Latest news with #WorldIceCreamDay
Campaign ME
21-07-2025
- Business
- Campaign ME
National Ice Cream Day? Do a good deed: Buy a friend an ice cream
If there is an upside to climate change, could it be that ice cream sales are going up? The average global temperature over the past decade was more than 1 degree Celsius above pre-industrial levels. Ice cream sales over the same period jumped by around a third, with the global market now worth around $113bn. Sales in the Middle East are growing at more than 4 per cent annually. Of course, there are various factors behind the soaring sales of these frozen treats. As living standards and disposable incomes have increased in many countries, spending on affordable luxuries has gone up too. Distribution channels have improved. Health-oriented varieties have emerged (vegan, dairy-free, low-sugar ice cream, anyone?). Premium offerings and unique flavours are vying for our attention. However, it is still tempting to ponder that one of the benefits of sweltering summer temperatures around the world is the increased excuse we have to cool off with a scoop or two of our favourite gelato. Particularly on July 20, which is National Ice Cream Day in the United States, a date many brands and retailers in the Gulf have adopted as part of an unofficial World Ice Cream Day. While we shouldn't downplay the importance of consuming calorific foods in moderation, it's undeniable that ice cream has short-term stress-relieving benefits and rich storytelling potential. Its emotional resonance is immense. The same is true of many humble products we buy. As we look to find material for the brands and corporations we represent, ammunition to make them more authentic, charismatic and relatable, it is worth reflecting that inspiration is often closer to hand than we think. I remember visiting my grandparents as a child on Sunday afternoons during the summer holidays. When I heard the ice cream van at the bottom of their street, I would beg my grandmother for change to buy myself a vanilla cone with a chocolate flake. Vanilla, strawberry or chocolate. We have the same life-long attachment to flavours as we do to brands of cola and sports teams. Trips to a seaside village near my family home wouldn't be complete without visiting Nicholls, a family-run establishment which has been making ice cream on the premises for more than 80 years. My grandparents are long gone but the memory of buying myself an ice cream there with my mum, dad and sister is undimmed. Equally vivid is the memory of eating ice cream in Maidan Square, the central public square in the heart of Kyiv, as a university graduate thirty years ago, the same spot where hundreds of thousands would protest government corruption in the Euromaidan uprising of 2013-2014. It is a peculiar quirk of human nature that whenever certain geopolitical stories appear in the news today, my first thought returns to that happy experience of eating ice cream in Maidan Square years ago. It is easy to understand why occasion-based marketing has become such a well-established tool in the armoury of brands and corporations in the Middle East. Valentine's Day, April Fool's Day, Mother's Day and Father's Day, which was a particularly big one this year. Each in their own way attempts to tap into the emotional circuitry that governs our behaviour and purchasing decisions. Isn't it comforting to think that somebody somewhere is easing their troubles with a few scoops of vanilla or Bubblegum Tornado? So let's hear it for Ice Cream Day, wherever you may be. By Stephen Worsley, Regional Managing Director, Golin MENA
News18
17-07-2025
- Entertainment
- News18
Ice Cream Day Guide: The Most Indulgent Ice Creams To Try In Mumbai
Whether you're out for a neighbourhood stroll or indulging in a late-night delivery, these decadent treats are worth every single spoonful. This World Ice Cream Day, when the craving hits, nothing satisfies quite like a truly great scoop. From small-batch innovations to nostalgic favourites, Mumbai's ice cream scene offers a flavour-packed journey that goes well beyond the ordinary. 1. Cafe Out of the Blue – Lotus Biscoff Ice Cream Whether you're out for a neighbourhood stroll or indulging in a late-night delivery, these decadent treats are worth every single spoonful. At Cafe Out of the Blue, dessert is more than an afterthought—it's an experience. Their Lotus Biscoff ice cream is a cult favourite for a reason: velvety smooth and swirled with caramelised cookie crunch. It's indulgent without being over the top, and just the right mix of creamy and crumbly. Enjoy it solo or as part of one of their signature sundaes—either way, it's a mood. Where: Cafe Out of the Blue, Khar Cost: ₹215 approx. Naturals Ice Cream – Sitaphal Naturals Ice Cream brings back its much-loved Sitaphal Ice Cream, a seasonal favourite made with just three ingredients: sitaphal, milk, and sugar. Crafted with care using an in-house process to retain the fruit's delicate texture, this flavour is a true testament to Naturals' commitment to simplicity and quality. Available for a limited time across all outlets and delivery platforms, it's the one flavour fans eagerly await year after year. When: 18th July to 31st August K. Rustom & Co. – Strawberry Ice Cream Sandwich There's something timeless about K. Rustom's strawberry slab—thick, pastel-pink ice cream with just the right balance of creamy and fruity, layered between crisp wafers. It's old-school in the best way, with a nostalgic sweetness that hits different. No toppings, no extras—just straight-up, simple joy that never goes out of style. Bono Boutique Ice Cream – Pondicherry Vanilla If nostalgia had a flavour, it would taste like this. Bono's Pondicherry Vanilla is a creamy, dreamy throwback to simpler times—velvety, fragrant, and comforting in every scoop. Whether you're pairing it with a late-night movie or a slow Sunday, this flavour delivers every single time. Set inside a cosy little scoop shop off Linking Road, Bono keeps things small-batch, artisanal, and always a little extra (in the best way). Where: Bono Boutique Ice Cream, Pali Market, Bandra West Cost: ₹500 for two Apsara Ice Cream – Indian-Inspired Flavours Apsara Ice Cream, with its legacy rooted in handcrafted, small-batch goodness, has been winning hearts with its unique Indian-inspired flavours and premium quality. From classics like Anjeer Andaz, Kesar Pistachio, and Roasted Almond to innovative creations like Guava Glory, Gulkand Kulfi, and Pani Puri Sorbet, every scoop is a celebration of nostalgia and craftsmanship. This World Ice Cream Day, Apsara invites you to indulge in its wide range of artisanal delights—made without preservatives and with the freshest ingredients. Whether you're craving something creamy, fruity, or quirky, Apsara promises a scoop of happiness in every bite. top videos View all Where: Apsara, all outlets Cost: ₹400 for two About the Author Swati Chaturvedi Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she's a weaver of wit and wisdom in the digital landscape. As a key figure in News18 More The News18 Lifestyle section brings you the latest on health, fashion, travel, food, and culture — with wellness tips, celebrity style, travel inspiration, and recipes. Also Download the News18 App to stay updated! view comments Location : New Delhi, India, India First Published: July 17, 2025, 18:19 IST News lifestyle Ice Cream Day Guide: The Most Indulgent Ice Creams To Try In Mumbai Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
