Latest news with #YangoGroup
Khaleej Times
5 days ago
- Business
- Khaleej Times
Yango Ads unveils smarter monetisation tools for app developers in Middle East
Yango Ads, the AdTech division of Yango Group, a global tech company headquartered in Dubai, has introduced new monetisation opportunities for mobile app publishers in the region. With enhanced access to global demand, smarter ad formats, and features designed to drive deeper user engagement, the company's latest offering empowers developers to significantly increase in-app revenue and improve ad performance. These advancements are delivered through an updated SDK, built for seamless integration and optimised results. The latest version of the advertising SDK introduces smarter ad formats and expanded access to global demand, helping developers earn more without interrupting the user experience. New interactive formats are already delivering up to 11 per cent higher engagement, while AI-powered video previews have increased click-through rates by up to 4 per cent. Ad Network by Yango Ads also supports integration with over 50 DSPs, including advertisers in high-value markets like the US and South Korea, opening up stronger competition for ad placements and better monetisation opportunities. Additional upgrades to banner and horizontal video layouts are helping developers increase visibility and interaction, generating up to 5 per cent more revenue. The SDK has also been optimised for speed and ease of integration, with a lighter build that reduces app load times and ensures smoother ad rendering. It includes improved banner auto-refresh logic, support for SKAdNetwork attribution on iOS, and adherence to standards for added transparency and compliance. "Developers face increasing challenges to grow revenue while maintaining a seamless user experience," said Evgenii Pavlov, general manager at Yango Ads MEA. "Our latest updates make it easier than ever for developers to access premium ad demand and maximise the value of every user interaction. These enhancements demonstrate our commitment to providing powerful yet easy-to-integrate tools that deliver meaningful business results." The timing of the release aligns with significant growth in the region's app economy. UAE mobile app consumer spending is expected to exceed $500 million in 2025, while in-app advertising across MENA is forecast to grow by more than 14 per cent year-on-year. With smartphone penetration in the UAE projected to surpass 97 per cent by 2029, mobile-first monetisation strategies are becoming a top priority for app developers and publishers. These enhancements are part of Yango Ads' broader strategy to deliver complete monetisation solutions that combine AI-powered formats, performance marketing, and actionable audience insights. With the MENA mobile advertising market expected to reach $17.36 billion by 2029, Yango Ads remains focused on helping developers scale sustainably through smarter advertising technology.
Web Release
5 days ago
- Business
- Web Release
Yango Ride adds cost-effective city taxis to its B2B service in Abu Dhabi, cutting business transport costs by 30%
Yango Ride , part of the international tech company Yango Group, now offers city taxis for corporate clients in Abu Dhabi through its solutions for business. The service provides a centralized platform that helps companies book and manage employee rides. A new B2B option addresses the challenge of coordinating transport and expenses across large teams, enabling businesses to enforce custom policies and save up to 30% on corporate travel compared to other solutions. The move follows Yango Ride's 2024 launch of its B2B options in the UAE, where companies in both Dubai and Abu Dhabi gained access to a centralized, cloud-based system to manage employee transportation. The addition of taxis in Abu Dhabi builds on this foundation, extending greater affordability and access while preserving the platform's enterprise-grade features. With a unified system for managing rides, Yango Ride's offer for business removes the complexity of employee reimbursements and ride approvals. All trips, including city taxis, are billed monthly to a single corporate account, with itemized reporting and tax-deductible documentation. Companies can monitor ride activity in real time, apply custom travel policies, and control usage based on employee seniority, department, time of day, or location. 'Abu Dhabi was recently named the fourth-best city globally for public transport, creating the ideal environment to bridge the gap between public mobility and private sector needs,' said Islam Abdul Karim, Regional Head of Yango Middle East. 'Taxis are often the most practical and affordable car option, yet companies still book them ad hoc, without visibility or control. By integrating taxis into the platform, we're turning a common workaround into a structured, cost-efficient solution that finally matches the scale and needs of modern companies.' Ivan Kaplunovich, Head of Yango Ride for business, added: 'Abu Dhabi has taken major steps to reshape its transport ecosystem through forward-looking initiatives like the Transportation Mobility Management Strategy, which aims to improve public transport access, reduce congestion, and encourage more sustainable travel. By integrating taxis into our B2B platform, we're enabling businesses to support this initiative and offer an efficient way to manage employee transport using modes that are already part of the city's mobility fabric.' Yango Ride for business can integrate with internal HR and travel systems through APIs, enabling automated onboarding, access rights, and budget control for distributed teams. Each client is assigned a dedicated account manager and 24/7 support for smooth and responsive service. The service is already used across over 15 industries, including consulting, logistics, finance, IT, and legal services. In Abu Dhabi, companies can now choose between the Comfort tariff and City Taxis for their corporate transport needs. In Dubai, the available ride classes are Premier and Elite. This update complements Yango Ride's ongoing work with the Integrated Transport Centre (ITC) and 'Abu Dhabi Mobility,' further strengthening the emirate's push toward smart, efficient transport systems. The addition of taxis marks another step in Yango Ride's expansion across the UAE, reinforcing its position as a key player in the region's corporate mobility space. For more information about Yango Ride for businesses, visit
Zawya
5 days ago
- Business
- Zawya
Yango Ride adds cost-effective city taxis to its B2B service in Abu Dhabi
Abu Dhabi, UAE – Yango Ride, part of the international tech company Yango Group, now offers city taxis for corporate clients in Abu Dhabi through its solutions for business. The service provides a centralized platform that helps companies book and manage employee rides. A new B2B option addresses the challenge of coordinating transport and expenses across large teams, enabling businesses to enforce custom policies and save up to 30% on corporate travel compared to other solutions. The move follows Yango Ride's 2024 launch of its B2B options in the UAE, where companies in both Dubai and Abu Dhabi gained access to a centralized, cloud-based system to manage employee transportation. The addition of taxis in Abu Dhabi builds on this foundation, extending greater affordability and access while preserving the platform's enterprise-grade features. With a unified system for managing rides, Yango Ride's offer for business removes the complexity of employee reimbursements and ride approvals. All trips, including city taxis, are billed monthly to a single corporate account, with itemized reporting and tax-deductible documentation. Companies can monitor ride activity in real time, apply custom travel policies, and control usage based on employee seniority, department, time of day, or location. 'Abu Dhabi was recently named the fourth-best city globally for public transport, creating the ideal environment to bridge the gap between public mobility and private sector needs,' said Islam Abdul Karim, Regional Head of Yango Middle East. 'Taxis are often the most practical and affordable car option, yet companies still book them ad hoc, without visibility or control. By integrating taxis into the platform, we're turning a common workaround into a structured, cost-efficient solution that finally matches the scale and needs of modern companies.' Ivan Kaplunovich, Head of Yango Ride for business, added: 'Abu Dhabi has taken major steps to reshape its transport ecosystem through forward-looking initiatives like the Transportation Mobility Management Strategy, which aims to improve public transport access, reduce congestion, and encourage more sustainable travel. By integrating taxis into our B2B platform, we're enabling businesses to support this initiative and offer an efficient way to manage employee transport using modes that are already part of the city's mobility fabric.' Yango Ride for business can integrate with internal HR and travel systems through APIs, enabling automated onboarding, access rights, and budget control for distributed teams. Each client is assigned a dedicated account manager and 24/7 support for smooth and responsive service. The service is already used across over 15 industries, including consulting, logistics, finance, IT, and legal services. In Abu Dhabi, companies can now choose between the Comfort tariff and City Taxis for their corporate transport needs. In Dubai, the available ride classes are Premier and Elite. This update complements Yango Ride's ongoing work with the Integrated Transport Centre (ITC) and 'Abu Dhabi Mobility,' further strengthening the emirate's push toward smart, efficient transport systems. The addition of taxis marks another step in Yango Ride's expansion across the UAE, reinforcing its position as a key player in the region's corporate mobility space. For more information about Yango Ride for businesses, visit About Yango Group Yango Group is a tech company that transforms global technologies into everyday services tailored for local communities. With an unwavering commitment to innovation, the company reshapes and enhances leading cutting-edge technologies from around the world into seamlessly integrated daily services for diverse regions. The mission is to bridge the gap between world-leading innovations and local communities, fostering connections and enhancing everyday living experiences.
Zawya
5 days ago
- Business
- Zawya
Yango Ride adds cost-effective city taxis to its B2B service in Abu Dhabi, cutting business transport costs by 30%
Abu Dhabi, UAE – Yango Ride, part of the international tech company Yango Group, now offers city taxis for corporate clients in Abu Dhabi through its solutions for business. The service provides a centralized platform that helps companies book and manage employee rides. A new B2B option addresses the challenge of coordinating transport and expenses across large teams, enabling businesses to enforce custom policies and save up to 30% on corporate travel compared to other solutions. The move follows Yango Ride's 2024 launch of its B2B options in the UAE, where companies in both Dubai and Abu Dhabi gained access to a centralized, cloud-based system to manage employee transportation. The addition of taxis in Abu Dhabi builds on this foundation, extending greater affordability and access while preserving the platform's enterprise-grade features. With a unified system for managing rides, Yango Ride's offer for business removes the complexity of employee reimbursements and ride approvals. All trips, including city taxis, are billed monthly to a single corporate account, with itemized reporting and tax-deductible documentation. Companies can monitor ride activity in real time, apply custom travel policies, and control usage based on employee seniority, department, time of day, or location. 'Abu Dhabi was recently named the fourth-best city globally for public transport, creating the ideal environment to bridge the gap between public mobility and private sector needs,' said Islam Abdul Karim, Regional Head of Yango Middle East. 'Taxis are often the most practical and affordable car option, yet companies still book them ad hoc, without visibility or control. By integrating taxis into the platform, we're turning a common workaround into a structured, cost-efficient solution that finally matches the scale and needs of modern companies.' Ivan Kaplunovich, Head of Yango Ride for business, added: 'Abu Dhabi has taken major steps to reshape its transport ecosystem through forward-looking initiatives like the Transportation Mobility Management Strategy, which aims to improve public transport access, reduce congestion, and encourage more sustainable travel. By integrating taxis into our B2B platform, we're enabling businesses to support this initiative and offer an efficient way to manage employee transport using modes that are already part of the city's mobility fabric.' Yango Ride for business can integrate with internal HR and travel systems through APIs, enabling automated onboarding, access rights, and budget control for distributed teams. Each client is assigned a dedicated account manager and 24/7 support for smooth and responsive service. The service is already used across over 15 industries, including consulting, logistics, finance, IT, and legal services. In Abu Dhabi, companies can now choose between the Comfort tariff and City Taxis for their corporate transport needs. In Dubai, the available ride classes are Premier and Elite. This update complements Yango Ride's ongoing work with the Integrated Transport Centre (ITC) and 'Abu Dhabi Mobility,' further strengthening the emirate's push toward smart, efficient transport systems. The addition of taxis marks another step in Yango Ride's expansion across the UAE, reinforcing its position as a key player in the region's corporate mobility space. About Yango Group Yango Group is a tech company that transforms global technologies into everyday services tailored for local communities. With an unwavering commitment to innovation, the company reshapes and enhances leading cutting-edge technologies from around the world into seamlessly integrated daily services for diverse regions. The mission is to bridge the gap between world-leading innovations and local communities, fostering connections and enhancing everyday living experiences.
Web Release
14-07-2025
- Business
- Web Release
Yango Ads Unveils Smarter Monetization Tools for App Developers in Middle East
Yango Ads, the AdTech division of Yango Group, a global tech company headquartered in Dubai, has introduced new monetization opportunities for mobile app publishers in the region. With enhanced access to global demand, smarter ad formats, and features designed to drive deeper user engagement, the company's latest offering empowers developers to significantly increase in-app revenue and improve ad performance. These advancements are delivered through an updated SDK, built for seamless integration and optimized results. The latest version of the advertising SDK introduces smarter ad formats and expanded access to global demand, helping developers earn more without interrupting the user experience. New interactive formats are already delivering up to 11% higher engagement, while AI-powered video previews have increased click-through rates by up to 4%. Ad Network by Yango Ads also supports integration with over 50 DSPs, including advertisers in high-value markets like the U.S. and South Korea, opening up stronger competition for ad placements and better monetization opportunities. Additional upgrades to banner and horizontal video layouts are helping developers increase visibility and interaction, generating up to 5% more revenue. The SDK has also been optimized for speed and ease of integration, with a lighter build that reduces app load times and ensures smoother ad rendering. It includes improved banner auto-refresh logic, support for SKAdNetwork attribution on iOS, and adherence to standards for added transparency and compliance. 'Developers face increasing challenges to grow revenue while maintaining a seamless user experience,' said Evgenii Pavlov, General Manager at Yango Ads MEA. 'Our latest updates make it easier than ever for developers to access premium ad demand and maximize the value of every user interaction. These enhancements demonstrate our commitment to providing powerful yet easy-to-integrate tools that deliver meaningful business results.' The timing of the release aligns with significant growth in the region's app economy. UAE mobile app consumer spending is expected to exceed $500 million in 2025, while in-app advertising across MENA is forecast to grow by more than 14% year-on-year. With smartphone penetration in the UAE projected to surpass 97% by 2029, mobile-first monetization strategies are becoming a top priority for app developers and publishers. These enhancements are part of Yango Ads' broader strategy to deliver complete monetization solutions that combine AI-powered formats, performance marketing, and actionable audience insights. With the MENA mobile advertising market expected to reach $17.36 billion by 2029, Yango Ads remains focused on helping developers scale sustainably through smarter advertising technology.
