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Time Business News
13 hours ago
- Business
- Time Business News
The Future of Digital Marketing in the UAE: Trends Businesses Can't Ignore
In this rapidly developing digital culture, the United Arab Emirates has proudly led the way in adopting marketing technology and driving an online transformation in the region. As we approach 2025 and beyond, it's clear that the UAE is not just keeping up with digital marketing trends, but setting the pace. Agencies like are at the forefront of this evolution—helping brands connect with their audiences, build trust, and drive meaningful conversions. Customers do not merely look to generic messages these days. They desire individualised experiences that suit them in terms of their needs, preferences, and behaviours. Advanced analytics and tools, machine learning, and CRM integration have allowed businesses in the UAE to now offer targeted content in terms of email, SMS, and social applications. Businesses that customise the user journeys, relying on the up-to-date data, are reaching greater engagement and intensified loyalty. Whether you are talking about automated chatbots, predictive lead scoring, and AI-generated content, artificial intelligence is changing the approach to business marketing its services. Firms headquartered in the UAE are increasingly adding AI to their marketing stacks to automate repetitive tasks and extract insights, improving customer experiences. Agencies like are helping businesses harness these tools strategically. As AI resources become more accessible, small and medium-sized enterprises will be able to compete with the most prominent brands in terms of digital creativity and efficiency. Voice and visual search optimisation is becoming a trend with an increasing number of people using smart devices and voice assistants. Some innovative companies are modifying the existing SEO strategies to include conversational keywords and structured data. Moreover, visual search has been further applied because of sites such as Google Lens, especially in the retail, fashion, and real estate sectors. Marketers in the UAE are innovating their websites and content on these technologies, thus gaining their advantage early. The popularity of short-form video content, in particular, Instagram Reels, TikTok, and YouTube Shorts, remains high and attracts the audience. Short, meaningful videos are helping the UAE brands to present products, to convey their message, and to relate to the audience on a more natural level. Video marketing is also an essential way of doing paid ads to help a business to carry out more clicks and conversions. With increased multiculturalization of the UAE population, companies are beginning to adopt localised content strategies. This is more than a literary translation of language; it is contextualization. Naturally, Arabic content marketing, Emirati-based influencer partnerships, and adaptation, in general, have become the way brands prioritise and honour the local culture and ethics without having to sacrifice quality on a global scale. In a very diverse market, localisation helps in building brand loyalty and heightening trust in the long run. The UAE is not just a country that can go online with its digital marketing; it's a country that needs to be digitally savvy. With the government's support in digital transformation, increased internet penetration, and a tech-savvy population, the region is ripe for disruption. Companies that embrace these trends early will not only strengthen their market position but also build stronger, long-term customer relationships. The time to act is now. Final Thoughts With opportunities galore in the burgeoning digital environment of the UAE, whether you're looking to set up your business or scale up an existing one, the UAE is the place to be. When you are agile and up-to-date, you will be able to position your brand to thrive in the long run in a competitive, practical marketplace. TIME BUSINESS NEWS
Yahoo
13 hours ago
- Business
- Yahoo
YouTube Pumps Up Ad Revenue 13% in Q2 to Reach $9.8 Billion
YouTube, the world's biggest video platform, keeps eating a bigger portion of the ad-spending pie. For the second quarter of 2025, YouTube's advertising revenue increased 13% year over year, to reach $9.796 billion — continuing a run of impressive growth off an already large base. TV is now the biggest platform for YouTube viewing, and the streaming platform's gains are surely at the expense of traditional networks. Analysts had expected YouTube's Q2 ad number to come in at $9.56 billion, according to StreetAccount. More from Variety TelevisaUnivision Cuts Expenses to Boost Q2 Profit Amid Dips in Ad, Subscription Revenue Netflix Beats Q2 Earnings Expectations, Revenue Jumps 16% Creator-Focused Franchise Building Venture Flywheel Launched by Eyal Baumel Based on Experience With Leading YouTubers (EXCLUSIVE) Alphabet, parent of Google and YouTube, again easily beat expectations. The company reported total revenue of $96.43 billion, up 14%, and net income of $28.2 billion (up 19%), translating to $2.31 per diluted share. Overall, Wall Street analysts on average expected Alphabet to post revenue of $94.0 billion and earnings per share of $2.18, according to LSEG Data & Analytics. 'We had a standout quarter, with robust growth across the company,' Sundar Pichai, CEO of Alphabet and Google, said in announcing the results. 'We continue to see strong performance in YouTube as well as subscriptions offerings.' He said AI is 'positively impacting every part of the business' and that new Google Search features, like AI Overviews and AI Mode, are 'performing well.' Amid its ongoing investment in AI, Alphabet is increasing its capital expenditures in 2025 to approximately $85 billion, according to Pichai, up $10 billion from $75 billion previously. YouTube — which is celebrating its 20th birthday this year — in April said it now hosts more than 20 billion videos. At an industry conference in May, YouTube CEO Neal Mohan said YouTube Shorts, its TikTok-style short-form video product that debuted in 2020, had reached parity on revenue per watch-hour relative to core YouTube in multiple countries, including the U.S. In the first quarter of 2025, TVs surpassed mobile to become the primary devices for YouTube viewing. Meanwhile, also in May, at the annual Google I/O conference, the company unveiled Flow, a new AI filmmaking tool designed for the Veo generative video model, which Google claimed provides 'stunning cinematic outputs that excel at physics and realism.' The internet giant also announced a partnership with Darren Aronofsky for his new Primordial Soup AI-based creative tools venture, under which DeepMind is providing early-stage access to generative-AI video tools. Best of Variety New Movies Out Now in Theaters: What to See This Week 'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts? Final Emmy Predictions: Talk Series and Scripted Variety - New Blood Looks to Tackle Late Night Staples Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
News18
18 hours ago
- Entertainment
- News18
'Not Enough...': Malayali Food Vlogger Firoz Chuttipara To Stop Making Long YouTube Videos
Last Updated: In a recent YouTube Live, popular food vlogger Firoz Chuttipara shared that he's stepping back from long-form videos as the income is no longer sustainable Firoz Chuttipara, the beloved YouTuber known for bringing Malayalis closer to food with his massive cooking videos, has announced a major shift in his career. Gaining popularity through his channel 'Village Food Channel', Chuttipara became a household name by preparing large quantities of traditional and experimental dishes – ranging from 100 kg of fish pickle to grilled ostrich and peacock curry. Many of these meals were distributed to orphans and the needy in his hometown, earning him praise beyond just the culinary world. However, Chuttipara recently revealed that he is stepping back from creating long-form YouTube videos. In a heartfelt YouTube Live session, he explained that income from YouTube alone is no longer sustainable. With most viewers now shifting their attention to short-form content like reels and YouTube Shorts, creators like him struggle to recover the high costs involved in producing large-scale cooking videos. 'I can't continue with YouTube the way I used to. Short videos don't bring in enough income to cover the expenses, especially when you're spending a lot on ingredients and production," Chuttipara said. He clarified, however, that this is not a complete goodbye as he will occasionally post short videos, but the frequency of long-form content will significantly decrease. To chart a new course, Chuttipara announced that he is venturing into business alongside a friend. He has not disclosed much about the business but shared that their new enterprise is set to be headquartered in the UAE. He further added that the business demands more of his time and focus, which is why he'll now be appearing more in short videos rather than lengthy cooking sessions. Previously an expatriate, Firoz Chuttipara hails from Palakkad, Kerala. After returning home, he launched a YouTube channel named 'Craft Media', which he later rebranded as 'Village Food Channel'. His journey from a returnee to a viral sensation has inspired many. Even though his content will now change, Chuttipara's loyal audience remains eager to see what he brings next. view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
CBC
2 days ago
- Health
- CBC
WATCH — Do you doom scroll? Here's why we do it and how to cut back
Hope scrolling can help counteract doom scrolling, says expert Have you ever spent hours and hours scrolling through negative news and social media content on your phone? Maybe it made you feel sad or scared, but you also found it hard to stop? That's called 'doom scrolling.' And there's science behind why so many of us are doing it. Thankfully, experts say there are ways to stop, but it may be up to us to break the habit. It's not your fault that you doom scroll Benslyne Avril, a psychotherapist based in Ottawa, Ontario, said that short-form content platforms like YouTube Shorts, TikTok and Instagram Reels are built to be addictive. She said their algorithms favour posts that make you feel anxious or scared, because those are the posts you're most likely to stop and watch until the very end. 'You want to stay informed, but then you fall into a cycle of seeing one upsetting story after another, and that can impact our mental health.' Avril said that doom scrolling can have a strong emotional and physical impact because our brains can't tell the difference between a real threat and a perceived one. 'Your brain releases cortisol [a stress hormone] and you might feel tense, feel your heart start racing, or feel a negative shift in your mood,' she said. If you notice there comes a point in your scrolling where you're not feeling good, or if you're having trouble sleeping at night, Avril said that's a clue that you might need a habit change. WATCH — Anxiety: We all experience it. Here's why Focus on 'hope scrolling' instead Social media platforms have been criticized for not doing enough to help their young users limit screen time. Apps like YouTube and Instagram don't give users the option to disable Shorts and Reels. Although parents can set limits for their kids on platforms like TikTok and Instagram, not everyone's parents will step in to do so. As a result, Avril said it might be up to you to set daily limits for yourself, which some apps allow you to do in their settings. 'If you're able to set your own limits for social media use, it's a great way to foster the type of independence you can carry into adulthood.' I tried disconnecting from devices for 1 week. Here's #HowItFelt She said 'hope scrolling' — which is intentionally seeking out feel-good content and swiping past negative content — can also be a huge help. 'It can retrain your algorithm to show you more positive content and help you feel more positive as a result,' said Avril. CBC Kids News recently hit the streets of Toronto, Ontario, to find out which kids and teens are doom scrolling and which are chasing positive content. Check out the video below to see what they had to say: Other tips to create boundaries with your tech If you suspect your phone might be making you feel bad, it might be time to create some separation. 'We make boundaries with our parents, friends, teachers, and yet we often don't have any boundaries with our devices,' said Aditi Nerurkar, a physician and leading expert in stress from Harvard University in the United States. Nerurkar said some things you can do to create healthier boundaries with your tech include: When you go to sleep, put your phone as far away from you as possible, ideally in another room. When you wake up, do some stretching, make breakfast or do some other activity before looking at your phone. Turn on greyscale mode on your phone, which will turn your screen black and white and eliminate some of the bright colours that make scrolling even more tempting. If you're wondering how much your brain relies on your phone and whether it might be an issue, Nerurkar recommends an experiment to help build some awareness. 'Try putting your phone in another room and staying away from it for as long as you can,' she told CBC Kids News. 'Every time you notice an urge to go check it, write a tally mark on a piece of paper. You might be surprised by how often you get the impulse.' If you quickly end up with a lot of marks on your paper, she said, it might be a good idea for you to rethink the way you use your tech.
Mint
2 days ago
- Entertainment
- Mint
AI ‘slop' may suit YouTube but where does it leave the rest of us?
The prevailing wisdom is that AI-generated content, or 'slop' as it's colloquially known, should make our skin crawl. AI models tend to generate uncanny faces, mangled hands and fantastical scenarios. For example, a YouTube Short video shows a baby that finds itself being shimmied up a baggage loader onto a jumbo jet, before donning an aviation headset and flying the plane. It has racked up more than 103 million views. So too have other AI-generated videos which are starting to dominate the platform in much the same way they have proliferated across Facebook, Pinterest and Instagram. Several of YouTube's most popular channels now feature AI-generated content heavily. I'd originally thought this would be a problem for YouTube as it grappled with what looked like a new form of spam, but the general lack of complaint from advertisers, coupled with the gangbusters growth of AI content and appreciative comments from viewers, changed my view. It seems people are happy to gorge on slop, and that's not a problem for Alphabet's most valuable asset after Google Search. Quite the opposite. Also Read: How to prevent brain rot Earlier this month, YouTube—which could surpass The Walt Disney Company this year as the world's largest media company by revenue—updated its policies to strike a balance, allowing AI-generated videos to flourish on its platform without treating them as spam. The new rules cut ad revenue from low-effort, repetitive content. Their creators might exploit AI tools like Eleven Labs to create a synthetic voice that reads out a script, scraped from Reddit, over a slideshow of stock images. Some of these videos get hundreds of thousands of views. The video platform's overall approach, however, is that AI-generated content is fine so long as it's original, provides value to viewers and includes some human input. For now, it seems to be measuring that on a case-by-case basis, which is as good an approach as any with new tech. YouTube is also no stranger to fighting spam. Indeed, the policy update seems to have put advertisers at ease, even as 92% of creators on the site use generative AI tools, according to the company. Advertisers have a tacit understanding that more AI on YouTube means more content, and more revenue. It helps that the industry has years of experience trying to monitor icky content—from racism to conspiracy theories—shown next to their brands online. They have learnt that it's a years-long game of whack-a-mole. YouTube clearly wants AI content to thrive. Sister company Google has said that later this summer, it will bring its video-generation tool Veo3 to YouTube Shorts, making it even easier to create lifelike AI videos of Storm-Trooper vloggers or biblical characters as influencers. The company says AI will 'unlock creativity" for its content creators. Also Read: In Delhi, Gen Z is touching grass to counter brain rot But unlocking new forms of profit is more straightforward for Alphabet than it is for creators. Take Ahmet Yiğit, an Istanbul-based creator who was behind the viral pilot-baby video. Though his channel has racked up hundreds of millions of views, he's only received an estimated $2,600 for his most viral post, with the bulk of his audience coming from countries like India, where ad rates are low. Yiğit says he spends hours on a single scene and juggles a dozen tools, suggesting that even this new generation of AI creators could end up working harder for less, while Alphabet reaps ad revenue from their output. As long as the content machine runs, it doesn't matter whether AI videos are quick and easy or gruelling to make—only that they drive views and ads. That's why YouTube is leaning harder into welcoming slop than policing it. While the company does require creators to say if their videos contain AI, the resulting disclaimer is listed in a small-text description that viewers must click through to read, making it tough to spot. That does little to address the growing confusion around what's real and what's synthetic as more YouTubers race to capitalize on AI content. Also Read: Google's ad-tech dominance is easier to fix than its search monopoly The risk is that as slop floods our feeds and juices YouTube's recommendation algorithms, it'll drown out more thoughtful, human-made work. The earliest big YouTube hits were slices of life like the infamous clip Charlie Bit My Finger. What happens when the next wave of viral hits have no bearing on reality, instead offering bizarre dreamlike sequences of babies dressed as Storm Troopers, or Donald Trump beating up bullies in an alleyway? Perhaps they will both reflect and deepen our sense of disconnection from real life. AI might turn out to be a boon for YouTube, but it offers an unsettling future for the rest of us. ©Bloomberg The author is a Bloomberg Opinion columnist covering technology.
