarter performance revealed significant declines across key segments. Nike Direct revenues fell 14 percent to 4.4 billion dollars on both a reported and currency-neutral basis, largely due to a 26 percent decrease in Nike Brand Digital sales, partially offset by a 2 percent increase in Nike-owned stores. Wholesale revenues for the quarter also decreased by 9 percent to 6.4 billion dollars. Furthermore, Converse revenues experienced a drop of 26 percent to 357 million dollars, impacted by declines across all territories. Gross margin for the fourth quarter decreased by 440 basis points to 40.3 percent. Diluted earnings per share for the quarter stood at 14 cents, representing an 86 percent decrease, while net income also saw an 86 percent decline to 0.2 billion dollars. "The fourth quarter reflected the largest financial impact from our Win Now actions, and we expect the headwinds to moderate from here," said Matthew Friend, executive vice president & chief financial officer, Nike.
Yahoo
27-06-2025
- Business
- Yahoo
Nike Inc (NKE) Q4 2025 Earnings Call Highlights: Navigating Challenges with Strategic Initiatives
Revenue: Down 12% on a reported basis and 11% on a currency-neutral basis for Q4. NIKE Direct: Declined 14%, with NIKE Digital down 26% and NIKE stores up 2%. Wholesale Revenue: Decreased by 9%. Gross Margin: Declined 440 basis points to 40.3% due to higher discounts and supply chain costs. SG&A Expenses: Increased by 1%, driven by a 15% rise in demand creation expenses. Effective Tax Rate: Increased to 33.6% from 13.1% the previous year. Earnings Per Share (EPS): $0.14 for the quarter. Full-Year Revenue: Down 10% on a reported basis and 9% on a currency-neutral basis. Full-Year EPS: $2.16. Inventory: Flat versus the prior year and down 1% versus the prior quarter. North America Revenue: Declined 11% for Q4. EMEA Revenue: Declined 10% for Q4. Greater China Revenue: Declined 20% for Q4. APLA Revenue: Declined 3% for Q4. Tariff Impact: Estimated gross incremental cost increase of approximately $1 billion. Warning! GuruFocus has detected 5 Warning Signs with FUL. Release Date: June 26, 2025 For the complete transcript of the earnings call, please refer to the full earnings call transcript. Nike Inc (NYSE:NKE) is implementing 'Win Now' actions to reposition its brands and business for future growth, showing early signs of improvement. The company is focusing on a sport offense strategy, organizing into sport-obsessed teams to drive innovation and create sharper brand distinction. Nike Inc (NYSE:NKE) is expanding its distribution with strategic partners, including a new partnership with Amazon, to reach a wider range of consumers. The company is seeing positive feedback from wholesale partners, with an improving order book and increased sell-through of new products. Nike Inc (NYSE:NKE) is making progress in rebalancing its product portfolio, with strong performance in running and women's basketball segments. Nike Inc (NYSE:NKE) reported a 12% decline in revenues for the fourth quarter, with significant declines in NIKE Digital and wholesale segments. Gross margins declined by 440 basis points due to higher discounts and supply chain cost deleverage. The company is facing challenges in the Greater China market, with a 20% revenue decline and ongoing efforts to clean up the marketplace. Nike Inc (NYSE:NKE) is dealing with new tariffs, which are expected to have a $1 billion cost impact, affecting gross margins in the near term. The company anticipates continued headwinds from managing down classic footwear franchises and repositioning NIKE Digital as a full-price model. Q: Could you elaborate on the accelerated actions under your sport offense realignment and the phasing of innovation into the back half of FY26? A: Elliott Hill, President and CEO, explained that Nike is organizing into sport-obsessed teams to drive a continuous flow of innovative products across all brands and categories. The focus on sport is expected to create sharper brand distinction and dimension. He highlighted running as a successful example, with products like Vomero 18 becoming a $100 million business. The product pipeline is strengthening with each season, and Nike is confident in its ability to innovate and differentiate in the marketplace. Q: Is the continued cleanup of the marketplace consistent with prior plans, or have you found something new? A: Matthew Friend, CFO, confirmed that the cleanup is consistent with prior plans. Nike remains on track to achieve a healthy and clean marketplace by the end of the first half of fiscal '26. The quality of inventory has improved, and the holiday order book being up indicates progress in cleaning the channel and partner investment in new products. Q: Are you expecting gross margin pressures to abate sequentially as the year progresses, and is there an opportunity to return to growth in the back half? A: Matthew Friend stated that margins are expected to remain under pressure in the first half of '26 due to strategic actions and tariff timing. However, these pressures are expected to moderate in the second half. The focus is on managing product and channel mix headwinds, transitory impacts from Win Now actions, and newly implemented tariffs. Q: Can you discuss the opportunity to drive full recovery in the China marketplace over time? A: Elliott Hill emphasized the long-term opportunity in China, despite current challenges. Nike is focused on cleaning up the marketplace, elevating digital, and investing in new retail concepts. The key to success is connecting locally and elevating consumer-led product concepts. While changes will take time, Nike is committed to pulling the right levers for growth. Q: Structurally, is there any reason why Nike should not be a double-digit margin business once current challenges are cleared? A: Matthew Friend expressed confidence in returning to double-digit margins, highlighting that the Win Now actions are designed to reposition Nike as a full-price brand and reignite growth. With disciplined expense management and a focus on sustainable organic revenue growth, Nike aims to achieve operating leverage and return to double-digit margins over time. For the complete transcript of the earnings call, please refer to the full earnings call transcript. This article first appeared on GuruFocus.
