Latest news with #Yoshinoya
Asia News Network
14 hours ago
- Business
- Asia News Network
Popular Japanese food chain Yoshinoya to offer noodle bowl in Japan to attract more female customers
June 27, 2025 TOKYO – Yoshinoya Co., a major gyudon beef and rice bowl chain operator, announced on Wednesday that it will launch its first ever noodle dish, gyutama stamina mazesoba (dry noodle dish with beef and egg), on July 4 for the summer season only. The company aims to attract more customers, including women and families, by offering more menu options in addition to its mainstay beef bowls. It said that this move is not directly related to the recent rise in rice prices. The dish comprises Chinese noodles, rinsed with cold water, and the same stewed beef used in the beef bowl, along with white onion, egg, green onion and tenkasu, which are crunchy bits of deep-fried tempura batter. The in-store price is ¥767 including tax, and it will be offered at about 1,250 restaurants nationwide until around August. The company aims to sell 2 million servings during the period. Yoshinoya's main customer base is men in their 30s and older, but they want to attract more female customers, who currently account for only less than 30% of the total. 'Expanding our customer base will bring us more customers,' President Tetsuya Naruse said. The Yoshinoya Holdings Co. group already owns noodle businesses, including an udon chain operated by Hanamaru, Inc. and ramen shops, but noodles have never been served at Yoshinoya restaurants.
Straits Times
2 days ago
- Business
- Straits Times
Beef bowl chain Yoshinoya to offer noodles in Japan to attract more female customers
Yoshinoya's main customer base is men in their 30s and older, but they want to attract more female customers. PHOTO ILLUSTRATION: UNSPLASH TOKYO - Yoshinoya, a major gyudon beef and rice bowl chain operator, announced on June 25 that it will launch its first ever noodle dish, gyutama stamina mazesoba (dry noodle dish with beef and egg), on July 4 for the summer season only. The company aims to attract more customers, including women and families, by offering more menu options in addition to its mainstay beef bowls. It said that this move is not directly related to the recent rise in rice prices. The dish comprises Chinese noodles, rinsed with cold water, and the same stewed beef used in the beef bowl, along with white onion, egg, green onion and tenkasu, which are crunchy bits of deep-fried tempura batter. The in-store price is ¥767 (S$6.70) including tax, and it will be offered at about 1,250 restaurants nationwide until around August. The company aims to sell two million servings during the period. Yoshinoya's main customer base is men in their 30s and older, but they want to attract more female customers, who currently account for only less than 30 per cent of the total. 'Expanding our customer base will bring us more customers,' president Tetsuya Naruse said. The Yoshinoya Holdings group already owns noodle businesses, including an udon chain operated by Hanamaru and ramen shops, but noodles have never been served at Yoshinoya restaurants. THE JAPAN NEWS/ ASIAN NEWS NETWORK Join ST's Telegram channel and get the latest breaking news delivered to you.
Yomiuri Shimbun
2 days ago
- Business
- Yomiuri Shimbun
Yoshinoya to Offer Noodle Bowl in July; Move Is Aimed at Attracting More Female Customers
Yoshinoya Co., a major gyudon beef and rice bowl chain operator, announced on Wednesday that it will launch its first ever noodle dish, gyutama stamina mazesoba (dry noodle dish with beef and egg), on July 4 for the summer season only. The company aims to attract more customers, including women and families, by offering more menu options in addition to its mainstay beef bowls. It said that this move is not directly related to the recent rise in rice prices. The dish comprises Chinese noodles, rinsed with cold water, and the same stewed beef used in the beef bowl, along with white onion, egg, green onion and tenkasu, which are crunchy bits of deep-fried tempura batter. The in-store price is ¥767 including tax, and it will be offered at about 1,250 restaurants nationwide until around August. The company aims to sell 2 million servings during the period. Yoshinoya's main customer base is men in their 30s and older, but they want to attract more female customers, who currently account for only less than 30% of the total. 'Expanding our customer base will bring us more customers,' President Tetsuya Naruse said. The Yoshinoya Holdings Co. group already owns noodle businesses, including an udon chain operated by Hanamaru, Inc. and ramen shops, but noodles have never been served at Yoshinoya restaurants.
Yahoo
20-06-2025
- Yahoo
Loaded Gyūdon & teriyaki chicken rice from $5.90 at Serangoon Central bubble tea stall
A little birdy told me to go check out a Gyūdon kiosk tucked away at 262 Central. It got me thinking, 'A Japanese takeaway kiosk within the heartlands?' Now, you don't see that everyday.' So, with her directions in tow, I made my way toward the post office and there it was: Gyudon Moo, decked out in light wooden tones. Blink and you might miss it — I actually walked past it twice without even noticing it was there. Here's a tip, look out for the fruit stand that sells durians — the 2 stalls are right across from each other (just look at the sliced watermelon in the picture above). If you take a closer look, you'll notice that it also sells bubble tea and other beverages. Previously, the stall operated under the brand Fala Fala for about a year. They'd only just started serving food the week before I visited. The signboard's illustrations brought to mind Yoshinoya's offerings, which has a branch conveniently located just a stone's throw away at NEX. Would I rather pay S$6 for a small Gyūdon that comes with miso soup at Yoshinoya, or will the Signature Beef Rice Set (S$5.90/S$6.90) over here be better? That was until I spotted the Signature Beef Rice Set Combo (S$7.90/S$8.90). My small S$7.90 portion comes with red ginger slices and a choice between Fresh Squeezed Lemon Tea and Classic Milk Tea. Since the regular Fresh Squeezed Lemon Tea on its own is S$4.80, I'd be able to save S$2.80. For the price, I must say that the portion of the beef slices was quite generous. It also comes with a soft-boiled egg, slivers of onion and of course, rice. Taste-wise, it was great and didn't disappoint. I also gave the Chicken Rice Set (S$7.90/S$8.90) a go, and selected the Classic Milk Tea that comes with boba. The chicken slices were fairly tender, and comes accompanied by a medley of vegetables: carrots, broccoli, and cauliflower. However, the Eel Rice (S$8.60 for medium) was the star of the evening. The unagi, drizzled in teriyaki sauce, was not only delicious but also melted in the mouth. For the price, it doesn't pale in comparison to those served at more upmarket joints. If you're seeking to takeaway some comforting Japanese rice bowls, why not head down to Gyudon Moo at 262 Serangoon Central and try it for yourself? We were impressed — will you be? 17 affordable Japanese food in Singapore that will make you go Oishii! The post Loaded Gyūdon & teriyaki chicken rice from $5.90 at Serangoon Central bubble tea stall appeared first on
Yahoo
30-05-2025
- Business
- Yahoo
Yoshinoya America hires Better Buzz Coffee exec as president
This story was originally published on Restaurant Dive. To receive daily news and insights, subscribe to our free daily Restaurant Dive newsletter. Yoshinoya America is hiring Paul Nishiyama as president, effective June 1, the company announced Wednesday. In the U.S., Yoshinoya has about 100 units, located in California. Outside the country, the Tokyo-based brand has over 2,000 restaurants. Nishiyama will join the chain from Better Buzz Coffee, where he served as chief operating officer. Previously, he held various positions at Rubio's during a five-year stint with the company, where he rose to COO, according to his LinkedIn profile. He left Rubio's about a year and a half before the chain filed for Chapter 11 bankruptcy protections. Nishiyama joins Yoshinoya with 'a successful track record of sustained growth, improved profitability, and a commitment to quality,' according to the press release. Yoshinoya has struggled to generate growth momentum in recent years, according to its Franchise Disclosure Document. The brand, which does not disclose information relating to unit economics in its FDD, saw its total number of units fall from 106 at the start of 2021 to 100 at the start of 2024. Last year, the brand appointed a new CEO for America, Glenn Lunde. Despite sluggish post-COVID growth, Yoshionya likely faces relatively favorable market conditions in the U.S. The brand's menu, which is anchored by Gyudon Beef Bowls, fits within broader fast casual trend toward bowl-based meals. A similarly bowl-heavy menu has helped Cava outperform expectations. At the same time, the National Restaurant Association predicted 2025 would be a strong year for Asian concepts, though the NRA said that Japanese concepts have already achieved significant market penetration in the U.S. Asian brands, whether headquartered in the U.S. or abroad, have seen strong signs of recent growth. Yoshinoya may be able to capitalize on these trends and expand its U.S. presence. Recommended Reading NRA predicts a big year for Korean, Vietnamese and Filipino flavors Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
