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Yahoo
4 days ago
- Business
- Yahoo
What Happened to Brown-Forman This Year?
Key Points Brown-Forman has struggled with weak consumer sentiment and impacts of the trade war. The purveyor of Jack Daniel's and other spirits reported declines in sales and profits last year. The impact of tariffs could get worse after the latest announcements from President Trump. 10 stocks we like better than Brown-Forman › Brown-Forman (NYSE: BF.B) might be the first name in whiskey with brands like Jack Daniel's, Woodford Reserve, and Old Forester, but the distiller is close to last when it comes to the stock market. Over the past three years, the stock is down 63%, plunging through 2023 and 2024, even when the broad market was soaring. Through 2025, the stock has continued to struggle, plagued by consumer tastes shifting away from whiskey and alcohol more generally, and concerns about tariffs as American spirits have been a primary target for foreign countries looking to punish American businesses for placing tariffs on their exports. As you can see from the chart below, the stock is down sharply this year and has woefully underperformed the S&P 500 year to date. What's ailing Brown-Forman? It's been a tough few years for the alcohol sector in general as health-related concerns around drinking, the rise of mocktails, and Gen Z preferences are putting pressure on demand for spirits. Additionally, Brown-Forman has been a target in the trade war due to a stable of well-known American brands like Jack Daniel's. The company has continued to post revenue and profit declines. In the third quarter of its fiscal 2025, which ended on Jan. 31, revenue fell 3% to $1.04 billion and net income slipped 6% to $270 million. As you can see, Brown-Forman is still highly profitable thanks to the strength of its brands, but factors outside of its control are weighing on the business. Those trends continued into the fourth quarter as revenue fell another 7% to $894 million, though adjusting for a $177 million gain on the sale of its Sonoma-Cutrer wine business in the quarter the year before, operating income was up slightly from $198 million to $205 million. A closer look at the numbers shows that the company is struggling with broad-based headwinds. Management said the operating environment remained challenging due to "ongoing macroeconomic and geopolitical uncertainties." Revenue was down in all of its geographies, though mostly from its divestitures of Finlandia and Sonoma-Cutrer, while gross margin declined 150 basis points. Whiskey sales were a relative bright spot at flat for the year, though other beverage categories, including tequila, ready-to-drink, and the rest of its portfolio were all down. What's next for Brown-Forman? A mix of weakening consumer sentiment and trade issues have weighed on Brown-Forman so far this year, and that seems unlikely to change anytime soon. President Donald Trump has just issued a new round of tariffs on several major markets for the company, including the European Union. Meanwhile, the June Consumer Price Index showed price increases are accelerating again -- reflecting the tariffs that have already gone into effect and indicating the recent challenges facing the company could get worse. Rising prices, for example, could lead some customers to trade down to cheaper alternatives. Brown-Forman's own guidance called for organic sales and operating income to decline by low single digits for fiscal 2026. For investors, there's not much to get excited about here. While Jack Daniel's is one of the biggest brands in spirits and makes up more than half of the company's volume sales, without growth the business can do little more than generate profits to be returned as dividends. The company also did not repurchase many shares, showing it's not trying to take advantage of the beaten-down stock price that way -- using its profits to reduce shares outstanding and lift earnings per share. At a price-to-earnings ratio of 15 and a dividend yield of 3.4%, Brown-Forman offers reasonable value and a decent dividend. But without a significant change in trade policy or a shift in consumer tastes, the stock is likely to continue to struggle for the foreseeable future. Should you invest $1,000 in Brown-Forman right now? Before you buy stock in Brown-Forman, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Brown-Forman wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $652,133!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,056,790!* Now, it's worth noting Stock Advisor's total average return is 1,048% — a market-crushing outperformance compared to 180% for the S&P 500. Don't miss out on the latest top 10 list, available when you join Stock Advisor. See the 10 stocks » *Stock Advisor returns as of July 15, 2025 Jeremy Bowman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. What Happened to Brown-Forman This Year? was originally published by The Motley Fool
Glasgow Times
06-07-2025
- Business
- Glasgow Times
Deal to offer premium spirits at budget prices in Glasgow
Allied Leisure Group, the team behind some of Glasgow's best-loved hospitality venues, including Max's Bar, La Cheetah Club, Mikaku, Room 2, and the upcoming riverside development Clydeside Containers, has announced a partnership with global drinks company Brown-Forman. It will allow the venues to serve premium spirits at accessible prices, with Clydeside Containers set to offer £4 spirits and mixers. The agreement will see the growth of the premium spirits on offer across all Allied Leisure Group venues, with Diplomatico Mantuano named the House Rum, El Jimador Blanco as the House Tequila, Jack Daniel's Tennessee Whiskey as the House American Whiskey, and Woodford Reserve as the House Bourbon. Read more: Glasgow's newest rooftop bar with panoramic views to open soon This new range will feature heavily at Clydeside Containers, the city's newest "food and cultural destination", which is set to open this summer. Nathan Sparling, director of Allied Leisure Group, said: "We want to redefine what a house pour means. "Our goal is to give people exceptional drinks without the inflated price tag. "With Brown-Forman's iconic portfolio, we're offering our guests the quality they deserve — whether they're ordering a Jack & Coke, a Mojito with Mantuano, or a Tequila & Tonic with El Jimador. "A great night out in Glasgow shouldn't cost the earth." Under the terms of the deal, other brands owned by Brown-Forman will also be available at the venues. These include the Jack Daniel's Flavoured Range, Diplomatico Reserva Exclusiva, Diplomatico Planas, Gin Mare, and the Jack Daniel's Bonded Range. There will also be additions of premium spirits, including Slane as the House Irish Whiskey, and single malts BenRiach and The GlenDronach. Read more: 'Means so much': Bar wins city's pub of the year at major national awards A spokesperson for Brown-Forman UK, said: "We're incredibly proud to partner with Allied Leisure Group at such an exciting time for Glasgow's hospitality scene. "Their commitment to delivering premium experiences at an accessible price point aligns perfectly with our vision. "Seeing world-class brands like Jack Daniel's, Diplomatico, Woodford Reserve, and El Jimador being served as house pours—and at just £4 with a mixer—is a fantastic way to bring great spirits to more people. "We're looking forward to seeing the energy of Clydeside Containers come to life this summer."
Yahoo
20-06-2025
- Business
- Yahoo
Brown-Forman Corporation (BF-B) Nears 52-Week Low as Truist Lowers PT
Brown-Forman Corporation (NYSE:BF-B) is an alcoholic beverage manufacturer and seller. It is known for brands like Jack Daniel's, Woodford Reserve, and Diplomatico. Due to ongoing pressures surrounding its operational performance, the company's shares are currently trading at their 52-week low. Brown-Forman Corporation (NYSE:BF-B) is one of the 7 52-week low dividend stocks to consider. A close-up of bottles of whisky and other alcoholic beverages from a winery. Truist Financial lowered the company's stock price target on June 12, 2025. The price target, which was previously set at $35, has been lowered to $25. Furthermore, Truist has given a 'Hold' rating for the company's stock, while also lowering its FY26 EPS guidance from $1.75 per share to $1.65 per share. The analyst attributed this to the company's recent performance in Q4 2025. For Q4, ending April 30, 2025, Brown-Forman Corporation (NYSE:BF-B) saw a YoY decline of 5% in its net sales. Meanwhile, the organic growth stood at 1%. While the company's Woodford Reserve and Diplomatico showed strong performances in the quarter, weaknesses in its established international markets and tequila segment were more noticeable. Yet, the company's strategic initiatives yielded annualized savings of $70-$80 million. BF-B is among the best 52-week low stocks. While we acknowledge the potential of BF-B as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: and . Disclosure: None. Sign in to access your portfolio
Yahoo
10-06-2025
- Business
- Yahoo
5 industry-shaping names will join the Kentucky Bourbon Hall of Fame. Meet the 2025 class
Five big, industry-shaping names in bourbon are joining the Kentucky Bourbon Hall of Fame. Their roles in bourbon vary dramatically, but their dedication to the industry and overall influence on have earned them a spot in Kentucky's history. The 2025 class of the Kentucky Bourbon Hall of Fame will welcome longtime legislative champion Damon Thayer, trailblazing female entrepreneur Mary Dowling and Larry Ebersol, who played a key role in the craft distilling boom. Craig Beam, a seventh-generation distiller, and 50-year-bourbon veteran and former Woodford Reserve Master Distiller Emeritus Chris Morris are also joining the ranks. The five new members will be inducted in September, which is Bourbon Heritage Month. Each year, candidates for the Kentucky Bourbon Hall of Fame are submitted by Kentucky Distillers Association member distilleries and the KDA Board of Directors through a comprehensive application process. The selection committee chooses a maximum of five inductees each year. More: Brown-Forman shares bleak outlook for company, spirit industry amid tariff uncertainty Here's what to know about the Kentucky Bourbon Hall of Fame class of 2025. Craig Beam, who is a seventh generation distiller in a storied Kentucky family, learned the art and science behind making whiskeys from his grandfather, Earl, and father, Parker, who are both legendary Master Distillers and Bourbon Hall of Fame inductees. He spent part of his career at Heaven Hill Distillery working on the company's flagship brands while also introducing new products, such as the Evan Williams and Elijah Craig single barrel series. He is currently the master distillery at Jackson Purchase Distillery, which is one of Kentucky's fastest growing distilleries. The late Mary Dowling was born in 1859 to Irish immigrants, and throughout her life she overcame anti-Irish sentiments and gender barriers to become a trailblazing bourbon entrepreneur. When her husband died in 1903, she took over the Dowling bourbon empire. She became the first woman to run a major distillery, even though she met plenty of resistance from her bank and competitors trying to force her to sell for pennies on the dollar. During American Prohibition, Dowling moved bourbon production to Mexico. Outside of bourbon, Dowling used her wealth and influence to build churches, champion immigrants as well as advocate for Black and women's rights. She opened a free hospital before her death in 1930. More: She's the 'Mother of Bourbon,' but you've probably never heard of her. Meet Mary Dowling Larry Ebersold's career began at the Seagram's plant in Louisville in 1972 as distillery shift supervisor. He spent nearly four decades in corporate spirits world, working in various departments such as cooking and fermentation, then engineering, and maintenance and utilities. When Diageo and Pernod Ricard purchased the Seagram Company in 2001, his responsibilities expanded beyond the distillery and grain division to include Pernod's barrel inventory, as well as manufacturing planning and sales of bulk whiskies. His diverse career set the stage for a busy retirement. He launched a consulting business in 2010, and his expertise has shaped 31 distilleries, including New Riff, Rabbit Hole and Bardstown Bourbon, collaborating with architects and engineers to design innovative production spaces. Chris Morris is a 50-year veteran of the Kentucky bourbon industry, and his craftsmanship and integrity are recognized around the world through the Brown-Forman's whiskey portfolio. Morris, who is Master Distiller Emeritus for Woodford Reserve, is the mastermind behind brands such as Woodford Reserve Double Oak and the company's celebrated Master's Collection. Morris also is one of the industry's most respected historians, a three-time Chairman of the Kentucky Distillers' Association Board of Directors, and a cherished mentor to his successor at Woodford Reserve, Elizabeth McCall. More: Here are 7 new bourbon, whiskey releases or experiences you need to know about this month Damon Thayer is considered one of the strongest champions of Kentucky bourbon in the history of the Kentucky General Assembly. As retired Senate Majority Leader, Thayer is directly responsible for stewarding more than 20 pieces of legislation that modernized the bourbon industry and propelled it into the bourbon boom of the 2010s and early 2020s. That legislation has position bourbon distilling into an economic and tourism powerhouse for the Kentucky. Reach Courier Journal features columnist Maggie Menderski at mmenderski@ This article originally appeared on Louisville Courier Journal: KDA Kentucky Bourbon Hall of Fame class of 2025
Yahoo
06-06-2025
- Business
- Yahoo
Brown-Forman Stock Plunges as Jack Daniel's Maker Warns of Economic Challenges
Brown-Forman said it faces a challenging operating environment this year, and shares sank to a more than 11-year low. The maker of Jack Daniel's whiskey and other alcoholic beverages warned about the impact of macroeconomic volatility, soft consumer demand, tariffs, and sales of used barrels. Fiscal fourth-quarter profit and sales missed (BF.B) was the worst-performing stock in the S&P 500 Thursday after the maker of Jack Daniel's whiskey warned about a "challenging" economic outlook this year. The company that also has brands such as Woodford Reserve, Chambord, and Korbel predicted the operating environment in fiscal 2026 will have "low visibility due to macroeconomic and geopolitical volatility as we face headwinds from consumer uncertainty, the potential impact from currently unknown tariffs, and lower non-branded sales of used barrels." Brown-Forman sees both full-year organic sales and organic operating income to drop by a low-single-digit percent. CEO Lawson Whiting said Brown-Forman faced "softening consumer demand" as well as "an exceptionally challenging macroeconomic environment," and that it expects "continued headwinds." The company reported fiscal 2025 fourth-quarter earnings per share of $0.31, with revenue falling 7% year-over-year to $894 million. Both were short of Visible Alpha forecasts. Shares of Brown-Forman sank more than 15% in recent trading to their lowest level since September 2013. Read the original article on Investopedia Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
