Latest news with #YouTubeCreators
Yahoo
19 hours ago
- Entertainment
- Yahoo
YouTube Provides More Tools to Help Grow Your Channel Audience
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. YouTube's looking to provide channel managers with more tools to help grow their in-app communities, including updated audience engagement insights, and improved markers of interaction opportunities in-stream. First off, YouTube's giving channel managers more insights into audience engagement, including expanded data on 'New' and 'Returning' viewers. As you can see in this example, YouTube will now give you more specific data on viewer behavior, with updated categorization of each video's audience. As per YouTube: 'We're introducing deeper audience insights to help creators understand their viewers beyond just 'New' and 'Returning.' Creators will now be able to see granular segmentation based on long-term viewer behavior, including 'New', 'Casual,' and 'Regular' viewers. The goal is to help creators build better content strategies and grow their audience.' Essentially, the 'Returning' viewers metric is being replaced with more detailed categories, including 'Casual' and 'Regular' viewers. 'Casual viewers are those who've been watching occasionally for a while, specifically between one and five months in the last year. Regular viewers are those who've been watching more consistently, specifically for six or more months in the last twelve months.' The additional categories will provide more insight into viewer engagement trends, and help you get a better understanding of audience behaviors, and your broader community-building efforts. So if you're looking to build your YouTube community, and boost those 'Regular' viewer stats, you'll now have more data to refer to when strategizing your output with that goal in mind. On that front, YouTube recommends that channel managers utilize community-building options, like Community Posts, to further engage your audience. YouTube says that posts, as well as responding to viewer comments, can help to enhance connection, while exclusive events, including live-streams, can further enhance those efforts. However you choose to go about it, these updated data points will provide more insight for you to build your strategy around, and ensure that you're boosting the right metrics for your goals. YouTube says that its updated audience insights are being rolled out to all creators globally from today. YouTube's also expanding access to its 'Most relevant' comment filter, which highlights key engagement opportunities in the app. As you can see in this example, using the 'Most relevant' filter, creators will be able to quickly find key opportunities, like questions from viewers. YouTube originally announced the option late last year, and it's now expanding access to all creators, providing another community-building opportunity. YouTube's also expanding access to its live-stream leaderboard, which displays the most engaged viewers on each live-stream (which it began testing earlier this month), while YouTube Premium members in the U.S. can now access the platform's latest AI discovery elements, which provide additional, auto-generated context on certain queries. 'When a premium user searches for queries related to shopping, places, or things to do in a specific location, the carousel will populate relevant videos with brief topic descriptions on the results page. The goal is to help users quickly discover videos and topics related to their query, and provides a new way for creators to be discovered by viewers who might not have found them otherwise.' Both of these features were announced recently, but are now being expanded to more users. Some handy updates, primarily focused on growing your YouTube audience, and maximizing connection with your viewers. Recommended Reading YouTube Adds Simplified Links to Its CTV App, Upload Progress Display in Studio
The Sun
6 days ago
- Entertainment
- The Sun
Your favourite YouTubers could DISAPPEAR from the site over shock rule change that blocks some creators
YOUTUBE has announced a major rule change that will see some creator content banned on the platform. A shake-up is coming into effect on July 22 - though some people say the new rules don't go far enough. 1 The news will come as a blow to young creators on YouTube. In less than four weeks, the age limit for live streaming on YouTube is being increased. Currently, you're allowed to live stream on your own if you're at least 13 years-old. From July 22 onward, you'll need to be at least 16 years-old instead. If the creator has an adult present in the video then all is fine. YouTube owner Google has warned that any live streams featuring 13 to 15-year-olds who are not visibly accompanied by an adult "may have their live chat disabled" and the account "may temporarily lose access to live chat or other features". "Please note that, in the future, we plan to take down these live streams and the account may temporarily lose its ability to live stream," the tech giant's website says. It's not clear why Google has decided to adjust the age. But users on social media believe the limit should be 18. "Imo it should be at least 18 considering there are a lot of freaks on the internet," one person commented on Reddit. Me at the Zoo - Relive the magic of first video ever posted on YouTube "Good. It should be 18, kids shouldn't be streaming," another wrote. A third added: "Good luck enforcing this without ID." Keeping kids safe on YouTube RESTRICTED Mode is an optional setting on YouTube that helps filter out mature videos. It's not perfect, but it's a good way of scrubbing out a large portion of the adult material on YouTube. However, you have to turn it off manually for each browser or device your child is using – it can't simply be applied at account level. On your computer, go to the account icon – a little person icon in the top right corner of your screen. Click Restricted Mode, then use the toggle button to turn it on. On the Android phone app or mobile site, tap the menu icon, which looks like three vertical dots. Then go to Settings > General and turn Restricted Mode on. On Android TV, go to the Home screen then scroll down to the Apps row. Select YouTube, then scroll down and select Settings. Choose Restricted Mode or Safety Mode, then select Enabled. On the iOS app (for iPhones or iPad), tap the account icon in the top right. Tap Settings then Restricted Mode Filtering, then choose Strict: Restricted Mode On. On the iOS mobile site, tap the menu icon, which looks like a three-dot column. Tap Settings then tap Restricted Mode to turn it on or off.
Associated Press
20-06-2025
- Business
- Associated Press
DeepBrain AI: AI Studios 4.0 Enables Cinematic-Grade Video Generation from Text Prompt
2,000+ AI avatars from DeepBrain AI enable scalable, next-level video creation Palo Alto, California--(Newsfile Corp. - June 20, 2025) - DeepBrain AI has launched AI Studios 4.0, enabling users to create cinematic-quality videos from simple text prompts—no cameras, actors, or editing tools needed. This marks a major leap in fast, easy, and cost-effective video production. With these capabilities, the platform becomes even more valuable for YouTube creators and individual content producers seeking scalable, high-impact video solutions. [ This image cannot be displayed. Please visit the source: ] To view an enhanced version of this graphic, please visit: Next-Level AI Video Creation - From YouTubers to Global Content Creators With version 4.0, AI Studios enhances creative freedom through prompt-based cinematic storytelling. Marketers can now launch multilingual campaigns with ease, educators can develop engaging learning content more efficiently, and enterprise teams can deliver global branded videos—all without the delays or complexities of traditional production workflows. New and Enhanced Features in AI Studios 4.0 AI Studios 4.0 introduces a range of powerful updates aimed at optimizing the creative process: These updates aim to support use cases across education, corporate training, marketing, and social media, reinforcing AI Studios' role as a versatile production solution. Flexible Subscription Plans AI Studios 4.0 offers flexible plans tailored to individuals, teams, and enterprises—ranging from complimentary access with essential features to advanced tools for professional collaboration and large-scale production. Positioning for Global AI Video Innovation AI Studios 4.0 makes it easier than ever to create powerful content for education, marketing, and business—thanks to its multilingual support, creative freedom, and simple, user-friendly design. With this latest update, DeepBrain AI is redefining what's possible in AI video generation—helping creators around the world communicate and tell stories in smarter, faster, and more engaging ways. Media Contact Ava Seo DeepBrain AI, Inc. 540 University Ave., Suite 200 Palo Alto, CA 94301, USA To view the source version of this press release, please visit
Yahoo
20-06-2025
- Business
- Yahoo
DeepBrain AI: AI Studios 4.0 Enables Cinematic-Grade Video Generation from Text Prompt
2,000+ AI avatars from DeepBrain AI enable scalable, next-level video creation Palo Alto, California--(Newsfile Corp. - June 20, 2025) - DeepBrain AI has launched AI Studios 4.0, enabling users to create cinematic-quality videos from simple text prompts—no cameras, actors, or editing tools needed. This marks a major leap in fast, easy, and cost-effective video production. With these capabilities, the platform becomes even more valuable for YouTube creators and individual content producers seeking scalable, high-impact video solutions. To view an enhanced version of this graphic, please visit: Next-Level AI Video Creation - From YouTubers to Global Content Creators With version 4.0, AI Studios enhances creative freedom through prompt-based cinematic storytelling. Marketers can now launch multilingual campaigns with ease, educators can develop engaging learning content more efficiently, and enterprise teams can deliver global branded videos—all without the delays or complexities of traditional production workflows. New and Enhanced Features in AI Studios 4.0 AI Studios 4.0 introduces a range of powerful updates aimed at optimizing the creative process: Prompt-Based Cinematic Video Creation:Automatically generate YouTube-style videos from simple prompts with the new topic-to-video capability. Just set the target audience, tone, and objective—cinematic AI visuals help deliver polished results with fewer edits and faster production. 2,000+ Generative Avatars:Over 2,000 new avatars powered by generative AI offer a wider range of options to suit various video topics, tones, and styles. 110+ Languages with Enhanced Accents & Dubbing:Produce content in over 110 languages with improved accent customization tailored to regional preferences. High-quality dubbing and advanced AI translation ensure accurate and consistent messaging across global markets. 4K Video Download Support:Users can now download videos in 4K resolution, delivering sharper visuals and enhanced clarity for professional presentations, training content, and marketing assets. These updates aim to support use cases across education, corporate training, marketing, and social media, reinforcing AI Studios' role as a versatile production solution. Flexible Subscription Plans AI Studios 4.0 offers flexible plans tailored to individuals, teams, and enterprises—ranging from complimentary access with essential features to advanced tools for professional collaboration and large-scale production. Positioning for Global AI Video Innovation AI Studios 4.0 makes it easier than ever to create powerful content for education, marketing, and business—thanks to its multilingual support, creative freedom, and simple, user-friendly this latest update, DeepBrain AI is redefining what's possible in AI video generation—helping creators around the world communicate and tell stories in smarter, faster, and more engaging ways. Media Contact Ava Seohttps:// AI, Inc.540 University Ave., Suite 200Palo Alto, CA 94301, USA To view the source version of this press release, please visit Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
19-06-2025
- Business
- Yahoo
YouTube is destroying its platform with ads
Celebrating its twentieth anniversary this year, YouTube is widely recognised as the largest online video-sharing platform. Its mission statement— 'to give everyone a voice and show them the world'—has inspired a revolution in digital content, with its 2.49 billion monthly users contributing half of all social media activity worldwide. YouTube generates the majority of its revenue via content monetisation, where companies pay to advertise before and during videos. Over the last nine years, this revenue has more than quadrupled, reaching $8.97bn in Q1 2025—an astonishing 10% of the revenue of its parent company, Alphabet. Analysts now estimate that YouTube's ad revenue will balloon to an eye-watering $64.2bn by 2030. So, by every metric, YouTube is flying high. Yet these headlines mask a deeper dynamic. YouTube is not just monetising; it is monetising relentlessly. Advertising on the platform has spiraled out of control. YouTube first introduced adverts in 2007 in the form of overlays. In 2008, it switched to pre-roll adverts, which play at the start of a video. What began as one or two pre-roll adverts has slowly morphed into constant interruptions to the viewing experience. Ad breaks of as many as eight to ten consecutive, non-skippable ads have been reported by users, while the high ad load is exacerbated when watching YouTube on TV, where the maximum non-skippable ad is 60 seconds, as opposed to 15 seconds for mobile. Platform tests have revealed that YouTube is packing more and more ads onto connected TV devices, with blocks of ads that make the platform feel more like linear TV than streaming. For users who have not subscribed to YouTube's increasingly expensive, ad-free premium service, even basic actions like rewinding or fast-forwarding a video trigger an avalanche of repetitive ads. The future looks even bleaker. YouTube recently announced a new feature called 'Peak Points,' which uses AI to insert ads during the most emotionally charged moments of a video. And that sums up the problem: while ads are most effective when viewers are engaged, this is also when they least want to be interrupted. With its heavy reliance on a feature that detracts from the user experience, YouTube has become the flagbearer of what blogger Cory Doctorow calls 'enshittification.' This process describes how a product or service, especially online platforms, degrade over time due to self-sabotage. Broadly, there are four stages of enshittification. Initially, the platform gains market leadership by genuinely prioritising user satisfaction over profit and building a great product. To pay back its investors and business partners, the platform then begins to extract value from its users, such as via advertising or data collection. After that, the platform goes after the partners themselves, extracting more value by charging higher fees or reducing payouts. What's left is a hollowed-out, but (temporarily) highly profitable company. The final outcome is often total collapse. While YouTube is still some distance away from the final collapse, there is no question it is degrading in the same manner. Indeed, what made YouTube so special in the beginning was the lack of profit motive. It was undeniably a great product, full of spontaneous, slice-of-life content that users flocked to. And then came the cash grab after Google acquired the platform in 2006, transforming it into an ad-based profit centre. Over time, Google has slowly exhausted any goodwill that YouTube initially fostered among users. When viewers abandon YouTube, they not only take ad revenue away, but they also take their time, loyalty, and community with them. Algorithms may not notice it yet, but signs of stagnation are emerging. More and more creators are complaining of a plateau or decline in their channel growth and subscriber counts, while others say they are facing burnout due to charges on the platform or difficulty navigating the algorithm. Many predict a mass exodus in the near future, and it will not be long before YouTube turns to its ad buyers to pick up the slack. But when YouTube does turn to its ad buyers, it may not find them so willing to cough up. Between concerns over the potential for harmful content and countless scandals, many companies are hesitant to associate their brand image with the platform. This is especially pertinent given that the type of content that reliably gets the most views—and, therefore, potential ad clicks—is shock-factor, borderline exploitative content, or controversy-chasing podcast channels. As the reputation of YouTube becomes increasingly wedded to this type of 'brain rot' content, advertisers will have to consider whether they want theirs to be, too. Ultimately, an exodus of unhappy ad buyers will mark the beginning of the end for YouTube. If YouTube hopes to celebrate another twenty years, the platform must urgently recalibrate its business model. At the very least, YouTube should reinstate ad caps. It should also revise its ad insertion logic and enable creators to opt-in to ad breaks at natural points. Additionally, it should publish metrics on ad frequency and viewer retention. Above all, YouTube must realign with its original promise and respect its users. "YouTube is destroying its platform with ads " was originally created and published by Verdict, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. 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