Latest news with #XRCognitiveProcessor
Mint
18-06-2025
- Mint
Sony BRAVIA 8 II OLED TV series, starting at ₹2.46 lakhs, launched in India
Sony has launched its latest BRAVIA 8 II OLED TV series in India, bringing its premium QD-OLED technology to home screens. These are high-end TVs that come in two sizes, 55 inches and 65 inches. The 55-inch model is priced at ₹ 2,46,990 and the 65-inch model costs ₹ 3,41,990. You can buy them from Sony Centres, the ShopatSC website, large electronics stores, and online platforms. Both TVs have a sleek design and a flat back that is easy to set up in any room. Their surface is resistant to fingerprints and smudges for a cleaner look. They offer a 4K Ultra HD OLED display with a 120Hz refresh rate for fast scenes in sports, movies and games. The TVs are powered by Sony's XR Cognitive Processor. This feature detects the focus scenes on the screen to adjust the colour, brightness and contrast for a more realistic picture. Besides, the TVs also use technologies like XR Triluminos Max and XR Contrast Booster 25 to further improve brightness and colour depth. Immersive audio experience The BRAVIA 8 II TVs use a feature called Acoustic Surface Audio+. This means the sound comes directly from the screen itself. There are two hidden actuators and two subwoofers behind the screen for this. It gives a 50W audio output and supports Dolby Atmos, which makes the sound feel more real. If you're into gaming, especially with the PlayStation 5, these TVs come with features that improve the experience. They support 4K at 120 frames per second, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and Auto HDR Tone Mapping. There's also a Game Menu where you can easily change gaming settings while you play. Smart features and connectivity Both the Sony Bravia 8 II OLED TVs run on Android TV and come with the Google TV interface. They also support voice control through Google Assistant. It allows you to connect them using Wi-Fi 6, Bluetooth 5.3, HDMI, USB, LAN, and more. Moreover, for people who need accessibility features, options like screen readers, text magnification and colour inversion are also included. Sony has used recycled plastic (SORPLAS) to build these TVs and included an Eco Dashboard that helps you track power usage.
Mint
18-06-2025
- Mint
Sony BRAVIA 8 II OLED TV series, starting at ₹2.46 lakhs, launched in India
Sony has launched its latest BRAVIA 8 II OLED TV series in India, bringing its premium QD-OLED technology to home screens. These are high-end TVs that come in two sizes, 55 inches and 65 inches. The 55-inch model is priced at ₹ 2,46,990 and the 65-inch model costs ₹ 3,41,990. You can buy them from Sony Centres, the ShopatSC website, large electronics stores, and online platforms. Both TVs have a sleek design and a flat back that is easy to set up in any room. Their surface is resistant to fingerprints and smudges for a cleaner look. They offer a 4K Ultra HD OLED display with a 120Hz refresh rate for fast scenes in sports, movies and games. The TVs are powered by Sony's XR Cognitive Processor. This feature detects the focus scenes on the screen to adjust the colour, brightness and contrast for a more realistic picture. Besides, the TVs also use technologies like XR Triluminos Max and XR Contrast Booster 25 to further improve brightness and colour depth. Immersive audio experience The BRAVIA 8 II TVs use a feature called Acoustic Surface Audio+. This means the sound comes directly from the screen itself. There are two hidden actuators and two subwoofers behind the screen for this. It gives a 50W audio output and supports Dolby Atmos, which makes the sound feel more real. If you're into gaming, especially with the PlayStation 5, these TVs come with features that improve the experience. They support 4K at 120 frames per second, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and Auto HDR Tone Mapping. There's also a Game Menu where you can easily change gaming settings while you play. Smart features and connectivity Both the Sony Bravia 8 II OLED TVs run on Android TV and come with the Google TV interface. They also support voice control through Google Assistant. It allows you to connect them using Wi-Fi 6, Bluetooth 5.3, HDMI, USB, LAN, and more. Moreover, for people who need accessibility features, options like screen readers, text magnification and colour inversion are also included. Sony has used recycled plastic (SORPLAS) to build these TVs and included an Eco Dashboard that helps you track power usage. As a bonus, buyers will also get 10 free 4K movie credits on Sony Pictures Core, valid for two years.
Fashion Value Chain
23-04-2025
- Business
- Fashion Value Chain
Sony India Expands Professional BRAVIA Lineup with the Launch of FW-98BZ30L 4K HDR Display
Sony India is expanding its professional BRAVIA 4K HDR display lineup with the launch of the FW-98BZ30L (98 inch) in the BZ30L series. Designed for commercial environments which require reliability, superior picture quality and compatibility, this new model meets the growing demand for larger screen sizes in the entry-level segment. Bravia FW-98BZ30L 4K HDR Display The FW-98BZ30L integrates Sony's AI-based XR Cognitive Processor, offering exceptional image quality, a wider viewing angle, advanced professional features, a smart System on a Chip (SoC) platform, robust performance and an innovative design. It is tailored for a variety of professional applications, including corporate presentations, retail and digital signage. 'At Sony, we continuously strive to meet the evolving needs of our professional customers by delivering cutting-edge display solutions that combine exceptional picture quality, reliability and innovative features. The FW-98BZ30L expands our professional BRAVIA lineup that caters to the growing demand for larger screen sizes in corporate and commercial environments. With the power of our AI-based XR Cognitive Processor, enhanced brightness and robust connectivity, this model is designed to provide an immersive visual experience while ensuring seamless integration and operational efficiency. We are confident that the FW-98BZ30L will be a game-changer for businesses looking for premium large-format display solutions,' said Daijiro Nakano, Deputy Managing Director, Sony India. Key Features of Sony FW-98BZ30L XR Cognitive Processor : The FW-98BZ30L offers a large, crystal-clear 4K resolution display for ultra-sharp, vibrant visuals with high motion clarity because of Sony's proprietary AI Based XR Cognitive processor Android Operating System : Integrated with Android OS for seamless content management and application usage gives the users ease of operations Enhanced Brightness and Color Accuracy : Provides impressive brightness and color consistency, ensuring vivid, true-to-life visuals in any lighting condition. Flexible Connectivity Options : The display supports a wide range of connectivity options, including HDMI, USB and control ports for easy integration with existing setups. Durability and Reliability : Designed for 24/7 operation in demanding environments, making it an ideal choice for commercial and corporate use. 32GB Storage: FW-98BZ30L comes with enhanced storage capacity of 32GB for users to store apps or contents without thinking twice. Additional highlights of the 98BZ30L includes about 22% reduction in weight and 28% slimmer bezel width when compared to Sony's professional BRAVIA BZ40J series. To help make the large model more portable and installation friendly, ergonomic horizontal handles are incorporated at the bottom of the display, while vertical handles are featured on the top to carry the unit easily. The complete BZ30L series offers a full range of sizes, X1 processing (except for the FW-98BZ30L, which is equipped with an XR Processor) and 440 nits of brightness: FW-98BZ30L (98 inch) FW-85BZ30L (85 inch) FW-75BZ30L (75 inch) FW-65BZ30L (65 inch) FW-55BZ30L (55 inch) FW-50BZ30L (50 inch) FW-43BZ30L (43 inch) All models incorporate sustainability elements – from the use of SORPLAS™ recycled plastic and less ink usage on the cartons to an optional stand for less waste and ECO Dashboard for better understanding, power consumption based on settings configuration. Additional common features include 24/7 operation, one step setting of pre-sets for easy configuration and customization, mirroring capabilities, Pro Mode technology for simplifying operations, a uniform bezel design, flexible installation for portrait and tilt mounting, as well as support for multi-display installation to enable tiling and a side logo for blend-in design purposes. All models feature a new center alignment rail kit for easy mounting, while the FW-98BZ30L (98 inch) option comes standard with center aligned VESA patterns. It incorporates a streamlined common cabinet design that allows integrators and designers to interchangeably mix and match displays from each series based on business needs. By doing this, Sony's new pro BRAVIA lineup increases efficiency and scalability for deployments requiring different brightness levels and feature sets while maintaining a common size strategy. The new professional BRAVIA display lineup will also support Sony's Alliance Partner Network, allowing for even further integration and compatibility with established and emerging solutions providers across corporate, education, transportation and retail applications. Price and Availability: The FW-98BZ30L will be available via Sony authorized distributors in India from 15th April 2025 onwards. It comes with a standard 3-year warranty, with an optional extended warranty available at an additional cost, depending on customer requirement. Model Best Buy (in INR) Availability Date FW-98BZ30L 15,00,000/- 15th April 2025 onwards About Sony India Pvt. Ltd. Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations. Sony India Pvt. Ltd. A-18, Mohan Co-operative Industrial Estate, New Delhi – 44 |
