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United News of India
03-07-2025
- Entertainment
- United News of India
Paradise launches NH44-themed kebab festival, celebrating India's culinary diversity
Hyderabad, July 3 (UNI) Popular food chain Paradise Food Court Private Limited has launched a unique NH44 Kebab Festival, offering a delicious journey of kebabs inspired by the regions along India's longest highway—from Kashmir to Kanyakumari. Unveiled across all Paradise outlets nationwide, the festival features regionally inspired delicacies such as Zafrani Kalmi Kebab (J&K), Patiala Tangdi (Punjab), Bhuna Chicken Tikka (UP), Salem Chicken Tikka (Tamil Nadu), Guntur Chicken Tikka (Andhra Pradesh), and vegetarian options like Thecha Paneer (Maharashtra) and Mathania Paneer (Rajasthan). Speaking at a press conference in Hyderabad, Paradise Food Court Private Limited COO Robinder Sing said the festival reflects the brand's commitment to innovation while maintaining the trusted taste and quality that customers expect. 'This is more than a food event—it's a celebration of unity in diversity through flavors,' he said. Swatantra Gautam, VP – Culinary, added that the kebabs have been specially curated using authentic ingredients sourced from different states. 'We've ensured each kebab carries the essence of its region, with a Paradise twist to suit local taste profiles.' The festival, which began on July 1, will run for two months and is available for dine-in and takeaway across all 60 Paradise outlets in cities like Hyderabad, Bengaluru, Chennai, and Delhi. UNI VV RN
United News of India
30-06-2025
- United News of India
Hyd: Paradise NH44 Kebab festival to kick off on July 1
Hyderabad, June 30 (UNI) Popular food chain Paradise is bringing a unique Kebab festival themed at NH44 (National Highway 44) of India, celebrating the culinary journey of kebabs from each state that NH44 passes through. The longest highway of India, NH44, which was earlier NH7, passes from Srinagar in Jammu & Kashmir to Kanyakumari in Tamil Nadu and touches the states of Punjab, Delhi, Uttar Pradesh, Madhya Pradesh, Rajasthan, Maharashtra, Telangana, and Andhra Pradesh. The Paradise NH44 Kebab Festival will kick off tomorrow and be available at all Paradise outlets as dine-in, takeaway and delivery options across the country. Be it Zafrani Kalmi Kebab from J&K, Reshmi Malai Kebab from Madhya Pradesh, Salem Chicken Tikka from Tamil Nadu, Bhuna Chicken Tikka from Uttar Pradesh or Nilgiri Chicken Tikka from Telangana, Guntur Chicken Tikka from AP; Paradise will serve it all maintaining the authentic taste and flavours prepared under the most hygienic conditions and Paradise's standard safety protocols. For vegetarian options, Maharashtra's Thecha Paneer Tikka and Rajasthan's Mathania Paneer Tikka are also in the offering. Punjab's Patiala Tangdi Kebab, Delhi's Peshawari Tangdi Kebab are also included in the kebab festival. Robinder Singh, COO – Paradise Food Court Pvt. Ltd, said 'we are celebrating diversity through the kebab festival. The kebab festival will also be instrumental in bringing people of various backgrounds on one common platform, celebrating the uniqueness of our foods.' UNI KNR SSP
