03-07-2025
- Entertainment
- Time of India
What is the viral 'turmeric trend' and why is everyone going gaga over it?
Move over, golden milk; the internet's obsession has shifted to an even more mesmerizing form of turmeric magic. There's a fresh burst of golden magic lighting up social feeds: the turmeric glow trend.
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This viral 'turmeric trend' involves placing a pinch of turmeric in a glass of water atop a phone flashlight (or video light), turning off the lights, and watching a golden, glowing swirl unfold – like liquid sunshine.
With zero fuss and maximum wow, it's become a delightful DIY science demo, calming sensory delight, and shareable content goldmine. The effect is simple yet captivating – combining childhood wonder and a touch of cultural nostalgia.
But what exactly is behind the glow – and why is it taking over social media?
Let's unravel!
The science behind the magic
The secret to turmeric's luminous allure lies in curcumin, the bright yellow pigment in the common yet popular kitchen spice, turmeric. When dissolved or suspended in water and illuminated from beneath, it refracts and scatters light – a phenomenon known as the Tyndall effect. Think of it as a miniaturized, golden lava lamp created with just spice, water, and a flashlight.
It's science disguised as magic – accessible, mesmerizing, and wholly shareable.
The ripple effect on social media:
The 'turmeric trend' has inspired not just wide‑eyed reactions but also vibrant memes ('liquid gold!'), reusable content loops featuring children's delight, and even comedic pet reactions. It's the perfect blend of family-safe fun, shareable content, and a mental break from relentless news and high-octane trends.
While a video of a baby boy's priceless reaction to the 'turmeric trend' experiment has clocked over millions of views so far, another viral video shows how this trend went wrong when it was performed to capture the reaction of a dog – providing us with a dose of laughter nevertheless!
And it's not just science nerds getting in on the fun bandwagon.
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Meme-makers have jumped aboard, too. From jokes about turmeric disappearing from store shelves to posts calling it 'liquid gold,' the trend has sparked a good laugh and a lot of learning.
Why the internet is going gaga over ' liquid gold '
At its core, the 'turmeric trend' is all about the effortless DIY appeal – no lab coats or gadgets needed – just a kitchen staple, water, and your phone. And the glow attracts everyone – kids gasp, pets stare, parents laugh, and even bored teens find it oddly calming.
With bite-sized TikToks, Instagram Reels, and WhatsApp statuses featuring viral music and baby giggles, the trend fits perfectly in today's scroll-styled content feeds.
Moreover, turmeric has already earned a reputation as a wellness staple – credited for anti‑inflammatory, antioxidant, digestive, and skin benefits. Even though the 'Magical Splash' is purely visual, it taps into turmeric's broader 'good-for-you' status.
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