Latest news with #YESOrganicWater-BasedLube
North Wales Live
11-07-2025
- Health
- North Wales Live
'Genius' menopause product for 'sensitive skin' that sold out 3 times opens pre-orders
Menopausal and perimenopausal women grappling with symptoms like vaginal dryness, discomfort, and a dip in sexual desire are finding solace in Gloriah's Soul Gel, a luxury water-based lubricant. This sought-after product has been so successful that it has sold out three times, but those eager to try it can breathe a sigh of relief as it's back on pre-order, with dispatches commencing on July 14. The creation of Soul Gel is credited to co-founders Jessica and Isla, who were moved to action by their friend's early encounter with surgical menopause at just 25 years old. Despite Isla's background as an NHS-trained nurse with a focus on women's health, the pair realised the market was deficient in suitable options and set out to craft their own. Jessica expressed their motivation: "We wanted to create the kind of product we wish we could've handed our friend when she hit menopause at 25. Something beautiful, bold, and stigma-smashing." The Scottish entrepreneurs behind Gloriah invested their life savings into the project and made their way to London for the brand's debut. Faced with a limited marketing budget, they turned to ingenuity, adorning the London Underground with eye-catching posters that boldly announced 'lube in a tube'. Each poster was equipped with a QR code that led people to their website, and their unique guerilla advertising campaign rapidly gained traction online. Unfortunately, TFL issued a cease and desist order, but by then Soul Gel had already sold out, reports the Mirror. Since its initial success, the product has sold out three more times, amassed a dedicated following, and is now available in Superdrug and Tesco. The formula was specifically designed to cater to skin affected by hormonal changes or decreases. Composed of natural extracts such as aloe vera, oat and ginkgo, Soul Gel aims to calm, soothe, hydrate and enhance circulation, empowering women to regain comfort and confidence in the bedroom. Retailing at £17, it's already being marketed as a skincare-style investment for sex. Readers can enjoy a 25 percent discount with the code REACH25 until 31 July, reducing the price to £12.75. But it's not just the formula that's noteworthy - Soul Gel is packaged in a 70s-inspired terracotta tube, giving it the same aesthetic appeal as premium skincare products. Stylish enough to be displayed on a dressing table without causing a stir, the packaging embodies Gloriah's wider mission: to normalise discussions about vaginal dryness, pleasure and female hormonal health. For those interested in exploring other options, there are additional water-based lubricants on the market. This includes the Shine Organic Lubricant by Maude (£21.59), a pH-balanced, aloe-infused formula that offers ultra-moisturising and non-sticky properties. The YES Organic Water-Based Lube, priced at £7.99 from Lovehoney, has been a hit with individuals who have sensitive skin. A user shared their positive experience: "I have super sensitive skin, and this gave me absolutely no issues. Doesn't feel icky or sticky at all." Gloriah's Soul Gel is also receiving accolades from its users. One customer expressed relief, saying: "After having my second baby, I needed something gentle and nourishing. This has been a lifesaver." Another pleased customer remarked: "It does feel like a little moment for the soul. Calming, comforting, easy." Praise was also given to the product's composition, with a comment highlighting: "The oat and aloe combo is genius. It feels so calming on my skin, not just down there but anywhere I use it." Despite its stellar 4.9-star rating on Amazon and absence of negative reviews online, free delivery is only an option for orders exceeding £30, leaving a £3.75 delivery fee for single purchases of Soul Gel. Nonetheless, the product continues to receive rave reviews, with one individual sharing: "I expected it to be ok, but I didn't expect to love it. Zero stickiness. Just smooth comfort." Another user concurred, especially regarding their sensitive skin: "I have super sensitive skin, and this didn't sting or irritate once. Can't say that for most products."
Daily Mirror
06-07-2025
- Entertainment
- Daily Mirror
'Life-saving' menopause product sells out three times
Scottish duo Jessica and Isla created the product after their friend experience surgical menopause at age 25 For women experiencing the effects of menopause, which often include vaginal dryness, discomfort, and a loss of sexual desire, finding a solution is crucial. It's a common issue that around 80% of women confront at some stage in their lives, not just during menopause. Gloriah's Soul Gel is a luxury, water-based lubricant specifically crafted for menopausal and perimenopausal women, which has been so popular that it has sold out three times. Those keen to try the formula, fear not, as it's now available again for pre-order with shipping set to start on July 14. Soul Gel owes its existence to co-founders Jessica and Isla, who were inspired by their close friend who experienced surgical menopause at the age of 25. Despite Isla's expertise as an NHS-trained nurse specialising in women's health, they found options lacking and decided to make their own product. Jessica shared: "We wanted to create the kind of product we wish we could've handed our friend when she hit menopause at 25. Something beautiful, bold, and stigma-smashing." As reported by the Daily Record, Gloriah's story starts with the Scottish founders having put their life savings into the venture and journeying to London for the brand's launch. Confronted with a negligible marketing budget, they got creative, plastering the London Underground with posters exclaiming 'lube in a tube'. Each poster came with a QR code directing people to their website, and their quirky guerilla advertising campaign quickly became an online sensation. Regrettably, TFL issued a cease and desist order, but the mission was already accomplished, and Soul Gel had sold out. Since then, it has sold out three more times, gained a loyal fan base, and launched in Superdrug and Tesco. The formula itself was specifically developed to support skin that has changed due to hormonal fluctuations or declines. Made with natural extracts like aloe vera, oat and ginkgo, Soul Gel aims to calm, soothe, hydrate and boost circulation, helping women reclaim comfort and confidence in the bedroom. Priced at £17, it's already positioned as a skincare-style investment for sex. The Mirror's readers can get 25% off with the code REACH25 until July 31, bringing the price down to £12.75. It's not just the formula that stands out, as Soul Gel comes in a 70s-inspired terracotta tube, giving it the same visual appeal as high-end skincare. Chic enough to sit on a dressing table without raising eyebrows, the packaging reflects Gloriah's broader mission; normalise conversations around vaginal dryness, pleasure and female hormonal health. For those who are keen to shop around, there are more water-based lubricants available. This includes the Shine Organic Lubricant by Maude (£21.59), a pH-balanced, aloe-based formula that is ultra-moisturising and non-sticky. Another option is YES Organic Water-Based Lube (£7.99) from Lovehoney, which has been well-received by those with sensitive skin. One user commented: "I have super sensitive skin, and this gave me absolutely no issues. Doesn't feel icky or sticky at all." Gloriah's Soul Gel has also garnered positive remarks from customers. A shopper noted: "After having my second baby, I needed something gentle and nourishing. This has been a lifesaver." Another satisfied user commented: "It does feel like a little moment for the soul. Calming, comforting, easy." Someone else praised the product's ingredients, saying: "The oat and aloe combo is genius. It feels so calming on my skin, not just down there but anywhere I use it." Despite the lack of negative feedback online, including its impressive 4.9-star rating on Amazon, free delivery is only available on orders over £30. This means a delivery charge of £3.75 applies when purchasing a single tube of Soul Gel. Yet, this hasn't deterred glowing reviews, with one person stating: "I expected it to be ok, but I didn't expect to love it. Zero stickiness. Just smooth comfort." Echoing the sentiment, another added: "I have super sensitive skin, and this didn't sting or irritate once. Can't say that for most products."
Daily Record
01-07-2025
- Lifestyle
- Daily Record
Scottish woman began menopause at 25 so her friends make a product that sells out 3 times
After receiving a £90,000 grant from Scottish EDGE, the two entrepreneurs launched their product in Tesco and Superdrug - and sold out three times over For those of us who've hit menopause, the impact on our sex lives is real - vaginal dryness, discomfort and a dip in desire are common symptoms. But even beyond menopause, around 80% of women will experience vaginal dryness at some point in their lives. That's where Gloriah's Soul Gel comes in - a luxury, water-based lubricant designed for menopausal and perimenopausal women. The formula has sold out three times already, but it is finally available for pre-order, with shipping scheduled to begin on July 14. The inspiration for Soul Gel came after the co-founders, Jessica and Isla, had a close friend go through surgical menopause at 25 years old. Even with Isla working as a trained NHS women's health nurse, the pair struggled to find a solution - so they created their own. Jessica said: "We wanted to create the kind of product we wish we could've handed our friend when she hit menopause at 25. Something beautiful, bold, and stigma-smashing." The story behind Gloriah is just as bold as the product itself. The two Scottish founders invested their life savings into the business and travelled to London to launch the brand. Shop the range Product Description But with no marketing budget, they took matters into their own hands and pinned up posters across the London Underground that read 'lube in a tube.' Each one featured a QR code that linked directly to their site, and the cheeky guerrilla campaign quickly went viral. Unfortunately, TFL hit them with a cease and desist - but the mission was already accomplished, and Soul Gel had sold out. Since then, it has sold out three more times, gained a loyal fan base, and launched in Superdrug and Tesco. In terms of the formula itself, it was specifically developed to support skin that has changed due to fluctuations or declines in hormones. Made with natural extracts like aloe vera, oat and ginkgo, Soul Gel aims to calm, soothe, hydrate and boost circulation, helping women reclaim comfort and confidence in the bedroom. Priced at £17, it's already positioned as a skincare-style investment for sex. However, Daily Record readers can take 25% off with the code REACH25 until July 31, bringing the price down to £12.75. It's not just the formula that stands out. Soul Gel comes in a 70s-inspired terracotta tube, giving it the same visual appeal as high-end skincare. Chic enough to sit on a dressing table without raising eyebrows, the packaging reflects Gloriah's broader mission: to normalise conversations around vaginal dryness, pleasure and female hormonal health. For those who are keen to shop around, there are more water-based lubricants available. That includes the Shine Organic Lubricant by Maude (£21.59), a pH-balanced, aloe-based formula that is ultra-moisturising and non-sticky. Another option is YES Organic Water-Based Lube (£7.99) from Lovehoney. One user said: "I have super sensitive skin, and this gave me absolutely no issues. Doesn't feel icky or sticky at all." Regarding Gloriah's Soul Gel, the brand has also received some positive feedback from shoppers. This person said: "After having my second baby, I needed something gentle and nourishing. This has been a lifesaver." Meanwhile, another piped up: "It does feel like a little moment for the soul. Calming, comforting, easy." A third added: "The oat and aloe combo is genius. It feels so calming on my skin, not just down there but anywhere I use it." It has no negative reviews online, including on Amazon, where it boasts a solid 4.9-star rating. That being said, delivery is only free when spending £30 or more. Otherwise, it'll set shoppers back £3.75. But that doesn't stop reviewers from expressing praise: "I expected it to be ok, but I didn't expect to LOVE it. Zero stickiness. Just smooth comfort." Another said: "I have super sensitive skin, and this didn't sting or irritate once. Can't say that for most products."
