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Wyse London launches Preloved platform
Wyse London launches Preloved platform

Fashion Network

time02-07-2025

  • Business
  • Fashion Network

Wyse London launches Preloved platform

Womenswear brand Wyse London is the latest label to enter the resale sector with the launch of Preloved, 'its first official marketplace for buying and selling authentic, preloved pieces' from the label. The company said the platform has been created to increase its product lifespan long after its initial use with customers able to shop secondhand garments 'confidently with the knowledge that each item listed has been authenticated with verified product history'. Interestingly too, 'sellers will also receive 110% of the sale value in the form of Wyse London credit, allowing them to repurchase a new item that can live in their wardrobe guilt-free'. The platform, which launched this week, will see customers able to 'bid for, chat and sell preloved Wyse London items directly with one another'. It's all powered by major UK resale platform Continue, whose tech Wyse said enables it to 'offer a premium and seamless resale experience to new and existing customers, building on their core and engaged community and deepening brand loyalty across each stage of a customers purchase journey'. The companies said that listings are 'linked to original purchases, so customers have visibility on verified product history'. Plus 'buyers will be able to chat with other Wyse London fans, make offers, and access exclusive drops'. Customers also 'have the ability to buy their own Digital Wardrobe in order to sell and buy products with ease. Pre-filled listings have been created to allow customers to list within seconds including product information, imagery and descriptions. All that customers need to include is condition and price. The platform also offers smart-pricing, recommending prices based on the item's condition'. Wyse CEO Kara Groves added: 'It's important in today's society as a responsible retailer to encourage our customers to be more mindful and considerate when it comes to their purchasing habits. We know that our customers come to us for high-quality products that can live in their wardrobe throughout every stage of life. It felt natural to introduce our own marketplace where our customers can not only interact and engage with one another, but also enjoy the playful side of shopping a whole community of women's wardrobes. We hope they will discover preloved pieces that will stay with them for wherever life takes them next.'

Wyse London launches Preloved platform
Wyse London launches Preloved platform

Fashion Network

time02-07-2025

  • Business
  • Fashion Network

Wyse London launches Preloved platform

Womenswear brand Wyse London is the latest label to enter the resale sector with the launch of Preloved, 'its first official marketplace for buying and selling authentic, preloved pieces' from the label. The company said the platform has been created to increase its product lifespan long after its initial use with customers able to shop secondhand garments 'confidently with the knowledge that each item listed has been authenticated with verified product history'. Interestingly too, 'sellers will also receive 110% of the sale value in the form of Wyse London credit, allowing them to repurchase a new item that can live in their wardrobe guilt-free'. The platform, which launched this week, will see customers able to 'bid for, chat and sell preloved Wyse London items directly with one another'. It's all powered by major UK resale platform Continue, whose tech Wyse said enables it to 'offer a premium and seamless resale experience to new and existing customers, building on their core and engaged community and deepening brand loyalty across each stage of a customers purchase journey'. The companies said that listings are 'linked to original purchases, so customers have visibility on verified product history'. Plus 'buyers will be able to chat with other Wyse London fans, make offers, and access exclusive drops'. Customers also 'have the ability to buy their own Digital Wardrobe in order to sell and buy products with ease. Pre-filled listings have been created to allow customers to list within seconds including product information, imagery and descriptions. All that customers need to include is condition and price. The platform also offers smart-pricing, recommending prices based on the item's condition'. Wyse CEO Kara Groves added: 'It's important in today's society as a responsible retailer to encourage our customers to be more mindful and considerate when it comes to their purchasing habits. We know that our customers come to us for high-quality products that can live in their wardrobe throughout every stage of life. It felt natural to introduce our own marketplace where our customers can not only interact and engage with one another, but also enjoy the playful side of shopping a whole community of women's wardrobes. We hope they will discover preloved pieces that will stay with them for wherever life takes them next.'

Wyse London launches Preloved platform
Wyse London launches Preloved platform

Fashion Network

time02-07-2025

  • Business
  • Fashion Network

Wyse London launches Preloved platform

Womenswear brand Wyse London is the latest label to enter the resale sector with the launch of Preloved, 'its first official marketplace for buying and selling authentic, preloved pieces' from the label. The company said the platform has been created to increase its product lifespan long after its initial use with customers able to shop secondhand garments 'confidently with the knowledge that each item listed has been authenticated with verified product history'. Interestingly too, 'sellers will also receive 110% of the sale value in the form of Wyse London credit, allowing them to repurchase a new item that can live in their wardrobe guilt-free'. The platform, which launched this week, will see customers able to 'bid for, chat and sell preloved Wyse London items directly with one another'. It's all powered by major UK resale platform Continue, whose tech Wyse said enables it to 'offer a premium and seamless resale experience to new and existing customers, building on their core and engaged community and deepening brand loyalty across each stage of a customers purchase journey'. The companies said that listings are 'linked to original purchases, so customers have visibility on verified product history'. Plus 'buyers will be able to chat with other Wyse London fans, make offers, and access exclusive drops'. Customers also 'have the ability to buy their own Digital Wardrobe in order to sell and buy products with ease. Pre-filled listings have been created to allow customers to list within seconds including product information, imagery and descriptions. All that customers need to include is condition and price. The platform also offers smart-pricing, recommending prices based on the item's condition'. Wyse CEO Kara Groves added: 'It's important in today's society as a responsible retailer to encourage our customers to be more mindful and considerate when it comes to their purchasing habits. We know that our customers come to us for high-quality products that can live in their wardrobe throughout every stage of life. It felt natural to introduce our own marketplace where our customers can not only interact and engage with one another, but also enjoy the playful side of shopping a whole community of women's wardrobes. We hope they will discover preloved pieces that will stay with them for wherever life takes them next.'

Wyse London launches Preloved platform
Wyse London launches Preloved platform

Fashion Network

time02-07-2025

  • Business
  • Fashion Network

Wyse London launches Preloved platform

Womenswear brand Wyse London is the latest label to enter the resale sector with the launch of Preloved, 'its first official marketplace for buying and selling authentic, preloved pieces' from the label. The company said the platform has been created to increase its product lifespan long after its initial use with customers able to shop secondhand garments 'confidently with the knowledge that each item listed has been authenticated with verified product history'. Interestingly too, 'sellers will also receive 110% of the sale value in the form of Wyse London credit, allowing them to repurchase a new item that can live in their wardrobe guilt-free'. The platform, which launched this week, will see customers able to 'bid for, chat and sell preloved Wyse London items directly with one another'. It's all powered by major UK resale platform Continue, whose tech Wyse said enables it to 'offer a premium and seamless resale experience to new and existing customers, building on their core and engaged community and deepening brand loyalty across each stage of a customers purchase journey'. The companies said that listings are 'linked to original purchases, so customers have visibility on verified product history'. Plus 'buyers will be able to chat with other Wyse London fans, make offers, and access exclusive drops'. Customers also 'have the ability to buy their own Digital Wardrobe in order to sell and buy products with ease. Pre-filled listings have been created to allow customers to list within seconds including product information, imagery and descriptions. All that customers need to include is condition and price. The platform also offers smart-pricing, recommending prices based on the item's condition'. Wyse CEO Kara Groves added: 'It's important in today's society as a responsible retailer to encourage our customers to be more mindful and considerate when it comes to their purchasing habits. We know that our customers come to us for high-quality products that can live in their wardrobe throughout every stage of life. It felt natural to introduce our own marketplace where our customers can not only interact and engage with one another, but also enjoy the playful side of shopping a whole community of women's wardrobes. We hope they will discover preloved pieces that will stay with them for wherever life takes them next.'

Lisa Armstrong: The French styling trick to stop you looking matchy-matchy
Lisa Armstrong: The French styling trick to stop you looking matchy-matchy

Telegraph

time13-02-2025

  • Entertainment
  • Telegraph

Lisa Armstrong: The French styling trick to stop you looking matchy-matchy

It's easy to see why some people always fall back on monochrome – it's smart and This is one of my favourites, from Marielle Wyse, the French founder of Wyse London: a hardly ever talked about tip that raises your outfit game, especially if you're wearing In practice this means finding one colour in your 'pattern' and ensuring your other items match. Note that for our purposes, the pattern Knit cardigan, £345, ; Jersey trousers, £34.90, ; Leather card case, £169, The houndstooth jacket I'm wearing in the first picture, for instance, has three colours of equal force: burgundy, ivory and a very dark, almost black, brown. The trousers are burgundy, but brown, black and cream – when it gets a bit warmer and there are fewer puddles to dodge – will all work. You don't have to be wearing a pattern to do le rappel. Cashmere jumper, £250, ; Straight jeans, £100, ; Silver-plated earrings, £27.99, That's why silk and cotton scarves, trims and any kind of contrast stitching, including the very popular blanket stitch, are useful. If you go in for any kind of typography on your T-shirts or jumpers, you can even try a spot of rappel with the colour of the letters. It all helps make a casual, relaxed outfit look pulled together. Stripy cotton shirts with three colours, especially where the third isn't very noticeable, are excellent for le rappel as they give you more possibilities than a monochrome stripe – and the potential for striking different moods. A navy, white and brown stripe matched to navy or white trousers might have a spring-crispness. Matched to brown trousers, it's more autumnal and unexpected. Wool-blend cardigan, £89.95, ; Cropped wide-leg jeans, £105, ; Patent-leather shoes, £160, Don't overdo the Once you get le rappel in your head, it becomes surprisingly easy – and a lot of fun – to create looks that have all the smartness of a suit without the formality. De rien. Lisa wears: Italian houndstooth jacket, £350, ; Brushed cashmere cardigan, £185, ; Flared trousers, £110, ; Patent-leather shoes, £350, ; Acetate sunglasses, £187, ; Gold-vermeil and pearl earrings, £178, ; Suede bag, £149.99,

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