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Sony's gamer-friendly X90L TV is on sale for a new low price
Sony's gamer-friendly X90L TV is on sale for a new low price

The Verge

time21-07-2025

  • Entertainment
  • The Verge

Sony's gamer-friendly X90L TV is on sale for a new low price

If you're excited to smash your way through the excellent Donkey Kong Banaza on the Nintendo Switch 2, you should play it on a TV that takes full advantage of the system's ability to play games in 4K or up to 120 frames per second. Thankfully, Sony's X90L, which checks both boxes, is currently on sale at Amazon, B&H Photo, and Best Buy in its 65-inch configuration for around $898 ($301 off), an all-time low price. The X90L is a full-array LED TV, which means it has significantly better backlighting and contrast than an edge-lit set. You won't see as much blooming — aka, unnatural-looking pockets of brightness around a bright object — which can be distracting when you're watching a movie or playing a game set in a dimly lit area. The TV also runs on Sony's Cognitive Processor XR, which automatically adjusts color and contrast based on whatever it is you're watching or playing. In terms of specs, two of the TV's HDMI ports are HDMI 2.1, which means they can accept a 4K video source at up to 120Hz and are well-suited for current-gen consoles. If you connect a PS5, the TV will switch to the 'Game' picture mode, enable 'Auto HDR Tone Mapping,' and turn on ALLM (Auto Low Latency Mode) to minimize latency, which matters most if you play fast-paced first-person shooters or platformers. If you're a cinephile, you'll enjoy Sony Pictures Core, a streaming service exclusive to Bravia TVs that lets you download and stream 4K movies at near-4K Blu-ray quality. Its library is limited, but Sony includes five credits for movie downloads and a 12-month subscription to stream titles from the library. Sign up for Verge Deals to get deals on products we've tested sent to your inbox weekly.

Don't miss your chance to score an 85-inch Sony TV for $1,400
Don't miss your chance to score an 85-inch Sony TV for $1,400

Digital Trends

time11-05-2025

  • Business
  • Digital Trends

Don't miss your chance to score an 85-inch Sony TV for $1,400

Sony TVs are some of the best in the business, so you can imagine our excitement when we found out about this 85-inch TV deal: For a limited time, you'll be able to order the Sony 85-inch XR X90L 4K LED for just $1,400, plus applicable sales tax. That's a $700 discount from its original $2,100 retail price. We tested the Sony XR X90L a few years back, and our editorial team said, 'The Sony X90L is a surprising treat of a TV.' Why you should buy the Sony 85-inch XR X90L If you're looking for an enormous TV that won't be impacted by glare and reflections in a well-lit room, the Sony X90L should be at the top of your list. Thanks to its powerful full array lighting with local dimming, the X90L achieves vibrant and colorful picture quality with minimal light bloom. SDR brightness is impressive, too, but the TV's HDR capabilities are simply out of this world! Expect intense specular highlights and enhanced colors when streaming your favorite flicks in 4K HDR (sans HDR10+). Sony also made sure the X90L upscaled movies and shows better than much of the competition. And thanks to the TV's native 120Hz refresh rate, HDMI 2.1 connectivity (ports 3 and 4), and VRR and ALLM support, the X90L is one of the best TVs for gaming, especially if you own a PlayStation 5. Apps, screen mirroring, and smart home controls are available via Google TV once the Sony X90L is connected to the internet. Enjoy access to Netflix, Hulu, Prime Video, and hundreds of free live TV channels. We're not sure how long this discount is going to stick around, so today might be the best and last day to save for a minute. Take $700 off the Sony 85-inch XR X90L 4K LED when you purchase today, and be sure to take a look at our lists of the best Sony TV deals, best TV deals, and best QLED TV deals for even more discounts on top Sony sets.

Sony savings: This 8 out of 10 Sony Bravia X90L is $250 off
Sony savings: This 8 out of 10 Sony Bravia X90L is $250 off

Yahoo

time18-03-2025

  • Business
  • Yahoo

Sony savings: This 8 out of 10 Sony Bravia X90L is $250 off

This article contains affiliate links; if you click such a link and make a purchase, Digital Trends and Yahoo Inc. may earn a commission. Sometimes, the best time to buy a premium TV is two years after it first hit shelves. Brands like Sony are constantly introducing new models, so there's always a chance you'll be able to score a great deal on an older set. And such is the case today with the awesome Sony 65-inch Bravia X90L 4K LED, a 2023 TV that you'll be able to purchase at Amazon, Best Buy, or directly through Sony for just $950! The full MSRP on this model is still $1,300. We tested this Sony LED back in August 2023, and editor at large Caleb Denison called the X90L 'A surprising treat of a TV.' BUY AT AMAZON BUY AT BEST BUY BUY AT SONY While the Sony X90L lacks the mini-LED backlighting of more advanced Sony models, the traditional full-array performance is quite remarkable. The X90L gets plenty bright when watching SDR content, making it a good choice for a brightly lit room. Sony's Cognitive Processor XR does an excellent job of enhancing and upscaling every frame of the movies and shows you love, so you'll always be treated to the richest colors and contrast, as well as the best motion clarity. The X90L has a native 120Hz refresh rate and HDMI 2.1 connectivity on ports 3 and 4. Add in the fact that the TV supports VRR and ALLM, and you've got yourself one stunning LED-LCD for console and PC gaming! You'll even get special treatment when hooking up a PS5, thanks to Sony-exclusive optimizations like Auto Genre Picture Mode and Auto HDR Tone Mapping. On top of the X90L's fast response time and low input lag, the TV also has terrific HDR support, checking the box on every standard except for HDR10+. Apps, casting, and smart home controls are made possible by the TV's built-in Google TV OS, your one-stop shop for all things UI and internet-connected. Order the Sony 65-inch Bravia X90L 4K LED while it has a $250 discount, because we're not sure when it's going to be this cheap again. Want a few more TV suggestions? Take a look at our lists of the best Sony TV deals, best QLED TV deals, and best TV deals for even more markdowns on top-rated screens! BUY AT AMAZON BUY AT BEST BUY BUY AT SONY

This 65-inch Sony Bravia TV just dropped below $1,000
This 65-inch Sony Bravia TV just dropped below $1,000

Yahoo

time11-03-2025

  • Business
  • Yahoo

This 65-inch Sony Bravia TV just dropped below $1,000

This article contains affiliate links; if you click such a link and make a purchase, Digital Trends and Yahoo Inc. may earn a commission. Sony has always been a recognizable name in the world of TVs, and the company's longstanding reputation for high-quality LEDs and OLED models is a calling card that's hard to ignore. Sony TVs look and sound fantastic, but many of the best models are locked behind some pretty tall paywalls. Fortunately, we're always on the lookout for Sony TV deals, and we came across this terrific offer earlier today: Right now, when you purchase the Sony 65-inch X90L 4K LED at Amazon, Best Buy, Crutchfield, and a handful of other retailers, you'll only wind up paying $850. The full MSRP on this model is $1,150. We tested this TV back in 2023, and editor at large Caleb Denison called the Sony X90L 'A surprising treat of a TV.' BUY AT CRUTCHFIELD BUY AT AMAZON BUY AT BEST BUY Even though it doesn't use any type of mini-LED lighting, the Sony X90L punches far above its weight class when it comes to peak illumination. This 4K LED delivers some of the best specular highlights we've seen from a TV at this price point, and it brings solid SDR brightness to the table, too. This makes the X90L a great choice for a brightly lit room, as it'll have zero issues overcoming glare. It's also a great TV for a darker space, though you may occasionally deal with some blooming issues (mostly around subtitles and captions on a dark screen). Thanks to HDMI 2.1 connectivity on ports 3 and 4, VRR and ALLM support, and a fast response time, the X90L is an excellent TV for PlayStation, Xbox, and PC gamers, too. The X90L also has a couple of PS5-exclusive picture features, including Auto Genre Picture Mode and Auto HDR Tone Mapping. Apps, casting, and smart home controls are made possible by the X90L's built-in Google TV OS, which also gives you access to hundreds of free live TV stations, Google Cast capabilities, Google Assistant, and more. Save $350 when you purchase the Sony 65-inch X90L 4K LED today. Still looking for great TV promos? Consider checking out our roundups of the best 65-inch TV deals and best TV deals for even more markdowns on popular products! BUY AT CRUTCHFIELD BUY AT AMAZON BUY AT BEST BUY

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