Latest news with #YamahaMotorIndia
Hindustan Times
7 days ago
- Automotive
- Hindustan Times
Yamaha India expands premium retail footprint with 500th ‘Blue Square' showroom
Yamaha Motor India has reached an important milestone with the launch of its 500th 'Blue Square' showroom in the country. The brand's premium retail network has grown steadily since its introduction in 2019, aimed at offering a more experience-driven environment for two-wheeler buyers. Yamaha added 100 of these outlets in the past nine months alone, reflecting a renewed emphasis on its retail presence and brand positioning in the premium segment. With this expansion, Yamaha continues to shape its retail identity around customer experience and brand visibility, even as competition in the mid-range and premium two-wheeler space intensifies. Also Read : Yamaha rolls out 5 millionth unit from Chennai factory Also check these Bikes Find more Bikes UPCOMING Yamaha RX 100 35 kmpl 35 kmpl ₹ 1 Lakhs Alert Me When Launched UPCOMING Yamaha NMax 155 155.0 cc 155.0 cc 35.0 kmpl 35.0 kmpl ₹ 1.30 - 1.37 Lakhs Alert Me When Launched UPCOMING Yamaha R7 689.0 cc 689.0 cc 24.0 kmpl 24.0 kmpl ₹ 10 Lakhs Alert Me When Launched UPCOMING Yamaha Lander 250 249 cc 249 cc ₹ 1.70 - 1.80 Lakhs Alert Me When Launched UPCOMING Yamaha XSR125 124.0 cc 124.0 cc 47.6 kmpl 47.6 kmpl ₹ 1.35 Lakhs Alert Me When Launched UPCOMING Yamaha Neo's 44 kmph 44 kmph ₹ 2.50 Lakhs Alert Me When Launched History of Blue Square The Blue Square format, part of Yamaha's broader 'Call of the Blue' campaign launched in 2018, was conceived to move beyond conventional dealership models. These showrooms focus on offering a more curated setting that showcases Yamaha's design philosophy and motorsport-influenced identity. Elements such as dedicated accessory zones and rider community initiatives are integrated into the retail spaces. Also Read : RayZR 125 Fi Hybrid gets price cut, 10 year warranty as Yamaha marks 70th anniversary. Check details Product range and brand engagement The Blue Square showrooms display Yamaha's current lineup, including models like the R3, MT-03, AEROX 155, and familiar offerings such as the YZF-R15 range, MT-15, and FZ Series. These outlets also host group rides and brand engagement activities under the 'Blue Streaks' banner, targeting younger customers interested in lifestyle-focused motorcycling. According to the company, this network expansion is not just about increasing sales points but also about standardising the buying and ownership experience across regions. 'Reaching the 500-showroom mark is a proud moment," said Itaru Otani, Chairman of Yamaha Motor India Group of Companies, noting that the brand aims to offer a consistent experience to customers nationwide. Check out Upcoming Bikes In India. First Published Date:
Time of India
14-07-2025
- Automotive
- Time of India
2025 Yamaha FZ-X launched in India at Rs 1.5 lakh: What's new
Yamaha Motor India has launched the updated 2025 Yamaha FZ-X Hybrid motorcycle in the Indian market. Priced at Rs 1.50 lakh, this makes it Rs 20,000 costlier than the standard FZ-X and Rs 5,000 more expensive than the FZ-S Hybrid. The bike is offered in a single matte green shade called Matte Titan and it also gets golden wheels. Those interested can book the bike online or by visiting their nearest Yamaha dealership , Deliveries are expected to begin soon. The Yamaha FZ-X Hybrid features smart fuel-saving technology when compared to the standard model. Much like its sibling, the FZ-X Hybrid comes equipped with an Integrated Starter Generator (ISG), which enables a quieter engine start and start-stop functionality to help conserve fuel in stop-and-go traffic. It also features a 4.2-inch colour TFT screen, along with updated switchgear to manage the new digital functions. The bike retains the familiar 149cc, air-cooled, single-cylinder engine which produces 12.4hp of power and 13.3 N · m of torque, paired with a five-speed gearbox. Performance figures remain unchanged, as the hybrid system is engineered to enhance mileage rather than increase output. Visually and mechanically, the FZ-X Hybrid is nearly identical to the standard version. The only notable difference lies in the weight—the hybrid variant tips the scales at 141kg, making it 2kg heavier due to the added tech. Range Rover Electric First Look & Feel Review: Still Authentic? | TOI Auto The FZ-X features telescopic forks at the front and a rear mono-shock with 7-step adjustability. For braking, the motorcycle uses disc brakes on both wheels, supported by a single-channel ABS setup and a traction control system. Discover everything about the automotive world at Times of India .
Hans India
01-07-2025
- Automotive
- Hans India
Yamaha Motor India Group Recognized as a Great Place To Work®; Celebrating 40 Years of Empowering People & Building a Thriving Workplace Culture
Yamaha Motor India is proud to announce that it has been awarded the prestigious Great Place To Work® Certification™ for the year 2025-2026. This recognition reflects the organization's continued efforts to foster a positive, inclusive, and high trust work environment across the Yamaha Motor India Group of Companies. This milestone comes at a special time as Yamaha celebrates 40 years in India. Over the past four decades, Yamaha has not only built a strong presence in the two-wheeler market but has also nurtured a workplace where people feel empowered, respected, and inspired. India has emerged as a strategic hub for Yamaha's global operations – spanning technology, manufacturing, R&D, innovation, and talent development. At the heart of this growth story lies a diverse and inclusive environment that enables employees to thrive and contribute meaningfully. The certification is based entirely on employee feedback and a comprehensive culture audit that assesses key dimensions like trust, respect, fairness, pride, and camaraderie. These results stand as a testament to Yamaha Motor India Group's ongoing commitment to creating a workplace where positivity, inclusivity, and trust thrive—empowering employees and driving excellence at every level. Speaking on the achievement Atsushi Nagashima, Director, Yamaha Motor India said, "Yamaha is a Kando Creating Company – our mission is to deliver exceptional value and excitement, not just to customers and partners, but also to our employees. This certification reiterates our belief that a motivated and valued workforce is the foundation of sustainable success. We are deeply thankful to our employees for their trust, feedback, and commitment. We will continue to invest in a culture where everyone grows together, driven by shared purpose and mutual respect." As Yamaha marks 40 years in India, this recognition holds special significance. It is a celebration of every individual who has shaped Yamaha's journey — past and present. Whether on the road or within the workplace, Yamaha remains committed to creating meaningful experiences, empowering its people, and moving forward together. The Great Place To Work® Certification™ also reinforces Yamaha's position as an employer of choice — helping attract, engage, and retain the right talent while continuing to build a high-performance culture for the future.
Time of India
25-06-2025
- Automotive
- Time of India
No 100–125cc motorcycles on Yamaha's India roadmap, says VP Ravinder Singh
Yamaha Motor India has drawn a firm line in the sand — it will not be returning to the 100cc or even the 125cc motorcycle segments in the Indian market. Despite these being the highest-selling categories in the country's two-wheeler landscape — accounting for more than 80 percent of total motorcycle sales — Yamaha believes the future lies elsewhere. Its focus is now fixed on premium mobility, youthful performance, and brand-led aspiration, not price-driven volumes. Speaking on the sidelines of the company's ongoing 3S Grand Prix 2025, Ravinder Singh, Vice-President – Sales & Marketing at Yamaha India, made it clear that Yamaha's direction is no longer aligned with the 100 to 125 motorcycle segment. This pivot, he explained, began in 2018 with the launch of the company's 'Call of the Blue' campaign — a long-term repositioning exercise to embed Yamaha's identity as exciting, sporty and stylish. 'We fixed our approach after 2018. We are not going to be on the commuter side anymore. 125cc and above scooters, and 150cc and above motorcycles — that's our focus,' Singh stated. It's a bold departure from the core of India's motorcycle volumes. Hero MotoCorp, Bajaj Auto and Honda dominate the 100–125cc segment, selling over one crore units annually. Yet Yamaha is choosing to remain absent from this battlefield, describing it as a red ocean — overcrowded, commoditised, and misaligned with its brand ethos. Yamaha rules out 100cc bikes for India 'Our customers are primarily youngsters who seek performance and style. The 100cc and even 125cc commuter customers look for utility. The expectations, mindset — it doesn't align with our direction,' Singh said. Yamaha does manufacture and export 100cc motorcycles like the Crux (renamed for overseas markets) to Africa and Latin America, but none of these models are earmarked for an Indian return. Instead, Yamaha is doubling down on segments where value is defined by aspiration, not affordability. Its current portfolio — from the Aerox 155 to the MT-15, R15 and FZ-X — is carefully curated to serve urban youth, lifestyle-focused riders, and early adopters who want more than just fuel efficiency. Even its scooters, such as the Fascino and RayZR, are now being reimagined with hybrid variants that offer intelligent fuel savings without compromising on design or performance. The company has also rolled out mileage contests, customer-led campaigns and hybrid demonstrations to debunk the long-standing myth that Yamaha equals fun but not frugality. The FZ Hybrid and Fascino Hybrid are central to this shift — intended to attract mature, family-oriented buyers who still care about styling and ride feel. Yamaha ups premium game across operations But the shift is not just on the product side. Yamaha is investing in premiumisation across every layer of its operations — from dealer showrooms to factory floors. As part of its 'Call of the Blue' implementation, Yamaha has upgraded its manufacturing ecosystem with global-standard quality gates, digital service platforms, technician certification pathways and real-time spares management systems. The aim is to ensure that every experience — whether it's buying a bike, getting it serviced, or interacting with staff — reinforces Yamaha's premium brand promise. 'Every step, from new model introduction to vendor quality and in-house assembly, must uphold our global brand promise. We export to over 50 countries, and the quality must be the same — whether it's for India or Europe,' Singh said. India, in fact, is playing an increasingly strategic role in Yamaha's global plans — particularly as a manufacturing and supply hub. The company exports motorcycles from India to over 50 countries, including those in Europe, Africa, ASEAN, and Latin America. But Yamaha is quick to clarify that India's high-volume commuter market does not influence its product pipeline. In Singh's words: 'Even if 100cc bikes sell in India, it doesn't mean we'll make them. They don't connect to the Yamaha identity.' Yamaha readies 300cc+ bikes for aspiring riders The focus, instead, is forward-looking. Yamaha is building a 'step-up strategy' aimed at riders who began with the R15 or MT-15 and now want more power, more features, and more presence on the road. Though tight-lipped on specifics, the company has confirmed that new models in the 300cc+ range are on the way. The challenge, as always, will be balancing high-end engineering with price points acceptable in the Indian context. 'We have a step-up plan. You'll see some surprises. But even here, pricing must balance technology with Indian affordability,' Singh added. By choosing not to compete in the 100cc and 125cc space, Yamaha is giving up on sheer volumes — but what it gains is brand clarity. In a country where unit sales often define market leadership, Yamaha is rewriting the playbook. For them, the win isn't just market share — it's mindshare. And in that game, being aspirational is not optional — it's everything.>
NDTV
15-05-2025
- Automotive
- NDTV
Yamaha Introduces 10-Year Warranty For Two-Wheelers- R15, MT15, And More Covered
Yamaha Motor India is celebrating its 40-year sales milestone in the Asian subcontinent with a new 10-year total warranty. The offer is valid for all its made-in-India motorcycles and scooters. The comprehensive warranty package comprises a 2-year standard warranty and an 8-year extended warranty with coverage for key components. This list includes engines, electricals, and fuel injection systems. This initiative is in line with Yamaha's strategy to strengthen its premium brand image and its dedication to providing lasting reassurance to consumers in India. With this new program, Yamaha's hybrid scooters—Ray ZR Fi and Fascino 125 Fi—along with the Aerox 155 Version S, will be under warranty for up to 1,00,000 km. The entire range of locally produced motorcycles, including the FZ series, R15, and MT-15, will be covered for up to 1,25,000 km. Also Read: Royal Enfield Flying Flea C6 Electric Bike To Launch In 2026 This extended warranty is offered at no additional cost to new customers for a limited time and can later be obtained for a small fee. Importantly, this warranty is transferable to future owners, boosting resale value and reflecting Yamaha's faith in the durability of its products. Yamaha highlighted that the initiative is designed to lower ownership expenses, enhance service quality, and provide a seamless riding experience. As the company grows its footprint, this warranty launch reinforces Yamaha's commitment to fostering long-lasting relationships with its customers. 'This Total Warranty initiative is not just an after-sales offering, but a commitment to long-term customer satisfaction and product reliability,' the company said in an official statement.
