Latest news with #Winkelmann
The Advertiser
6 days ago
- Automotive
- The Advertiser
Lamborghini focusing on exclusivity, residual values after huge sales growth
While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. "We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car," he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. "We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future," Mr Winkelmann explained. The company's current model range – the Aventador-replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. "With the three models, we are more or less on the level we want to keep," Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. "The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next," he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. "If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24," he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. "We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary," he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. "More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand," he said. "And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago." Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. "You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation," he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units. Content originally sourced from: While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. "We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car," he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. "We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future," Mr Winkelmann explained. The company's current model range – the Aventador-replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. "With the three models, we are more or less on the level we want to keep," Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. "The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next," he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. "If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24," he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. "We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary," he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. "More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand," he said. "And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago." Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. "You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation," he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units. Content originally sourced from: While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. "We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car," he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. "We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future," Mr Winkelmann explained. The company's current model range – the Aventador-replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. "With the three models, we are more or less on the level we want to keep," Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. "The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next," he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. "If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24," he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. "We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary," he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. "More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand," he said. "And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago." Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. "You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation," he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units. Content originally sourced from: While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. "We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car," he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. "We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future," Mr Winkelmann explained. The company's current model range – the Aventador-replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. "With the three models, we are more or less on the level we want to keep," Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. "The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next," he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. "If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24," he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. "We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary," he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. "More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand," he said. "And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago." Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. "You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation," he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units. Content originally sourced from:
7NEWS
6 days ago
- Automotive
- 7NEWS
Lamborghini focusing on exclusivity, residual values after huge sales growth
While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. 'We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car,' he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. 'We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future,' Mr Winkelmann explained. The company's current model range – the Aventador -replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. 'With the three models, we are more or less on the level we want to keep,' Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. 'The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next,' he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. 'If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24,' he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. 'We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary,' he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. 'More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand,' he said. 'And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago.' Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. 'You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation,' he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units.
Perth Now
6 days ago
- Automotive
- Perth Now
Lamborghini focusing on exclusivity, residual values after huge sales growth
While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. 'We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car,' he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Supplied Credit: CarExpert Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. 'We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future,' Mr Winkelmann explained. Supplied Credit: CarExpert The company's current model range – the Aventador-replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. 'With the three models, we are more or less on the level we want to keep,' Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. 'The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next,' he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. 'If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24,' he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. 'We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary,' he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. Supplied Credit: CarExpert 'More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand,' he said. 'And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago.' Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. 'You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation,' he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units.
7NEWS
6 days ago
- Automotive
- 7NEWS
Lamborghini may ditch its first fully electric car altogether
Lamborghini's fourth series-production model, expected to be based on the Lanzador concept and now due in 2029, may launch as a plug-in hybrid rather than a fully electric vehicle (EV) as initially intended. The Lanzador, a high-riding 2+2 GT coupe unveiled in 2023, was presented as a preview of Lamborghini's first fully electric model. However, recent comments from CEO Stephan Winkelmann suggest the brand is rethinking its powertrain strategy for the car, citing a softening in global demand for EVs, particularly in the high-end segment. CarExpert can save you thousands on a new car. Click here to get a great deal. 'We took two decisions so far based on the fact that the acceptance curve of the electric cars worldwide and globally, not only in our type of segment, is flattening, and this is even more true for our type [of cars],' Mr Winkelmann told CarExpert. The production version of the Lanzador was originally slated to spearhead Lamborghini's EV transition, sitting alongside the hybridised Revuelto, Temerario and next-gen Urus. But Mr Winkelmann says a plug-in hybrid is now firmly on the table. 'The first decision [we made as a result of the EV market] is that Urus replacement would be, again, a plug-in hybrid, and that we postpone the launch of the fourth [model],' he said. While the vehicle's arrival was pushed back a year from 2028, the final decision on whether it will be fully electric or hybrid has yet to be made. 'We have to decide whether we go one way or the other very soon, but today is still… it's possible [that it is a plug-in hybrid], but it's something which is still very open,' Mr Winkelmann said. The comments reflect broader shifts in the luxury car market, where EV enthusiasm appears to be slowing. While Lamborghini remains committed to electrification, its approach is pragmatic. 'Again, we said we don't need to be there at the beginning, but we need to be there when the people are ready to buy these things. And for me, this is paramount for the success of a company like ours,' Mr Winkelmann said. The brand has already committed to hybridising its entire lineup and the new V8 plug-in hybrid drivetrain developed for the Temerario reflects the company's investment in long-term performance-oriented electrification. Mr Winkelmann also reiterated Lamborghini's intent to keep internal combustion engines alive in its two flagship supercars for as long as regulations allow. 'If sustainable fuels are coming, then this is a huge opportunity to keep internal combustion engines. Besides that, for sure, the headline should be, we will keep them as long as possible, at least for the two supercars,' he said. With the Lanzador-based fourth model still years away, Lamborghini is using the time to reassess its strategy. The original plan to go more electric remains technically feasible, but it may no longer make sense commercially and the company is conscious of its potential impact on residual values. 'We are a technology-driven company, but about certain things, you have always to look into the emotional side of the people which it is surrounding, and the second buyer for sure… because performance is driven not by just acceleration or top speed, but by emotion.' Mr Winkelmann said. Lamborghini isn't walking away from electrification. But whether the Lanzador makes it to production as an EV or a plug-in hybrid will depend on whether customers are ready to embrace it by 2029.
Perth Now
6 days ago
- Automotive
- Perth Now
Lamborghini may ditch its first fully electric car altogether
Lamborghini's fourth series-production model, expected to be based on the Lanzador concept and now due in 2029, may launch as a plug-in hybrid rather than a fully electric vehicle (EV) as initially intended. The Lanzador, a high-riding 2+2 GT coupe unveiled in 2023, was presented as a preview of Lamborghini's first fully electric model. However, recent comments from CEO Stephan Winkelmann suggest the brand is rethinking its powertrain strategy for the car, citing a softening in global demand for EVs, particularly in the high-end segment. CarExpert can save you thousands on a new car. Click here to get a great deal. Supplied Credit: CarExpert 'We took two decisions so far based on the fact that the acceptance curve of the electric cars worldwide and globally, not only in our type of segment, is flattening, and this is even more true for our type [of cars],' Mr Winkelmann told CarExpert. The production version of the Lanzador was originally slated to spearhead Lamborghini's EV transition, sitting alongside the hybridised Revuelto, Temerario and next-gen Urus. But Mr Winkelmann says a plug-in hybrid is now firmly on the table. 'The first decision [we made as a result of the EV market] is that Urus replacement would be, again, a plug-in hybrid, and that we postpone the launch of the fourth [model],' he said. While the vehicle's arrival was pushed back a year from 2028, the final decision on whether it will be fully electric or hybrid has yet to be made. Supplied Credit: CarExpert 'We have to decide whether we go one way or the other very soon, but today is still… it's possible [that it is a plug-in hybrid], but it's something which is still very open,' Mr Winkelmann said. The comments reflect broader shifts in the luxury car market, where EV enthusiasm appears to be slowing. While Lamborghini remains committed to electrification, its approach is pragmatic. 'Again, we said we don't need to be there at the beginning, but we need to be there when the people are ready to buy these things. And for me, this is paramount for the success of a company like ours,' Mr Winkelmann said. The brand has already committed to hybridising its entire lineup and the new V8 plug-in hybrid drivetrain developed for the Temerario reflects the company's investment in long-term performance-oriented electrification. Supplied Credit: CarExpert Mr Winkelmann also reiterated Lamborghini's intent to keep internal combustion engines alive in its two flagship supercars for as long as regulations allow. 'If sustainable fuels are coming, then this is a huge opportunity to keep internal combustion engines. Besides that, for sure, the headline should be, we will keep them as long as possible, at least for the two supercars,' he said. With the Lanzador-based fourth model still years away, Lamborghini is using the time to reassess its strategy. The original plan to go more electric remains technically feasible, but it may no longer make sense commercially and the company is conscious of its potential impact on residual values. 'We are a technology-driven company, but about certain things, you have always to look into the emotional side of the people which it is surrounding, and the second buyer for sure… because performance is driven not by just acceleration or top speed, but by emotion.' Mr Winkelmann said. Lamborghini isn't walking away from electrification. But whether the Lanzador makes it to production as an EV or a plug-in hybrid will depend on whether customers are ready to embrace it by 2029.
