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United News of India
4 days ago
- Automotive
- United News of India
Mahindra launches new series starting at Rs 8.94 lakh
Bengaluru, July 26 (UNI) Mahindra & Mahindra Ltd., India's leading SUV manufacturer, today launched the new XUV 3XO REVX series starting at Rs 8.94 lakh (ex-showroom), expanding its portfolio in the compact SUV segment. The launch comes as the XUV 3XO celebrates a significant milestone, having surpassed one lakh unit sales in under a year, making it Mahindra's fastest-selling SUV to date. Speaking to reporters at the unveiling event, Baneswar Banerjee, Vice President and National Head – Sales, Automotive Sector, said the REVX series is designed to capture specific unmet demands in the under-Rs 10 lakh compact SUV space. 'With the success of the XUV 3XO, we identified two clear opportunities—first, the sub-Rs 9 lakh category, where youth and first-time SUV buyers aspire for premium design and features. And second, at the higher end of the spectrum, where customers demand a more feature-rich, safety-packed vehicle that also reflects their lifestyle and personal expression.' The REVX M variant, priced at Rs 8.94 lakh, is powered by a 1.2L mStallion TCMPFi engine producing 82 kW of power and 200 Nm of torque. It offers full-width LED DRLs, leatherette seats, a 26.03 cm infotainment screen, and six airbags among 35 standard safety features. The REVX M(O), priced at Rs 9.44 lakh, includes all these plus a single-pane sunroof. The top-tier REVX A variant, starting at Rs 11.79 lakh, features the more powerful 1.2L TGDi engine, producing 96 kW and 230 Nm, and includes twin HD displays, a panoramic sunroof, Alexa-enabled Adrenox Connect, and wireless smartphone integration. In response to a question on why Mahindra opted to launch petrol-only versions despite historically strong demand for diesel, Banerjee explained that market trends have shifted. 'Around 62% of compact SUV sales today are petrol. CNG and electric are growing, but diesel demand has declined, except in specific zones like South and Southeast India, where diesel still contributes nearly 35–40%,' he said. 'It's not that we can't bring a diesel variant. The platform allows it, and we have the capability. But we wanted to first go after the broader market opportunity where petrol demand is dominant.' Addressing another key question on market positioning against rivals like the Hyundai Venue, Tata Nexon, and Maruti Brezza, Banerjee emphasized Mahindra's differentiated approach. 'We don't comment on competitors, but our offering is a true-blue SUV, not a crossover. We have best-in-class width, segment-leading cabin space, high ground clearance, and strong approach and departure angles. From performance and safety to handling and stance, the XUV 3XO with the REVX series brings a distinct personality.' When asked about Mahindra's new branding line—'Different is in'—a senior official from the product marketing team clarified the philosophy behind it. 'Today's youth want to belong, but they also want to stand out. 'Different is in' celebrates that tension—they want to fit in with peers, yet be unique. This product is designed for that duality, offering bold design and top-end features at an accessible price point.' The brand aims to capture the imagination of younger buyers who are drawn to technology, design, and identity. Asked whether high-end features are truly usable on India's imperfect roads. In response, Banerjee highlighted Mahindra's close collaboration with Indian road standards and design parameters. 'We build our vehicles for Indian conditions, not just city roads but semi-urban and rural zones too. Ride quality, suspension tuning, and underbody protection are all tuned to ensure safety and comfort in real-world Indian driving environments,' they said. When asked about sales targets, Banerjee declined to comment on exact volume forecasts but noted that Mahindra has already invested in production capacity to support the anticipated demand. 'We talk about capacity, not numbers. We've invested in our plants to handle the scale required for sustained growth, not just for one year but for multiple cycles ahead,' he said. The XUV 3XO REVX series will be available in five color options—Galaxy Grey, Tango Red, Nebula Blue, Everest White, and Stealth Black. Mahindra expects the REVX to boost incremental volumes in both entry-level and upper-mid segments by appealing to value-conscious but style-forward consumers. With this launch, Mahindra signals a clear intent to dominate the compact SUV space by offering a product that blends performance, affordability, design, and innovation—tailored to the aspirations of the modern Indian buyer. UNI BDN RN
Hans India
19-07-2025
- Automotive
- Hans India
Mahindra XUV: 3XO REVX vehicle launched
Anantapur; MGBMobiles CEO Aditya Machani, GM - Sales Vamsi Krishna, GM - Service Ramakrishna, SM C. Mastan Wali Khan and office staff participated in this event in Anantapur. Speaking about this XUV 3XO REVX vehicle, M.G.B. Mobiles CEO Aditya Machani said, 'This Mahindra will be a trendsetter in the segment with a distinctive interior, dual tone body color, body color matching front grille, R18 steel wheels with black wheel covers, panoramic sunroof and 16' black alloy wheels. The ex-showroom price starts from Rs. 8.94 lakh. REVX is available in 4 variants with 5 colors options.
India.com
09-07-2025
- Automotive
- India.com
New Mahindra XUV 3XO RevX Explained In 8 Pics - Check Whats New In Interior
photoDetails english 2929251 Updated:Jul 09, 2025, 05:06 PM IST Mahindra XUV 3XO: Sporty Exterior Upgrades 1 / 8 The XUV 3XO REVX stands out with dual-tone paint as standard, REVX-specific badging, a sleek dual-tone roof, body-colored or gunmetal grille, and stylish 16-inch black wheel covers that give it a bolder road presence. Mahindra XUV 3XO: Premium Dual-Tone Cabin 2 / 8 Inside, all REVX variants come with black leatherette upholstery, offering a premium feel. The cabin retains the original layout but gets a stylish dual-tone appearance, enhancing the overall in-cabin appeal and comfort. Mahindra XUV 3XO: Turbocharged Engine Options 3 / 8 Buyers can choose between two petrol engines: a 1.2L TCMPFi engine delivering 110 hp and 200 Nm, or a more powerful 1.2L TGDi engine producing 131 hp and 230 Nm of torque for spirited performance. Mahindra XUV 3XO: Feature-Rich Infotainment 4 / 8 The SUV comes equipped with a 10.24-inch touchscreen infotainment system, steering-mounted audio controls, and height-adjustable driver seat, ensuring a tech-rich and convenient driving experience across all REVX trims. Mahindra XUV 3XO: Immersive Audio Setup 5 / 8 It features a 4-speaker audio system that ensures an immersive in-cabin sound experience, adding to passenger comfort on long drives and enhancing the overall entertainment value of the vehicle. Mahindra XUV 3XO: Enhanced Safety Package 6 / 8 Safety is a priority with 35 standard features, including six airbags, Electronic Stability Control (ESC), Hill Hold Control (HHC), and all-wheel disc brakes—ensuring both driver and passenger peace of mind. Mahindra XUV 3XO Premium Features 7 / 8 Key tech features include wireless Android Auto and Apple CarPlay, Adrenox connected car tech with Alexa integration, dual-zone climate control, and a panoramic sunroof—offering a premium, connected driving experience. Mahindra REVX A Variant Highlights 8 / 8 The REVX A variant is based on the AX5 trim and comes with a 1.2L direct injection turbo-petrol engine (129 BHP/230 Nm), mated to either a 6-speed manual or 6-speed automatic gearbox.
India.com
09-07-2025
- Automotive
- India.com
Mahindra XUV 3XO REVX Launched: New Bold Design, Premium Tech, & Turbo Power at ₹8.94 Lakh
Mahindra XUV 3XO REVX Launched: New Bold Design, Premium Tech, & Turbo Power at ₹8.94 Lakh Mahindra launches XUV 3XO REVX from ₹8.94L with bold design, plush interiors, twin HD screens, turbo power & 6 airbags. A stylish, tech-loaded SUV under ₹10L! Advertisement Mahindra has unveiled the all-new XUV 3XO REVX series, starting at an attractive price of just ₹8.94 lakh (ex-showroom). This new addition to Mahindra's rapidly growing C-SUV portfolio brings a compelling blend of bold design, premium features, and spirited turbocharged performance—positioning it as a standout contender in the sub-₹10 lakh SUV segment. The REVX series is offered in three variants—REVX M, REVX M(O), and REVX A—and five vibrant color options: Galaxy Grey, Tango Red, Nebula Blue, Everest White, and Stealth Black. Advertisement With over 1 lakh XUV 3XO units already sold in less than a year, the new REVX series aims to further strengthen Mahindra's leadership in the compact SUV segment. People are also watching For breaking news and live news updates, like us on Facebook or follow us on Twitter and Instagram. Read more on Latest News on
India.com
08-07-2025
- Automotive
- India.com
Mahindra Launches New XUV 3XO ‘REVX' Series Starting at ₹8.94 Lakh
Mahindra Launches New XUV 3XO 'REVX' Series Starting at ₹8.94 Lakh Mahindra launches XUV 3XO REVX series from ₹8.94L with bold design, sunroof, twin displays & turbo power, strengthening its C-SUV lineup. Advertisement Mumbai, July 8, 2025: Mahindra & Mahindra has expanded its popular XUV 3XO lineup with the launch of the new 'REVX' series, starting at an attractive price of ₹8.94 lakh (ex-showroom). Building on the remarkable success of the XUV 3XO—which recently crossed 1 lakh sales in under a year—the REVX series brings fresh styling, feature-rich interiors, and impressive performance, strengthening Mahindra's presence in the competitive C-SUV segment. The REVX series is designed for customers who want their vehicles to reflect their unique personality. With the tagline 'Different is in,' it features striking updates like a body-colored grille, black alloy wheels, dual-tone roof, and distinct badging. Inside, the SUV offers leatherette seats, a sunroof, and a premium cabin experience, setting a new benchmark for value in the segment. Advertisement === The new lineup includes three variants. The REVX M, priced at ₹8.94 lakh, comes with a 1.2L mStallion TCMPFi engine delivering 82 kW and 200 Nm of torque. The REVX M(O), at ₹9.44 lakh, adds a single-pane sunroof. The range-topping REVX A, starting at ₹11.79 lakh, features a more powerful 96 kW turbo-petrol engine, panoramic sunroof, twin HD displays, Adrenox Connect with built-in Alexa, and a suite of advanced connectivity features. Advertisement === Available in five vibrant colors, the REVX series combines style, technology, and safety—boasting six airbags, ESC, hill hold, and all-disc brakes—to deliver a complete package for today's SUV buyers.
