Latest news with #X-Pop
Fashion Value Chain
10-07-2025
- Entertainment
- Fashion Value Chain
XG Named Global Ambassador for Casio G-SHOCK
Casio Computer Co., Ltd. has appointed breakout global girl group XG as the new global ambassador for its G-SHOCK brand. Known for their bold performances and unique 'X-Pop' sound, the seven-member hip hop/R&B group perfectly embodies G-SHOCK's spirit of toughness, originality, and fearless innovation. The collaboration kicks off with a new campaign, 'No Destination,' featuring a special video directed by the creative collective YAR, led by YOSHIROTTEN. The visual concept mirrors XG's journey of limitless ambition—mirroring the G-SHOCK philosophy of challenging limits. XG shared, 'G-SHOCK reminds us of our resilience and the courage to keep pushing forward. XG-SHOCK, let's go!' As part of the campaign, XG sports a selection of G-SHOCK timepieces including models from the GMA-P2100, GA-2100, and DW-5600 series, each echoing their bold and trend-forward style. The partnership highlights Casio's move to resonate with global Gen Z consumers through cultural icons who challenge norms—just like G-SHOCK. XG, who made history as the first Japanese girl group to perform at Coachella and appear on the U.S. Billboard cover, continues to break records across music and fashion, making them an ideal fit for G-SHOCK's legacy of boldness and reinvention.
Time of India
09-07-2025
- Entertainment
- Time of India
Casio announces XG as global ambassador for G-Shock brand
Casio Computer, has announced that it has appointed the internationally acclaimed seven-member hip hop / R&B girl group XG as the global ambassador for the G-Shock brand of shock-resistant watches . XG, consisting of members Jurin, Chisa, Hinata, Harvey, Juria, Maya and Cocona, is a hip hop / R&B girl group known for its bold music and powerful performances. The name stands for 'Xtraordinary Girls,' reflecting their commitment to empowering people from all walks of life around the world through a genre-defying style that breaks conventions. With a strong global following, especially among younger people, XG is rising as a new force in international music and culture. XG has pioneered a new music genre called 'X-Pop,' breaking away from the conventions of J-Pop and K-Pop to create a style all their own. This spirit of originality and strength closely aligns with G-Shock, a unique brand known for its toughness, shock resistance, and distinctive design — making XG a natural choice as the brand's global ambassador. To celebrate the partnership, a special website will showcase key visuals and a promotional video featuring XG. Centered around the slogan 'No Destination,' the video portrays XG boldly stepping into a new world with G-Shock, expressing the strength to shape one's future without fear or hesitation. Art direction came from Yar with the creative team led by Yoshirotten delivered a bold and energetic visual experience. XG said, ' G-Shock watches always remind us of how we never gave up on chasing our dreams, even when things got tough. It gives us the courage to keep going and keep challenging ourselves. XG-Shock, let's go!' Watch the video here:
Fashion Network
06-07-2025
- Entertainment
- Fashion Network
Casio names XG as global ambassador for G-Shock
Casio America, Inc. has named international hip hop/R&B girl group XG as the new global ambassador for its G-Shock brand. To launch the partnership, Casio has unveiled a dedicated campaign site featuring key visuals and a promotional video starring XG. Centered around the slogan "No Destination," the video portrays XG stepping into a new world with G-Shock without fear or hesitation. As part of the ongoing collaboration, G-Shock will continue to release additional campaign visuals and content over time. "G-Shock watches always remind us of how we never gave up on chasing our dreams, even when things got tough,' said XG. "It gives us the courage to keep going and keep challenging ourselves. XG-Shock, let's go!" XG, short for 'Xtraordinary Girls', aim to empower people from all walks of life around the world through their genre-defying style called 'X-Pop'. The group consists of seven members; Jurin, Chisa, Hinata, Harvey, Juria, Maya, and Cocona. They made their debut in March 2022 with their first single, "Tippy Toes." Most recently, in April, they became the only Japanese act to perform at the Coachella Valley Music and Arts Festival.
Fashion Network
06-07-2025
- Entertainment
- Fashion Network
Casio names XG as global ambassador for G-Shock
Casio America, Inc. has named international hip hop/R&B girl group XG as the new global ambassador for its G-Shock brand. To launch the partnership, Casio has unveiled a dedicated campaign site featuring key visuals and a promotional video starring XG. Centered around the slogan "No Destination," the video portrays XG stepping into a new world with G-Shock without fear or hesitation. As part of the ongoing collaboration, G-Shock will continue to release additional campaign visuals and content over time. "G-Shock watches always remind us of how we never gave up on chasing our dreams, even when things got tough,' said XG. "It gives us the courage to keep going and keep challenging ourselves. XG-Shock, let's go!" XG, short for 'Xtraordinary Girls', aim to empower people from all walks of life around the world through their genre-defying style called 'X-Pop'. The group consists of seven members; Jurin, Chisa, Hinata, Harvey, Juria, Maya, and Cocona. They made their debut in March 2022 with their first single, "Tippy Toes." Most recently, in April, they became the only Japanese act to perform at the Coachella Valley Music and Arts Festival.
Fashion Network
06-07-2025
- Entertainment
- Fashion Network
Casio names XG as global ambassador for G-Shock
Casio America, Inc. has named international hip hop/R&B girl group XG as the new global ambassador for its G-Shock brand. To launch the partnership, Casio has unveiled a dedicated campaign site featuring key visuals and a promotional video starring XG. Centered around the slogan "No Destination," the video portrays XG stepping into a new world with G-Shock without fear or hesitation. As part of the ongoing collaboration, G-Shock will continue to release additional campaign visuals and content over time. "G-Shock watches always remind us of how we never gave up on chasing our dreams, even when things got tough,' said XG. "It gives us the courage to keep going and keep challenging ourselves. XG-Shock, let's go!" XG, short for 'Xtraordinary Girls', aim to empower people from all walks of life around the world through their genre-defying style called 'X-Pop'. The group consists of seven members; Jurin, Chisa, Hinata, Harvey, Juria, Maya, and Cocona. They made their debut in March 2022 with their first single, "Tippy Toes." Most recently, in April, they became the only Japanese act to perform at the Coachella Valley Music and Arts Festival.
