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ZEISS Vision Care US Names Healthcare Industry Veteran Gary Rosenblum as President and Chief Executive Officer
ZEISS Vision Care US Names Healthcare Industry Veteran Gary Rosenblum as President and Chief Executive Officer

Business Wire

time23-06-2025

  • Business
  • Business Wire

ZEISS Vision Care US Names Healthcare Industry Veteran Gary Rosenblum as President and Chief Executive Officer

HEBRON, Ky.--(BUSINESS WIRE)-- ZEISS Vision Care, one of the world's leading manufacturers of eyeglass lenses and ophthalmic instruments, announced today that Gary Rosenblum has been named President and Chief Executive Officer of ZEISS Vision Care US, effective June 16, 2025. Rosenblum brings relevant senior leadership experience at Demant, Johnson & Johnson, Abbott and Pfizer to his new role. He succeeds Jens Boy, who has spent more than a decade driving the ZEISS Vision Care business in North America, and will depart the company in pursuit of new opportunities on June 30, 2025. Rosenblum joins ZEISS following more than eight years at Oticon, a division of Demant, where he served as President for US Hearing Aids and led efforts to bring the company's life-changing hearing solutions to Americans with mild-to-severe hearing loss. Under his leadership, Oticon achieved outstanding results in terms of growing market share and increasing revenue, driven by new approaches in sales, talent development and transformation. Before that, Rosenblum led the Enterprise Customer Team at Johnson & Johnson, working with the largest hospital systems on the West Coast. He's also served as Director, Global Strategic Marketing at Abbott, leading the charge in the worldwide commercialization of the company's Diabetes Care portfolio. 'Gary's hands-on experience in highly relevant healthcare roles and his proven track record of success make him an excellent fit to join the ZEISS Vision Care team,' said Sven Hermann, CEO ZEISS Consumer Markets. 'With Gary at the helm, I am confident we will continue our positive momentum and maintain ZEISS' leadership in the US market. I am incredibly grateful for the role Jens played in transforming ZEISS Vision Care in North America over the past ten years and wish him the best in his future endeavors.' In his role as president and CEO, Rosenblum will focus on growing ZEISS Vision Care US, both in terms of the core business and future opportunities. Driven by a commitment to protect and improve eye health, he is passionate about continuing the legacy of innovation that has guided ZEISS for more than 179 years. 'I am thrilled to join ZEISS Vision Care and continue to build on the company's mission of delivering industry-leading optical innovations to eyecare professionals and millions of Americans,' said Rosenblum. 'I am already impressed with our incredible team in the US and their commitment to excellence. I'd like to thank Jens for his support with this transition and look forward to continuing his record of success for the company.' About ZEISS ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 10 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2023). For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars. With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 15 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future. With over 43,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities (status: 30 September 2023). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG. ZEISS Vision Care is one of the world's leading manufacturers of eyeglass lenses and ophthalmic instruments. The unit is allocated to the Consumer Markets segment and develops and produces offerings for the entire eyeglass value chain that are distributed globally under the ZEISS brand.

How ZEISS is Leveraging 179 years of legacy to Shape the Future of Eyecare in India - Crafting Bharat Special Feature
How ZEISS is Leveraging 179 years of legacy to Shape the Future of Eyecare in India - Crafting Bharat Special Feature

Business Standard

time09-05-2025

  • Business
  • Business Standard

How ZEISS is Leveraging 179 years of legacy to Shape the Future of Eyecare in India - Crafting Bharat Special Feature

VMPL New Delhi [India], May 9: The eyewear industry has seen significant growth in recent years, driven by the increasing focus on vision care in a screen-dominated world. With younger generations and the working population spending more time on digital devices, there has been a surge in demand for eyewear that not only corrects vision but also addresses issues like digital eye strain and at the same time is personalised to one's professional and personal lifestyle needs. This shift has prompted innovative marketing strategies, with brands focusing on both functionality and style. As eye health becomes a priority alongside personal style, eyewear has become an important accessory in conversations around fashion and wellness. The demand for innovative, comfortable, and personalised eyewear has led to a market that is evolving to meet these needs. To explore this further, we spoke to one of the industry leaders, ZEISS. Join us for the Crafting Bharat special feature, where our host Rahul Makin sits down with Boris Dejonckheere, Head of Global Sales Operations at ZEISS Vision Care, for a conversation that covers how innovation and personal vision solutions are shaping the future of eyewear and eyecare. This episode is brought to you by NewsReach, India's PR-tech platform, and produced in partnership with HT Smartcast. Watch the episode here: Crafting Bharat: How ZEISS is Powering the Future of Eyewear | ft. Boris Dejonckheere Edited Excerpts: Boris, you've been part of ZEISS for nearly three decades. How has the idea of eyewear changed over the years? Boris Dejonckheere:The evolution has been dramatic! In the beginning, eyewear was purely functional - just a way to correct poor vision. But now, it is an extension of personal style and an interface with technology. It is transformed from a medical device to a lifestyle choice. "Today, it is both utility and expression. I look at someone and I don't even notice their shoes - but the face, the frame, that's what stands out first!" People choose frames that reflect their identity, and lenses that fit their lifestyle, from work to sports to screens. Eyewear today is about enhancing how we see and how we are seen. ZEISS is known globally for its precision optics. How do you stay relevant in today's trend-driven, tech-savvy market? Boris Dejonckheere: Staying relevant today means being grounded in what we've always done best - science and precision. At the same time being agile enough to anticipate human behaviour, lifestyle shifts, and emerging desires are crucial. At ZEISS, we've never looked at lenses as just medical tools. They're part of how people move through the world, how they express themselves, how they engage with digital screens, and increasingly, how they want to live more sustainably. That means we don't just follow trends - we study them, dissect them, and build long-term innovation around them. ZEISS Vision Care division was introduced in 1912. Within ten years, we already knew it wasn't enough for people to just 'See'. Rather, they had to feel comfortable, confident, and connected. So, we pioneered anti-reflective coatings, not just to improve vision, but to allow eye contact to feel more human, more direct." Now fast-forward to today, where trends evolve almost monthly. Fashion-forward consumers want frames that make a statement. Professionals demand lenses that reduce digital eye strain. Parents want protection and comfort for their kids' screen time. We don't treat these as separate needs. Instead, we integrate them into one cohesive offering - personalised, precise, and beautiful. Today, we're building on that legacy with personalisation. "We tailor lenses to a wearer's frame, facial shape, and even how far the frame sits from the nose." In short, we stay relevant by not treating vision as static. We treat it as dynamic, deeply personal, and ever-evolving, just like the people we serve. Digital eye strain is becoming a major issue. How is ZEISS addressing this? Boris Dejonckheere: The kids and teens spending hours on screens, digital eye strain, and early-onset myopia are growing concerns. At ZEISS, we recognised this over 20 years ago and developed lenses that do more than correct vision - they help prevent long-term issues. "By gently encouraging the eye to shift focus between near and far distances, our lenses help slow down the elongation of the eye, which causes myopia." This design supports healthier visual habits and reduces the strain caused by screen-heavy lifestyles. And of course, we know style matters - especially for younger wearers - so we've made sure these lenses not only protect, but look great too. India is a fast-growing market and often labelled price-sensitive. How do you approach that? Boris Dejonckheere: It is true that affordability plays a big role in buying decisions, but that's not unique to India. Every market is price-sensitive in its own way. What makes India truly unique is how discerning consumers are. People here don't just look at the price - they look at the value behind it. And when it comes to their eye health, they don't want to compromise. We are fortunate that there's a growing awareness about eye health. Most people understand they only get one pair of eyes, and they're willing to invest in keeping them safe and healthy. "People are willing to invest in better vision, especially when they understand the value." That's why we focus on balancing quality and affordability. For example, all ZEISS lenses come with 100% UV protection - like invisible sunscreen for your eyes, without any fuss. It is a small detail that makes a big difference, and Indian consumers really connect with that blend of function, safety, and style. What upcoming innovations in eyecare and eyewear are you most excited about? Boris Dejonckheere: Smart frames. The future isn't just wearable - it's invisible. "Imagine your GPS, WhatsApp messages, or notifications projected directly onto your lens - no need to check your phone or smartwatch." These developments are closer than people think. And the best part? They'll look just like regular glasses. Nothing flashy or sci-fi, just smart and wearable. "The future isn't just in front of your eyes - it's right there, on your lens." Let's talk Gen Z and millennials. How are they shaping eyewear? Boris Dejonckheere: They're changing everything from how eyewear looks to how it is made. Younger consumers are demanding more - more colours, more boldness, more sustainability. They want products that reflect who they are and how they live. "Gradient tints, bold frames, eco-friendly materials - this generation wants it all, and we're listening." We're also seeing a shift toward custom frames made with less waste, sometimes 3D-printed to fit the wearer's head shape exactly. When lenses and frames are made for you and only you, it elevates eyewear to something deeply personal. Classic black or bold colours? Boris Dejonckheere: "Definitely black! But Bold Black frames that add presence to your face." As we look to the future, Boris is particularly excited about the innovations on the horizon, like smart frames that blend technology seamlessly into everyday eyewear. With a focus on personalization, sustainability, and functionality, ZEISS continues to lead the way in making eyewear both a statement of style and a tool for better vision. Crafting Bharat is an initiative by NewsReach - India's leading PR-tech platform. YouTube: Facebook: Instagram: Twitter: LinkedIn:

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