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BeIN Asia Pacific upgrades broadcast distribution with Appear X Platform
BeIN Asia Pacific upgrades broadcast distribution with Appear X Platform

Broadcast Pro

time15-07-2025

  • Business
  • Broadcast Pro

BeIN Asia Pacific upgrades broadcast distribution with Appear X Platform

The partnership includes two key deployments that highlight beIN's continued investment in advanced IP-based workflows to deliver high-quality, scalable media experiences. Appear, a global leader in live production technology, has announced a strategic partnership with beIN Asia Pacific to transform the broadcaster's infrastructure and international content delivery capabilities across the region. This collaboration marks a major step in beIN's transition to IP-based workflows, enhancing efficiency, flexibility and sustainability. After extensive testing, beIN chose Appear's X Platform for its performance, low ecological footprint and competitive cost. The partnership includes two key deployments, both designed to modernise operations and meet the growing demands of high-quality content distribution. One of the main implementations is Appear's X20 platform, integrated into a 1+1 redundant setup to handle 44 live feeds sourced from a combination of IP and SDI inputs. This system is tailored to support non-traditional broadcast partners and remote editing services. Separated from beIN's OTT and playout systems, the X20's dedicated broadcast configuration helps eliminate earlier capacity constraints and provides advanced features like HD upscaling, logo insertion, and 4K readiness. Additionally, beIN has installed Appear's compact X10 chassis to establish a dedicated contribution link between its Doha and Singapore hubs. This setup, which includes four AVC-encoded contribution feeds in a 1+1 redundant format, represents a shift from leased fiber lines to Secure Reliable Transport (SRT) over the public internet. The move offers faster setup, reduced costs, and more flexibility, while Appear's hardware-accelerated SRT ensures stable, high-quality video transmission across varying network conditions. Sabil Salim, Vice President of Media Technology & Operations at beIN Asia Pacific, said: 'Our investment in Appear's X Platform is a pivotal step in our strategic evolution towards an IP-centric broadcast infrastructure. The X20 platform provides the dedicated capacity and quality we need for our broadcast partners and remote editing platform, distinctly separate from our OTT services and playout. Coupled with the X10's efficient SRT contribution, Appear delivers the performance, agility, and cost-efficiency that are paramount for our operations, allowing us to overcome previous limitations and innovate faster.' Shakunt Malhotra, Vice President APAC at Appear, added: 'beIN Asia Pacific is a true innovator in sports broadcasting, and its precise requirements for dedicated broadcast distribution highlights the versatility and power of the Appear X Platform. We are proud to provide beIN with high-density, energy-efficient solutions that not only meet its current needs for specialized broadcast workflows and robust contribution, but also position the company for future growth in the dynamic media landscape.' Thomas Bostrøm Jørgensen, CEO at Appear, stated: 'Our X Platform is designed to empower broadcasters like beIN to achieve greater agility, flexibility, and significant cost efficiencies as they navigate the transition to IP. By enabling beIN to move away from traditional, less flexible infrastructures, we are helping it to optimise its content delivery and acquisition workflows, reinforcing its leadership in the industry.' The X Platform's high-performance capabilities, sustainable design and lower overall costs were central to beIN's decision, positioning the network at the forefront of modern sports broadcasting in the Asia Pacific region.

Instant updates, GPS tracking, video calls: Smartwatch helps you reach your child without a phone
Instant updates, GPS tracking, video calls: Smartwatch helps you reach your child without a phone

Straits Times

time26-06-2025

  • Straits Times

Instant updates, GPS tracking, video calls: Smartwatch helps you reach your child without a phone

Built for adventure, the imoo X10 is swim-proof, tested to withstand depths of up to 20 metres, so it can be worn in the pool, during a shower, and handle everyday splashes. PHOTO: IMOO BRANDED CONTENT Instant updates, GPS tracking, video calls: Smartwatch helps you reach your child without a phone The imoo Watch Phone X10 is built with all-day location viewing, secure messaging and full parental controls in one sleek, swim-resistance device Giving your child their first smartphone is a big step, and for many parents it comes with hesitation. Is it too soon? Will they be glued to their screens? How do you keep them safe online? That is where the imoo Watch Phone X10 comes in. Designed for kids 16 and below, this smartwatch gives children a sense of independence while keeping parents comfortably in the loop. Think of it as a stepping stone: a way for your child to learn how to stay connected with their community, without the risks of a full-fledged smartphone. Parenting influencer and imoo spokesperson Naomi Neo describes the smartwatch as a 'modern-day parenting essential.' Since 2014, imoo has been focusing on child-friendly smartwatches. It has over 3 million active users worldwide who use its technology each month. If you are still on the fence about introducing your child to a smartwatch, here is how the next-generation imoo X10 addresses some of the most common concerns parents have today. 'I want to know exactly where my child is.' With the X10, you will not have to second-guess or send frantic texts when your child is not answering a call. Fitted with a dedicated positioning chip, the watch taps into multiple satellite networks to give you a precise, real-time view of your child's whereabouts – whether they are in school, at a friend's house, or at an enrichment class. Through the imoo app, which parents and trusted adults can download on their phones, you can instantly check where your child is and receive round-the-clock live updates on their activity. You will even know how they are moving – whether they are walking, running, cycling, sitting still, or riding in a vehicle – as the watch uses built-in sensors and advanced motion-detection algorithms to automatically identify movement patterns. If your child is starting to venture out on their own, you can set key destinations – like 'school,' 'home,' 'grandma's house,' or 'tuition class' – and the watch will instantly alert you whenever they arrive or leave the spot. You will also have access to up to 14 days of location history, making it easy to spot routines, track daily routes, or retrace steps if needed. In indoor settings such as malls and high-rise buildings the barometric elevation sensor allows for floor-level indoor accuracy, giving you a clearer picture of which level your child is at when inside a multistorey building. With imoo's real-time GPS tracking, parents can instantly view their child's exact location, whether they are at the playground, school, or out exploring. PHOTO: IMOO 'A call is nice, but I want to see that my child is really okay.' With the X10, video calls are not just about staying in touch, they are also about staying aware. The watch features two high-resolution cameras – a 5MP front camera and an 8MP rear camera – allowing for clear high-definition video calls. With remote dual-camera control, you can switch between the front and rear cameras during a video call letting you see both your child and their surroundings. It is a simple way to check that they are safe, or even guide them if they are lost. Even better, the imoo app displays your child's live video feed and real-time location side by side in a smart split-screen view. That means you are not juggling between screens or guessing based on vague landmarks, you get the full picture at a glance. The flip-and-detach design of the X10 adds a layer of flexibility you usually do not find in other kids' smartwatches. With a quick 180-degree twist and push, your child can detach the watch face from the strap, making it easier to hold it up to their ear during calls in noisy places, or to snap steadier, higher-quality handheld photos. For parents, that means clearer visuals and better sound. And thanks to its Pamid chipset with 27 global frequency bands, the X10 will keep you well-connected both locally and overseas. 'My kid breaks everything. Will this even survive a week?' Children are not exactly known for being gentle with their belongings, especially when it comes to tech gadgets. That is why the X10 is built with durability and real life in mind. According to imoo, the X10 has undergone more than 150 industry-standard durability tests, including 60,000 flip tests, 60,000 rotating axis tests, 20,000 micro-drop tests and 10,000 plug-and-pull cycles. In short, it is built to withstand playground tumbles, sudden jolts, and the everyday rough-and-tumble life of an active primary schooler or tween. The hinge on the flip screen is made from 17-4 high-strength stainless steel, which is also used in aerospace and medical tools for its toughness. According to imoo, its lab tests show that the hinge can withstand up to 6.25kg of static pressure, about the weight of two school chairs, making it highly resistant to frequent flipping. As part of a durability test, the imoo Watch Phone X10 was frozen in ice and smashed free, yet continued to function, proving its impact-resistant design, says imoo. PHOTO: IMOO Unlike most traditional smartwatches, the X10 is also fully swim-proof, with an IP68 rating, tested to withstand depths of up to 20 metres. Your child can wear it in the pool, in the shower and through endless hand washes. Beyond lab testing, imoo says the X10 has also been put through extreme real-world scenarios, such as being frozen in a block of ice and then retrieved by smashing the ice. According to imoo, despite the harsh conditions, the watch powered on and worked normally, demonstrating its ability to withstand both freezing temperatures and impact. The imoo Watch Phone X10 also features a stain-resistant coating that easily wipes clean, whether it is juice, mud, or greasy fingers. Built to handle drops and daily wear, it stays intact through rough use. It also includes anti-bluelight screen technology to help protect your child's developing eyes. 'What if strangers try to contact my child?' The X10 is built to keep communication safe, simple, and strictly between people your child actually knows. Its 'Bump and Add Friends' feature allows kids to exchange contact details the old-school way – face-to-face or fist-to-fist. By bumping their watches together, children can exchange contact info instantly, ensuring they are only connecting with friends they have actually met. No usernames, no random adds, and no stranger danger. It does not stop there. Every friend request still needs a parent's approval through the imoo app. That means you control your child's contact list, down to the last name. And with automatic blocking of all unknown callers, the X10 keeps your child in a tightly protected digital bubble. There are no open chats, no social media apps, no exposure to online games or platforms where strangers might lurk. imoo says it has deliberately designed a purified, child-specific digital ecosystem, one that supports healthy social development without the risks of the wider internet. When it comes to chatting with their approved friends, kids can start group chats, type out their own messages using the on-screen keyboard, or send emojis – helping them learn how to express themselves clearly and confidently. To minimise distractions during enrichment classes or when spending time with the family, parents can activate Class Mode which will restrict access to messages and calls while still allowing communication from approved contacts only. With its built-in health tracking features, the X10 continuously tracks heart rate, body temperature, and mood, giving parents real-time insights into their child's physical and emotional well-being. PHOTO: IMOO 'Can it tell me how my child is doing – physically and emotionally?' Children do not always speak up when they are feeling unwell or overwhelmed, but the X10 can help parents pick up on the signs early. With its built-in health tracking and exclusive mood monitoring, this smartwatch offers valuable insight into your child's physical condition and emotional well-being in real time. The X10 continuously monitors your child's heart rate, body temperature, and emotional cues throughout the day. Using smart sensors, it delivers hourly mood updates, alerting you when your child is feeling happy, neutral, or down, based on subtle patterns in their behaviour. To keep kids active, the X10 also turns fitness into fun. It comes with 10 dedicated sports modes – including running, skipping, cycling and dancing – that track a variety of movements while collecting detailed workout data. The watch logs key fitness metrics like heart rate, calories burned, and how long they were moving to keep them motivated and stay active in a fun, goal-oriented way. And with the imoo app, parents can easily stay connected to their child's progress – offering encouragement, celebrating milestones, and supporting both their physical and emotional growth every step of the way. According to imoo, the X10 is built with encryption protocols that comply with the European Union's General Data Protection Regulation (GDPR), ensuring that all personal data, such as location, health statistics, and communication, is securely transferred between the watch, the cloud, and the parent's app. For parents, this means greater peace of mind, knowing their child's sensitive information is protected against misuse. The imoo X10 ($499) is available for purchase at all Popular bookstores islandwide and online at imoo Official Store . Get the ST Smart Parenting newsletter for expert advice. 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Lightning-Fast Speeds, Massive Capacities: Crucial SSDs Elevate Gaming and Creative Endeavors
Lightning-Fast Speeds, Massive Capacities: Crucial SSDs Elevate Gaming and Creative Endeavors

Yahoo

time27-05-2025

  • Business
  • Yahoo

Lightning-Fast Speeds, Massive Capacities: Crucial SSDs Elevate Gaming and Creative Endeavors

The Crucial T710 sets a new standard with unparalleled Gen5 performance for pro gamers and creators. The Crucial X10 portable SSD combines sleek style, functional durability and storage options up to 8TB. TAIPEI, Taiwan, May 19, 2025 (GLOBE NEWSWIRE) -- Today at Computex 2025, Micron Technology, Inc. (Nasdaq: MU) expanded its leadership in consumer storage by unveiling its latest high-performance SSDs — the Crucial T710 PCIe Gen5 NVMe SSD and the Crucial X10 Portable SSD. Forged from years of dedicated research and development, these next-gen SSDs redefine performance standards across the board by pushing the limits of speed, capacity and durability — powering your world at full speed. 'Our fastest Gen5 drive yet, the Crucial T710 SSD turbocharges gaming and creative applications,' said Dinesh Bahal, corporate vice president and general manager of Micron's Commercial Products Group. 'Meanwhile, our X10 portable drive is a powerhouse, effortlessly handling massive backups, games and photo libraries — no matter where life takes you or what it throws your way. These innovations from Crucial underscore our relentless effort to exceed our customers' storage needs.'A Media Snippet accompanying this announcement is available by clicking on this link. Crucial T710: Blazing fast Gen5 speed for gaming and AI Leveraging cutting-edge NVMe technology and Micron's G9 NAND, the Crucial T710 delivers unmatched Gen5 performance for pro-level gaming, creative applications and data-intensive tasks like AI. Boasting our best Gen5 speeds to date, it features up to: 14,900 megabytes per second (MB/s) sequential read speeds1 13,800 MB/s sequential write speeds1 2.2 million random read speeds1 2.3 million random write speeds 1 The T710 delivers up to 67% more IOPs per watt than previous-generation Gen5 drives, running faster and cooler and making it ideal for PCs, laptops and workstations. The optional integrated heatsink ensures the T710 stays cool under pressure and capacity options up to 4TB2 means users have the storage space they need for their most demanding projects. The increasing demands of AI applications require robust hardware for optimal performance. With its dramatically increased energy efficiency and decreased latency, the Crucial T710 is perfect for enabling real-time local data processing on AI PCs, with the speed to load a large language model from SSD to memory in under one second.3 Crucial X10: Fast and tough portable storage to expand your digital life Crucial's latest portable drive, the X10, delivers read speeds of up to 2,100 MB/s,4 twice as fast as its predecessor.5 The X10 is designed for users who need a fast, reliable and durable solution to back up and store their most important photos, games, movies, documents and more. With 4TB, 6TB and 8TB6 versions available, the Crucial X10 allows users to store massive amounts of data, including up to 500,000 4K photos, 114 games or 2.6 million MP3 files7. With its sleek, matte blue design, the X10 is perfect for content creators, gamers, photography hobbyists and mainstream consumers who require high-speed data transfer and ample storage capacity. Its durable design is IP65 dust- and water-resistant and drop-resistant up to 9.8 feet,8 making it a vault for your data — secure, portable and always ready. The T710 uses Silicon Motion's SM2508 controller, while the X10 uses the SM2322 controller. 'To meet the evolving demands of next-generation AI PCs, we've engineered our industry-leading SM2508 controller to deliver game-changing Gen5 performance combined with significant power savings compared to competitors,' said Nelson Duann, senior vice president of Silicon Motion's Client & Automotive Storage Business. 'Our close technical collaboration with Micron to turbocharge the Crucial T710 will transform the latest notebooks with extreme Gen5 performance that meets the needs of intensive applications like AI, gaming and beyond.' Availability: The Crucial X10 is now available for purchase through etailers, retailers and global channel partners, while T710 will be available starting in July 2025. Additional Resources: Crucial X10 web page Crucial T710 web page About Micron Technology, Inc. Micron Technology, Inc. is an industry leader in innovative memory and storage solutions, transforming how the world uses information to enrich life for all. With a relentless focus on our customers, technology leadership, and manufacturing and operational excellence, Micron delivers a rich portfolio of high-performance DRAM, NAND, and NOR memory and storage products through our Micron® and Crucial® brands. Every day, the innovations that our people create fuel the data economy, enabling advances in artificial intelligence (AI) and compute-intensive applications that unleash opportunities — from the data center to the intelligent edge and across the client and mobile user experience. To learn more about Micron Technology, Inc. (Nasdaq: MU), visit © 2025 Micron Technology, Inc. All rights reserved. Information, products, and/or specifications are subject to change without notice. Micron, the Micron logo, and all other Micron trademarks are the property of Micron Technology, Inc. All other trademarks are the property of their respective owners. 1 Typical I/O performance as measured using CrystalDiskMark® with a queue depth of 512 and write cache enabled. Windows 11 Core isolation disabled for performance measurement. Fresh out-of-box (FOB) state is assumed. For performance measurement purposes, the SSD may be restored to FOB state using the secure erase command. System variations will affect measured results. 2 Some storage capacity is used for formatting and other purposes and is not available for data storage. 1GB equals 1 billion bytes. 3 As tested in Micron labs using Llama 2 with 13 billion parameters,10.4GB file size and 6-bit quantization vs. the PCIe Gen4 Micron 3500 SSD. 4 MB/s speed measured by Crucial as maximum sequential performance of device on a high-performance desktop computer with Crystal Disk Mark (version 8.0.4 for x64). Your performance may vary. 5 Comparative speed claims measured against maximum reported speeds from Crucial X9 SSD. Your performance may vary. 6 Some storage capacity is used for formatting and other purposes and is not available for data storage. 1GB equals 1 billion bytes. 7 Based on average photo size of 6MB, video at 4K/60fps in H264 format at 24GB/hr and 200GB for AAA games. 8 Up to 3 meters without impact to data on a carpeted floor. CONTACT: Micron Media Relations Contact Mengxi Liu Evensen +1 (408) 444-2276 productandtechnology@ Micron Investor Relations Contact Satya Kumar +1 (408) 450-6199 satyakumar@

How far mini-LED TV tech has evolved in 9 years and the 'dark side' of Netflix – what I learned on my visit with TCL
How far mini-LED TV tech has evolved in 9 years and the 'dark side' of Netflix – what I learned on my visit with TCL

Yahoo

time20-05-2025

  • Entertainment
  • Yahoo

How far mini-LED TV tech has evolved in 9 years and the 'dark side' of Netflix – what I learned on my visit with TCL

When you buy through links on our articles, Future and its syndication partners may earn a commission. TCL is a major competitor in the TV market, especially in the world of mini-LED TVs. It has been responsible for some of the best TVs over the past few years, including last year's excellent TCL QM851G in the US and the TCL C855 in the UK. I recently attended an event showcasing TCL's 2025 UK and European TVs, including the C-series mini-LED models, which look primed to take on the best mini-LED TVs from Samsung and Hisense. TCL also carried out various tech demos at the event, including one that showed the inner and outer workings of a mini-LED TV. Three demos caught my eye in particular: one showing the evolution of TCL mini-LED TVs through the years; the deconstructed mini-LED mentioned above; and, lastly, one that revealed how bright or dark the picture can be with shows and movies on streaming services (in this instance, Netflix). Image 1 of 2 Image 2 of 2 The first demo showed the evolution of mini-LED, specifically 65-inch TCL models from 2016 to 2025. The TVs used were the 65X1 (2016), 65X10 (2019), 65C825 (2020), and the 65C8K (2025). Over the years, TCL has added more local dimming zones to the backlights of its TVs, starting with 288 on the X1 and ending with 1,680 for the C8K. Seeing these models side-by-side, the picture quality advantage of having more zones was clear. Watching Life of Pi on the C8K, during a nighttime dream sequence, black levels were rich and contrasted well with the swirling, bright white lights of the spirits, thanks to the TV's greater number of dimming zones. The X10 was surprisingly the next best, but backlight blooming was more apparent, and shadows took on more of a dark gray tone. With a daytime sequence in Life of Pi, the C8K showcased the highest brightness and the most accurate color. Once again, the X10 was second, but the C825 fared better here with bolder colors in the tiger's fur and a stronger perceived depth. Unsurprisingly, the C8K reigned supreme, showing mini-LED's evolution and how important having more dimming zones can be to picture quality. Next up was a demo of the new TCL C-series mini-LED backlight in action, but without a screen to cover it. With the flagship C8K and mid-range C7K side-by-side, both showing the same fireworks video (also displayed on a 'master' screen), the C8K's backlight demonstrated not only higher brightness but more refined detail and stronger contrast than the C7K, which still looked great. Alongside these TVs was a deconstructed mini-LED TV, which had been cut to show the various layers you'd find in one of TCL's sets. This included the mini-LED backlight array (the layer on display in the demo) and three other layers, including one for Light Diffusion (for improved uniformity), QDEF (for enhanced colors) and Light Alignment for better brightness efficiency. Finally, there was the panel that we see on top (although this was turned off). Seeing the panel with its various layers, you could watch the picture taking form as it got further along, adding in the full details as the layers progressed. Netflix may be one of the most popular streaming services, but a Netflix 4K stream is the equivalent of a 1080p Blu-ray, at least in terms of bit-rate. (Streaming often averages around 17 Mbps, whereas standard Blu-ray averages around 40 Mbps, and 4K Blu-ray can hit as high as 128 Mbps, giving it superior picture clarity.) What about brightness? In TCL's demo, a Live Video Analyzer was hooked up to a C-series TV, showing not only the color gamut coverage of a Netflix 4K show but also its average and maximum brightness (in nits). Starting with Emily in Paris, the show hit an average of 40 nits throughout one scene. Doesn't sound very bright, does it? Changing to The Crown, a darkened hallway scene averaged 1 nit. Yes, only 1 nit! This was the same story when cycling through various movies and TV shows on Netflix: the average brightness was lower than I anticipated. The Cloverfield Paradox had a potential max brightness of 700 nits, but only averaged 17 nits in one particular scene. Planet Earth II also hit similar numbers, despite having a very colorful green frog on screen. The takeaway? Your TV may be capable of high brightness, but not everything you watch will take advantage of that capability. I saw a mini-LED 4K TV demo without the pixels – and wow, do more local dimming zones make a difference OLED, mini-LED, LED – which TV type is best for energy efficiency? I spent weeks reviewing the feature-filled TCL QM7K, and it's a great TV that fixes a big problem with mini-LED

Lightning-Fast Speeds, Massive Capacities: Crucial SSDs Elevate Gaming and Creative Endeavors
Lightning-Fast Speeds, Massive Capacities: Crucial SSDs Elevate Gaming and Creative Endeavors

Yahoo

time19-05-2025

  • Business
  • Yahoo

Lightning-Fast Speeds, Massive Capacities: Crucial SSDs Elevate Gaming and Creative Endeavors

The Crucial T710 sets a new standard with unparalleled Gen5 performance for pro gamers and creators. The Crucial X10 portable SSD combines sleek style, functional durability and storage options up to 8TB. TAIPEI, Taiwan, May 19, 2025 (GLOBE NEWSWIRE) -- Today at Computex 2025, Micron Technology, Inc. (Nasdaq: MU) expanded its leadership in consumer storage by unveiling its latest high-performance SSDs — the Crucial T710 PCIe Gen5 NVMe SSD and the Crucial X10 Portable SSD. Forged from years of dedicated research and development, these next-gen SSDs redefine performance standards across the board by pushing the limits of speed, capacity and durability — powering your world at full speed. 'Our fastest Gen5 drive yet, the Crucial T710 SSD turbocharges gaming and creative applications,' said Dinesh Bahal, corporate vice president and general manager of Micron's Commercial Products Group. 'Meanwhile, our X10 portable drive is a powerhouse, effortlessly handling massive backups, games and photo libraries — no matter where life takes you or what it throws your way. These innovations from Crucial underscore our relentless effort to exceed our customers' storage needs.'A Media Snippet accompanying this announcement is available by clicking on this link. Crucial T710: Blazing fast Gen5 speed for gaming and AI Leveraging cutting-edge NVMe technology and Micron's G9 NAND, the Crucial T710 delivers unmatched Gen5 performance for pro-level gaming, creative applications and data-intensive tasks like AI. Boasting our best Gen5 speeds to date, it features up to: 14,900 megabytes per second (MB/s) sequential read speeds1 13,800 MB/s sequential write speeds1 2.2 million random read speeds1 2.3 million random write speeds 1 The T710 delivers up to 67% more IOPs per watt than previous-generation Gen5 drives, running faster and cooler and making it ideal for PCs, laptops and workstations. The optional integrated heatsink ensures the T710 stays cool under pressure and capacity options up to 4TB2 means users have the storage space they need for their most demanding projects. The increasing demands of AI applications require robust hardware for optimal performance. With its dramatically increased energy efficiency and decreased latency, the Crucial T710 is perfect for enabling real-time local data processing on AI PCs, with the speed to load a large language model from SSD to memory in under one second.3 Crucial X10: Fast and tough portable storage to expand your digital life Crucial's latest portable drive, the X10, delivers read speeds of up to 2,100 MB/s,4 twice as fast as its predecessor.5 The X10 is designed for users who need a fast, reliable and durable solution to back up and store their most important photos, games, movies, documents and more. With 4TB, 6TB and 8TB6 versions available, the Crucial X10 allows users to store massive amounts of data, including up to 500,000 4K photos, 114 games or 2.6 million MP3 files7. With its sleek, matte blue design, the X10 is perfect for content creators, gamers, photography hobbyists and mainstream consumers who require high-speed data transfer and ample storage capacity. Its durable design is IP65 dust- and water-resistant and drop-resistant up to 9.8 feet,8 making it a vault for your data — secure, portable and always ready. The T710 uses Silicon Motion's SM2508 controller, while the X10 uses the SM2322 controller. 'To meet the evolving demands of next-generation AI PCs, we've engineered our industry-leading SM2508 controller to deliver game-changing Gen5 performance combined with significant power savings compared to competitors,' said Nelson Duann, senior vice president of Silicon Motion's Client & Automotive Storage Business. 'Our close technical collaboration with Micron to turbocharge the Crucial T710 will transform the latest notebooks with extreme Gen5 performance that meets the needs of intensive applications like AI, gaming and beyond.' Availability: The Crucial X10 is now available for purchase through etailers, retailers and global channel partners, while T710 will be available starting in July 2025. Additional Resources: Crucial X10 web page Crucial T710 web page About Micron Technology, Inc. Micron Technology, Inc. is an industry leader in innovative memory and storage solutions, transforming how the world uses information to enrich life for all. With a relentless focus on our customers, technology leadership, and manufacturing and operational excellence, Micron delivers a rich portfolio of high-performance DRAM, NAND, and NOR memory and storage products through our Micron® and Crucial® brands. Every day, the innovations that our people create fuel the data economy, enabling advances in artificial intelligence (AI) and compute-intensive applications that unleash opportunities — from the data center to the intelligent edge and across the client and mobile user experience. To learn more about Micron Technology, Inc. (Nasdaq: MU), visit © 2025 Micron Technology, Inc. All rights reserved. Information, products, and/or specifications are subject to change without notice. Micron, the Micron logo, and all other Micron trademarks are the property of Micron Technology, Inc. All other trademarks are the property of their respective owners. 1 Typical I/O performance as measured using CrystalDiskMark® with a queue depth of 512 and write cache enabled. Windows 11 Core isolation disabled for performance measurement. Fresh out-of-box (FOB) state is assumed. For performance measurement purposes, the SSD may be restored to FOB state using the secure erase command. System variations will affect measured results. 2 Some storage capacity is used for formatting and other purposes and is not available for data storage. 1GB equals 1 billion bytes. 3 As tested in Micron labs using Llama 2 with 13 billion parameters,10.4GB file size and 6-bit quantization vs. the PCIe Gen4 Micron 3500 SSD. 4 MB/s speed measured by Crucial as maximum sequential performance of device on a high-performance desktop computer with Crystal Disk Mark (version 8.0.4 for x64). Your performance may vary. 5 Comparative speed claims measured against maximum reported speeds from Crucial X9 SSD. Your performance may vary. 6 Some storage capacity is used for formatting and other purposes and is not available for data storage. 1GB equals 1 billion bytes. 7 Based on average photo size of 6MB, video at 4K/60fps in H264 format at 24GB/hr and 200GB for AAA games. 8 Up to 3 meters without impact to data on a carpeted floor. CONTACT: Micron Media Relations Contact Mengxi Liu Evensen +1 (408) 444-2276 productandtechnology@ Micron Investor Relations Contact Satya Kumar +1 (408) 450-6199 satyakumar@

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