Latest news with #Zellerfeld
Yahoo
05-07-2025
- Entertainment
- Yahoo
Tone, the Personal Care Brand Founded by Six Twitch Streamers, Is Entering Target
Is the era of Twitch streamer-founded beauty brands upon us? If the breakout success of Tone, a unisex personal care brand launched in February by Atlanta-based content group AMP, or Any Means Possible, to the tune of near-instant seven-figure sales is any indication, yes. More from WWD Berlin Retailer Solebox Brings Zellerfeld's 3D-Printed Shoe Experience In-Store Onitsuka Tiger Opens Champs-Élysées Flagship as It Sets Its Sights on a Century More Than 30 Convicted for Roles in Organized Retail Theft Ring The line, which debuted direct-to-consumer with body lotions, deodorants and lip balms coming in four scent families and each priced under $15, is now entering retail with a nationwide Target foray. As part of the rollout, Tone will add two products — body wash and a body mist, called Cologne — to its assortment. 'Part of the Tone concept was a focus on accessibility, so being in brick-and-mortar where we can tell the story behind the brand and the product in a higher-touch way is important,' said the brand's chief executive officer Nathaniel Weiss, previously president of clean body care brand Nécessaire. Tone launched in partnership with Night, the media company and talent agency which works with many of AMP's members, who are Kai Cenat, Duke Dennis, Fannum, Agent 00, ImDaviss and ChrisNxtDoor. Best known for their gaming broadcasts and challenges, the cohort are among Twitch's most prominent content groups and collectively counts tens of millions of followers across members' respective channels. (Cenat has the largest audience with 18.1 million followers on the platform, and anywhere from 1.5 million to 11.3 million views of his most recent, hours-long broadcasts.) 'The depth of connection between the viewer and the creator on Twitch is not like that of any other platform,' Weiss said. 'Being streaming-native is, in some ways, just more intimate — there's this constant, live reaction from the audience in the chat which creates a two-way dialogue; there are also people who subscribe and pay a certain amount each month to watch ad-free — it's very different from other channels.' AMP has leveraged these strengths in promoting Tone. The brand was unveiled via a Twitch broadcast, which led to more than 100,000 users being on the Tone website at any given point during the stream, and the Target partnership will similarly be revealed via an antics-filled broadcast. 'We're doing an overnight livestream inside a Target store where the guys will kind of have the run of the place while the store is closed and be able to tell people what's going on with Tone,' said Weiss, adding that 'there will be, as the brand continues to scale, a role for other social platforms, but we want to be where the core audience conversation is — and for most of the guys, that's Twitch.' The brand's four scent families are Coconut, Fresh, Citrus and Woodland, with the former two being the heroes thus far. Tone's deodorants are aluminum-free and key ingredients in the new body wash include glycerin and citric acid. 'We believe that what gets people excited about this category is how things smell, but also a focus on efficacy — marrying those two and doing it at an accessible price point, we felt, would be a powerful combination,' Weiss said. As for the core consumer: 'It's very clearly Gen Alpha through Gen Z, ethnically diverse; perhaps one of the things that has been surprising to us is that our consumer has been 35 percent to 40 percent female,' said Weiss, adding that AMP members have some minority female followings, likely contributing to this dynamic, and Tone aims to broaden its reach among consumers of all genders. The brand will double down on its fragrance-forward approach for upcoming innovations, catering to young consumers' growing interest in scent. 'We're thinking about what other form factors we could put fragrance in that are not your traditional deodorants and body washes, but also aren't eau de toilette and eau de parfum — you'll see some fun stuff from us on that in the next 12 to 18 months — as well as selectively adding to the scent portfolio,' Weiss said. Best of WWD EXCLUSIVE: Toni Braxton Releases Vegan Body Care Line at Ulta Beauty The Hut Group Beauty's IPO Planned for 2022 High-end Retailers Are Betting on the Female Orgasm
Hypebeast
10-06-2025
- Entertainment
- Hypebeast
Nike 話題鞋款 Air Max Waffle Racer 全新配色「Bright Ceramic」正式登場
繼「Matte Olive」配色之後，Nike再為話題鞋款 Air Max Waffle Racer 添增新色「Bright Ceramic」。 此款新配色以鮮豔奪目的色調呈現，鞋面採用尼龍材質，讓人聯想到 Blue Ribbon Sports Waffle Racer 的經典風格；鞋帶孔、鞋頭和鞋跟處則飾有同色系的麂皮材質，為鞋款增添了質感對比；Swoosh 標誌和鞋舌上微妙的「Sail」點綴，進一步襯托了整體設計，營造出強烈的視覺對比。 此鞋融合了經典跑鞋設計與現代 Air Max 緩震技術，結合了 Air Max Plus 和 Waffle Trainer 的元素，在復古美學與當代機能之間取得了平衡。為了兼顧風格與功能性，雕塑感的泡棉中底搭載了外露式 Air 氣墊於鞋跟處，確保每一步都能提供靈敏的緩震效果。靈感直接來自 Bill Bowerman 歷史性創新的誇張鬆餅格紋外底，顯著提升了抓地力和耐用性。 此鞋款預計於 6 月 18 日正式發售，建議售價 $145 美元。 >Sean Wotherspoon 聯手 Zellerfeld 推出全新 3D 打印鞋履「Sean Double U」系列 >Pokémon x Crocs 聯手推出「伊布」主題鞋款 >鞋迷駐足 · 5 款今周務必注目之球鞋
Hypebeast
06-06-2025
- Business
- Hypebeast
First Look at the Nike Air Max 1000 "Oatmeal"
Name:Nike Air Max 1000 'Oatmeal'Colorway:Oatmeal/White-Total OrangeSKU:HV0234-100Retail Price:$210 USDRelease Date:Summer 2025Retailers:Nike Nikeis pushing the boundaries of footwear innovation with the upcoming release of theAir Max 1000'Oatmeal' offering a truly futuristic take on the iconic Air Max lineage. The Air Max 1000 is a revolutionary design, built using Zellerfeld's advanced 3D-printing technology. This means the shoe features a seamless, laceless, and digitally molded upper, eliminating traditional stitched panels and creating a sleek, sculptural aesthetic. The 'Oatmeal' colorway, which has surfaced via social media account@jcheyenne_presents a smooth, monochromatic palette that highlights the intricate, textured lattice structure of the 3D print. This neutral base is boldly contrasted by a visible red Air unit in the heel, adding a pop of color and a nod to Air Max heritage. Subtle Swoosh logos and technical heel tabs complete the minimalist branding. Designed with sustainability in mind, the 3D-printed construction aims to produce less waste. Functionally, it offers a custom-like fit, and a flexible outsole with multi-directional grip for comfort and stability. 'Made in Germany' markings further emphasize its premium production.
