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Inside the Story of Latta Wines with Founder Andrew Latta
Inside the Story of Latta Wines with Founder Andrew Latta

Forbes

time15-07-2025

  • Business
  • Forbes

Inside the Story of Latta Wines with Founder Andrew Latta

Andrew Latta, Owner/Winemaker for Latta Wines in Woodinville, WA Latta Wines When it comes to the art of winemaking, few individuals exude the passion and dedication of Andrew Latta, founder of Latta Wines in Woodinville Wine Country. I first met Andrew a few years ago during my initial visit to Woodinville, WA a region just 30 minutes northeast of Seattle. Widely regarded as one of Washington state's leading winemakers, Andrew takes a comprehensive, no-nonsense approach to the industry. What sets Andrew apart is his refusal to get swept up in the romanticism of winemaking, which he believes often stifles innovation or leads to failure. Instead, he brings a pragmatic, grounded mindset to every aspect of his craft. Perhaps it's his straightforward attitude or his unassuming charm that makes him such a standout figure. And then there are his fans . At nearly every wine conference or press event I attend where he's present, it's not uncommon to overhear someone admiring his work—or commenting on his looks with quips like, "I'm not usually into redheads, but he's HOT." Andrew Latta may be redefining the winemaker profile for a new generation of drinkers, but he's clearly left an impression in more ways than one. Andrew's foray into winemaking is anything but conventional. Originally from Kentucky, his early career path was not rooted in agriculture or viticulture but in restaurants, where he cultivated an enduring love for fine wine. His desire to deepen his knowledge eventually led him to travel halfway across the world, immersing himself in the tasting rooms and vineyards of Southeast Asia and beyond. But it was Washington's burgeoning winemaking community that ultimately captivated him and inspired him to pursue this craft full-time. Over the years, Andrew worked his way up from cellar rat to lead winemaker, gaining invaluable hands-on experience that would later define the philosophy and quality of Latta Wines. Latta Wines, founded in 2011, is dedicated to showcasing Rhône varietals like Syrah, Grenache, and Mourvèdre, beautifully expressing the unique interplay of Washington's soils and climate with these Old-World grapes. The result is wines that are both approachable and deeply expressive, offering layered complexity while staying authentic to their origins. In this Vine & Verse interview, we delve into Andrew's journey—from his earliest experiences with wine to the invaluable lessons he's gained throughout his career, and the philosophy that guides his craft today. By the end, I hope you'll see, as I have, that the terroir of Latta Wines reflects not just the soil from which the vines grow but Andrew's personality and character. Andrew Latta comprehensive and no-nonsense approach to the wine is exactly what the wine industry needs. Matthew Sumi Noel Burgess: What's the first experience with wine you can remember? Were your parents into wine? Andrew Latta: My father had a deep love for food and beverage. He was an incredible cook and passionate about wine, though it wasn't something we had on the table every night. He instilled in me a love for food, restaurants, and the kitchen. Really, the whole culture of it. Ironically, given my career path, he stopped drinking when I was 16 to support his partner's sobriety journey. He passed away far too young, in his early sixties, never having tasted the wine that now carries his name. I'd like to believe that someday, somehow, we'll share a bottle together. As for my first wine memory, it all goes back to The Ravioli Party . My dad and a core group of friends had an annual summer tradition that had started during their college years. It was a full-day event built around making everything from scratch—pasta, fillings, sauce, bread—all in what could best be described as a day-long, semi-controlled bacchanalia. (I can only imagine the chaos of those parties before most of them had kids!) Tables covered in flour, linguine drying on chair backs, ravioli assembly lines spread across every counter—it was a whirlwind of carbs, wine, and laughter. As the day turned to evening, echoes of a gibbon's howl from the nearby Cincinnati Zoo would sometimes punctuate the festivities. There was something magical about it: the dedication to craft, the sense of community, and a touch of wildness. It was my favorite day of the year growing up. When I was 13, my dad's best friend, Thomas Molinari, pulled me aside to give me what must be one of the more unusual lessons for a teenager—how to spot counterfeit Chianti Classico. He walked me through the details: the texture of the paper, the exact number of feather points on the Gallo Nero logo. For context, this was the early 1990s, just before the DOC/DOCG rules were revised in 1994, so fake bottles were a real issue at the time. While maybe not the most relevant advice for a 13-year-old, something about that conversation hooked me. It sparked a fascination and reverence for wine that has stayed with me ever since. Burgess: Can you tell us about your childhood in Northern Kentucky and how it influenced your perspective on life and work ethic? Latta: My parents divorced when I was six, and my brother was just three. For many years, my mom was a single parent raising both of us. (Now that I'm a parent to young kids myself, my admiration for her strength grows every day—shoutout to Mom!) She was the daughter of a plasterer, so a strong work ethic was ingrained in our upbringing. Contributing wasn't optional; it was expected. Eventually, both of my parents remarried, and all four of them worked in social services. Values were a big part of my upbringing, and one of those values was hustle. I worked, took on work-study opportunities, and always had a side hustle. One vivid memory is of stripping and waxing office floors with my stepdad during the night when I was still in my pre-teen years. To this day, I think my aversion to using DAP (diammonium phosphate, a nitrogen additive for yeast in fermentation) stems from its strong ammonia smell—it reminds me of the floor wax strippers we used back then. Burgess: How did growing up in a family of social service workers shape your perspective on community and collaboration? Latta: My parents primarily worked with individuals with Intellectual Disabilities (ID). Being exposed to these individuals, their families, and the culture of support that emerges from facing such challenges was incredibly eye-opening. ID transcends class and race in a way that highlights the profound importance of genuine community. When I was younger, I often took the bus to get around, and since many people with ID don't drive, I became familiar with that community. For a time, my brother and I were almost like local celebrities within a very specific crowd every time we rode the bus in Northern Kentucky—thanks to the relationships my parents built through their work. Burgess: How did your early restaurant jobs influence your passion for wine? Latta: My appreciation for restaurants came from my dad. Going out to eat with him was such a rare and special experience—it always felt like a treat. I remember one moment in high school when I saw a classmate who couldn't even close his wallet because it was stuffed with small bills—tip money. I was shocked that you could earn so much just by bussing tables. All it took was a little hustle. That hustle eventually aligned with the curiosity and appreciation I already had. Learning about wine and food felt natural—it never felt like work. Burgess: I understand you faced a cancer diagnosis at just 19. That had to be life-changing. How did that experience shape the way you approach your passions? Latta: It completely upended my views on what we deserve, what we think we're entitled to, and how much time we really have. My perspective shifted dramatically. At the time, my aunt, who was a Type 1 Diabetic with failing kidneys, needed a donor. Many of us in the family stepped forward to be tested, myself included. I turned out to be a 3-out-of-6 marker match. Her son-in-law was also a match, but he had young kids at home, and I was in a better phase of life to take on the surgery. So, we decided to move forward, and I was proud to be helping her. It felt like the right thing to do. But life had other plans. During one of the final tests—just a routine ultrasound to check my kidneys before surgery—a shadow appeared. A follow-up CT scan confirmed it was kidney cancer. I couldn't believe it. Here I was, trying to do something good, and instead, I got cancer. I was angry. Fortunately, I had a successful surgery to remove the kidney, and I didn't need radiation or chemotherapy. But I still felt bitter about the whole situation. My mom, though, couldn't shake her worry. She couldn't sleep for months and kept urging my brother to get tested as well, just to rule out anything. The odds of him having an issue were astronomically low—or so we thought. Eventually, he relented, went through testing, and was diagnosed with a far more aggressive cancer, one rarely found in the kidneys. Without treatment, doctors said he would have only lived a few more years. He ended up enduring two years of chemo and radiation. That's when my anger faded. The whole experience forced me to confront how fragile and unpredictable life really is. It became clear: the time to act is now. We push so many things into a vague, distant "someday," but we don't know how much "someday" we actually have. It might be a cliché, but it's true—stop overthinking, stop waiting, and just start. Burgess: You began reading and tasting extensively at 22. Which wines or regions first captured your imagination during that time? Latta: Working in fine dining gave me the opportunity to taste many iconic wines from renowned regions, but the wines I chose for personal enjoyment tell a deeper story. In the late '90s, the Rhône Valley was still relatively affordable, and I found myself drawn to its producers—a connection that continues to influence me today. Like many wine enthusiasts, I also have a deep appreciation for Riesling, particularly German Rieslings, which were even more undervalued at the time than they are now. My fascination with wine encompasses its farming, science, art, and rich history, but no wine has ever captivated me more than Tokaji Aszú. Its mythical story left an indelible mark on my mind. Burgess: What inspired you to work abroad as a sommelier in Thailand, and how did that experience challenge or change you? Latta: At 24, I had already traveled extensively through Central and South America and was eager to explore Asia next. Working abroad hadn't crossed my mind until I saw a job posting on the Court of Master Sommeliers website. Six weeks later, I had packed my belongings into storage and found myself in Phuket, working as a Wine Director. Immersing myself in a culture as distinct from my Midwestern upbringing as Thailand's was an invaluable experience. Navigating challenges in a setting where saving face is deeply ingrained in the culture taught me profound lessons. It required immense nuance, respect, and kindness to approach problems effectively. The experience pushed me outside my comfort zone and reshaped how I approach collaboration and communication.. Burgess: How did the aftermath of the tsunami in Phuket shape your perspective on life, work, and the path forward in winemaking? Latta: It felt as if life was determined to remind me of its fleeting nature. The first half of my time in Phuket was an adjustment period—adapting to a new country, a different organization, and unfamiliar clientele. Everything felt strange and challenging. Then the tsunami hit, and life took on an almost surreal quality. There were moments of profound sadness, but they were interwoven with a deep sense of gratitude for the sheer luck that allowed me to survive what felt like a horrific, macabre lottery. The resort where I worked was mostly untouched by the wave and became the Red Cross headquarters. For months, we focused on relief efforts alongside their teams, and wine took a backseat in my life. Our days were spent distributing supplies donated by resorts like ours to temporary housing set up by the Thai government—truckloads of bedding, cutlery, towels. Occasionally, we'd unwind with wine when we got tired of Tiger beer, but my time as a sommelier was largely paused. It was a deeply reflective period, one that shifted my priorities and gave me a greater appreciation for life and the fragility of it all. Burgess: What inspired your move from Thailand to Walla Walla, and how did the challenges of that transition influence your career path? Latta: After the tsunami, I felt an increasing pull to return to creating, to making something tangible. My background in restaurants had always been front of house, but wine production reignited my passion for craftsmanship. I wanted to reconnect with the source of creation. I also knew I needed to be in an English-speaking region, so I explored wine areas from Australia to the Finger Lakes. Washington's wine industry stood out—it was brimming with potential yet still small and evolving, with a sense of untapped opportunity that felt like a new frontier. That's a-Latta wine. Sorry Andrew I had to do it. Latta Wines Burgess: Can you reflect on your nearly ten years working with Charles Smith? What were some key lessons you took away from that time? Latta: Wow, there's so much to unpack. Let me share a few quotes that really capture his approach: 'All press is good press.' 'If you're going to drive fast, you're going to get some dings.' 'Servers always earn more than cooks, but cooks end up owning the place.' Charles has always been a polarizing figure, leaving strong impressions on nearly everyone he meets—myself included. Those ten years working under him had a profound impact on me. Honestly, I wouldn't be where I am today without that experience. His contributions to raising the visibility of Washington wine have been truly remarkable. Burgess: What was it like to grow the organization from producing 3,000 cases in a barn to over 900,000 cases across multiple facilities? Latta: It was frantic, to say the least. Somehow, we always managed to make it work. I vividly remember gutting and cleaning some of those facilities just a day before the fruit arrived. It was endlessly challenging, yet equally engaging—a bit like a Montessori approach to scaling a business. I was given the tools and the freedom to figure things out as we went along. The demand for our wine was extraordinary, almost electric—especially with Kung Fu Girl Riesling. It truly felt like capturing lightning in a bottle. Burgess: Andrew, you're a straight shooting, no BS guy. Give it to me straight. Why do people crap on Washington State Wines, in your opinion? Latta: It comes down to outdated perceptions and limited exposure. Washington reds once had a reputation for coarse tannins and high alcohol, largely due to a handful of wines that emulated the California styles popular over twenty years ago. But even then, not all Washington wines fit that mold. As a relatively young wine region, we've seen tremendous growth over the past decade in viticulture, winemaking techniques, and stylistic diversity. Today, Washington is an exciting place to be, with innovative winemakers bringing fresh perspectives and producing exceptional wines. The challenge lies in overcoming the lingering misconceptions. Many people just haven't had the chance to experience the incredible quality of the wines we're producing now. Changing those outdated perceptions takes time, but the wines speak for themselves once people give them a try. "When we take care of our people, the wine will take care of itself." - Andrew Latta Latta Wines Burgess: When did you realize it was time to launch Latta Wines as its own venture? Latta: I'll never forget Charles Bieler, one of the partners behind the Charles & Charles brand and the creator of several other incredible wine projects, telling me, 'You're an owner and operator at heart. You care too much not to do this for yourself.' Those words really stuck with me because they were so true. That said, I'll also never forget that he managed to snag one of my Malbec vineyard sites! Burgess: What inspired your focus on Rhone varieties like Grenache, Malbec, and Roussanne for Latta Wines? Latta: It all started with Grenache and Malbec about fifteen years ago. The vineyards I chose were exceptionally suited to these two grapes, so I produced 300 cases of each wine. I've been a longtime Rhone Valley enthusiast, and as I've explored and sought out the best vineyard sites across Washington, I've naturally gravitated toward Rhone varieties. To me, these grapes align beautifully with what Washington does best. While we'll always produce excellent Cabernet Sauvignon, I find the Rhone varieties to be the most captivating for my palate. Latta Tasting room in Woodinville, WA Latta Wines Burgess: What have been some of the biggest challenges in balancing a demanding winemaking career with being a father of two young girls? Latta: Time. Time. Time. Winemaking, especially in harvest, is time consuming vs. the need to be with them as a dad. The grapes are ready when the grapes are ready, so harvest balance is tough. I do a lot of late-night vineyard checks while they're sleeping these days. Also, the sales side is very challenging, most consumer events are post-work and weekends when I can spend time with them. I've really pared back over the years. Again, it's mostly for me, I need to see them way more than they want dada right now, mama is tough to compete with. Burgess: With your wife working in neuro-oncology, how does her work in cancer research shape your shared perspective on time and priorities? Latta: My wife's work constantly reminds us of the value of time. Seeing people in similar stages of life face devastating diagnoses is especially difficult. Her research is incredibly meaningful—far more important than wine, without a doubt. If you're able, consider supporting Fred Hutch or other cancer research organizations! Burgess: How do you maintain a healthy work-life balance in an industry that often demands relentless attention? Latta: I've scaled back on travel and reduced my involvement in local events. Prioritizing time with my family is essential—it's the most important thing I can do. Over the years, we've expanded our team to support this shift in lifestyle while keeping the business running smoothly. It's all about finding the right balance. That said, I definitely get less sleep these days! Burgess: You've emphasized the importance of "following through on what you set out to do." What goals are still on your bucket list? Latta: On the winery side, I'd love to plant a vineyard again within the next five years. While I'm closely connected with our growers, I miss the hands-on process of developing a site—planting the vines and watching them grow to full fruition. On a personal level, I'm thrilled to support my daughters as they discover their paths in life. I can't wait to see where their interests lead them.. Burgess: How has your definition of success evolved since starting Latta Wines? Latta: In the early days, success was entirely about the wine—pouring every bit of effort into crafting the best product possible. That passion remains at the core of what we do, and our team continues to strive for excellence every single day. However, a turning point for me came a few years ago when I was able to hire my first full-time employee and offer them benefits. That moment felt transformative as a business owner. Looking ahead, my goal is to keep supporting our team and finding ways to give back. When we take care of our people, the wine will take care of itself. Burgess: What is Woodinville Wine Country, and what makes it unique? Latta: Woodinville is a truly distinctive destination, filled with wineries (as well as a few breweries and distilleries), yet it has no vineyards of its own. The concept behind Woodinville emerged years ago: bring the wine to the people. While Eastern Washington is home to most of the state's vineyards, Western Washington has the population. Woodinville serves as the perfect bridge, offering hundreds of wineries on the Seattle side of the mountains, conveniently close to a thriving community of wine enthusiasts eager to explore and enjoy. Burgess: How do you see the future of winemaking in Washington state, and what role do you hope your brands will play in shaping it? Latta: I envision Washington continuing to establish itself as a producer of exceptional, high-quality wines that offer far greater value compared to the competition. I want to see strong, distinctive points of view reflected in our wines and a relentless commitment to quality from everyone in the industry. Greater recognition for Washington as a leading wine region is something I deeply hope for. As for our wines, every winemaker dreams of their work staying relevant over time. I feel our role is evolving—from being a young, up-and-coming winery to becoming more of a standard-bearer for the state. Entering my 21st year of winemaking, my focus remains on continually refining our existing programs while retaining a spirit of experimentation. Washington's winemaking story is still unfolding, and I hope we can continue to play a meaningful part in shaping it. Latta Wines Latta Wines Burgess: Any final thoughts? Latta: As someone who grew up in Northern Kentucky and Cincinnati, I have to say—try Cincinnati chili. It's absolutely incredible, and I miss it so much. WHO DEY!! Forbes Chef Mike Lindsey Of Lillie Pearl In Richmond, VA By Noel Burgess Forbes Where To Eat, Stay And Play In Vancouver, Canada By Noel Burgess

Missing woman found dead near Woodinville winery
Missing woman found dead near Woodinville winery

Yahoo

time02-06-2025

  • General
  • Yahoo

Missing woman found dead near Woodinville winery

The King County Sheriff's Office says they've found the body of a woman who went missing last week near a popular Woodinville winery. 'We regret to inform that just after noon today, KCSO Search and Rescue located a deceased female matching her description only 200 yards east of Young-Shin Mueller last known location,' the sheriff's office told KIRO 7. Young-Shin Mueller went missing on May 26. She was last seen near Chateau Ste. Michelle and law enforcement asked the public for help finding her. The King County Medical Examiner is now looking into her cause of death.

PowerA, Official Nintendo Partner, Announces Initial Lineup of Licensed Accessories for Nintendo Switch™ 2
PowerA, Official Nintendo Partner, Announces Initial Lineup of Licensed Accessories for Nintendo Switch™ 2

Associated Press

time27-05-2025

  • Business
  • Associated Press

PowerA, Official Nintendo Partner, Announces Initial Lineup of Licensed Accessories for Nintendo Switch™ 2

Essential Accessories for the Next Generation of Nintendo Gaming Offer Trusted Performance and Style - Controllers with Hall Effect Sensors and System Protection. WOODINVILLE, Wash., May 27, 2025 /PRNewswire/ -- PowerA, a global leader in gaming accessories, is proud to unveil its exciting lineup for the Nintendo Switch™ 2 system. Designed to meet Nintendo's rigorous standards and to deliver high-performance, PowerA's new collection includes hall effect equipped controllers and protective gear for gamers ready to level up. Embracing the brand's legacy of leadership in video game accessories, PowerA will be bringing the first, licensed controllers with Hall Effect sensors to the Nintendo Switch 2 system. Hall effect technology provides contact-free magnetic sensors in the thumbsticks delivering a more fluid pro-level feel to help with precision and longevity. PowerA's commitment to quality and innovation is embedded in every product in the lineup. As a 20+ year trusted partner of Nintendo, each product has undergone testing through Nintendo's official licensing program to ensure optimal compatibility, safety, and durability. Featured Products Availability & Pricing PowerA Nintendo Switch 2 accessories will be available this June at Amazon, and other major retailers, for the respective prices listed below. Commitment to Compatibility In addition to launching new gear, PowerA is actively testing and verifying forward compatibility across its current Nintendo Switch accessory catalog to support Nintendo Switch 2. More details on forward compatibility will be shared soon. PowerA Warranty All PowerA products, including the new Nintendo Switch 2 accessories, are backed by a two-year limited warranty. About PowerA PowerA creates innovative accessory products that enhance the world's best video game and mobile technology experiences. A brand known for high standards and quality manufacturing, PowerA delivers some of the most reliable products, including game controllers, cases, starter kits, and a wide collection of other accessories. PowerA products are available across the globe at major retailers including North America, Europe, Asia, Australia, and Latin America. To learn more, visit About ACCO Brands ACCO Brands, the Home of Great Brands Built by Great People, designs, manufactures and markets consumer and end-user products that help people work, learn, and play. Our widely recognized brands include AT-A-GLANCE®, Five Star®, Kensington®, Leitz®, Mead®, PowerA®, Swingline®, Tilibra® and many others. More information about ACCO Brands Corporation (NYSE: ACCO) can be found at * Internet, Nintendo Switch Online membership and Nintendo Account required for online features, including GameChat. Not available in all countries. Terms and GameChat requirements apply. Until March 31, 2026, GameChat can be used without a Nintendo Switch Online membership. Afterwards, a Nintendo Switch Online membership will be required to use GameChat. View original content to download multimedia: SOURCE PowerA

Crews investigate explosion at Woodinville, WA hardware store
Crews investigate explosion at Woodinville, WA hardware store

Yahoo

time27-05-2025

  • Yahoo

Crews investigate explosion at Woodinville, WA hardware store

The Brief An explosion happened Monday afternoon at a hardware store in Woodinville, Washington. Eastside Fire & Rescue, with help from Bothell, Shoreline and Kirkland fire crews, responded to the scene. The fire was mostly contained by a sprinkler system; no injuries were reported. WOODINVILLE, Wash. - Crews are investigating an explosion that happened in Woodinville on Monday afternoon. What we know Eastside Fire and Rescue (EFR) announced the incident on social media at 2:42 p.m. Officials said the explosion happened at a hardware store near the corner of 130th Ave NE and Little Bear Creek Parkway. Firefighters from Bothell, Shoreline and Kirkland fire departments assisted at the scene. The fire was mostly contained by the facility's sprinkler system, but emergency crews responded to ensure full control and safety. No injuries were reported. What we don't know A fire investigator has been requested to the scene. This is a developing story. Check back for updates. The Source Information in this story came from a social media post by Eastside Fire & Rescue. Sweltering weather in store for Seattle this week Motorcyclist killed, driver arrested after Puyallup crash Mom of slain Idaho victim Xana Kernodle asks for help attending Bryan Kohberger trial Seattle Memorial Day weekend 2025: Your guide to events, traffic, more Tears, heartbreak at Chase Jones sentencing—teen in fatal Renton, WA crash Seattle police make arrests at counterprotest to 'Mayday USA' event in Capitol Hill Tree-sitter enters third week in WA's Olympic Foothills to halt logging Free housing for a felon? Kirkland, WA neighbors concerned over homeless hotel plans To get the best local news, weather and sports in Seattle for free, sign up for the daily FOX Seattle Newsletter. Download the free FOX LOCAL app for mobile in the Apple App Store or Google Play Store for live Seattle news, top stories, weather updates and more local and national news.

Geekey 2.0: The Ultimate Everyday Multi-Tool Returns with Next-Gen Upgrades
Geekey 2.0: The Ultimate Everyday Multi-Tool Returns with Next-Gen Upgrades

Associated Press

time22-05-2025

  • Business
  • Associated Press

Geekey 2.0: The Ultimate Everyday Multi-Tool Returns with Next-Gen Upgrades

Live on Indiegogo, Geekey 2.0 is a new disruptive multi-tool for the modern geek featuring 20+ tools in solid stainless steel. Woodinville, Washington, May 22, 2025 -- Geekey, the viral everyday carry multi-tool, is back with a brand-new model. Geekey 2.0, now live on global crowdfunding platform Indiegogo, reimagines the original design with significant new features and enhanced functionality— all while maintaining the sleek form factor that made the original a favorite among EDC enthusiasts worldwide. Originally launched in 2017, the original award-winning Geekey was a crowdfunding sensation, quickly earning a cult following for packing countless tools into a TSA-compliant device small enough to fit on a keychain. The next-generation Geekey 2.0 takes its form-factor cues by integrating the classic mini Bic® lighter, offering a sleek design that pushes survival multi-tools to the next level. 'The inspiration to design Geekey 2.0 came from using so many small solid multi-tools that always seemed to fall short on capability. They would only do a few things well. I wanted to design a multi-tool that would provide more function in a smaller package,' says founder and CEO Brad Sliger. 'When I looked for design inspiration for this next generation multi-tool, it made the most sense to stick with a small form factor that was still very portable and could easily fit on your keychain— that is where the 'key fob' inspiration came from. In addition, oftentimes in survival situations or when you are just in a remote area, having the ability to make fire can be a critical survival need, and that is where marrying the mini Bic® lighter came into play.' Key features of Geekey 2.0: Mini Bic® Lighter-Integrated Design: Geekey 2.0 is a tightly integrated lighter dock sheath that provides a multi-tool dock to integrate with the lighter. Emergency Whistle: Built-in whistle for signaling or safety in outdoor or emergency situations. Stainless Steel Construction: Built for strength, durability, and everyday utility. 1/4" and 4mm Bit Driver: Integrated driver for standard 1/4-inch and 4mm bits. Bike Spoke Key: Handy tool addition for cyclists. Metric and Imperial Wrench Sizes: Multiple wrench sizes for a variety of fasteners. Screw Driver Tip: Will screw almost any type of common screw style. More Than 20 Tools in One: Includes screwdriver tips, file, bottle opener, can opener, wire bender, ruler, and other everyday functions. Designed for outdoor adventurers, tinkerers, cyclists, and anyone who values practical tools on the go, Geekey 2.0 was designed to be as small as possible to provide the ability to go anywhere. It easily fits in the palm of a hand and is non-obtrusive on a keychain. The size accommodates all the necessary tools and functions while remaining very small. 'Geekey 2.0 is necessary because it provides the ability to do more with less. There is very little impact for someone to add it to their daily life and yet makes a huge impact when it is really needed. It is very convenient and takes the place of so many tools that are often not instantly accessible or simply not available because of the location or situation you are in,' adds Sliger. Geekey 2.0 is currently live and available to support on Indiegogo: About Carve Design Carve Design is a product development studio driven by curiosity and a passion for turning bold ideas into reality. Founded by award-winning industrial designer Brad Sliger, the studio builds on over two decades of experience shaping the medical, fitness, sporting and cosmetic industries in the greater Seattle area. With an entrepreneurial spirit and a knack for innovation, Sliger has earned over 20 patents and launched his own design studio to bring fresh, functional, and fun ideas to life. A graduate of Western Washington University, he balances his love for design with a commitment to family, adventure, and creating products that are as beautiful as they are purposeful. For more information on Carve Design and Geekey, please visit ### Contact Info: Name: Chris Woods Email: Send Email Organization: Carve Design Website: Release ID: 89160671 If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release, or if there is a need for a press release takedown, we urge you to notify us without delay at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our expert team will be available to promptly respond within 8 hours – ensuring swift resolution of identified issues or offering guidance on removal procedures. Delivering accurate and reliable information is fundamental to our mission.

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