22-07-2025
World Mango Day 2025: 7 Brands Making Mango Flavour Irresistible
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This World Mango Day, India's biggest FMCG players are proving that mango isn't just a fruit, it's a flavour, a feeling, and for many brands, a billion-dollar opportunity
What better occasion than World Mango Day to spotlight India's FMCG giants and how they're turning the king of fruits into blockbuster products? From iconic mango drinks to probiotic-infused innovations, brands are serving up mango in forms more exciting and refreshing—than ever. Here's a look at how leading FMCG players are bottling up nostalgia, health, and indulgence with this classic Indian flavour in 2025.
1. Frooti (Parle Agro) – The Timeless Mango Hit
Why it matters:
A mainstay since 1985, Frooti's no-fuss taste and fun packaging make it India's most-loved mango drink across age groups. It remains a massive category driver in the ₹10,000+ crore fruit beverage market, thanks to consistent market leadership and nostalgic value.
2. Yakult Light Mango Flavour – Gut Health Meets Great Taste
Why it matters:
Yakult Danone India's mango-flavoured probiotic drink is a strategic move to tailor global health trends to Indian palates. With 6.5 billion beneficial bacteria and an India-first flavour innovation, it's targeting health-conscious millennials and Gen Z consumers.
Known for its thick, real mango pulp taste, Maaza is Coca-Cola's answer to India's mango obsession. With aggressive summer campaigns and a loyal consumer base, Maaza continues to challenge rivals and dominate menus nationwide.
4. Slice (PepsiCo India) – The Indulgent Choice
Why it matters:
Slice brings mango luxury to the mass market. Its smooth texture and campaigns like 'Aamsutra' have successfully positioned it as the sexiest mango drink on the shelf—with a loyal following to match.
5. Paper Boat – Nostalgia in a Sip
Why it matters:
Paper Boat continues to win hearts with variants like Aamras and Mango Panha, offering traditional recipes in contemporary packaging. Positioned as premium and honest, Paper Boat taps into regional tastes and modern lifestyles.
6. Amul – Dairy Meets Mango Delight
Why it matters:
Amul has given mango an all-season twist with lassi, milk drinks, ice creams, and yoghurts. Its vast dairy distribution network makes mango-based chilled products accessible even in Tier 2 and Tier 3 towns.
7. Mother Dairy – Mangoes Go Mainstream
Why it matters:
Whether it's mango milkshakes, seasonal ice creams and dahi treats, or fruit yoghurts, Mother Dairy's mango range delivers on both affordability and taste. Its strong presence in urban and semi-urban markets makes it a solid FMCG contender every mango season.
This World Mango Day, India's biggest FMCG players are proving that mango isn't just a fruit, it's a flavour, a feeling, and for many brands, a billion-dollar opportunity. Whether it's nostalgia, nutrition, or indulgence you're after, there's a mango product waiting nearby.
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First Published:
July 22, 2025, 07:44 IST
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