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Witbe to debut Agentic AI and automation tools at IBC 2025
Witbe to debut Agentic AI and automation tools at IBC 2025

Broadcast Pro

time6 days ago

  • Business
  • Broadcast Pro

Witbe to debut Agentic AI and automation tools at IBC 2025

Alongside Agentic AI, Witbe will showcase its latest innovations at IBC 2025. At IBC 2025, Witbe is set to unveil its latest innovation, Agentic AI, marking a significant leap in automation for video service providers. This new technology introduces intelligent, adaptive agents that elevate testing, monitoring, and team collaboration, enabling providers to deliver flawless viewer experiences even in the most complex environments. Marie-Véronique Lacaze, Co-founder and President of Witbe, said: 'IBC is a key opportunity for us to connect with the European broadcast and streaming community. We're excited to share how our technology continues to push the boundaries of what's possible. This year, we're proud to introduce Witbe Agentic AI, a defining step forward for our industry. It's about giving providers the power to deliver the highest-quality experiences at scale while making testing and monitoring more intelligent and collaborative for the evolving challenges of modern video delivery.' In addition to Agentic AI, Witbe will present several other technological advancements. Among the highlights is its Virtual NOC, a cloud-accessible collaborative workspace designed for real-time remote testing and troubleshooting across all types of devices, from older set-top boxes to the latest smart TVs and apps. The Virtual NOC's enhanced interface offers mosaic views, customisable dashboards, scenario automation and features like device clustering and video recording, making it a powerful tool for QA, engineering, and operations teams. It also supports single sign-on and unlimited user access with detailed permissions. Another key showcase at IBC 2025 is Witbe's collaboration with TAG Video Systems, delivering comprehensive source-to-screen monitoring. This integration, which proved its reliability during the 2025 American football championship final, merges real-device testing with content matching and latency tracking, offering a unified, actionable view of the video delivery chain and helping teams detect and solve issues quickly. Witbe will also demonstrate its Ad Monitoring and Ad Matching technology, designed to identify ad delivery problems in FAST, AVOD and live streams. The system captures issues like slates, duplicates and ad failures that often go unnoticed, giving providers clearer insights into their ad performance. With mobile and vertical video formats on the rise, Witbe's Video Mobile Automation solution will also be on display. This plug-and-play tool enables seamless testing on real mobile devices and supports real-time performance monitoring across short-form and vertical content, ensuring optimal playback, availability, and buffering across all screens. Through these innovations, Witbe continues to push the frontiers of automated video quality assurance, offering service providers the tools they need to keep pace with evolving consumer expectations. Stand 5.F84

TAG to exhibit next-gen IP workflow monitoring with new tools at IBC
TAG to exhibit next-gen IP workflow monitoring with new tools at IBC

Broadcast Pro

time22-07-2025

  • Business
  • Broadcast Pro

TAG to exhibit next-gen IP workflow monitoring with new tools at IBC

Four interactive demo pods, each controlled by TAG's intuitive Operator Console, will enable visitors to explore real-world scenarios, including latency and HDR validation, audio issues, and error detection. TAG Video Systems is set to return to IBC 2025 with a display of expanded capabilities designed to help media companies streamline operations, improve decision-making and ensure top-tier video quality at scale, all powered by its 100% software-based Realtime Media Platform. The visitors can explore its latest developments in quality control (QC), user interface enhancements, and real-time integrations with key technology partners. TAG's IBC presence will spotlight new QC tools such as Waveform scopes and HDR test patterns, along with upgrades to its Operator Console, which now offers more intuitive control over screen layouts and tiles. The system also features deep integrations with industry leaders including Witbe, Nevion, Techex and DataMiner, aimed at reducing operational complexity and increasing system responsiveness. Visitors will be able to engage with four interactive demo pods, each managed via the Operator Console, simulating real-world scenarios such as latency issues, HDR validation and audio error detection. These live demonstrations will allow teams to interact directly with signals, adjust layouts, and monitor outputs across large-format displays—offering a hands-on experience of the platform's real-time power. Central to TAG's showcase are two major updates to its Realtime Media Platform: First, the introduction of Waveform Scopes within the QC Station, providing operators with essential visual tools, Waveforms, Histograms and Vectorscopes, for analysing luminance, chrominance and signal levels. These features support precise compliance and production quality checks across multiple sources in a live mosaic format. Second, new capabilities in the Operator Console allow for Channel Solo and full video playback, enabling users to isolate specific audio channels and instantly review entire video streams—critical functions for quick troubleshooting and quality validation during live and on-demand workflows. TAG will also spotlight real-world use cases enabled by its strategic partners. With Witbe, the platform ensures end-to-end viewer experience validation; with Techex, it supports agile, cloud-enabled broadcast delivery; Nevion enables streamlined orchestration through integration with VideoIPath; and DataMiner centralizes service monitoring by incorporating TAG's metrics into broader operational systems. These demonstrations underscore TAG's commitment to open architecture and interoperability, ensuring that its tools not only meet today's needs but also evolve alongside emerging industry requirements. With a fully software-driven platform that adapts in real time, supports all formats and infrastructures, and delivers actionable insights across all screens, TAG continues to empower media companies to stay agile and competitive in a rapidly shifting landscape. 'Our focus at IBC is to show what happens when monitoring and data come together in real time,' said Kevin Joyce, TAG's Zero Friction Officer. 'We're not just displaying video—we're delivering clarity, control, and the agility customers need to stay competitive.' Backed by its Zero Friction approach, intuitive toolsets, and deep partner integrations, TAG offers a smarter, unified path forward – regardless of workflow or scale. Stand 1.C31

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