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Hanoi becomes new retail battleground as 7-Eleven, GS25 move in
Retail
Convivence store chains step into Vietnamese capital from foothold in Ho Chi Minh City
7-Eleven's first Hanoi location opened in the city's Old Quarter in early June. (Photo by Yuji Nitta)
YUJI NITTA
HANOI -- A battle of convenience stores is heating up in Hanoi, with Japan's 7-Eleven entering the city to take on a recent arrival, South Korean chain GS25, and market leader Circle K.
7-Eleven opened its first Hanoi location on busy Lo Su Street in the Vietnamese capital's Old Quarter last month. A local company runs the store through a franchise agreement with a subsidiary of Japanese parent, Seven & i Holdings.
