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Time of India

Gamezop enters Middle East with $4 million investment, sets up Bahrain HQ

Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Indian casual gaming company Gamezop has expanded into the Middle East, setting up a regional headquarters in Bahrain and committing $4 million to grow its presence in the MENA region. The investment will support operations, local hiring, and potential acquisitions as the company looks to widen its global in 2016 by Yashash Agarwal and Gaurav Agarwal , Gamezop allows apps to offer casual games without having to manage the underlying infrastructure. Backed by BITKRAFT Ventures and based in Gurgaon, the company currently powers casual gaming in more than 9,000 apps across 70 countries through a plug-and-play integration model aimed at improving user engagement and company plans to onboard 1,000 apps in the Middle East and expects to generate $5–6 million in additional revenue over the next 18 months.'Bahrain offers a good launchpad for the wider region, with its supportive business environment and digital infrastructure,' said Gaurav Agarwal, co-founder of Gamezop. 'The Bahrain Economic Development Board has played a key role in helping us set up here. We see this move as a step toward building stronger digital ties between India and the Middle East.'The MENA region has emerged as the fastest-growing gaming market globally, with annual growth expected between 12–15%. With high smartphone usage and a young, tech-savvy population, demand for casual gaming within apps continues to rise. Gamezop sees an opportunity to meet this demand by helping apps integrate games to keep users engaged and diversify revenue.'We started with games and later added other content formats like quizzes, astrology, and cricket,' Agarwal said. 'As digital platforms look for new ways to grow, we are becoming a more regular part of their monetisation strategies.'The Bahrain Economic Development Board, the Kingdom's investment promotion agency, welcomed the company's entry.'Bahrain's gaming and content creation space is evolving quickly,' said Musab Abdulla, Executive Director of ICT at the Bahrain EDB. 'Companies like Gamezop bring in new capabilities and open up fresh opportunities for local developers, helping strengthen Bahrain's position in the region.'Gamezop's expansion highlights the increasing interest among Indian tech firms in the Middle East and reflects Bahrain's growing appeal as a base for regional operations.