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News18
2 days ago
- Business
- News18
Less Gold, More Glamour: Why Millennials Are Falling in Love with 18K Gold And Diamond Jewellery
Millennials aren't just buying jewellery for weddings or heirlooms, they're embracing it as a style staple, an investment, and a deeply personal choice The idea of jewellery as a once-in-a-while indulgence is giving way to a far more modern interpretation, one where fine jewellery becomes a part of everyday self-expression. And leading this evolution is a generation known for rewriting rules: millennials. Across the board, from design houses to retail platforms, a clear pattern is emerging. Millennials aren't just buying jewellery for weddings or heirlooms, they're embracing it as a style staple, an investment, and a deeply personal choice. Their preference? Lightweight, 18-karat gold pieces with diamond accents that blend elegance with everyday wearability. 'Millennials today are reshaping the narrative around fine jewellery, and it's becoming a part of their everyday style, a form of self-expression," says Ramesh Kalyanaraman, Director, Candere. 'We've observed a clear shift towards lightweight, design-led pieces that offer both elegance and ease. Whether it's a busy weekday or a relaxed weekend, these pieces are crafted to move with their lifestyle." Candere has seen a strong uptick in sales of 18K jewellery in 2024, particularly in rose and white gold tones, which pair beautifully with minimalist diamond detailing. Flagship designs like the IGI-certified Twila Solitaire Pendant and the Mignon Set Diamond Ring are emblematic of this shift, they're visually striking but light enough for daily wear. 'Today's luxury isn't louder, it's lighter," echoes Neil Sonawala, Managing Director, Zen Diamond India. 'We're witnessing a clear evolution in preferences among India's millennial consumers, who are gravitating toward fine jewellery that is elegant, wearable, and investment-savvy." The numbers back the sentiment. With gold prices having surged by nearly 20% in the last two years, the appeal of 18-karat gold, composed of 76% pure gold is rising. It offers the look and feel of fine jewellery at a relatively accessible price point without compromising on quality or durability. 'Diamond-accented designs especially solitaires, petite studs, and minimalist silhouettes are fast outpacing plain gold pieces," adds Sonawala. 'Less gold doesn't mean less glamour; through refined craftsmanship and high-impact design, our 18-karat collections deliver maximum brilliance with minimal weight." At Candere too, this less-is-more approach drives the design philosophy. 'Our design philosophy centres around wearability, individuality, and emotional resonance," says Kalyanaraman. 'Whether it's a gift to self, a layering essential, or a marker of a personal milestone, every piece is created to feel like an extension of the wearer." From Zen Diamond's lens, it's not just about what the jewellery looks like it's also about what it stands for. 'We are deepening our focus on hallmarking and certified sourcing," explains Sonawala, 'recognising the modern consumer's demand for transparency, authenticity, and long-term value." What emerges is a new code for fine jewellery: one that blends the timelessness of diamonds with the practicality of lighter weight, high-design gold. Millennials want pieces that move with them, from boardroom to brunch, from solo vacations to spontaneous proposals. For this generation, jewellery is no longer about show, it's about soul. And with 18K gold and diamond jewellery offering the sweet spot between luxe and lifestyle, it's clear that less truly is more. view comments First Published: July 28, 2025, 08:04 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Economic Times
22-06-2025
- Business
- Economic Times
Zen Diamond looks to open 100 stores in India in 5 years
Diamond jewellery brand Zen Diamond plans to open 100 stores across India by 2030, especially in quality malls, a senior company executive has company has two stores in Mumbai, and has signed up for three more, two in the south and one in the north, taking the total to five by the end of this calendar year., according to the official. "We are looking at retail expansion in India. We are planning to have 100 stores across India in the next five years, initially in the major metros, followed by tier II cities," Zen Diamond India Managing Director Neil Sonawala told PTI. He said the stores will be located in quality malls, which already attract consumers and already have the presence of international brands. For its India presence, the company has already invested Rs 100 crore, funded through internal accruals, he said. "We plan to expand, at least up to 10-15 stores, through internal accrual. Post that, for 100 stores in India in the next five years, we will tap different channels for funding. Maybe it could also be a franchise or we could also have some other alternate funding arrangements. It's a bit premature to talk about that at this stage," he added. Currently, Zen Diamond has over 450 stores across 20 countries. Sonawala further said that Zen Diamond is launching an e-commerce platform and has also collaborated with Pernia's pop-up. "We are launching an e-commerce platform. So, we will also have a shop-in-shop in 4-5 Bernier outlets by the end of the year," he added. When asked about the jewellery designs, Sonawala said, the Zen Diamond stores in India will have 75-80 per cent of selected international designs. "But, of course, in India we also need to blend with the local culture and the local taste and preferences. So, 20 per cent of designs are also created in India and which are more on the Indo-Western line. We are on the modern, trendy, international side of designs, ranging from Rs 20,000 and going all the way up to Rs 15 lakh. Our focus is everyday wear, evening wear and gifting," he added. For this purpose, the company has set up a manufacturing unit in Mumbai with a capacity of producing 5 lakh jewellery pieces annually," he said. "We have a manufacturing unit in Mumbai. So, everything is made in India in our facilities. We have a capacity of close to 35,000-40,000 pieces a month. So, almost 500,000 pieces a year," he added. PTI
Time of India
22-06-2025
- Business
- Time of India
Zen Diamond looks to open 100 stores in India in 5 years
Diamond jewellery brand Zen Diamond plans to open 100 stores across India by 2030, especially in quality malls, a senior company executive has said. The company has two stores in Mumbai, and has signed up for three more, two in the south and one in the north, taking the total to five by the end of this calendar year., according to the official. "We are looking at retail expansion in India . We are planning to have 100 stores across India in the next five years, initially in the major metros, followed by tier II cities," Zen Diamond India Managing Director Neil Sonawala told PTI. Play Video Pause Skip Backward Skip Forward Unmute Current Time 0:00 / Duration 0:00 Loaded : 0% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 1x Playback Rate Chapters Chapters Descriptions descriptions off , selected Captions captions settings , opens captions settings dialog captions off , selected Audio Track default , selected Picture-in-Picture Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Elegant New Scooters For Seniors In 2024: The Prices May Surprise You Mobility Scooter | Search Ads Learn More Undo He said the stores will be located in quality malls, which already attract consumers and already have the presence of international brands. For its India presence, the company has already invested Rs 100 crore, funded through internal accruals, he said. Live Events "We plan to expand, at least up to 10-15 stores, through internal accrual. Post that, for 100 stores in India in the next five years, we will tap different channels for funding. Maybe it could also be a franchise or we could also have some other alternate funding arrangements. It's a bit premature to talk about that at this stage," he added. Currently, Zen Diamond has over 450 stores across 20 countries. Sonawala further said that Zen Diamond is launching an e-commerce platform and has also collaborated with Pernia's pop-up. "We are launching an e-commerce platform. So, we will also have a shop-in-shop in 4-5 Bernier outlets by the end of the year," he added. When asked about the jewellery designs , Sonawala said, the Zen Diamond stores in India will have 75-80 per cent of selected international designs. "But, of course, in India we also need to blend with the local culture and the local taste and preferences. So, 20 per cent of designs are also created in India and which are more on the Indo-Western line. We are on the modern, trendy, international side of designs, ranging from Rs 20,000 and going all the way up to Rs 15 lakh. Our focus is everyday wear, evening wear and gifting," he added. For this purpose, the company has set up a manufacturing unit in Mumbai with a capacity of producing 5 lakh jewellery pieces annually," he said. "We have a manufacturing unit in Mumbai. So, everything is made in India in our facilities. We have a capacity of close to 35,000-40,000 pieces a month. So, almost 500,000 pieces a year," he added. PTI
