Latest news with #XTEP
Korea Herald
09-07-2025
- Business
- Korea Herald
Xtep's First Elite Runner Program Nears Application Deadline: Professional Running Gear to Power PB Breakthroughs
XIAMEN, China, July 9, 2025 /PRNewswire/ -- Xtep, a leading Chinese performance sportswear brand, announces that applications for its inaugural global Elite Runner Program will close on July 14. The first edition of the program kicks off at Shenyang Marathon in China on September 14, offering elite runners worldwide exclusive access to premier marathons. The program provides world-class athletes with a unique opportunity to pursue personal bests (PBs) at premier marathons. Beyond this, Xtep supports elite runners by sponsoring professional-grade Xtep race apparel & footwear, and covering entry fees and accommodations. Selected participants will also receive an exclusive tour of Xtep Innovation Center to experience firsthand advanced technologies powering the brand's performance running footwear. This initiative aims to provide elite runners with the platform and resources to achieve PB breakthroughs and gain greater exposure. It also fosters connections among top athletes for sharing experiences. Following Shenyang Marathon, the program continues with another three marquee marathons in China: Taiyuan (September 21), Xi'an (October 19), and Changsha (October 26). Beyond empowering elite athletes, Xtep recognizes that the running community's essence lies in connection—a truth quantified by global research showing 74% of runners prioritize social bonds when running with others (World Athletics, 2022). To serve this spectrum of needs—from record-chasing professionals to community-seeking enthusiasts—the XRC Program integrates four strategic pillars: In parallel, Xtep continues to execute on its international growth strategy as the official apparel sponsor of the upcoming Hanoi Marathon in Vietnam this November, underscoring its commitment to the Southeast Asian market. The event organizers are currently recruiting certified pacers, with details of a dedicated training camp to be announced in October. Participants can follow updates on the event's official channels, including its Facebook page (@Standard Chartered Hanoi Marathon - Heritage Race) and the Pacer Recruitment Post. Through the XRC Program, Xtep is building a dynamic, athlete-first running platform to support elite athletes, engage everyday runners, and partner with races worldwide. By bridging competition and community, training and racing, as well as connecting China to the global running scene, Xtep is helping define the future of the sport. Looking ahead, the brand remains focused on growing the global running culture through performance-driven products and innovative runner services. About XTEP XTEP Group, one of the leading sports brands in China, was founded in 1987 and officially established as the brand XTEP in 2001. The Group was listed on the Hong Kong Stock Exchange on June 3, 2008 ( In 2019, the Group launched its global strategy, incorporating Saucony, Merrell, K•SWISS, and Palladium to become a leading international sports group with multiple sports brands. For more about XTEP, please visit
The Wire
04-07-2025
- Business
- The Wire
XTEP Ignites Global Night Running Frenzy: Over 1,000 Runners Chase Summer PBs in 'Acceleration' Night-Training Footwear
Xiamen, China, July 4, 2025 /PRNewswire/ -- Beginning June 10, over 1,000 runners across China, Vietnam, Malaysia, Kazakhstan, Norway, and France laced up for Xtep's global night running series. This surge in evening activity underscores a key summer training reality: intense heat makes night running essential for effective high-intensity intervals and endurance work. Directly addressing this core need, Xtep debuted its "Acceleration" colorway collection—footwear engineered specifically for the demands of summer night training. On night runs, runners wearing the 360X 2.0 "Acceleration" edition represent more than just visual impact—it reflects a mindset. "Acceleration" isn't just speed; it's a commitment to forward momentum in life. This drive requires resilient support: Research in the British Journal of Sports Medicine shows 40-50% of recreational runners sustain injuries—primarily in feet and lower limbs—where effective cushioning is proven to mitigate impact forces. Addressing this critical need, the 360X 2.0 features a premium midsole foam synergized with a streamlined carbon plate, dispersing impact energy to reduce joint stress and injury risk while maintaining responsive speed. Through this science-backed design, XTEP footwear empowers athletes to safely pursue PBs after work—transforming biomechanical insights into enduring running joy. The brand's "Make it Different" philosophy thrives here—championing breakthroughs where protective engineering meets human potential. The dynamic "Acceleration" colorway extends beyond the 360X 2.0, also revitalizing Xtep's core performance models for specific running goals, including: Designed for elite racing, the 160X series has propelled 95 athletes worldwide to secure 451 marathon victories. Complementing the race-day dominator, the 260X is built for professional-level training, helping runners break through plateaus and sustain long-term progress. These performance-driven models became the engine of our global XRC night run series, powering over 1,000 runners as they illuminated cityscapes worldwide, their strides tracing landmarks from Malaysia to Vietnam, Norway, and beyond. From daily runs to race-day goals, Xtep's performance ecosystem delivers tiered solutions for every runner. The "Acceleration" ethos embodies the relentless pursuit of progress—now amplified through the global Xtep Running Club (XRC). We invite runners worldwide to join XRC: unlock exclusive access to dynamic pop-up runs in iconic cities, where community and cutting-edge gear converge. About XTEP XTEP Group, one of the leading sports brands in China, was founded in 1987 and officially established as the brand XTEP in 2001. The Group was listed on the Hong Kong Stock Exchange on June 3, 2008 ( In 2019, the Group launched its global strategy, incorporating Saucony, Merrell, K•SWISS, and Palladium to become a leading international sports group with multiple sports brands. For more about XTEP, please visit (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.). This is an auto-published feed from PTI with no editorial input from The Wire.
Korea Herald
04-07-2025
- Business
- Korea Herald
XTEP Ignites Global Night Running Frenzy: Over 1,000 Runners Chase Summer PBs in "Acceleration" Night-Training Footwear
Xiamen, China, July 4, 2025 /PRNewswire/ -- Beginning June 10, over 1,000 runners across China, Vietnam, Malaysia, Kazakhstan, Norway, and France laced up for Xtep's global night running series. This surge in evening activity underscores a key summer training reality: intense heat makes night running essential for effective high-intensity intervals and endurance work. Directly addressing this core need, Xtep debuted its "Acceleration" colorway collection—footwear engineered specifically for the demands of summer night training. On night runs, runners wearing the 360X 2.0 "Acceleration" edition represent more than just visual impact—it reflects a mindset. "Acceleration" isn't just speed; it's a commitment to forward momentum in life. This drive requires resilient support: Research in the British Journal of Sports Medicine shows 40-50% of recreational runners sustain injuries—primarily in feet and lower limbs—where effective cushioning is proven to mitigate impact forces. Addressing this critical need, the 360X 2.0 features a premium midsole foam synergized with a streamlined carbon plate, dispersing impact energy to reduce joint stress and injury risk while maintaining responsive speed. Through this science-backed design, XTEP footwear empowers athletes to safely pursue PBs after work—transforming biomechanical insights into enduring running joy. The brand's "Make it Different" philosophy thrives here—championing breakthroughs where protective engineering meets human potential. The dynamic "Acceleration" colorway extends beyond the 360X 2.0, also revitalizing Xtep's core performance models for specific running goals, including: Designed for elite racing, the 160X series has propelled 95 athletes worldwide to secure 451 marathon victories. Complementing the race-day dominator, the 260X is built for professional-level training, helping runners break through plateaus and sustain long-term progress. These performance-driven models became the engine of our global XRC night run series, powering over 1,000 runners as they illuminated cityscapes worldwide, their strides tracing landmarks from Malaysia to Vietnam, Norway, and beyond. From daily runs to race-day goals, Xtep's performance ecosystem delivers tiered solutions for every runner. The "Acceleration" ethos embodies the relentless pursuit of progress—now amplified through the global Xtep Running Club (XRC). We invite runners worldwide to join XRC: unlock exclusive access to dynamic pop-up runs in iconic cities, where community and cutting-edge gear converge. About XTEP XTEP Group, one of the leading sports brands in China, was founded in 1987 and officially established as the brand XTEP in 2001. The Group was listed on the Hong Kong Stock Exchange on June 3, 2008 ( In 2019, the Group launched its global strategy, incorporating Saucony, Merrell, K•SWISS, and Palladium to become a leading international sports group with multiple sports brands. For more about XTEP, please visit
Yahoo
03-07-2025
- Sport
- Yahoo
Redefining the Future of Sports: Xtep and Unitree Technology Showcase China's New Speed in Running and Technology
XIAMEN, China, July 03, 2025--(BUSINESS WIRE)--On June 29, 2025, the Running at the Castle of Versailles, known for its historical significance and the most royal of the races, took place in the picturesque setting of Versailles, France. This year's event witnessed an unprecedented collaboration between a Chinese sports brand XTEP and a robot technology firm Unitree Technology, adding a futuristic twist to the traditional race. The highlight of the race was undoubtedly the appearance of a humanoid robot, donning XTEP 360X 2.0 Speed Up colorway running shoes. As the robot dashed along the iconic royal running track, it captured the praise of spectators and runners from all over the world, who had gathered to witness this unique blend of speed, technology, and history. As the official partner and exclusive sports equipment sponsor of the event, XTEP showcased its self-developed Champion Edition Family running shoes at this gathering, which has been meticulously designed and developed through rigorous research and innovation, winning the hearts of many foreign runners. The brand also demonstrated the hard-core strength and innovative genes of Chinese technology to the world by featuring a humanoid robot wearing Chinese running shoes in an international road running event for the first time. During the race, the robot not only ran but also challenged high-difficulty moves such as fighting and street dance, demonstrating its flexibility and technology. XTEP 360X 2.0 Speed Up colorway running shoes are equipped with advanced technology and efficient shock absorption, significantly enhancing athletic performance. These shoes are hailed as the national carbon-plate running shoes that everyone can wear. XTEP hopes to use technology to empower everyone to run. By featuring a humanoid robot wearing their running shoes, XTEP demonstrated its vision for the future of sports, where technology and human performance seamlessly converge. The collaboration between Xtep and Unitree Technology is not only a combination of technologies, but also a significant step in promoting China's manufacturing from "catching up" to "taking the lead", demonstrating China's innovative capabilities in sports. This event validates the strength of China's technology and sets a new benchmark for the global sports industry. As the race unfolded, it became a celebration of not just speed and elegance, but also of the enduring friendship and cooperation between China and France. XTEP's participation in the Running at the Castle of Versailles marked a significant moment in the brand's history, solidifying its position as a leading force in the global sports industry and highlighting the limitless possibilities that lie at the intersection of technology, sports, and international diplomacy. View source version on Contacts Email: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Korea Herald
21-04-2025
- Business
- Korea Herald
XTEP Sponsors Top Runner Zhangabek Yessenbol, Achieving Second Place at the Almaty Half Marathon 2025
ALMATY, Kazakhstan, April 21, 2025 /PRNewswire/ -- Professional sportswear brand XTEP has sponsored top Almaty runner Zhangabek Yessenbol in the Almaty Half Marathon 2025 on April 20, who finished second with a remarkable time of 01:07:05, wearing XTEP's 160X 6.0 PRO trainer. As one of the most influential running races in Kazakhstan, the Almaty Half Marathon 2025 has attracted top runners from around the world. The race is not only a stage for runners to go beyond themselves, but also demonstrates XTEP's exceptional strength in athletic performance and brand influence. The impressive performance of Zhangabek Yessenbol is greatly supported by well-designed running shoes that provide the necessary support and comfort. The 160X 6.0 PRO features the innovative XTEP ACE midsole technology with the industry's first Shot-Molded Foam. This technology provides stronger rebound, lightness and perfectly balanced density, giving runners a strong sense of rebound with every step. The new GT700 Golden Carbon Plate, reinforced with PI fibers, is about 20% lighter than a standard carbon plate of the same structural strength, and the tensile strength of the PI fibers reaches up to 3.5GPa. The shoe delivers exceptional forefoot propulsion efficiency and a 9.9% enhancement in propulsion, offering runners unparalleled speed, stability, and power. XTEP has always been committed to providing elite runners with the most professional equipment support to help them achieve breakthroughs in serious races. The brand consistently embodies the spirit of "Run Different". "Run Different" represents XTEP's mission to inspiring professional runners to push their limits, both in rigorous training and competitive environments. This slogan encourages athletes not only to strive for victory on the racecourse but also to overcome personal challenges in their lives. As a leader in speed running, XTEP focuses on designing and creating professional, high-performance trainers to support elite runners refresh their personal bests and get on the podium. In the future, XTEP will continue to innovate and provide exceptional equipment that supports runners in realizing their dreams. The remarkable achievement of Zhangabek Yessenbol at the Almaty Half Marathon 2025 is just one example of XTEP's ongoing commitment to athletic excellence in Kazakhstan. In addition to sponsoring top runners, XTEP has been actively contributing to the development of the running community in the country. As part of these efforts, we are excited to announce that XTEP has established XTEP Kazakhstan Elite Running team. The team made its highly anticipated debut at the Almaty Half Marathon 2025 on April 20. Welcome to our stores in Kazakhstan, where you can experience the champion runner's choice: the 160X6.0 PRO and our exclusive apparel. About XTEP Xtep Group, one of the leading sports brands in China, was founded in 1987 and officially established as the brand XTEP in 2001. The Group was listed on the Hong Kong Stock Exchange on June 3, 2008 ( In 2019, the Group started its global strategy, incorporating Saucony, Merrell, K-Swiss, and Palladium to become a leading international sports group with multiple sports brands.
